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Marketing Plan & SWOT Analysis of WISH

Muhammad Yasir Naim


063305-026
Ahad Ali
063305-010
Mahad Aamir
063305-038
Rabeea Akbar
063305-025
Ruma Mazhar
061004-014

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ACKNOWLEDGEMENTS

This marketing plan has been a very enlightening and gratifying experience for us in an
area that are of great personal interest for all of the group members. We would like to
acknowledge and express our gratitude to those who provided generous amounts of
support and cooperation during this endeavor. First of all, we would like to thank
Almighty Allah who gave us the strength to accomplish this project.

We are also grateful to our seniors who gave us required information and a proper guide
lines. This journey would not have been possible without the succor and sacrifices that
were made by those individuals on our behalf. We acknowledge, appreciate, and return
the love and support of our family.

We hope that others will find this work to be a worthwhile contribution in the discipline
of marketing management.

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TABLE OF CONTENTS

CHAPTER 1........................................................................................................................4
EXECUTIVE SUMMARY.......................................................................................................4
CHAPTER 2........................................................................................................................5
SITUATIONAL ANALYSIS...................................................................................................5
COMPANY ANALYSIS.................................................................................................................5
Goals: ........................................................................................................................5
Strengths: ..................................................................................................................6
WISH is growing fast into a unique centre of learning and training. The curricula revision and
the talent hunt continue. New programs are being offered every year, new faculty added, new
equipment installed, new facilities provided- all to one end, i.e., to create an environment
conducive to learning and personal development..............................................................6
Weaknesses: ..............................................................................................................7
Market Share: .............................................................................................................7
CUSTOMER ANALYSIS................................................................................................................7
Type: ........................................................................................................................7
Value Drivers:..............................................................................................................7
COMPETITIVE ANALYSIS..............................................................................................................7
Strengths: ..................................................................................................................8
Weaknesses: ..............................................................................................................8
Market Share:..............................................................................................................8
COLLABORATORS:....................................................................................................................8
CHAPTER 3........................................................................................................................9
PEST ANALYSIS.................................................................................................................9
POLITICAL AND LEGAL ENVIRONMENT................................................................................................9
ECONOMICAL ENVIRONMENT........................................................................................................10
SOCIAL AND CULTURAL ENVIRONMENT.............................................................................................11
CHAPTER 4......................................................................................................................12
TARGET MARKET.............................................................................................................12
CHAPTER 5......................................................................................................................13
MARKETING OBJECTIVES................................................................................................13
CHAPTER 6......................................................................................................................14
SWOT ANALYSIS.............................................................................................................14
STRENGTHS...................................................................................................................14
Academic Programs....................................................................................................14
Accreditation..............................................................................................................15
Advising....................................................................................................................15
Building.....................................................................................................................15
Costs........................................................................................................................16
Faculty/Staff Quality...................................................................................................16
Financial Aid .............................................................................................................17
Food Service..............................................................................................................17
Library......................................................................................................................17
Location....................................................................................................................17
Programs/Services......................................................................................................18
Reputation/Perception ................................................................................................18
Marketing..................................................................................................................19
Student Activities.......................................................................................................19
Student Government...................................................................................................19
WISH Intellectual Forum..............................................................................................19
Students ..................................................................................................................19
Technology................................................................................................................19

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WEAKNESSES................................................................................................................20
Advising....................................................................................................................20
Alumni......................................................................................................................20
Attitude.....................................................................................................................20
Building.....................................................................................................................20
Offerings...................................................................................................................20
Communication .........................................................................................................21
Faculty/Staff Quality ..................................................................................................21
Financial Aid..............................................................................................................21
Marketing..................................................................................................................21
Programs/Services .....................................................................................................21
Recruitment/Retention................................................................................................22
Staffing Levels...........................................................................................................22
Students...................................................................................................................22
Training....................................................................................................................22
Funding.....................................................................................................................23
Programs/Services......................................................................................................23
OPPORTUNITIES.............................................................................................................23
Academic Programs ...................................................................................................23
Attitude.....................................................................................................................23
Building.....................................................................................................................23
Childcare...................................................................................................................24
Community................................................................................................................24
Distance Education ....................................................................................................24
Faculty/Staff Quality...................................................................................................24
THREATS ......................................................................................................................25
Academic Programs....................................................................................................25
Buildings/Grounds......................................................................................................25
Competitors...............................................................................................................25
Financial Aid..............................................................................................................25
Student Activities.......................................................................................................25
Economy...................................................................................................................25
Faculty/Staff .............................................................................................................25
Programs/Services......................................................................................................26
CHAPTER 7......................................................................................................................27
MARKETING MIX.............................................................................................................27
PRODUCT..........................................................................................................................27
PRICING...........................................................................................................................27
PLACEMENT........................................................................................................................28
PROMOTION........................................................................................................................28
BIBLIOGRAPHY...............................................................................................................28

Chapter 1

EXECUTIVE SUMMARY

Wish is committed to encourage and provide to a diverse female-student population state


of the art intellectual tools to meet the challenges of the future, through a balanced and
progressive education, Islamic in ethos and global in character.

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WISH aims to offer culturally adaptive alternatives. It believes that establishing
institutions of higher learning with excellence exclusively for women and inspiring others
to do the same is a great service to humanity. It is growing fast into a unique centre of
learning and training. The market share is still pretty limited because of one main fact it is
a college for only women and if we see culture of Pakistan there is still belief lies some
where in the minds of people that women don’t require higher level of education. The
curricula revision and the talent hunt continue. New programs are being offered every
year. The main competitors of this at the moment are the OPF College for girls,
International Islamic University and Punjab Colleges. But the main competitors are OPF
College and Punjab College. WISH is affiliated with the federally chartered Riphah
International University (RIU). It is committed to offer strong academic programs based
on dynamic view of education through inquiry based, innovation teaching techniques. It
is offering eight bachelors degree programs and five master’s degree program. This is a
very unusual institution in terms of trying to attract women from all strata of the society.
It offers financial assistance to nearly 40% of the women who are studying at the
institution. An intellectual forum has been established at WISH with the aim of
organizing healthy intellectual activities for its students, teachers and people from other
walks of life. It has diverse student bodies that are committed to getting an education and
willing to work. The great weakness is poor communication within and between
departments creating distrust among employees and lack of coordination between
departments in the registration and payment processes. It offers internships to a number
of students in the Library, the Front Office and the Computer Labs. WISH has a threat
from OPF College and Punjab College as IIU is quite big in its operation and working on
same principles of Islam.

Chapter 2

SITUATIONAL ANALYSIS

Company Analysis

Goals:

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Progressive in vision, Islamic in ethos and global in character, the WISH, a model
institution, strives to

 offer strong academic programs, objective oriented co-curricular activities and


innovative teaching techniques;

 deliver values-based holistic education for the harmonious intellectual, spiritual,


emotional, and cultural development of women;

 become a platform for women to acquire their rightful place in society;

 Inspire women to become competent and confident partners towards establishing


a true Islamic society, and train them for appropriate professions.

Focus:
WISH aims to offer culturally adaptive alternatives. Home is the lasting fortress of a
civilization and woman is its lead defender. To equip her with knowledge and character is
essential for the prosperous survival of our cultural traditions. This is the main focus of
WISH
Culture:
WISH believes that establishing institutions of higher learning with excellence
exclusively for women and inspiring others to do the same is a great service to humanity.
Wish is trying to achieve an Islamic Culture to prevail in their college with only targeting
Women and trying to inspire others to do same.

Strengths:

WISH is growing fast into a unique centre of learning and training. The curricula revision
and the talent hunt continue. New programs are being offered every year, new
faculty added, new equipment installed, new facilities provided- all to one end,
i.e., to create an environment conducive to learning and personal development.

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Weaknesses:

The number of programs they are offering very limited five at graduation level and six at
the master level. They still don’t have their own degree awarding status, and are affiliated
with RIPAH University.

Market Share:

The market share of WISH is still pretty limited because of one main fact it is a college
for only women and if we see culture of Pakistan there is still belief lies some where in
the minds of people that women don’t require higher level of education. Although
changes are there to see but still they are not enough to be called as revolution. And with
so many private universities with chartered status mostly girls are moving towards them
rather small colleges.

Customer Analysis

Type:

Mostly girls belonging to religious school of thought and with fewer marks in their
previous qualifications would be opting for this college. Also girls who can’t go to far off
places purely due to culture would also be opting for WISH; these girls could be either
from Islamabad and Rawalpindi.

Value Drivers:

At the moment their main competitive edge and value driver is they operating on Islamic
principles. Parents wanting their daughters to study in religious environment would be
opting for WISH. The campus spreads over a 2.5 acre plot in mid town Islamabad. It has
been carefully planned to provide excellent facilities to students, faculty and staff, and to
create an environment conducive to learning. It includes Library Transport, Language
Lab, On Campus Housing, Day Care Center, Gymnasium, Tuck Shop, Counseling,
Internships, Computer Labs and many more.

Competitive Analysis

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The main competitors of WISH at the moment are the OPF College for girls,
International Islamic University and Punjab Colleges. But the main competitors are OPF
College and Punjab College as IIU is quite big in its operation but working on same
principles of Islam.

Strengths:

The biggest strengths of OPF and Punjab College are their brand names and branches.
They have a very strong network all over Pakistan. While OPF have still not attained the
degree awarding status Punjab College has already attained a charted Status. On the other
hand IIU is offering its student’s variety of programs with a purpose built campus and
also they have an international recognition with their headquarters located in Kuala
Lampur.

Weaknesses:

Both colleges don’t have a one purpose built campus. Both of them have many campuses
in different locations of Islamabad, which are not supposed to be the college campuses.

Market Share:

Off all these three competitors Punjab College has the biggest market share due to its
network, name and being almost the pioneer in introducing the concept of private
colleges. But IIU is closing on these gaps very quickly and they might become leaders in
providing education with Islamic Principles.

Collaborators:
They had been affiliated with RIPAH International University Islamabad for five good
years now. WISH is affiliated with the Federally chartered RIPHAH INTERNATIONAL
UNIVERSITY, ISLAMABAD (RIU) - R. I. U. was granted charter by the President of
Pakistan General (R) Pervaiz Musharraf on October 16, 2002, wide Ordinance No:
LXXVI of 2002. Their Main sponsors are:

 Foundation of the Faithful, USA

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 Islamic Circle of North America
 Helping Hand, USA
 Muslim Aid, UK

Chapter 3

PEST ANALYSIS

Political and Legal Environment


Since independence, Pakistan has shifted among various forms of parliamentary, military,
and presidential governments in pursuit of political stability. The Pakistani people have

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often looked to the military, during times of political crisis, to serve as the government of
last resort. This has resulted in alternating cycles of military and civilian rule, a type of
praetorian civil-military relationship that has perpetuated the military’s involvement in
political process and arrested the development of a sustainable democracy. As a result,
the country has experienced considerable difficulty developing stable educational system.
Our education policy is a badly crafted political instrument which tries to accomplish
a whole lot even in its entire vagueness and inefficiency and still doesn't even come close
to the value of the paper it is written on.

Most of the political parties are dominated by feudal who resist social change and think
masses awareness a threat to their fiefdoms that’s why education has been taken as
amiability instead of a plank of strategic planning .

Economical Environment
Pakistan has very good education system. Students are prepared to the requirements of
study, and they are the assets of the nation. Pakistan spends 75% of total national budget
on education. Every province has good universities and there are many international
students from around the world in engineering, medicine, literature and textile
engineering. There are literacy rate is 35%, out of them male is 47 percent and female is
2l percent. Pakistan 's spending on education in terms of % of GNP is the lowest in South
Asia followed by Nepal .Its average 2%of the GNP.Pakistan is unfortunately among those
countries of the who don’t seem to achieve any of the MDGS including that of universal
primary education by 2015.Budgetry allocation needs to be enhanced to 7% of gnp.

People of Pakistan are quite pessimistic about country’s recent economic conditions,
because prices are increasing at an alarming rate and they are reluctant to invest their
money. Thus the ultimate result is that most of the students are deprived of higher
education.

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Social and Cultural Environment
Our system of education fails to address the complex cultural social, religious, and ethnic
background of over 115 million people. A country which is hanging on its ideology with
a very weak link needs to develop a social class which carries the task of economic well
being of this sick country at the very least. Our governments have repeatedly shown their
incompetence by little or no effort both in terms of thought and resources when it came to
defining, designing, or implementing any policy regarding education. One can observe
this by looking at the profitability and the efficiency of any government run organization.
It's about time that this task should be handed to those who do it best, i.e. teachers.

Pakistani education system faces is the gender disparity in enrollment levels. However, in
recent years some progress has been made in trying to fix this problem. In 1990-91, the
female to male ratio (F/M ratio) of enrolment was 0.47 for primary level of education. It
reached to 0.74 in 1999-2000, so the F/M ratio has improved by 57.44 percent within the
decade. For the middle level of education it was 0.42 in the start of decade and increased
to 0.68 by the end of decade, so it has improved almost 62 percent. In both cases the
gender disparity is decreased but relatively more rapidly at middle level. But for whole of
the decade the gender disparity remained relatively high at middle level, despite the fact
that for the duration the F/M ratio for teachers and F/M ratio of educational institutions at
the middle level remained better than at the primary level.
The gender disparity in enrolment at secondary level of education was 0.4 in 1990-91 was
0.67 percent in 1999-2000, so the disparity has decreased by 67.5 percent in the decade or
at the average rate of 6.75 percent annually. At the college level it was 0.50 in 1990-91
and it reached 0.81 in 1999-2000, so gender disparity decreased by 64 percent with an
annual rate of 6.4 percent. The gender disparity has decreased comparatively rapidly at
secondary school. The gender disparity in educational institutions at the secondary level
of education was changed from 0.36 in 1990-91 to 0.52 in 1999-2000 with a 44 percent
change. The same type of disparity at the college level was 0.56 in 1990-91 and reached
at 0.64 in 1999-2000 with 14 percent change in the decade. The disparity at the college
level has improved much less than that at the secondary level.

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http://en.wikipedia.org/wiki/Education_in_Pakistan
http://www.chowk.com/site/articles/index.php?id=4150

Chapter 4

TARGET MARKET

They are basically targeting one portion of Market i.e., females who belongs to religious
school of thoughts and who don’t want to study in co-education. It will soon carve its

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niche in the educational world of Islamabad through its market oriented and research
based programs. It also believes that establishing institutions of higher learning with
excellence exclusively for women and inspiring others to do the same is a great service to
humanity. In Pakistan, there are a limited number of good schools of higher learning only
for women. Many families are not comfortable sending their daughters to co-education
universities. As a result many talented women are unable to acquire opportunities of
intellectual and academic excellence. There fore they are only targeting females.

Chapter 5

Marketing Objectives

WISH aims to offer culturally adaptive alternatives. Home is the lasting fortress of a
civilization and woman is its lead defender. To equip her with knowledge and character is
essential for the prosperous survival of our cultural traditions.

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However, co-education seriously displeases the Creator and His Messenger sal-Allahu
alaihi wa sallam. It does not conform to our family values and traditions. We at WISH
believe that establishing institutions of higher learning with excellence exclusively for
women and inspiring others to do the same is a great service to humanity.

Chapter 6

SWOT ANALYSIS

STRENGTHS

Academic Programs

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 Strong academics that provide a platform for women to acquire rightful place in
society
 Offer values-based holistic education for intellectual, emotional, physical,
spiritual, and cultural development of women
 Strong graduate and masters degree programs
 High quality education
 Academic programs that prepare female students for the real world of work
 WISH provides a wide range of academic programs, outreach activities, and
outstanding faculty and support staff to students
 High quality education
 High academic standards
 Good curriculum
 WISH has a nice variety of courses and provides quality instruction
 WISH has the ability to have customized training

Accreditation

WISH is affiliated with the federally chartered Riphah International University (RIU).
Presently Riphah has six faculties. The University strictly follows the guidelines set by
the Higher Education Commission and works within the framework of education policy
and regulations formulated by the Federal Government of Pakistan from time to time the
charter given to R. I. U. allows it to affiliate other educational institutions and establish
campuses within the country and abroad. It also has a Dental College, duly recognized by
the Higher Education Commission.

Advising

Good academic advising in selected majors and some departments

Building

 Convenience of access to campus (parking, bus route)


 Pretty campus

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 Well-maintained campus environment
 Convenient parking
 WISH has plenty of classroom space, an outstanding library that has a
comprehensive collection of over 9,000 items including latest books, journals &
research materials, Video and Audio tapes, CD-ROM etc.
 Excellent, well-kept facilities
 Well groomed grounds and buildings
 Attractive campus and buildings

Costs

 Cheap tuition
 Affordable education

Faculty/Staff Quality

 High number of professors with doctorate degrees-used to inspire the student


 Many conscientious faculty members
 Staff is capable and caring
 Participation in professional organizations
 Outstanding faculty
 Faculty and staff members who are genuine, caring and always willing to help
 Experienced, trained, loyal staff willing to move forward with new technology
and ideas
 Some faculty and staff who are extremely well qualified for their positions and
who are committed to the welfare of students and the growth and improvement of
the university
 WISH staff commitment to focus on student needs in regards to helping students
with living arrangements, payment arrangements, socialization problems, and
other problem solving skills
 WISH has a great staff – most staff takes time to listen, care and help
 Faculty/Staff actively involved in the experiences of the student body

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 Staff/faculty support and availability to students
 Overall faculty commitment
 Outstanding faculty and staff
 WISH has some caring and readily available people on faculty. Students know
who they are and go to them with problems, concerns, and for feedback (both
personal and academic problems). Faculty members are active in the local and
professional communities
 Faculty cares about students
 Faculty holds students to high standards of scholarship
 Well organized administrative departments

Financial Aid

WISH is a very unusual institution in terms of trying to attract women from all strata of
the society. It offers financial assistance to nearly 40% of the women who are studying at
the institution. This assistance is offered on the basis of need and merit.

Food Service

It caters to the routine needs of students and staff: books, stationary, ice cream,
chocolates, fresh juices, fruit chat, toiletries to scarves and gowns, and what not.

Library

Currently the library has a comprehensive collection of over 9,000 items including latest
books, journals & research materials, Video and Audio tapes, CD-ROM etc. The
Computers installed in the library provide the Search facility to the students & staff in
order to retrieve relevant information.

Qualified and dedicated staff is available to provide effective and efficient lending and
reference services on all working days. A help desk provides information and referral and
advisory services to readers.

Location

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 Located in urban area of Islamabad with a variety of cultural and recreational
activities
 Conveniently located campus and ample parking facilities
 Location in an affluent and growing segment of a large city with ample
opportunities for cultural enrichment and recreation

Programs/Services

 Career Center and job fairs


 Campus security available
 Affordable prices for food, books and supplies
 Bookstore has easy access for students, faculty and staff
 Continuing Education has a well-attended and excellent summer youth program
 The increasing attention being given to university improvement

Reputation/Perception

 Image of high standards/quality


 University has a strong academic reputation
 Have a reputation for quality programs
 Perceived in community as high-quality education
 Academic reputation (graduates are well regarded)
 Reputation for honesty in all financial and student record keeping
 Perceived reputation for high academic standards
 Academic reputation
 Reputation for high academic quality
 WISH is perceived as an institution of high quality and standards
 We are well recognized within the community for our services

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Marketing

 Improvements in public relations and advertising


 Increasing visibility

Student Activities

Student Government

In order to maintain discipline and facilitate students to solve their own problems, WISH
has introduced a system of Student Proctors. The hierarchy comprises Class
Representatives, Proctors from each Department, and a Senior Proctor. The Chief Proctor
is normally a senior teacher.

WISH Intellectual Forum

An intellectual forum has been established at WISH with the aim of organizing healthy
intellectual activities for WISH students, teachers and people from other walks of life.

Students

WISH has diverse student body that are committed to getting an education and willing to
work

Technology

 Computer labs for students so that girls have access to the modern computer
laboratory facilities for their computing needs. Even girls who are in Social
Sciences, Languages and Islamic Studies disciplines are encouraged to acquire the
tools of computer usage. In addition, Internet facility is provided to the students to
have access to the wealth of information available and for emails.
 Fine library with technology.
 WISH is equipped with a state of the art language laboratory to facilitate learning
of English and other foreign languages.

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WEAKNESSES

Advising

 Academic advising is inconsistent between and among colleges and departments


 Campus-wide failure to acknowledge the importance of good academic advisors
 Poor or non-existent academic advising in some majors
 Some faculty with no interest in advising are required to be advisors

Alumni

 Alumni support lacking


 Weak base of active alumni to draw on for support
 Low alumni involvement

Attitude

 Competition among departments leads to lack of effective collaboration


 Poor morale among some faculty (based upon comments heard as a student that
reflect poorly on the university)
 A high number of professors with doctorate degrees-used to intimidate the student
 Many faculty do not care about students …not accessible, no office hours, not
friendly
 Lack of manpower could lead to unkempt grounds and facilities

Building

 Lack of space for proper working conditions


 Lack of facilities that make a campus student and user friendly
 Antiquated facilities and equipment

Offerings

 No doctoral programs
 Limited course availability

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 Limited number of academic programs

Communication

 Our greatest weakness is poor communication within and between departments


creating distrust among employees. I see people in protective/survival modes
rather than working as a team to benefit the whole. Important information is
withheld when it should be shared when it pertains to all employees
 Lack of coordination between departments in the registration and payment
processes
 Communication difficulties among faculty and staff within and between
departments

Faculty/Staff Quality

 No evaluation system in place for staff


 Limited number of faculty who understand and can explain to students what
careers are available to public historians

Financial Aid

 Not enough scholarships to attract excellent students


 Lack of tuition exemption for out-of-state students for a larger radius

Marketing

 There seems to be a lack of advertising for WISH


 Lack of publicity for unique programs such as these, so that students know what is
available
 Lack of marketing program to address our large pool of potential students
 Ineffective publicity in the local print media

Programs/Services

Lack of foreign student exchange programs

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Recruitment/Retention

 Lack of sufficient recruitment materials


 We have difficulty attracting and retaining traditional undergraduate college
students
 Minimal cooperation between faculty and staff in terms of recruiting prospective
students

Staffing Levels

 Lack of sufficient staff in some offices


 More manpower needed. Barely enough staff available to do the necessary tasks;
not enough personnel to go beyond the routine duties
 Lack of adequate staff to handle processing
 Lack of funding for hiring new staff members to better serve students
 The staff is adequate to fulfill most but not all of the university’s needs

Students

 Lack of student understanding about fee payment deadlines and how to complete
the fee payment process
 Lack of understanding for students to complete the registration process –
especially transfer students

Training

 There is no formal training for academic advisors – faculty are given a handbook
which may or may not be read
 Lack of training for new faculty and staff members
 Need better cross training of all staff
 don’t have enough technical training

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Funding

 Lack of funding in the key areas of recruiting and retention


 The rising costs associated with staying current with administrative/academic
hardware and software
 Possible threats includes the lack of consistent funding for merit based raises
 Budget constraints force us all to be as efficient as possible
 Economy downturn hurt funding

Programs/Services

Limited degrees offered at WISH

OPPORTUNITIES

Academic Programs

 WISH has the opportunity to create well grounded programs.


 There is an opportunity for students to get a great education. The academics are
good
 Lots of new programs available to choose from for careers that will attract
students
 Opportunity to develop more graduate programming
 WISH offers internships to a number of students in the Library, the Front Office
and the Computer Labs.
 Potential for expansion of academic programs that are on the cutting edge of
technology

Attitude

 Group of interested staff/faculty willing to work to turn things around.


 We have a great opportunity to make WISH a friendly working environment if we
put forth an effort to work positively on our weaknesses

Building

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Room for growth land wise

Childcare

The University has the Day Care facility available for children of students and staff.
Mothers can study/work with the satisfaction that the child is being looked after by a
caring maid.

Community

 Community involvement
 Get more involved with the community and its programs
 Business and Industry openness to develop experiential opportunities

Distance Education

We need to be making a realistic approach to expanding distance-learning programs, not


just waiting for it to happen

Faculty/Staff Quality

 Campus could grow with effort from all faculty and staff
 Some new department chairs who are trying to improve the quality of academic
offerings while emphasizing the value of good teaching
 Various opportunities for staff to attend seminars or conferences
 Focus on availability of faculty to students and mentorship
 Customer service training on a continual basis
 Opportunity to use existing skills and resources from faculty and staff members

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THREATS

Academic Programs

Too many programs being phased out and no new programs are replacing them; therefore
students go to other universities

Buildings/Grounds

Potential growth overflowing local facilities on campus

Competitors

 More interactive campuses at other institutions


 Internet courses available at other institutions
 WISH has a threat from OPF College and Punjab College as IIU is quite big in its
operation and working on same principles of Islam.

Financial Aid

Students not being able to attend college because they lack financial aid funds

Student Activities

 Administration focused on education only rather than entire college experience


 Not a lot of new student participation

Economy

Nationwide economic downturn - making university more difficult to afford

Faculty/Staff

 Loss of staff to other employment due to higher salaries in business community.


 Lack of funding leads to cuts in faculty. A related threat is faculty retention.

25
 Competition from off campus businesses attracts our Computing Services
personnel.

Programs/Services

 Limited degrees offered at WISH


 Lack of pre-professional programs and the resulting number of transfers threatens
our retention efforts

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Chapter 7

MARKETING MIX

Product
WISH offers five programs at bachelor level and six master’s level programs
those are as follows:

 BS Honors in Education
 Bachelors of Arts(BA/BAGL)
 Bachelors of Science (BSc)
 Bachelors of Commerce (B Com)
 Master in Business Administration MBA
 MA Islamic Studies MAIS
 MA Education MAED
 MS Education MSED
 MA English MAEL
 M .Ed(Science) M.Ed(General)

Pricing
One Time
A/C Head Rupees
Application Fee 1000/-
Admission Fee 13000/-
RIU Registration 3000/-
Security (Refundable) 5000/-
Total 22000/-

Per Semester

BBA/BSED/BSCS/BSc
A/C Head
/B Com /BA
RIU Affiliation 5,000/-
Miscellaneous 3,000/-

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Tuition 19,000/-
Total 27,000/-

Hostel Charges

One Time

A/C Head One Time Per semester


Admission Fee 1000/-
Security (Refundable) 10,000/-
Living & Dining 48,000/-
Total 11,000/- 48,000/-

Per Semester

A/C Head Rs.


Living 18,000/-
Dining 12,000/-
Total 30,000/-

Placement
WISH Women's Institute of Science & Humanities. St:5, Faiz Ahmed Faiz Road, H-8/2,
Islamabad-Pakistan

Promotion
WISH institute promote themselves by giving advertisement on Bill boards, via internet
or their website, on their transportation like buses, Newspapers and even through their
convocation. WISH also uses the means of seminars and exhibitions to promote
themselves in the more effective manner.

BIBLIOGRAPHY

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 www.wish.edu.pk
 http://en.wikipedia.org/wiki/Education_in_Pakistan
 http://www.chowk.com/site/articles/index.php?id=4150

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