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Confusing Similarity
III. Unfair Competition The confusing similarity may or may not result from
similarity in the marks, but may result from other
A person who has identified in the mind of the external factors in the packaging or presentation of
public the goods he manufactures or deals in, his the goods.
business or services from those of others, whether
or not a registered mark is employed, has a Intent to Deceive or Defraud
property right in the goodwill of the said goods, The intent to deceive and defraud may be inferred
business or services so identified, which will be from the similarity of the appearance of the goods
protected in the same manner as other property as offered for sale to the public.7 Actual fraudulent
rights. intent need not be shown.8
In McDonald's Corp., et al. v. L.C. Big Mak An action for unfair competition may be brought not
Burger,11 the SC laid down certain tests or only by persons who have registered their
indications whether an act constitutes trademark trademarks but also by those who have long been
infringement, unfair competition, or both. Thus: using them, although they may not have registered
the same.
Respondents' goods are hamburgers which are
also the goods of petitioners. If respondents sold V. Copyright Infringement
egg sandwiches only instead of hamburger
sandwiches, their use of the "Big Mak" mark would Infringement of copyright or piracy consists in the
not give their goods the general appearance of doing by any person, without the consent of the
petitioners' "Big Mac" hamburgers. In such case, owner of the copyright, of anything the sole right to
there is only trademark infringement but no unfair do which is conferred by statute on the owner of the
competition. However, since respondents chose to copyright.
apply the "Big Mak" mark on hamburgers, just like
petitioner's use of the "Big Mac" mark on The most common modes of committing copyright
hamburgers, respondents have obviously clothed infringement are (a) violation of Section 177.1 of
their goods with the general appearance of the IP Code (unauthorized reproduction of the work
petitioners' goods. or substantial portion of the work; and (b) Section
217.3 of the IP Code (sale and distribution of
Lack of notice to the public that the "Big Mak" infringing copies of the work). The essence of
hamburgers are products of "L.C. Big Mak Burger, copyright infringement in these cases is the
Inc." and not those of petitioners clearly shows similarity or at least substantial similarity of the
respondents' intent to deceive the public. Had purported pirated works to the copyrighted work.
respondents placed a notice on their plastic
wrappers and bags that the hamburgers are sold by In determining the question of infringement, the
"L.C. Big Mak Burger, Inc.," then they could validly amount of matter copied from the copyrighted work
claim that they did not intend to deceive the public. is an important consideration. To constitute
In such case, there is only trademark infringement infringement, it is not necessary that the whole or
but no unfair competition. even a large portion of the work shall have been
copied. If so much is taken that the value of the
Distinctions between trademark infringement and original is sensibly diminished, or the labors of the
unfair competition original author are substantially and to an injurious
extent appropriated by another, that is sufficient in copyrightable only if, and only to the extent that,
point of law to constitute a piracy.12 such design incorporates pictorial, graphic, or
sculptural features that can be identified separately
VI. Copyright vs. Patent Rights from, and are capable of existing independently of
the utilitarian aspects of the article.
Copyright and patent rights are completely distinct
and separate from one another, and the protection Examples
afforded by one cannot be used interchangeably to
cover items or works that exclusively pertain to the Leaf spring eye bushing for automobile made up of
other. plastic. Although it is registered with the Copyright
Office, the Supreme Court held that the same may
Distinctions between Copyrights and Patents not be considered as a work of applied art, but a
useful article, i.e., one having an intrinsic utilitarian
The scope of a copyright is confined to literary and function that is not merely to portray the
artistic works which are original intellectual appearance of the article or to convey
creations in the literary and artistic domain information.13
protected from the moment of their creation. It
specifically includes computer programs, books, Statuettes of dancing male and female figures
pamphlets, articles, and other writings, among which are used as bases for table lamps, with
others. electrical wirings, sockets and lampshades
attached. The US Supreme Court declared that
Patentable inventions, on the other hand, refer to they are copyrightable works of art or models or
any technical solution of a problem in any field of designs for works of art.14
human activity which is new, involves an inventive
step and is industrially applicable. It may be a Advertising display units or light boxes were
product, or process, or an improvement of any of registered with the Copyright Office under Class
the foregoing. "O" works, namely: prints, pictorial illustrations,
advertising copies, labels, tags, and box wraps.
Works are protected by the sole fact of their The SC said that copyright protection extended
creation; hence, copyright subsists from the only to the technical drawings within the category of
moment of their creation. The enjoyment and the "pictorial illustrations" and not to the light box itself.
exercise of these rights are not subject to any Hence, there could be copyright infringement only if
formality. there is reprinting of the technical drawings for
purposes of sale to the public without license from
Whereas, in patents the rule is: no patent, no the copyright owner.
protection. To be able to effectively and legally
preclude others from copying and profiting from the Since no patent for the light boxes was obtained,
invention, a patent is a primordial requirement. no patent rights were therefore acquired to protect
the invention, if any. The copyright owner cannot
Copyright is strictly confined to the description or therefore prevent others from manufacturing the
expression of the objects and not the objects object depicted in the drawings.
themselves. Thus, by publishing a book without
getting a patent for the art contained therein, the art In another case, copyright registration was obtained
is given to the public. for a drawing showing a novel bridge approach to
unsnarl traffic congestion. It was held that
Useful Articles and Works of Industrial Design protection of the drawing does not extend to the
unauthorized duplication of the object drawn
Useful articles and works of industrial design are because copyright extends only to the description
not copyrightable. A useful article may be or expression of the object and not to the object
itself. It does not prevent one from using the but only whether the affiant has reasonable
drawings to construct the object portrayed in the grounds for his belief. The requirement is less than
drawing.15 certainty or proof, but more than suspicion or
possibility.
Works of Architecture
The facts warranting the conclusion of probable
Section 186 of the IP Code, however, may be cause must be assessed at the time of such judicial
considered an exception to the above. It refers to determination by necessarily using legal standards
architectural works and specifically provides that: then set forth in law and jurisprudence, and not
Copyright in a work of architecture shall include the those that have yet to be crafted thereafter.
right to control the erection of any building which
reproduces the whole or a substantial part of the In 20th Century Fox Film Corp. v. Court of Appeals
work either in its original form or in any form (G.R. Nos. L-76649-51, 19 August 1988), an
recognizably derived from the original: Provided, applicant for search warrant is required to present
That the copyright in any such work shall not to the court the copyrighted films to compare them
include the right to control the reconstruction or with the purchased evidence of the video tapes
rehabilitation in the same style as the original of a allegedly pirated to determine whether the latter is
building to which that copyright relates. an unauthorized reproduction of the former. This
linkage of the copyrighted films to the pirated films
VII. Probable Cause must be established to satisfy the requirements of
probable cause. Mere allegations as to the
In Search Warrant Cases existence of the copyrighted films cannot serve as
basis for the issuance of a search warrant.
In Philippine jurisprudence, probable cause for the
issuance of a search warrant has been uniformly This requirement, however, was relaxed by the
defined as such facts and circumstances which Supreme Court in Columbia Pictures, Inc. v. Court
would lead a reasonable, discreet and prudent man of Appeals, et al. (G.R. No. 110318, 28 August
to believe that an offense has been committed, and 1996). It was explained that the supposed
that the objects sought in connection with the pronunciamento in said case regarding the
offense are in the place sought to be searched. necessity for the presentation of the master tapes
of the copyrighted films for the validity of search
"Probable cause" has been understood to mean a warrants should at most be understood to merely
reasonable ground of suspicion, supported by serve as a guidepost in determining the existence
circumstances sufficiently strong in themselves to of probable cause in copyright infringement cases
warrant a cautious man in the belief that the person where there is doubt as to the true nexus between
accused is guilty of the offense with which he is the master tape and the pirated copies. Said
charged, or the existence of such facts and directive was hardly intended to be a sweeping and
circumstances as would excite an honest belief in a inflexible requirement in all or similar copyright
reasonable mind acting on all the facts and infringement cases.
circumstances within the knowledge of the
magistrate that the charge made by the applicant Thus, the Supreme Court said: "It is evidently
for the warrant is true. incorrect to suggest, as the ruling in 20th Century
Fox may appear to do, that in copyright
Probable cause does not mean actual and positive infringement cases, the presentation of master
cause, nor does it import absolute certainty. The tapes of the copyrighted films is always necessary
determination of the existence of probable cause is to meet the requirement of probable cause and
not concerned with the question of whether the that, in the absence thereof, there can be no finding
offense charged has been or is being committed in of probable cause for the issuance of a search
fact, or whether the accused is guilty or innocent, warrant. It is true that such master tapes are object
evidence, with the merit that in this class of statutory enactment, the intention of the person
evidence the ascertainment of the controverted fact who commits the crime is entirely immaterial. This
is made through demonstrations involving the direct is necessarily so. If it were not, the statute as a
use of the senses of the presiding magistrate. Such deterrent influence would be substantially
auxiliary procedure, however, does not rule out the worthless. It would be impossible of execution. In
use of testimonial or documentary evidence, many cases, the act complained of is itself that
depositions, admissions or other classes of which produces the pernicious effect the statute
evidence tending to prove the factum probandum, seeks to avoid. In those cases the pernicious effect
especially where the production in court of object is produced with precisely the same force and
evidence would result in delay, inconvenience or result whether the intention of the person
expenses out of proportion to its evidentiary value." performing the act is good or bad.21