The contribution made by Martha Yohana Alba

Link: https://www.goconqr.com/es/p/20196458-Research-Methodology-mind_maps

The contribution made by Ivan Dario Gomez

Link: https://www.goconqr.com/en/p/20113479-QUALITATIVE-RESEARCH-mind_maps
 The contribution made by

Research methodology chart (Activity 7)

Research Methodology
Group number 212032_12
Problem of study How to promote digital transformation in Colombian enterprises?

Any company in the country, whether large, medium or small, can make the
digital transformation a transversal axis in all its areas. Its impact will translate
into benefits such as the expansion of the market, which will generate an
increase in the number of customers and sales; the optimization of processes
and resources, which facilitate the efficient management of company assets;
access to information on the new habits of customers, essential to identify
their needs and establish strategies to meet them; improvement in decision
making; and the promotion of innovation by constantly promoting an attitude
and a culture of change.

In addition, the digital business transformation not only favors the growth of
companies; It also contributes significantly to the development of the country.
Type of research METHODOLOGY OF QUALITATIVE RESEARCH.
Phases of the Preparatory Phase: The Reflective and Design stages materialize in a
methodology Theoretical-Conceptual Framework and in the planning of the activities that
will be executed in the later phases.

Relevant sources for the origin of the definition of the research area:

• Daily life, what worries people.

• Concrete experiences that are significant
• The contrast with other specialists.
• Reading work of other researchers.

phase: field work

"Qualitative research will be as good as the researcher."

“You must be prepared to trust the stage; Be patient and wait until the
informants accept it; be flexible and have the ability to adapt and "laugh at
yourself"

“It is necessary to be persistent, the investigation is carried out step by step,

the data is verified again and again, verified, verified; doubts arise, and
confusion must be overcome.”
2.2.1 Access to the field

"It is understood as a process by which the researcher progressively

accesses the fundamental information for his study"

“In the first moments of the investigation, the observations may not be
completely focused, and it is necessary for the researcher to learn in the first
days who is who and who builds an outline or map of the participants in the
place and a map in the distribution stage physics "

“Two strategies that are generally used at this time are to wander and build
maps. The first involves an informal approach, even before the initial contact,
to the scenario that is carried out through the collection of prior information
about it: what characterizes it, external appearance, opinions, characteristics
of the area and the environment, etc. The second strategy implies a formal
approach from which social, spatial and temporal schemes of the interactions
between individuals and institutions are constructed: personal and
professional characteristics, competencies, operational organizational charts,
schedules, use of spaces, type of activities, etc. "

“To collect and record information, the qualitative researcher will use different
observation systems (video recordings, newspapers, unstructured
observations) to survey (in-depth interviews, group interviews) documents of
various types, materials and utensils, etc. At first this the information gathering
will be extensive, collecting everything. It will progressively focus on much
more specific information. "

“Qualitative research is basically carried out in a context of personal

interaction. The roles played by the researcher and the elements of the social
unit under study are the result of a progressive definition and negotiation. In
this way, the researcher assumes different roles (researcher, participant)
according to their degree of participation. On the other hand, the subjects that
are part of the scenario also define their role according to the degree to which
they provide information (goalkeepers, key informants, informants and
assistant, confidant or trafficker of strangers) "

2.2.2. Collection of productive data.

“During this stage it is necessary to guarantee the rigor of the investigation.

For this we must consider the criteria of sufficiency and adequacy of the data.
Sufficiency refers to the amount of data collected, rather than the number of
subjects. Sufficiency is reached when it reaches a state of "information
saturation" and the new information does not provide anything new. The
adequacy refers to the selection of information according to the theoretical
needs of the study and the emerging model”

Analytical Phase

“These tasks would be: a) reduction of data b) Disposition and transformation

of data and c) obtaining results and verification of conclusions.”
 Informative phase

The qualitative report should be a convincing document presenting the data

systematically that support the case of the researcher and refute the
alternative explanations. There are two fundamental ways of writing a report:
a) as if the reader were solving a puzzle with the researcher b) offer a
summary of the main findings and then present the results that support the
conclusions.”

“The qualitative researcher can be seen as a tireless interpretive critic”

References Mc Manus, J. P. (2012). Intellectual Property: From Creation to
Commercialization: A Practical Guide for Innovators & Researchers.
Negotiation and Licensing. Oak Tree Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.co
m/login.aspx?direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20
Kaplan, R. S., & Norton, D. P. (2004). Measuring the Strategic Readiness of
Intangible Assets. (cover story). Harvard Business Review, 82(2), 52–63.
Retrieved from
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Malhotra, D. (2015). Control the Negotiation Before It Begins. (cover story).
Harvard Business Review, 93(12), 66–72. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/lo
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live&scope=site
Kuada, J. E. (2012). Research Methodology: A Project Guide for University
Students (pp 40-41). Frederiksberg C [Denmark]: Samfundslitteratur Press.
Retrieved from
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/lo
gin.aspx?direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA]. Recovered from:
http://hdl.handle.net/10596/22751
World Intellectual Property Organization (WIPO) & International Trade Centre
(ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A
Training Manual (pp 82-85). Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf