Competitive

Marketing
Strategy

Programme Director
Nagasimha Balakrishna Kanagal

Dates
2-4 March 2020

MARKETING

Competitive Marketing Strategy
Dates
2-4 March 2020
Programme Overview
Strategizing for marketing requires sensitivity to the
external market environment, what the organization
‘can do’ and the obtainment of sustainable competitive
advantages in the market place. The development of
marketing strategies further involves the appreciation
of the linkages between marketing strategy formulation
and its implementation, as well as recognizing the role
of customer satisfaction and public image. Basic analytic
skills to comprehend, analyze markets and competition
aid in improving the effectiveness of marketing strategy
formulation. The programme attempts to put together
such an exposure.
Contents
• Strategic Market Analysis: Examines the external
market environment and the fit or adaptations required
by the firm to cater to market needs
• Developing Marketing Strategies: Addresses the
issue of obtaining sustainable marketing competitive
advantages and issues in marketing organization
• Analytical Aspects to Competitive Marketing Strategy:
Examines competition and other analytical concepts
that lend insights to improve the ability to the process
of marketing strategy formulation
PROGRAMME DIRECTOR
Nagasimha Balakrishna Kanagal
Marketing
Dr. Nagasimha Balakrishna Kanagal
is a Professor in the Marketing Area
of IIMB. His research interests are in
the area of strategic marketing. This
includes customer and market analysis;
customer value and relationship management; and
competitive marketing strategies including innovation,
pricing, promotions, public image management, and
strategic intent. His papers have been accepted at
international and national conferences and he has
published in international and domestic journals. His Venue:
teaching interests include principles of marketing, Indian Institute of Management Bangalore
marketing research and strategic marketing.
Last date for registration:
He has a PhD in Management Science concentration 21 February 2020
marketing from the University of Texas at Dallas, USA.
He also has a MS in Management and Administrative
Programme Fee and Payment
Sciences, and a Master of Arts in International Management
INR 1,00,500/- Residential and INR
from the University of Texas at Dallas. He has a PGDM
90,000/- Non-Residential (+ Applicable
from IIM Ahmedabad and a Bachelor of Engineering
GST) per person for participants from
undergraduate degree from Bangalore University. He has
India and its equivalent in US Dollars for
over five years of organizational experience in the area of
participants from other countries.
marketing in leading organizations in India.
The programme fee should be received by
the Executive Education Office before the
programme commencement date. In case
Key Benefits / takeaways of cancellations, the fee will be refunded
• Understand the context of marketing strategy in the only if a request is received at least 15 days
overall purview of marketing management prior to the start of the programme.
• Illustration of both decision making situations as well as
If a nomination is not accepted, the fee will
conceptual tools to the process of marketing strategy
be refunded to the person / organisation
• To enhance the ability of the participants to the process
concerned.
of marketing strategy formulation
Discount
Early Bird Discount: Nominations received
Target Participants’ Profile with payments on or before 10-Feb-20 will
Marketing managers involved in strategic decision be entitled to an Early Bird Discount of 10%.
making for marketing in multinationals, medium and
large sized Indian firms. Early Bird Fee (Residential) INR 90,450/-
(+ Applicable GST)
Early Bird Fee (Non-Residential)
INR 81,000/- (+ Applicable GST)
Please Note: All enrolments are subject to review and
approval by the programme director. Joining Instructions
will be sent to the selected candidates 10 days prior
the start of the programme. Kindly do not make your
travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the
participants by IIMB.
The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under
the IIM Act of 2017, IIMB is an Institute of National Importance. Established in 1973, IIMB today offers a range of
post-graduate and doctoral level courses as well as executive education programmes. With a faculty
body from some of the best universities worldwide, IIMB has emerged as a leader in the area of
management research, education and consulting. IIMB’s distinctive feature is its strong focus
on leadership and entrepreneurial skills that are necessary to succeed in today’s dynamic VISION
business environment. To be a global,
renowned academic
IIMB has around 100 full time faculty members, more than 1200 students across institution fostering
various long duration programmes and nearly 6000 annual Executive Education excellence in management,
participants. innovation and
entrepreneurship for
IIMB has obtained the European Quality Improvement System (EQUIS) accreditation business, government
awarded by the European Foundation for Management Development (EFMD). IIMB has and society
been ranked No. 1 in the India Rankings 2019 in the Management Education category
under the National Institutional Ranking Framework (NIRF) by the MHRD.
Executive Education Programmes
The Executive Education engages with the industry through its various Custom and Open enrolment
programmes with a view to impart the knowledge and skills necessary to succeed in today’s environment. IIMB’s
Executive Education ranks among the Top 50 Global schools as per Financial Times Executive Education Ranking
2019 and is the top ranked school in India.

Registration
Please logon to IIMB website www.iimb.ac.in/
eep for registering online. Do feel free to get
back to us if you should have any clarification.
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