CSR

Topic: A STUDY ON CORPORATE SOCIAL RESPONSIBILITY OF TATA GROUP
Executive Summary
Starting from the times of barter system to today's modern era of plastic money, the
mankind has trodden a remarkably long path. Undoubtedly "profitability" has always been the
driving force and an undercurrent behind all this development; but as every coin has two facets;
growing cut throat competition and business rivalries started taking heavy toll on the quality,
transparency, environment and the society in general endangering the peaceful coexistence of
business and society. The businesses houses started realizing that they would have to rise over
and above the profitability and take care of all those associated with their survival in the society
directly or indirectly. This realization resulted into the concept of Corporate Social
Responsibility (CSR). This research paper moves around developing an understanding about the
corporate social responsibility (CSR), delving into its concept and finding out its scope taking
the case study of the TATA Group under Mr. Ratan Tata who has exemplified the sense of
responsibility towards the upliftment of common masses and protection of the environment and
development of the nation.
Copyright.2017@AIMSR Page 1
Table of Contents
Chapter No Title Page No
Executive Summary 1
1 Introduction And Research Methodology
 Introduction 2
 Objective Of Data 4
 Scope Of the Data 4
 Review Of Literature 5
 Collection Of Data 11
 Research Methodology 11
 Limitation 12
2 What is Corporate Social Responsibility 13
 Meaning And Definition Of CSR 14
3 Classification Of Social Responsibility 16
 Social Responsibility Model 17
 Need For Social Corporate Responsibility 19
 Important Of Corporate Social Responsibility 20
4 CSR in Today’s World 22
 Implementing CSR 24
 Corporate Social Responsibility In India 25
5 About Tata Group 26
 Milestone 27
 Corporate Social Responsibility In Tata 29
 Tata Business Excellence Model 31
 CSR Activities of Tata Companies & Society 32
 Tata Corporate Sustainability Policy 12
6 Summary Of Findings 43
7 Conclusion 44
8 Recommendation 45
9 Bibliography 46
Chapter 1
Introduction And Research Methodology
Although the subject “Corporate Social Responsibility” in its present form and content has
gained popular attention only in recent years, its origin can be traced back to evolution of the
concept of welfare state.
As the pace of industrialization quickened employers become more and more

concerned with the loss of productivity efficiency due to avoidable sickness or accidents or
stoppage of work due to bad personal relationship. This gave rise to the idea of welfare state,
which was future strengthened by growth of democracy and of respect to human dignity during
the last 150 years. The framework of welfare state and with it concept of social responsibility
have thus come to stay in many countries of the world.
The changing image old business in the recent year has lent further support to the idea
of social responsibility. Some public opinion polls in the 1960’s and 1970’s in United State have
left businessman disenchanted. This polls have revealed that the businessman is viewed as an
individual who does not care for others, who ignored social problem, who prays upon the
population, who exploits labor, and who is a selfish money grabber. On the other hand , until
these opinions were unveiled, the businessman in America believed that other viewed him as he
viewed himself , as a practical, down to earth, hardworking, broadminded, progressive,
interesting and a competitive free enterpriser. He believed that the society looked up at him as a
self sacrificing community leader, pillar of society , generous to a fault , great supporter of
education, patron of the arts, in short the solt of the earth. Indeed the businessman in the pre-poll
days thought of himself as happy mix of Plato, Gandhi and Churchill.
Objective Of data
 The main objective of this study is to know about Corporate Social Responsibility
of Tata Group.
 To Examine the CSR different Activities done by Tata group.
 To Examine the how social activities beneficial to the society which is done by
Tata group.
 This study is know about the need of the Corporate Social Responsibility.
 To find out the scope of the CSR.
Scope Of The Study

 This study helps to understand the impact of CSR activities on society
 Such a study helps to understand the growth of the Tata Group
 This study helps to understand the implementation of CSR in organization
 Such research helps to understand the concept of Corporate Social Responsibility
and how it will help to organization or society
 This study helps to understand the corporate social responsibility
Review Of Literature
1) Corporate Social Responsibility: A Case Study Of TATA Group

Author : Kumar Srivastava ,
Gayatri Negi ,
Vipul Mishra ,
ShraddhaPandey
Abstract : Starting from the times of barter system to today’s modern era of plastic
money, the mankind has trodden a remarkably long path. Undoubtedly “profitability” has
always been the driving force and an undercurrent behind all this development; but as
every coin has two facets; growing cut throat competition and business rivalries started
taking heavy toll on the quality, transparency, environment and the society in general
endangering the peaceful coexistence of business and society. The businesses houses
started realizing that they would have to rise over and above the profitability and take
care of all those associated with their survival in the society directly or indirectly. This
realization resulted into the concept of Corporate Social Responsibility (CSR). This
research paper moves around developing an understanding about the corporate social
responsibility (CSR), delving into its concept and finding out its scope taking the case
study of the TATA Group under Mr.Ratan Tata who has exemplified the sense of
responsibility towards the upliftment of common masses and protection of the
environment and development of the nation.
2) CSR Communication: An Impression Management Perspective.

Author: Tata, Jasmine
Prasad, Sameer
Source : Journal of Business Ethics. Dec2015
Abstract : Organizations today recognize that it is not only important to engage in
corporate social responsibility (CSR), but that it is also equally important to ensure that
information about CSR is communicated to audiences. At times, however,
the CSR image perceived by audiences is not an accurate portrayal of the
organization's CSR identity and is, therefore, incongruent with the desired CSR image.
In this paper, we build upon the nascent work on organizational impression management
by examining CSR communication from an impression management perspective. The
model developed here proposes that incongruence between desired and
current CSR images motivates an organization to decrease the incongruence

through CSR communication. This relationship is moderated by four factors: importance
of CSR image to the organization; power, status, and attractiveness of the target
audience; importance of CSR image to the target audience; and media attention and
public scrutiny. The model also identifies four dimensions of CSR communication
structure (anticipatory-reactive, assertive-protective, direct-indirect, and image
enhancing-image correcting) and includes a feedback loop through which audience
interpretation of the CSR communication can influence the organization's CSR image
incongruence. Two illustrative examples are provided to indicate how the model may be
applied to organizations. This paper has several implications for research and practice. It
draws connections between impression management theory and CSR and adds to the
emerging literature on organizational impression management. It can also help
organizations decide on the appropriate CSR communication structure to use in specific
situations and be more effective in their CSR communication.
3) CSR and Service Brand: The Mediating Effect of Brand Identification

and Moderating Effect of Service Quality.
Author : He, Hongwei
Li, Yan
Source : Journal of Business Ethics. Jun2011
Abstract : This article examines the mediation effect of brand identification and the
moderating effect of service quality (SQ) on the effects of corporate social responsibility
(CSR) association on service brand performance. A survey of customers of mobile
telecommunications services was conducted. The study finds, first, that both CSR and
SQ have direct effects on brand identification and customer satisfaction and indirect
effects on customer satisfaction (via brand identification) and on service brand loyalty
(via customer satisfaction and via 'brand identification/customer satisfaction'). Second,
SQ enhances the effect of CSR on brand identification. This study contributes to the
literature by incorporating three perspectives of service brand performance -
CSR association, SQ, and brand identification - into one general framework that stresses
(a) the mediating role of brand identification in predicting customer satisfaction and
service brand loyalty; and (b) the interactive effect of CSR and SQ in predicting brand
identification.
4) CSR Reports 2017 of Infinitus Global and LKK Health

Products Group Released
Author : Canada Newswire
Source : Canada Newswire. 02/05/2018
Abstract : GUANGZHOU, China, Feb. 5, 2018 /CNW/ -- On February 5, 2018, the
Launch Conference of the Corporate Social Responsibility (CSR) Reports 2017 of
Infinitus Global and LKK Health Products Group (LKKHPG) was held at
InfinitusCenter, Guangzhou. The theme of the conference is "never forget the original
intention and build a better future together", and CSR experts and stakeholder
representatives were invited to participate
5) Compass Group USA Releases 2016 Corporate Social

Responsibility Report
Author :PR Newswire
Source :PR Newswire US. 12/07/2016.
Abstract : CHARLOTTE, N.C., Dec. 7, 2016 /PRNewswire/ -- In 2016,
Compass Group USA took monumental steps in improving practices that affect the
environmental and social wellbeing, as well as continuing to strengthen its foothold with
existing Corporate Social Responsibility (CSR) commitments. Compass USA is proud to
share those stories of sustainability, partnerships, and the passion of our people in the
newly released 2016 CSR report.
6) Toshiba Group Once Again Celebrates CSR Month

Author : toshiba corporation
Source : Business Wire (English). 12/05/2016
Abstract : For over a decade now, December has been Toshiba Group CSR Month, a
tradition and commitment that continues this year. Toshiba has long been guided by the
principles expressed in our corporate motto—Committed to People, Committed to the
Future—and CSR Month offers us all an opportunity to reflect on how best to build a
management system and Toshiba Group that respect responsibilities to society. But more
than that, it provides all of us, wherever we are in Toshiba’s global operations, with an
opportunity to get involved in activities that make a direct and real contribution to the
community.
7) CSR and the Telecom Council Announce Speakers, Agenda for 6th
Annual Locations & Beyond Summit
Author : CSR plc
Source : Business Wire (English). 12/03/2012
Abstract : CSR plc (LSE: CSR)(NASDAQ: CSRE) today announced, together with the
Telecom Council of Silicon Valley, the speaker line-up and agenda for its sixth annual
Locations & Beyond Summit to be held Tuesday, December 11, 2012, at the Crown
Plaza Hotel in Palo Alto, California. Joep van Beurden, CEO of CSR, will provide the
fireside chat, while Andreas Winckler, senior advanced technology engineer at
BMW Group will deliver the keynote address
8) MWW Group Issues 2012 Corporate Citizenship Report and Launches

Interactive CSR Website
Author : Author:PR Newswire
Source : PR Newswire US. 04/23/2012
Abstract : EAST RUTHERFORD, N.J., April 23, 2012 /PRNewswire/ --
MWW Group (www.mww.com), one of the top ten global independent public relations
firms, announced the release of its fourth annual Corporate Citizenship Report and
website www.mww.com/ccr/2012, highlighting the firm's belief that being a good
corporate citizen means being an even better business
9) Does retailer CSR enhance behavioral loyalty? A case for benefit

segmentation
Author : Ailawadi, Kusum L.
Neslin, Scott A.
Luan, Y. Jackie
Taylor, Gail Ayala
Source :International Journal of Research in Marketing.
Abstract : We study the effects of consumer perceptions of four types of corporate
social responsibility (CSR) activities on their behavioral loyalty toward retailers.
The four activities are environmental friendliness, community support, selling locally
produced products, and treating employees fairly. Behavioral loyalty is measured by
share-of-wallet (SOW). We control for other retailer attributes that drive attitudes and
SOW, and examine how the market is segmented in terms of consumer response. We
partition the total effect of CSR on SOW into a direct effect and an indirect effect
mediated through attitude towards the store. These effects differ by CSR activity and
customer segment. The effects on attitude are positive and positive attitude enhances
SOW, so the indirect effects on SOW are positive. While we generally find positive total
effects, the total effect of one of the CSR activities, environmental friendliness, is
significantly negative for one group of consumers. The magnitude of CSR's total impact
on SOW is not only statistically significant but also managerially meaningful in an
industry where every share point carries a substantial dollar amount. We characterize the
customer segments and conclude with implications for how best a retailer can manage
its CSRinitiatives
10) CSR Initiatives and Firm Efficiency of TATA Group of Companies

in India-A Variance Analysis
Author : V L Govindarajan
Source : Pacific Business Review International
Abstract: The present paper aims to study the influence level of CSR initiatives on the
financial efficiency of the Tata group of companies in India. BSE 200 listed TATA group
companies were selected for the study and applied content analysis. Secondary collected
data from Annual reports, moneycontrol.com and BSE websites. Edward Altman’s “Z”
score was treated as modern financial performance and calculated for the period from
2009-10 to 2014-15. CSR Cost variance, CSR Budget variance and CSR Volume
variance were calculated through standard costing technique under management
accounting principles. The standard cost process is mostly used to control the operating
task of the organization. All the parameters have been analyzed with one sample t test,
Karl Pearson’s correlation for its validity. The coefficient of determination has also been
tested through linear regression analysis and the author found that the relationship
between CSR variables and the ancient financial variables EPS, Book Value, Return on
Equity and Operating Profit were positively correlated and also found that Operating
profit influencing to the extent of 95.9%, but the modern financial variable of Altman Z
score not influencing the actual CSR contribution of Tata group of companies during the
study period.
11) A Case Study On Corporate Social Responsibility in NESTLE, ITC

Author : Sanjeet Singh
JagmeetBawa
Gagan Deep Sharma
Source : Journal of Advanced Research in HR and Organizational Management ; vol 3
no 4,2016
Abstract : Since the times of the barter system to present era of plastic money, the
mankind has stridden out long path. There is no doubt in this that “profitability” has
always been the primary force and main motivation behind all this development. This
motive actually increased cut throat competition between the business forms. Because of
this competition, the companies stated exploiting the quality of product as well as the
environmental concern. Slowly and gradually the business houses realized that they have
to give back to the society because they are surviving because of the society only. This
realization gives the birth to the concept of Corporate Social Responsibility. However,
the companies started using this concept for brand building more than delivering it as a
responsibility. The studies also revealed that the companies used the corporate social
responsibility for enhancing their profit as well.
This present study attempts to investigate about the core concept of corporate social
responsibility (CSR), and finding out its scope taking the case study of the TATA Group,
ITC and NESTLE
Collection Of Data
This study is based on secondary data. Secondary data is the data which is
available readymade and which is already used by people for some purposes. The
secondary data collected for this study is through online sources using Ebscohost,
Google, J get plus and related websites.
Research Methodology
It is the blue print of the collection, measurement and analysis of data. It can also
be said as a purely and simply the framework or plan for the study that guides the
collection and analysis of data. We have adopted EXPLORATORY research design for
the project because this study shows deeper understanding of CSR of Tata Group as the
nature of this study is less structured and more flexible in approach.
Limitation
 The study is based on the secondary data.

 It does not cover the all CSR activities of Tata group.
 This study does not talk about upcoming CSR activities of Tata Group.
Chapter 2
What is a Corporate Social Responsibility
Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship or responsible business) is a form of corporate self-regulation integrated into
a business model. CSR policy functions as a self-regulatory mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical standards and
national or international norms.
With some models, a firm's implementation of CSR goes beyond compliance and statutory
requirements, which engages in "actions that appear to further some social good, beyond the
interests of the firm and that which is required by law". The binary choice between 'complying'
with the law and 'going beyond' the law must be qualified with some nuance. In many areas such
as environmental or labor regulations, employers can choose to comply with the law, to go
beyond the law, but they can also choose to not comply with the law, such as when they
deliberately ignore gender equality or the mandate to hire disabled workers. There must be
recognition that many so-called 'hard' laws are also 'weak' laws, weak in the sense that they are
poorly enforced, with no or little control or no or few sanctions in case of non-compliance.
'Weak' law must not be confused with soft law.[5] The aim is to increase long-term profits and
shareholder trust through positive public relations and high ethical standards to reduce business
and legal risk by taking responsibility for corporate actions. CSR strategies encourage the
company to make a positive impact on the environment and stakeholders including consumers,
employees, investors, communities, and others.
Proponents argue that corporations increase long-term profits by operating with a CSR
perspective, while critics argue that CSR distracts from businesses' economic role. A 2000 study
compared existing econometric studies of the relationship between social and financial
performance, concluding that the contradictory results of previous studies reporting positive,
negative, and neutral financial impact, were due to flawed empirical analysis and claimed when
the study is properly specified, CSR has a neutral impact on financial outcomes.
Critics questioned the "lofty" and sometimes "unrealistic expectations" in CSRor that CSR is
merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over
powerful multinational corporations.
Political sociologists became interested in CSR in the context of theories
of globalization, neoliberalism and late capitalism. Some sociologists viewed CSR as a form of
capitalist legitimacy and in particular point out that what began as a social movement against
uninhibited corporate power was transformed by corporations into a 'business model' and a 'risk
management' device, often with questionable results.
CSR is titled to aid an organization's mission as well as serve as a guide to what the company
represents for its consumers. Business ethics is the part of applied ethics that examines ethical
principles and moral or ethical problems that can arise in a business environment.
ISO 26000 is the recognized international standard for CSR. Public sector organizations (the
United Nations for example) adhere to the triple bottom line (TBL). It is widely accepted that
CSR adheres to similar principles, but with no formal act of legislation.
Meaning andDefinition of CSR
CSR is about how companies manage the business processes to produce an overall positive
impact on society.
Take the following illustration:
Companies need to answer to two aspects of their operation:

 The quality of their management – both in the terms of people and processes( the inner
circle)
 The nature of quantity of their impact on society in the various areas
Outside stakeholders are taking an increasing interest in the activity of the company. Most of
look to the outer circle - what the company has actually done, good or bad, in terms of products
and services, in terms of impact on the environment and on local communication ,on ion how it
treats and develops it workforce. Out of the various stakeholders, it is financial analyst who is
predominantly focused – as well as past financial performance – quality of management as an
indicator of likely future performance.
The following definitions of CSR have been proposed by different authors:

 “how companies manage the business processes to produce an overall positive impact on
society” (Baker, 2004)
 “continuing commitment by business to behave ethically and contribute to economic

development while improving the quality of life of the workforce and their families, as well as
of the local community and society at large” (World Business Council for Sustainable
Development in Hopkins, 2007)
 additional responsibilities of businesses to local and wider communities apart from its core
responsibility of profit maximisation (Simpson and Taylor, 2013)
Chapter 3
Classification of Social Responsibility
 Responsibility towards itself

It is the responsibility of each corporate entity run business and to work towards growth,
expansion and stability and thus earn profits. If the corporation is to achieve social and
economic ends, organizational efficiency should be boosted up.
 Responsibility towards Employees

Employees are the most important partof an organization. Following are some of the
responsibilities which a business entity has towards its employees-
 Timely payment
 Hygienic environment
 Good and impartial behavior
 Health care through yoga
 Recreational activities
 Encouraging them to take part in managerial decisions
 Responsibility towards shareholders

It is the responsibility of corporate entity to safeguard the shareholders‘investment and
make efforts to provide a reasonable return on their investment.
 Responsibility towards state

Out of the profit available, the state is entitled to a certain share as per the income tax
laws. Utmost transparency has to be exerted regarding the profit &loss account and the
balance sheet.
 Responsibility towards consumers

The Company should maintain high quality standards at reasonable prices. It should not
resort to malpractices such as hoarding and black-marketing.
 Responsibility towards environment

It is the responsibility of the organization to contribute to the protection of environment.
It should produce eco -friendly products. Moreover, industrial waste management must
be taken care of.
Social Responsibility Model
There are some models which describe the evolution and scope of social orientation of
companies. Notable ones include Carroll‘s model, 8Halal‘s model 9and Ackerman‘s
model10.
(a)Carroll’s Model
Archie B. Carroll has defined CSR as the complete range of duties business has towards
the society. He has proposed a 3-d conceptual model of corporate performance.
According to Carroll, a firm has the following four categories of obligations of corporate
performance.-
Economic: The firm being an economic entity, its primary responsibility is to satisfy
economic needs of the society and generation of surplus for rewarding the investors and
further expansion and diversification.
Legal: The laws of the land and international laws of trade and commerce has to be
followed and complied with.
Ethical: Ethical responsibilities are norms which the society expects the business to
observe like not resorting to hoarding and other malpractices.
Discretionary: Discretionary responsibilities refer to the voluntary contribution of the

business to the social cause like involvement in community development or other social
projects pertaining to health and awareness of masses.
(b) Halal’s model
Halal‘s return on resource model of corporate performance recognizes the fact

that the corporate social responsiveness is a quite difficult task as no corporate posture is
value free. A firm can only attempt to form a workable coaliation among groups having
diverse interests, engaged in creating value for distribution among members of coalition.
The social issues may become conflicting beyond a certain level of economic activity.
The coordination between economic and ethical decisions is necessary so that the future
of the firm and shareholders may be safeguarded.
(c)Ackerman’s model
This model defines CSR in three different phases
First phase -Top management recognizes social problem
Second phase –The company appoints staff specialists to look into the issue and find
measures to tackle it
Third phase -Implementation of the strategy derived by the specialists
Need For Corporate Social Responsibility
There are many situations where social responsibility of business becomes necessary. Few of
these situations which show need for Corporate Social Responsibility are discussed below:
 A societal approach to business is the contemporary business philosophy, which demands
business organization to be responsive to the social problems.
 As a result of globalization of business, global companies and MNC’s operate in a big
way in their host companies. In order to establish to establish a good corporate objective.
Indigenous companies are forced to follow suit for maintaining their corporate identity.
 In the terms and condition of collaboration agreements, very often, social welfare terms
are included which necessitates the collaborating company to take up social responsibility
from Pollution Control Board.
 Corporate donation of social welfare projects of approved NGO’s are exempted from
income tax in India.
 An organization commitment to social responsibility create a good corporate a good
corporate image, and there by better business environment.
 Social responsibility of business enables the organization to improve its products
positioning and thereby improve its market share.
 Very often situation demand due to natural calamities, accident and so on for eg. Gas leak
at union carbide plant in Bhopal, where in the company had to monetarily compensate
through medical treatment.
Importance of Corporate Social Responsibility
Corporate social responsibility allows organizations to do their bit for the society, environment,
and customers or for that matter stake holders.
Let us go through the importance of corporate social responsibility.
The term corporate social responsibility gives a chance to all the employees of an
organization to contribute towards the society, environment, and country and so on. We all
live for ourselves but trust me living for others and doing something for them is a different
feeling altogether. Bringing a smile to people’s life just because your organization has pledged to
educate the poor children of a particular village not only gives a sense of inner satisfaction but
also pride and contentment. One should never forget the importance of society and environment
in our lives. It is indeed high time when we also start thinking about people around us who are
less privileged and fortunate than us. Corporate social responsibility gives an opportunity to
organizations to work towards the betterment of the society and make it a better place to live.
Corporate social responsibility goes a long way in creating a positive word of mouth for the
organization on the whole. Doing something for your society, stake holders, customers would
not only take your business to a higher level but also ensure long term growth and success.
Corporate social responsibility plays a crucial role in making your brand popular not only among
your competitors but also media, other organizations and most importantly people who are your
direct customers. People develop a positive feeling for a brand which takes the initiative of
educating poor children, planting more trees for a greener environment, bringing electricity to a
village, providing employment to people and so on. You really do not have to invest much in
corporate social responsibility activities. Do not undertake CSR activities only to gain publicity
but because you believe in the cause. There are many organizations which tap remote villages,
some of which are even unheard as an initiative of corporate social responsibility.
Corporate social responsibility also gives employees a feeling of unparalleled happiness.

Believe me, employees take pride in educating poor people or children who cannot afford
to go to regular schools and receive formal education. CSR activities strengthen the bond
among employees. People develop a habit of working together as a single unit to help others.
Infact they start enjoying work together and also become good friends in due course of time.
They also develop a sense of loyalty and attachment towards their organization which is at least
thinking for the society. Who does not like to work with an organization where management is
kind enough to take out time for the society and contribute in their own small way? Ask
yourselves, when is the last time you did something for your society, customers, stake holders or
environment? Corporate social responsibility also goes a long way in building a positive image
of the brand. Trust me, your brand becomes a “common man’s brand”. People
start believing in the brand and nothing can help you more than your customers trusting you and
your brand. Positive word of mouth eventually helps to generate more revenues for the
organization.
In today’s scenario of cut throat competition, everyone is so occupied in chasing targets and
handling the pressure at workplace that we actually forget that there is a world around us as well.
Have you ever thought about those who can’t even afford proper meal twice a day? If you can
take some time out of your busy schedule, please try to visit a village once. You would be
surprised to see how people manage their lives there. Corporate social responsibility in a way
also plays a crucial role in the progress of the society, which would at the end of the day benefit
us only.
Chapter 4
CSR in Today’s World
CSR as a strategy is becoming increasingly important for business today because of three
identifiable trends:
 Changing Social Expectations.

Consumers and society in general expect more from the companies whose products they
buy. This sense has increased in the light of recent corporate scandals, which reduced
public trust of corporations, and reduced public confidence in the ability of regulatory
bodies and organization to control corporate excess.
 Increasing Affluence.
This is true within developed nations, but also in comparison to developing nations.
Affluence consumers can afford to pick and choose the products they buy. A society in
need of work and inward investment is less likely to enforce strict regulation and penalize
organization that might take their business and money elsewhere.
 Globalization.
The growing influence of the media sees any “mistakes” by companies’ brought
immediately to the attention of public. In addition, the internet fuels communication
among like-minded and consumers-empowering them to spread their message, while
giving them the means to co-ordinate
Collective action.
These three trends combined with the growing importance of brands and brand value to
corporate success to produce a shift in the relationship between corporation and
consumer, in particular, and between corporation and all stake holder groups, in general.
The result of these mix is that consumer today are better informed and filled more
empowered to put their believes into action. From the corporate point of view, the market
parameter within which companies must operate are increasingly being shaped by bottom
up, grassroots campaigns. NGO’s and consumer activists feeding, and often driving,
these changing relationship between consumers and companies.
CSR is particularly important a globalizing world because of the way brands are built on
perception, ideals and concept that usually appeal to higher values. CSR is a means of
Matching corporate operation with stake holder values and demands, at a time when these
values and demands are constantly evolving.
CSR can therefore base we described as a total approach to business. CSR creeps into all
aspects of operation. Like quality, it is something that you know when you see it. It is
something that businesses today should be genuinely and wholeheartedly committed to.
The dangers of ignoring CSR are too dangerous when it is remember how important
brands are to overall company values: how difficult it is to build brand strength: yet how
easy it can be to lose brand dominance.
CSR is, therefore, also something that a company should try and get right in
implementation.
Implementing CSR
CSR is about common sense policies that represent a means of integrating a complete ‘social
perspective’ into all aspects of operations. The goal is to maximize true value and benefit for an
organization, while protecting the huge investment corporations make today in their brands.
CSR ask companies to ensure their business operations are clean and equitable and contribute
positively to the society in which they are based. Otherwise, they leave themselves open to too
much danger from a potential consumer backlash.
CSR is good business sense, and total approach to doing business, in a globalizing world where
companies are increasingly relying on brand strength to add value and product differentiation,
and where NGO-driven consumer activism is increasing.
Many believe the issue of how corporation integrate the CSR into everyday operations and long
term strategy planning will define the business market place in the near future. It will become
key point of brand differentiation, both in terms of corporate entities and the products that carry
their brands.
Key steps on the roads to integrating CSR within the aspects of corporation includes.
 Ensurethe commitment of top management, and particularly the CEO, is communicated

throughout the organization.
 Appoint a CSR position at strategic decision making level to manage the development of
policy and its implementation.
 Develop relationship with all stake holder groups and interest.
 Incorporate a social or CSR audit within the companies annual reports.
 Ensure the compensation system within the organization reinforce the policies that have
been created rather than merely the bottom line.
 Any anonymous feedback\ whistle blower process, ideally overseen by an external of
ombud person, will allow the CSR officer to operate more effectively.
Corporate Social Resposibility in India
 Most companies are not doing any CSR

 Many companies are only making token gestures towards CSR in tangential ways such as
donation to charitable trust or NGO’s sponsorship of events, etc.
 Most companies believe that charity and philanthropy equals to CSR; very few
companies are using their core competence to benefit the community.
 Most companies use CSR as a marketing tool to further spread the word about their
business. For instance, donation of a token amount to sum caused on purchase of
particular product. The fact that companies are hiring advertising agencies for their CSR
further highlights these.
 Only few Indian companies (from these studies) publish a corporate sustainability report
to measure and assess the impact of their business on the environment.
 Very few companies openly state the process followed by them, the damage by these
processes, and the step taken to minimize these damage.
 Very few companies state how much they spent on CSR. There is no mention of the
amount spent in any of their balance sheet or annual reports. Most companies just leads
and described their CSR activities and seem to be spending minimal amounts on CSR.
 Very few companies are engaged in CSR activities in the local communities where they
are based.
 Very few companies have a clearly defined CSR philosophy. Most implement their CSR
in an ad-hoc manner, unconnected with their business process.
 Most companies spreads their CSR funds thinly across many activities thus somewhere
losing the purpose of undertaking the activities.
Chapter 5
ABOUT TATA GROUP
TATA Group Profile
The Tata group comprises over 100 operating companies in seven business sectors:
communications and information technology, engineering, materials, services, energy,
consumer products and chemicals. The group has operations in more than 100 countries across
six continents, and its companies export products and services to 150 countries.
The revenue of Tata companies, taken together, was $103.27 billion in 2013-14, with 67.2
percent of this coming from businesses outside India. Tata companies employ over 581,470
people worldwide. Brand Finance, a UK-based consultancy firm, valued the Tata brand at $21.1
billion and ranked it 34th among the top 500 most valuable global brands in their Brand Finance
Global 500 2014 report.
The Tata name has been respected in India for more than 140 years for its adherence to strong
values and business ethics. The group has always believed in returning wealth to the society they
serve. Two-thirds of the equity of Tata Sons, the Tata promoter holding company, is held by
philanthropic trusts that have created national institutions for science and technology, medical
research, social studies and the performing arts.
Anchored in India and wedded to traditional values and strong ethics, Tata companies are
building multinational businesses that will achieve growth through excellence and innovation,
while balancing the interests of shareholders, employees and civil society.
Milestone
 1868 – The TATA Group was founded by Jamsetji Nussewanji Tata in the mid
19thcentury, a period when India had just set out the road to gaining independence from
British rule.
 1874 – The Central India Spinning, Weaving and Manufacturing Company is set up,
marking the Group’s entry into textile.
 1902- The Indian hotels company is incorporate to setup the Taj Mahal Palace and
Tower, India’s first luxury hotel which open in 1903.
 1907 – The Tata Iron and Steel Company (Now Tata Steel) is established to setup India’s
first iron and steel plan in Jamshedpur. The plant started production in 1912.
 1910 – The first of the three Tata Electric company, the Tata hydro electric power supply
company (now Tata Power) is setup.
 1912 – Tata Steel introduced 8hrs working days, well before such a system was
implemented by law in much of the west.
 1917 – The Tata’s enter the consumer goods industry, with the Tata Oil Mills company
being established to make soaps, detergent and cooking oils.
 1932 – Tata Airline a division of Tata sons, is established, opening up the aviation sector
in India.
 1939 – Tata chemicals, now the largest producer of soda ash in the country, is
established.
 1952 – Jawaharlal Nehru, India’s first prime minister request the group to manufacture
cosmetic in India, leading to the setting up of Lakme.
 1954 – India’s major marketing, engineering and manufacturing organization, Voltas is
established.
 1962 – Tata finalay (now Tata Tea) one of the largest tea producer is established Tata
Exports is established. Today the company, renamed Tata International, is one of the
leading export houses in India.
 1968 – Tata Consultancy Services (TCS), India’s first software services company, is
established as a division of Tata sons.
 1970 – Tata Macgraw Hill publishing company is created to publish educational and
technical books. Tata Economic Consultancy Services is set up to provide services in the
field of industrial, marketing, statistical and techno economic research and consultancy.
 1984 – Titan Industries, a joint venture between the Tata group and the Tamil Nadu
Industrial Development Corporation (TIDCO) is set up to manufacture watches.
 1991 – Tata Motors roles out its millionth vehicle.
 1995 - Tata Quality Management Services Institutes the JRDQV award, modeled on the
Malcolm Baldrige National Quality value award of the USA, laying the foundation of the
Tata Business Excellences model.
 2001 – Tata AIG, a joint venture between the Tata Group and American International
Group INC(AIG)- Marks the Tata the reentry into Insurance. The Tata group executive
office is set up to design an implement change in the Tata Group and to provide long
term direction.
 2002 – The Tata Group acquires a controlling stake in VSNL, India’s leading
International Telecommunication Service Provider. TCS becomes the first Indian
Software Company to cross 1 billion dollars in revenues. Titan launches edge, the
slimmest watch in the world. Idea cellular, the cellular service born of a tie up involving
the Tata Group, the Birla Group and AT&T is launched.
 2003 –Tata Motor launches City Rover – Indica’s fashioned for the European Market.
The first batch of City Rovers rolled out from the Tata Motors stable in Pune on
September 16,2003.
 2005 –Tata still acquires Singapore based steel company NatSteel by subscribing to
100% equity of its subsidiary, NatSteel Asia. Tata Sons completes 60 years of Tata
Operations in the USA. Tata Motor Passenger Vehicle sales cross 1 million mark. TCS
acquires leading BPO firm Comicrom in Chile.
 2006 - Tata credit card launched. Foundation stone for the Tata medical Centre unveiled
in Kolkata. Tata Steel ranked world’s best steel maker for the third time by World Steel
Dynamics.
 2007 – In a giant leap, Tata Steel’s acquisition of the Anglo Dutch steel major Corus has
vaulted the former to the fifth position from 56th in global steel production capacity.
Corporate Social Activities in TATA

Businesses are powerful constituents of society and the most successful, respected, and desirable
businesses exist to do much more than make money; they exist to use the power of business to
solve social and environmental problems. The Tata culture of giving back flows from the
tradition of nation and community building sowed more than a century back by Jamsetji Tata, the
Founder of the group. Tata companies are involved in a wide variety of community development
and environment preservation projects. The Tata group's social activities relate to health, primary
education, skills training and entrepreneurship, livelihoods, women empowerment and
strengthening services for the differently-abled.
The group believes corporate social responsibility (CSR) is a critical mission that is at the heart
of everything that it does, how it thinks and what it is. The Tata group is committed to
integrating environmental, social and ethical principles into the core business, thereby enhancing
long-term stakeholder value and touching the lives of over a quarter of the world's population.
The group’s CSR programmes aim to be relevant to local, national and global contexts, keep
disadvantaged communities as the focus, be based on globally-agreed sustainable development
principles and be implemented in partnership with governments, NGOs and other relevant
stakeholders.
The CSR approach adopted envisages that the group evolves and executes strategies to support
communities in partnership with governments, civil society and relevant stakeholders. Key to
this approach is Tata employees who generously give of their time, experience and talent to serve
communities; group companies encourage and facilitate them to do so. At the group level, the
Tata Engage programmed builds on this tradition. It is amongst the top 10 corporate volunteering
programmes in the world.
Tata companies work towards empowering people by helping them develop the skills they need
to succeed in a global economy, which is now consolidated into a group CSR programmed called
Tata STRIVE. The group equips communities with information, technology and the capacity to
achieve improved health, education and livelihood outcomes. It also works towards enabling
other living things on the planet get their fair share of the resources.
Approach
 Jamshed Irani, Director, Tata Sons Ltd, says, “The Tata credo is that ‘give bacj to the
people what you have earned from them .’So from the very inception, Jamshetji Tata and
his family have been following this principle.”Moreover he says that foe any business to
sustain in the long run they have to look beyond business.
 The organization believes that india is far away from reaching that phase of economic
development where government is solely responsible for the basic needs of public. We
don’t have social security, adequate health and education services. So till then corporate
houses should fill the gaps.
 The groups policy is provide livelihood instead of giving money.
 Tata group has instituted Tata council for community initiatives.- TCCI, a central body
that act as a facilitator for the entire group’s social initiatives.
 Formation of TCCI has given common direction to the Tata group’s CSR activities.
 To achieve it’s aim, the TCCI planned to draw up to set of guidelines that would from the
basic framework within which indivisual companies who worked closely with TCCI
contributed their core competencies for the betterment of the community.
 TCCI has brought about a more structured approach to the CST activities at the Tata
Group. CSR is implemented through the P-D-C-A Model, a management system.
 The common approach to community development ensures that every activity or project
is checked out on certain important aspects of development and values the group
collectively agrees upon.
Tata Business Excellence Model(TBEM)

 Community : The Strategy that each company evolves, needs to be focused on the real
needs of the communities in which the company operates and which it seeks to serve.
 Overall Development : There need to be a dovetailing of the skills and strength of the
company and it’s employee with the immediate and long term gaps in the overall
development of those communities – be they in the field of education, environment, civic
amenities, infrastructure , family planning, vocational skills etc.
 Minimmum programme : TATA Band: In Tata companies we encourage the management
to make a declaration of policy, strategy and budgets for environment and community
development , and run activities part oif non-negotiable minimum programme aimed at
generating the reputation for thr Tata Brand.
CSR Activities Of Tata Companies & Society
Through the following companies and societies Tata group keeps on heading towards the
fulfillment of corporate social responsibility:
1) Tata Steel
Tata Steel has adopted the Corporate Citizenship Index, Tata Business Excellence Model
and the Tata Index for sustainable Development. Tata Steel spends 5-7 per cent of its
profit tax on several CSR initiatives.
 Self- help Group(SHG’s) :
Over 500 self help groups are currently operating under various poverty
alleviation programs; out of which over 200 are engaged in activities of income
generation thorough micro enterprises. Women empowerment programs through
Self-Help groups have been extended to 700 villages from the year 2003 to 2006,
the maternal and infant survival project had coverage area of 42 villages in
Gamharia block in Seraikela Kharsawa and replication project was taken up in
Rajnagar block. For providing portable water to rural communication 2600 tube
wells have been installed for the benefit of over four lakh people.
 Support Social Welfare Organization:

Tata Steel supports various social welfare organizations. They include;
 Tata Steel Rural Development Society
 Tribal Cultural Society
 Tata Steel Foundation for Family Initiatives
 National Association for the Blind
 Shishu Niketan School of Hope
 Indian Red Cross Society, East Singhbhum
 Healthcare Projects:
In its 100th year, the Tata Steel Centenary Project has just been announced. The
healthcare projects of Tata Steel include facilitation of child education,
immunization and childcare, plantation activities, creation of awareness of AIDS
and other healthcare projects.
 Economic Empowerment:
A program aiming at economic empowerment through improvised agriculture has
been taken up in three backward tribal blocks in Jharkhand, Orissa and
Chhattisgarh. An expenditure of Rs 100 crore has been estimated for the purpose
and this program is expected to benefit 40,000 tribal living in over 400 villages in
these three States.
 Assistance Government :
Tata Steel has hosted 12 Lifeline Expresses in association with the Ministry of
Railways, Impact India Foundation and the Government of Jharkhand. It has
served over 50,000 people. Five thousand people have got surgical facilities and
over 1,000 people received aids and appliances. Over seven lac rural and another
seven Lac urban population have been benefited by the CSR activities of Tata
Steel. The National Horticulture Mission program that has been taken up in
collaboration with the Government of Jharkhand has benefited more than a
thousand households. In collaboration with the Ministry of Non Conventional
Energy and the Confederation of Indian Industry, focus is laid on renewable
energy aiming at enhancing rural livelihood.
2) Tata Motors
 Pollution Control :
Pollution Control Tata Motors is the first Indian Company to introduce vehicles
with Euro norms. Tata Motors' joint venture with Cummins Engine Company,
USA, in 1992, was a major effort to introduce emission control technology in
India. To make environment friendly engines it has taken the help of world-
renowned engine consultants like Ricardo and AVL. It has manufactured CNG
version of buses and also launched a CNG version of its passenger car, the Indica.
Over the years, Tata Motors has also made investments in the establishment of an
advanced emission-testing laboratory.
 Restroring Ecological Balance:

Tata Motors has planted 80,000 trees in the works and the township and more
than 2.4 million trees have been planted in Jamshedpur region. Over half a million
trees have been planted in the Poona region. The company has directed all its
suppliers to package their products in alternate material instead of wood. In Pune,
the treated water is conserved in lakes attracting various species of birds from
around the world.
 Employement Generation
Relatives the employees at Pune have been encouraged to make various industrial
co-operatives engaged in productive activities like re-cycling of scrap wood into
furniture, welding, steel scrap baling, battery cable assembly etc. The Tata Motors
Grihini Social Welfare Society assists employees' women dependents; they make
a variety of products, ranging from pickles to electrical cable harnesses etc ;
thereby making them financially secure.
 Economic Capital
In Lucknow, two Societies - Samaj Vikas Kendra & Jan Parivar Kalyan Santhan
have been formed for rural development & for providing healthcare to the rural
areas. These societies have made great efforts for health, education and women
empowermen in rural areas.
 Human Capital
Tata motors has introduced many scholarship programs for the higher education
of the children. Through a scholarship program Vidyadhanam, the company
supports 211 students. Out of these students 132 students are from the
marginalized sections of the society. These students get books, copies and other
study materials. They also undergo different kinds of workshops, creative &
outdoor sessions and residential camps as well.
The company has entered into Public-Private Partnership (PPP) for upgrading
Industrial Technical Institutes (ITI) across the country
 Natural Capital
On the World Environment Day, Tata Motors has launched a tree plantation drive
across India and countries in the SAARC region, Middle East Russia and Africa.
As many as 25,000 trees were planted on the day. Apart from this more than
100,000 saplings were planted throughout the monsoon
3) Tata Chemical Lts(TCL)
Tata Chemicals is making an effort for sustainability. Sustainability for the group means
honesty and transparency towards stakeholders, environmental protection , generating
economic value, promoting human rights and creating social capital. Tata Chemicals
supports the UN Global Compact and is committed to reporting its sustainability
performance in accordance with GRI (Global Reporting Initiatives) guidelines. Its main
operations for environment protection include optimal use of resource, finding and/or
generating alternative sources of fuel and raw materials, and maximizing reuse and
recycling . All in all they have the policy of avoid, reduce and reuse. The company runs a
rural development program at Okhamandal and Babrala.
4) Tata Consultancy Services(TCS):
TCS aims at the Tata group‘s philosophy of building strong sustainable businesses
community .The elements that make for strong corporate sustainability at TCS include
the following: A fair, transparent corporate governance , a strong strategy for long-term
growth ,Best-in-class HR processes , initiatives for community betterment and welfare.
5)Tata Archery Academy:
After a rigorous selection process being carried all over India, the Academy selects boys
and girls between the age group of 13 to 18 years for the four years course and it provides
the training during which the cadets are also imparted with formal education. Some of the
major championships where the of the Tata Archery Academy cadets have participated
and have won several medals are Junior world Archery Championship, Senior World
Archery Championship, Asian Archery Championship, Commonwealth Games and Asian
Games.The Tata Archery Academy was established in Jamshedpur in 1996 . The
academy has all the training facilities like highly efficient coaches, archery grounds,
equipment from India and abroad. It also provides hostel and multi gymnasium facilities
for its cadets.
6)Tata Tea
Tata Tea has been working hard since the 1980s to fulfillthe needs of specially-abled
people. It set up the Srishti Welfare Centre at Munnar, Kerala; its various programs
provide education, training and rehabilitation of children and young adults with special
needs. Srishti has four projects:
a. The DARE School
b. The DARE strawberry preserveunit
c. Athulya
d. Aranya.
Tata Tea‘s welfare officers help identify and encourage relatives or children of
employees who are handicapped to join the Welfare Centre for special education and
rehabilitation.
a.The DARE
Itprovides the students with training in basic academics, self-help skills and skills like
gardening, cooking, weaving etc. Children are taught to paint and some of the paintings
are printed and sold as greeting cards. The sales proceeds of which are used back into the
units.
b.The DARE strawberry
It preserves unit trains youngsters to make natural strawberry preserve. The trainees are
paid for the work; they receive social cover, free medical aid and other benefits.
c.Athulya
It has two units -
(i) A vocational training center that imparts training in stationery-making
(ii) A handmade paper-making unit which trains physically challenged persons in the art
of making recycled paper
d.Aranya
This project was started to nurture the lives of the disabled and also to revive the ancient
art of natural dye. Individuals are given training in various natural dyeing techniques
including block printing, tie and dye, batik work, etc. Their products are sold in and
outside the country .17
Tata Tea’s Jaago Re! Campaign exemplifies the Social-Cause Marketing Initiatives .
7)Titan
Corporate social responsibility is a basic element of TITAN Group‘s governing objective

and one of its corporate values. In its corporate philosophy CSR is defined as doing less
harm and more good by adopting the following practices :
Respecting and supporting local communities
Caring for the employees
Being an active member of society
Committed to sustainable development
Putting safety(at work) first
Titan has employed 169 disabled people in blue collar workforce at Hosur.
8) TISCO
TISCO was awarded The Energy Research Institute (TERI) award for Corporate Social
Responsibility (CSR) for the fiscal year 2002-03 in recognition of its corporate
citizenship and sustainability initiatives. As the only Indian company trying to put into
practice the Global Compact principles on human rights, labor and environment, TISCO
was also conferred the Global Business Coalition Award in 2003 for its efforts in
spreading awareness about HIV/AIDS.
9) TELCO
TELCO, Punahas started community development activities for the benefit of TELCO
families and local residents in 1973 with the following objectives:
1.To create social awareness in all the employees and their families, to promote congenial
mutual relations amongst them, to improve personal and environmental hygiene and
health
2.To help the families of employees develop better living standards by organizing
extension education programs, training in various trades/skills and providing
opportunities to earn additional income.
TELCO is fighting against Leprosy at Jamshedpur.
10)TQMS
Tata Quality Management Services (TQMS - a division of Tata Sons) had been entrusted
with the task of institutionalizing the Tata Business Excellence Model (TBEM). The
TBEM provides each company with a wide outline to help it improve business
performance and attain higher levels of efficiency and productivity. It aims to facilitate
the understanding of business dynamics and organizational learning.
TBEM is a customized-to-Tata‘ adaptation of the globally renowned Malcolm Baldrige

model. TBEM model focuses on seven core aspects of operations: leadership, strategic
planning, customer and market focus, measurement, analysis and knowledge
management, human resource focus, process management and business results.
Performance is measured in absolute points; companies have to achieve a minimum of
500 points (out of 1,000) within four years of signing the BEBP agreement.. TQMS helps
Tata companies use the model to gain insights on their business strengths and
opportunities for improvement. This is managed through an annual process of assessment
and assurance. The model, through its regular and calibrated updates, is used by Tata
companies to stay in step with the ever-changing business environment.
11)TCSRD
Tata Chemicals Limited (TCL) set up the Tata Chemicals Society for Rural Development
(TCSRD) in 1980 to promote its social objectives for the communities in and around
Mithapur, where its facility is located. This service was further extended to the
communities in and around its Babrala and Haldia facilities.
Through Tata Chemicals Society for Rural Development (TCSRD) Tata Chemicals
works to improve the quality of life of the people and communities. It also aims at
supporting sustainable development, which is the central theme of the company's
corporate philosophy. It works to protect and nurture the rural populations in and around
TCL's facilities, and assists people in attaining self-sufficiency in natural resource
management, livelihood support. It also aims at the building of health and education
infrastructure i.e. schools and hospitals,maternity centre etc..
The initiatives that TCSRD is involved in include:
a) Agricultural development
b) Animal husbandry
c) Watershed development
d) Education
e) Rural energy
f) Women's programs
g) Relief work
12)Tata Relief Committee
Tata Relief Committee (TRC) works to provide relief at disaster affected areas. During
natural calamities there are two phases of assistance - (a) relief measures and (b)
rehabilitation program. After the Gujarat earthquake the group built 200 schools in two
years and they rendered help during the Orissa floods when people lost cattles. Even after
the Tsunami disaster members of TRC immediately reached the places and supplied the
things required.
13) Tata Council for Community Initiatives (TCCI)
TCCI was established in 1994 . TCCI's mission states: "We will work together to be, and
to be seen as, a group which strives to serve our communities and the society at large".
TCCI is also involved in assisting Tata companies maintain sustainability reporting the
guidelines of Global Reporting Initiative (GRI). It is the focal point for the UN Global
Compact in India, which has 42 Tata companies as signatories, the highest in the world
from a single business group. In collaboration with the United Nations Development
Programme (India), TCCI has crafted the Tata Index for Sustainable Human
Development , aiming at directing, measuring and enhancing the community work that
Tata enterprises is undertaking for the upliftment and welfare of the people.
14)Tata Health Infrastructure
 Tata main hospital at Jamshedpur

 ICU in Joda and Balangpur
 CHC in Bari and Kuhika
 Hospitals in Gobarghati,sukinda, joda, belpahar, belipada and bamnipal
 Lifeline Express‖- the hospital on wheels
 Mobile health clinics
 Centre for hearing impaired children
15)Tata Sports Infrastructure
 Tata athletics academy

 Tata archery academy
 Tata Football academy
 Tata steel adventure foundation
 Sports feeder centres
 Stadium at keonjhar
Tata Corporate Sustainibility Policy

No success or achievement in material terms is worthwhile unless it serves the needs or
interests of the country and its people.
……..J R D Tata
The corporate policy of the group encompasses the sustainable development of all
the stakeholders. The major points included in the corporate policy are following:
 Demonstrate responsibility and sensitivity to biodiversity and the environment

 Comply with rules and regulations relating to environment
 Constantly upgrade technology and apply state-of-the-art processes and practices
with institutional
 Arrangements that will combat larger issues like climate change and global
warming
 Create sustainable livelihoods and build community through social program
pertaining to health, education, empowerment of women and youth, employee
volunteering,
 Find ways to enhance economic human, social and natural capital for bringing
and maintaining a balance among business, society and environment.
Chapter 6
Summary of Findings
 Corporate Social Responsibility is a management concept whereby companies integrate

social and environmental concerns in their business operations and interactions with their
stakeholders.
 This research show the corporate social responsibility of Tata Group.
 This study shows as business is an integral part of the social system it has to care for
varied needs of society.
 This study shows business which is resourceful has social responsibility to the society.
 Study shows social involvement of business would enhance a harmonious and healthy
relationship between the society and business seeking mutual benefit for the both.
 Study shows social involvement create a better public image and goodwill for the
company which future becomes instrumental in attracting customers , effential personal
and investor.
Chapter 7
Conclusion
For bringing back and maintaining the general balance in the economic and social arena it is
evident to think deeply and act wisely about CSR. Every business house owe some responsibility
towards the society, nation and world in general which provide it with all human, material and
natural resources. Considering the long run growth and sustainable development following the
norms of CSR , devising new policies and effective implementation is inevitable to bring and
sustain a balance between corporate world and society, present generation and upcoming
generation, man and nature .
As far as the Tata group is concerned, it has gone a long way in fulfilling its duty and
responsibility towards the society and the nation. It has reached the masses to elevate their lives,
to nurture their dreams and to hone their skills justifying the statement of the founder ―We do
not claim to be more unselfish, more generous and more philanthropic than other people. But we
think we started on sound and straightforward business principles, considering the interests of the
shareholder, our own, and the health and welfare of the employees, the sure foundation of our
prosperity.
Chapter 8
Recommendation
 The concept of private-public partnership (PPP) should be applied in the effective
implementation of CSR i.e. government and business houses should act in collaboration
for the cause.
 The Human Resource department (at the political and private level both) should be
entrusted with the responsibility of measuring and evaluating in CSR activities. It can be
done in two forms –
(a) Direct results, such as, economic and financial savings
(b) Indirect results like increase in employee satisfaction, less absenteeism, less
employee turnover evaluated by staff surveys
 Periodic review of the CSR activities should be conducted by every business entity so as
to identify the pitfalls and area’s left out
 Innovation should essentially be a matter of concern: be it searching the untouched area
and scope of CSR and formulation of CSR strategy or the implementation thereof.
 NGOs should be encouraged to act in collaboration for the CSR activities under different
schemes and projects as they play a crucial role in the upliftment of the masses.
Chapter 9
Bibliography
 http://shodhganga.inflibnet.ac.in/bitstream/10603/72467/19/19_chapter%2010.pdf
 Google
 Googlescholar. Shodhganga
 Jgate Plus, Ebscohost
 https://en.wikipedia.org/wiki/Telecommunications_in_India

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Topic: A STUDY ON CORPORATE SOCIAL RESPONSIBILITY OF TATA GROUP

As the pace of industrialization quickened employers become more and more

Scope Of The Study

1) Corporate Social Responsibility: A Case Study Of TATA Group

2) CSR Communication: An Impression Management Perspective.

current CSR images motivates an organization to decrease the incongruence

3) CSR and Service Brand: The Mediating Effect of Brand Identification

4) CSR Reports 2017 of Infinitus Global and LKK Health

5) Compass Group USA Releases 2016 Corporate Social

6) Toshiba Group Once Again Celebrates CSR Month

8) MWW Group Issues 2012 Corporate Citizenship Report and Launches

9) Does retailer CSR enhance behavioral loyalty? A case for benefit

10) CSR Initiatives and Firm Efficiency of TATA Group of Companies

11) A Case Study On Corporate Social Responsibility in NESTLE, ITC

 The study is based on the secondary data.

Meaning andDefinition of CSR

Companies need to answer to two aspects of their operation:

The following definitions of CSR have been proposed by different authors:

 “continuing commitment by business to behave ethically and contribute to economic

 Responsibility towards itself

 Responsibility towards Employees

 Responsibility towards shareholders

 Responsibility towards state

 Responsibility towards consumers

 Responsibility towards environment

Social Responsibility Model

Discretionary: Discretionary responsibilities refer to the voluntary contribution of the

(b) Halal’s model

Halal‘s return on resource model of corporate performance recognizes the fact

This model defines CSR in three different phases

First phase -Top management recognizes social problem

Third phase -Implementation of the strategy derived by the specialists

Need For Corporate Social Responsibility

Importance of Corporate Social Responsibility

Let us go through the importance of corporate social responsibility.

Corporate social responsibility also gives employees a feeling of unparalleled happiness.

 Changing Social Expectations.

 Ensurethe commitment of top management, and particularly the CEO, is communicated

Corporate Social Resposibility in India

 Most companies are not doing any CSR

TATA Group Profile

Corporate Social Activities in TATA

Tata Business Excellence Model(TBEM)

CSR Activities Of Tata Companies & Society

 Support Social Welfare Organization:

 Restroring Ecological Balance:

3) Tata Chemical Lts(TCL)

4) Tata Consultancy Services(TCS):

5)Tata Archery Academy:

a. The DARE School

b. The DARE strawberry preserveunit

b.The DARE strawberry

It has two units -

(i) A vocational training center that imparts training in stationery-making

Corporate social responsibility is a basic element of TITAN Group‘s governing objective

Respecting and supporting local communities

Caring for the employees

Being an active member of society

Committed to sustainable development

Putting safety(at work) first

TELCO is fighting against Leprosy at Jamshedpur.

TBEM is a customized-to-Tata‘ adaptation of the globally renowned Malcolm Baldrige

The initiatives that TCSRD is involved in include:

12)Tata Relief Committee