Create customized behavior and location-based offers

A retail company is looking for new ways to increase sales in their brick-and-mortar stores. To entice customers with offers they find relevant, the retailer must use APIs to
unlock information from a variety of sources including past purchases, geo-positioning data, seasonal trends and inventory.
Company leaders want to bring this data together by using APIs and application integration, allowing them to instantly create unique offers and personalized customer
experiences.
Power digital transformation with APIs
Give your DevOps team the tools to modularize how data is joined.
Mine your ERP, analytics and data lakes
Use application integration technology to connect systems and create RESTful interfaces using JSON.
Secure and govern APIs
API management can help secure and govern APIs when geo-targeting.
Trigger specialized promotions
Application integration manages how your API data is gathered. Rules determine if a customer event qualifies for a special promotion. If so, the integration layer signals the
applicable promotion back to the customer’s phone.