Hathor - Brand Standards - A

Brand Standards
TABLE OF CONTENTS
Brand Philosophy 02
Tone of Voice 03
Logo | Primary 04
Logo | B&W, Clearspace, Minimum Size 05
Colour Palette 06
Typefaces 07
Stationary 09
Logo Usage 12
Logo Usage on a background 13
Incorrect Usage of Logo 14
Breathing Space For Logo 15
Brand Icon 16
01
BRAND PHILOSOPHY
Your professional branding statement
communicates the essence of who you are
in the workplace. Branding is a marketing
concept and tool. Your brand reflects
your professional reputation — what
you’re known for (or would like to be Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
known for). nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
nisl ut aliquip ex ea commodo consequat.
02
TONE OF VOICE
Tone of voice is not what you say, but how
you say it. This encompasses not only the
words you choose, but their order, rhythm
and pace. A company’s tone of voice will
inform all of its written copy, including
its website, social media messages, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
emails and packaging. nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
nisl ut aliquip ex ea commodo consequat.
04
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo conse- suscipit lobortis nisl ut aliquip ex ea commodo conse-
quat. Duis autem vel eum iriure dolor in hendrerit in quat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, laoreet dolore vulputate velit esse molestie consequat, laoreet dolore
magna aliquam erat volutpat. magna aliquam erat volutpat.
04
THE LOGO | BACK ON WHITE THE LOGO | WHITE ON BLACK
1 inch
25%
100%
THE LOGO | SPACEING THE LOGO | MINIMUM SIZE

05
COLOUR PALETTE PRIMARY CLOURS
Colour is an integral part of the brand
CMYK 00 00 00 00 CMYK 00 00 00 100
identity. Consistent use of the colour
RGB 255 255 255 RGB 0 0 0
palette will not only reinforce the cohesive
ness of the brand, but colour also serves a
HEX# FFFFFF HEX# FFFFFF Pantone Black 6C
psychological purpose by communicating a
certain feel to your audience.
CMYK 30 100 10 0 CMYK 100 100 00 00
RGB 182 30 130 RGB 46 49 146
Hex# B61E82 HEX# 2E3192
SECOUNDRY CLOURS
CMYK 15 50 00 00 CMYK 10 20 00 00
RGB 219 145 183 RGB 223 202 228
Hex# D291B7 HEX# DFCCE4
CMYK 50 50 00 00 CMYK 20 25 00 00
RGB 135 129 189 RGB 199 187 220
Hex# 8781BD HEX# C7BBDC
CMYK 40 00 90 00 CMYK 00 20 90 00
RGB 165 207 76 RGB 255 204 50
Hex# A5CF4C HEX# FFCC32
06
TYPOGRAPHY
Primary Font - El Messiri ABCDEFGHIJKLMNOPQRSTUVWXYZ
Serif
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Secondary Font - Goudy Old Style ABCDEFGHIJKLMNOPQRSTUVWXYZ

Serif abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
07
Primary Font - Khmer MN ABCDEFGHIJKLMNOPQRSTUVWXYZ
San Serif
1234567890
1234567890
Secondary Font - Avenir abcdefghijklmnopqrstuvwxyz
1234567890
Serif
1234567890
1234567890
08
Business Card Front Business Card Back
STATIONARY
Our stationery is a regular point of with our
customers and vendors. It may be a small Name name
Designation
thing, but it constantly re-enforces our 90000 00000 | name@hathor.com
ethics of quality experience for kids and

parents. Hathor Healthcare Services Pvt Ltd
Pragathi Mahalakshmi Building, No.62, 4th Floor, Industrial Suburb, 2nd Stage
Narasimha Layout, Yeshwanthpur, Bengaluru, Karnataka 560 022
www.hathor.com hello@hathor.in | 080 4710 9696
Business Card Front Business Card - Single side card
Name name
Designation
90000 00000
name@hathor.com
Hathor Healthcare Services Pvt Ltd

hello@hathor.in | 080 4710 9696
www.hathor.com
Business Card - Single side card
Name name
Designation
90000 00000
name@hathor.com

hello@hathor.in | 080 4710 9696 | www.hathor.com
09
STATIONARY
Letterhead Additional Sheets

Cin: U85100KA2017PTC102199
hello@hathor.in | 080 4710 9696 | www.hathor.com hello@hathor.in | 080 4710 9696 | www.hathor.com
10
STATIONARY
Envelope A4
Envelope Normal
Hathor Healthcare Services Pvt Ltd Hathor Healthcare Services Pvt Ltd
Landmark: EPFO Office, Yeshwanthpur
hello@hathor.in | 080 4710 9696 www.hathor.com Landmark: EPFO Office, Yeshwanthpur
hello@hathor.in | 080 4710 9696 www.hathor.com
11
LOGO USAGE
Allowed Background colours
Incorrect Background colours

X
12
LOGO USAGE ON A IMAGE
13
INCORRECT USAGE OF LOGO
X X
X X
14
BREATHING SPACE FOR LOGO
2x
2x 2x
2x
x
15
BRAND ICON
16

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Hathor - Brand Standards - A

Hochgeladen von

Copyright:

Verfügbare Formate

Brand Standards

THE LOGO | SPACEING THE LOGO | MINIMUM SIZE

Secondary Font - Goudy Old Style ABCDEFGHIJKLMNOPQRSTUVWXYZ

ethics of quality experience for kids and

Business Card Front Business Card - Single side card

Hathor Healthcare Services Pvt Ltd

Business Card - Single side card

Hathor Healthcare Services Pvt Ltd

Letterhead Additional Sheets

Hathor Healthcare Services Pvt Ltd

Incorrect Background colours

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