A Study on the Role of IHMs in Initial stage of Entrepreneurship

Author: Sameen khan

Gauri Rajput

Ramanand Mishra

Email:sameen759@gmail.com

Contact no.8840823541; 9560205192, 9340537932

NCHM-IH NOIDA

M.Sc. HA 1ST YEAR

ABSTRACT
The Purpose of this study focuses in the field of Food Management, Hotel Management,
Catering Technology, Applied Nutrition, Digital and craft skills. IHMs provide the basic
leadership attributes and team building abilities to promote innovation, creativity and sound
decision making in the wake of uncertainty and ambiguity. IHMs shall promote an
entrepreneurial mind set. Main Objective of the study is to understand the role of IHMs in
Entrepreneurs career to make them confident, opportunist and the blooming risk takers of the
country.

The tourism business is one of the largest and fastest growing sectors in the country. India has a
rich and diverse culinary heritage, which has evolved by a margin in last decade due to numerous
invasion, religious influences and changing climate conditions. This study attempts to explain the
role of tourism and Hospitality entrepreneurs in current Ecosystem.

The paper aims at studying the inclination of ihmites of opting for career options based on their
interest and awareness for the same.

Institute of Hotel Management Catering & Nutrition are generally known as IHMs. TheInstitute
is governed by the National Council for Hotel Management & Catering Technology. It was set
up by the Ministry of Tourism, government of India.Manyplayers in the Indian food business are
expanding their arena, to cater to the increasing demands of culinary tourists. Food plays an
important role in building the image of destination and start new business ideas. In modern era
IHMs play a major role in starting small ventures related to Hospitality.This study has

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identifiedinnovative ideas and strategy. Apart from these factors,it also helps in Marketing
ResearchTechniques.The Research is based on primary and secondary data.

Visit IHMs to get the feedback about entrepreneur ideas from student. A descriptive research
used for this study, along with separate questionnaires for IHM ALUMNI.

OBJECTIVE:

1. To study the issues and challenges related to initial stage of Entrepreneurship.

2. To Understand Role OF IHMs Entrepreneurship.

3. To Create Awareness about availability of the resources

Keywords: Innovation, Creativity, promotion, Food Service Sectors, Issues and

Challenges.

INTRODUCTION

National Council for Hotel Management & Catering Technology (NCHMCT) is an autonomous body
under Ministry of Tourism, Government of India. The Council centrally run and regulates academics for
B.Sc. Hospitality & Hotel Administration and ten other structured courses of study that are imparted at
the affiliated 21 Central Institutes of Hotel Management, 25 State Government Institutes of Hotel
Management, 01 Public Sector Undertaking and 24 Private Institutes of Hotel Management. All Institutes
follow standardised course curricula prescribed by the Council for different professional programs.
Quality of education and training provided by the Institutes help students to emerge as professionally
qualified personnel for hospitality and other allied service sectors. The Council has till date trained more
than one lakh Hospitality Managers, Executives and other operational personnel. Its alumni from
affiliated Institutes occupy key positions in the hospitality industry as well as in allied industry both in
India and abroad.

Entrepreneurship is the process of designing, launching and running a new business, which is
often initially a small business. The people who create these businesses are called entrepreneurs.[

Entrepreneurship has been described as the "capacity and willingness’’ to develop, organize and
manage a business venture along with any of its risks to make a profit.

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Tourism development is ideal especially to women and unskilled workers living in poverty to
secure a job.

Tourism Finance Corporation of India Ltd.(TFCI) has been set-up as an All India Financial
Institution, pursuant to the recommendations of “National Committee on Tourism” set-up
under the aegis of Planning Commission in 1988. The main object of setting-up the specialised
financial institution was to expedite the growth of tourism infrastructure in the country by
providing dedicated line of credit on long term basis to tourism related projects in the country.
TFCI has successfully played the role of investment catalyst for the tourism sector and has
cumulatively sanctioned assistance aggregating Rs.10,887 crore upto 31st March, 2018 to 863
projects mainly in tourism and other related sectors. TFCI provides financial assistance by way
of rupee loan, subscription to equity / debentures and corporate loans mainly to hotel projects,
amusement parks, ropeways, multiplexes, restaurants etc. With a view to diversify in other
related areas, TFCI has expanded the scope of its activities by including financing of
infrastructure projects, real estate projects and manufacturing projects to a limited extent, within
the scope of its activities.

Entrepreneurs, with theirinherent intelligence, drive and hard work, have made best use of
the opportunities available to them.

Functions of an Entrepreneur

 Identification of opportunities
 Introduction of a new product
 Gathering Resources or introducing new methods of production
 Developing new markets
 Arranging necessary capital
 Risk taking
 Innovation
 Decision –Making
 Managerial role

The key initiatives undertaken by the Ministry of Tourism

As part of the Suo-Motu initiatives of the Ministry of Tourism under the Scheme of “Capacity Building
for Service Providers”, it has been decided to provide financial assistance to Govt. sponsored Tourism &
Hospitality Institutes, Kerala Institute of Tourism & Travel Studies (KITTS) and India Tourism
Development Corporation (ITDC) to conduct entrepreneurship development programmes to be called
“ENTREPRENEURSHIP PROGRAMME”. To begin with, the following 150 hours courses will be
offered in the following trades this Programme will offer short but quality training courses covering (i)
Cook – Tandoor , (ii) Barman, (iii) Baker, (iv) Homestay (Multi-Skilled Caretaker) and (v) Halwai –
Indian Sweets.

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Entrepreneurs Council of India (ECI) is a global forum, which is a non-profit motive, to connect
millions of Entrepreneurs around the globe which plays an integral role in businesses, industries and the
lives of leading entrepreneurs in India.

ECI is the India's most powerful community of entrepreneurs, supporting today's business owners in all
aspects of their entrepreneurial journey also to create and support high growth entrepreneurs.

The Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the
services sector in India. The third-largest sub-segment of the services sector comprising trade, repair services,
hotels and restaurants contributed nearly US$ 187.9 billion or 12.5 per cent to the Gross Domestic Product
(GDP) in 2014-15, while growing the fastest at 11.7 per cent Compound Annual Growth Rate (CAGR) over
the period 2011-12 to 2014-15. Tourism in India has significant potential considering the rich cultural and
historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. Tourism
is also a potentially large employment generator besides being a significant source of foreign exchange for the
country.

The industry is expected to generate 13.45 million jobs! across sub-segments such as Restaurants (10.49
million jobs), Hotels (2.3 million jobs) and Travel Agents/Tour Operators (0.66 million). The Ministry of
Tourism plans to help the industry meet the increasing demand of skilled and trained manpower by providing
hospitality education to students as well as certifying and upgrading skills of existing service providers.

India has moved up 13 positions to 52nd rank from 65th in Tourism & Travel competitive index.

Literature review

How IHM's contributes towards entrepreneurship

Community based eco-tourism (CBET) has become a popular tool for biodiversity
conservation; based on the economic benefits, particularly for local people (agnes kiss,
2004).

Top skills of successful entrepreneurs

While there will always be standout success stories from entrepreneurs who "got lucky" and
made millions, the majority of successful startup owners got there through a combination of
three factors: a good idea, a lot of hard work, and the right skills to create their own success. So,
what are those magic skills that would-be entrepreneurs need to acquire?

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Clear vision is a must. A sharp eye for trends and current events is also essential, keeping a
constant eye on the environment to pivot the business if necessary. What’s working well, and
what’s not working so well today? What are new competitors doing and how is the business
different from other disruptions on the market? In addition to following trends, startup leaders
must remain flexible and future-oriented, ready to thrive on change and avoid replicating what
others have already done.

Then there’s attention to detail: how good would any startup be if the business owner could not
look at the balance sheets, run reports and analyses, and make informed business decisions?
Even when others are tasked with financial, managerial, and leadership tasks, the startup's
founder must be able to have a good transversal comprehension of the duties performed within
the company. This is often where the success of a startup “makes or breaks”.

How to foster entrepreneurship through education?

Looking at those top entrepreneur skills, it’s easy to see why hospitality students succeed when
they go into business. Right from day 1 of their academic program, they are trained in customer
service, leadership and management styles so they know how to efficiently oversee front-of-
house and back-of-house staff and interact with hotel guests. Hospitality students are taught to be
flexible, think creatively, and multitask on the job to respond to whatever situations arise. As a
result, they graduate with a natural flexibility and openness that can help them create an
environment for success.

Today's hospitality students also study the history of hoteliers and the modern disruptions faced
by the industry. These include online travel agencies, vacation rental, and peer-to-peer
marketplaces. While the specific industry in which they operate may differ, hospitality graduates
understand how to analyze their position in the marketplace. They know how to respond to
change. And they understand how technology can help or hinder established businesses and
brands… all of the core qualities required for a business or startup to succeed where others have
failed.

Through internships and classroom education, hospitality students learn to pay attention to the
smallest details, keep track of things, and run detailed reports using sophisticated software.
Without this, students would not be prepared to run a hotel. After gaining comfort with reporting
and data management, they can easily switch gears to keep track of business variables and ensure
precision at the level needed for business success.

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How does institute of Hotel Management (Ihm) groom entrepreneurs for hospitality?

To equip young entrepreneurs with the relevant skills, institute of Hotel Management nurtures its
students to develop an understanding of strategic market opportunities, financial values and
returns, and project management as well as organizational effectiveness.
Thanks to our unique model of education which combines practical hospitality courses with
internships, management lectures and practical projects, our students obtain hands-on experience
and put their learning to work. They acquire a broad understanding of entrepreneurship in the
hospitality industry and gain practical knowledge of all the basic functions of a hospitality
business. Throughout their studies, students develop the necessary knowledge and skills to
succeed in today's dynamic and competitive business environment. They also develop valuable
leadership and soft skills during their studies.
The following are the few Entrepreneurial opportunities:

1. Restaurants:
Owning a successful restaurant could be one of the most exciting and rewarding experiences of
your life. To help you create a recipe for success, we at IHM help you gain the necessary skills
and knowledge to make sure you have all the ingredients you need to open your restaurant with
confidence. So what are you waiting for?

2. Bakery/Patisserie:
You can start a bakery business from home or rent premises. You can also start as a part-time
business. This is a good way to see how feasible and profitable it is before spending a lot of
money on equipment and signing leases for premises. It’s a good business choice as there will
always be a demand for bread and desserts.

3. Event Management:
Event management has cropped up as one of the most profitable entrepreneurial opportunities.
The number of companies/individuals organizing and hosting events has been growing rapidly. It
varies from large-scale international events to small time private events. Event managers
organize events such as product launching, theme parties, birthday parties, wedding celebrations,
exhibitions, workshops, corporate seminars, company conferences, musical concerts, road
shows, celebrity promotions, film awards, fashion, celebrity shows etc.

4. Food Franchise:
It is perhaps every foodie’s dream to own a restaurant. An easy way to do this is to buy the
franchise rights to international brands. An advantage of bringing in a well-known franchise is
that the branding work is already taken care by the MNC and they have set processes in place
that a new franchisee only has to follow.

6. Travel Agency:
A travel agency business offers incredible flexibility, freedom and the ability to get paid to “get
away”. Starting a business in the travel and tourism industry offers enormous appeal. If you’re
excited about the idea of having your business, getting paid to see the world and creating your
own path in life, then it’s time to turn these passions into a profitable venture.

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7. Contract Catering:
is a catering company that is hired by a company or organisation to provide catering services
every day or on a very regular basis. The range is huge. A lot of large businesses will use a
contract caterer to provide food to their staff. Schools and universities use them for their
students. Attractions like museums, galleries and sports venues have a contract caterer to run
their restaurant or café.

RESEARCH HYPOTHESES Based on the background of the problem as well as a framework

on top, then the hypothesis proposed in this study are

H1: Knowledge Enterprise (X1) significantly affects the interests of Entrepreneurship (Y)

H2: Self Efficacy (X2) significantly affects the interests of Entrepreneurship (Y)

H3: Motivation of Entrepreneurship (X3) significantly affect the interests of Entrepreneurship

(Y)

H4: Social Environment (X4) significantly affects the interests of Entrepreneurship (Y)

H5: There is a mutual influence between the Enterprise Knowledge, Self-efficacy, motivation
Entrepreneurship, Social Environment in the Interests of Entrepreneurship (Y)

MODEL

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The image above shows that the construct of Entrepreneurial Knowledge is measured with 5 indicators: EK1,
EK2, EK3, EK4, EK5 and to construct Self Efficacy was measured with 5 indicators such as SE1, SE2, SE3,
SE4, SE5. Likewise, the Entrepreneurship Motivation is measured using indicators such as 5 pieces EM1,
EM2, EM3, EM4, EM5 and Social Environment measured with 5 indicators of SEN1, SEN2, SEN3, SEN4,
SEN5. To construct Interest In Entrepreneurship measured with 5 indicators: IE1, IE2, IE3, IE4, IE5. Direction
of the arrow between the indicator with latent constructs are heading indicator shows that research using
reflective relative indicator suitable for measuring the influence or relationship that will be examined
(hypothesis) is denoted by arrows.

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METHODOLOGY

A descriptive research design has been used that helps to describe the characteristics of a
particular individual dual or group. As this study is concerned with the narration of facts and
characteristics related. The major goal of this type of research is to describe the data's
characteristics about the object or the topic of the study. The practical aspect of the promotion of
IHM's student can be the excellence in the skill based technical education ready to- deliver
innovation ideas, concept for current demand and expectations of tourists. Customer footfalls is
increases day by day in this industry.

The research design used for the study co-relation quantitative design. The study was conducted
in 2 IHM (ihm pusa and dihm Delhi) , Indian institute of travel and tourism management
Noida(iittm) and Indian culinary institute (ICI) NOIDA.

Primary and secondary both have been used in this study. The primary data has been collected
using interview & structured questionnaire comprising 10 questions based on plan for
entrepreneurship career interview technique was used to collect data keeping in mind all the
student studying in ihm and interested to join ihm in future. This paper is primarily based on
secondary data collected from books, journals, electronic journals, magazines, UNWTO Report,
Report of Ministry of Tourism, TFCI website and ECI website. This paper utilizes relevant
literature related to culinary tourism. Google remains the main sources of gathering secondary
data.

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