MRF COMPANY FLASHBACK

The company, MRF Ltd., originally started as a small manufacturing

unit of balloons, latex cast squeaking toys and industrial gloves. The company
established its first office in 1949 at Chennai, Tamil Nadu, India. It began the
manufacturing of tyres in 1961.

Today, MRF has 6 manufacturing plants in India located in

Tiruvottiyur and Arakonam in Tamil Nadu, Kottayam in Kerala, Ponda in Goa,
Medak in Andhra Pradesh, and one in the Union Territory of Pondicherry. It has a
distribution network of more than 2,500 outlets in the country and exports tyres in
over 75 countries globally.

MRF enjoys of manufacturing the largest range of tyres in India

and it has the highest brand preference for superior quality, appearance and
wearability. It manufactures the largest range of tyres in the country and is the
market leader with the largest market share in almost every segment of the tyre
industry.
 Summary

To investigate the seismic behavior of CFT-MRF systems, a 0.6 scale CFT-

MRF test structure was developed from a prototype building designed using performance
based design criteria, and was tested in the laboratory. The pseudodynamic hybrid test
method was used to subject the test structure to several ground motions representative of
three earthquake input levels, namely, the FOE, DBE, and MCE. The performance
objectives for the structure included a fully operational condition under the FOE, and the
life safety performance level and the collapse prevention performance level under the
DBE and MCE, respectively. The IBC 2000 provisions were used to establish the
required strength and stiffness of the structure. A weak beam-strong column
configuration in the design was achieved using the AISC-LRFD criteria for the beam
capacity and the ACI criteria for the CFT column capacity. Split tee beam-to-column
moment connections were used to enable plastic hinges to form in the beams.

The test structure developed minor yielding during the FOE test. During the
DBE test, the structure responded as a weak beam-strong column system, with extensive
beam yielding and incipient beam local flange and web distortion at a few plastic hinge
regions. The design drift limit of 2.5% was exceeded under the DBE, however, no
strength degradation occurred. During the MCE test, extensive beam local buckling and
yielding occurred in the beams, as well as yielding and concrete crushing at the base of
the first story columns. In addition, the steel tube at the base of the first story center
column fractured at the net section of the tube at the beam-to-column connection. This
damage to the test structure during the MCE did not cause collapse, and stable, ductile
behavior was observed. The test structure sustained a subsequent DBE level aftershock,
thereby exceeding the requirements of the collapse prevention performance level.

The test structure response was consistent with the expected performance
for all seismic input levels, indicating that effective seismic performance of composite
MRFs with CFT columns can be achieved. The system overstrength during the DBE and
MCE tests was 3.11 and 3.54, respectively, and was greater than the value of 3.0 for
special MRFs in current seismic design provisions. Consequently, an overstrength factor
value larger than 3.0 should be considered in design. The net section fracture at the
ground floor level of a CFT column with a split tee beam-to-column connection can be
avoided by reinforcing the net section such that the plastic hinge forms in the gross
section of the column above the net section.

The experimental data from the test structure has enabled the verification of
analytical models for CFT-MRF members and systems. Analytical models developed by
the writers were shown to accurately predict the test structure response (Herrera 2005).
These models were also utilized to analyze the prototype structure under numerous
ground motions scaled to the DBE and MCE. Performance similar to that observed in the
test structure was observed at these two earthquake input levels.
 Industry Overview

Since the first car rolled out on the streets of Mumbai (then
Bombay) in 1898, the Automobile Industry of India has come a long way. During
its early stages the auto industry was overlooked by the then Government and
the policies were also not favorable. The liberalization policy and various tax
reliefs by the Govt. of India in recent years has made remarkable impacts on
Indian Automobile Industry. Indian auto industry, which is currently growing at the
pace of around 18 % per annum, has become a hot destination for
globalautoplayerslikeVolvo,GeneralMotors

andFord.

A well developed transportation system plays a key role in the

development of an economy, and India is no exception to it. With the growth of
transportation system the Automotive Industry of India is also growing at rapid
speed, occupying an important place on the 'canvas' of Indian economy.

Today Indian automotive industry is fully capable of producing

various kinds of vehicles and can be divided into 03 broad categories : Cars, two-
wheelers and heavy vehicles.

Snippets
• The first automobile in India rolled in 1897 in Bombay.
• India is being recognized as potential emerging auto market.
• Foreign players are adding to their investments in Indian auto industry.
• Within two-wheelers, motorcycles contribute 80% of the segment size.
• Unlike the USA, the Indian passenger vehicle market is dominated by cars
(79%).
• Tata Motors dominates over 60% of the Indian commercial vehicle market.
• 2/3rd of auto component production is consumed directly by OEMs.
• India is the largest three-wheeler market in the world.
• India is the largest two-wheeler manufacturer in the world.
• India is the second largest tractor manufacturer in the world.
• India is the fifth largest commercial vehicle manufacturer in the world.
• The number one global motorcycle manufacturer is in India.
• India is the fourth largest car market in Asia - recently crossed the 1
million mark.
 Production of 4-Wheelers
Manufacturers 2005-06 Manufacturers 2005-06
(Apr-Mar) (Apr-Mar)

In Nos. In Nos.
Japanese OEM Korean OEM
Maruti Udyog Ltd. 572,097 Hyundai Motor India Ltd. 260,440
Toyota Kirloskar Motor Pvt. Ltd.44,975 American OEM
Honda 41,361 General Motors India Pvt. Ltd.30,687
Siel Cars India Ltd.
Swaraj Mazda Ltd. 11,946 Ford India Pvt. Ltd. 26,946
Total 670,379 Total 57,633
European OEM Indian OEM
Skoda Auto India Pvt. Ltd. 9.767 Tata Motors Ltd. 449,878
Daimler Chrysler India Pvt. Ltd. 1,780 Mahindra & Mahindra Ltd. 128,601
Volvo India Pvt. Ltd. 1,004 Ashok Leyland Ltd. 65,085
Tatra Trucks India Ltd. 125 Force Motors Ltd. 35,728
Fiat India Pvt. Ltd. 671 Eicher Motors Ltd. 24,348
Hindustan Motors Ltd. 15,458
Total 13,347 Total 719,098

Source: Automotive Component Manufacturers Association of India

Production of 2-Wheelers
Manufacturers 2005-06 Manufacturers 2005-06
(Apr-Mar) (Apr-Mar)

In Nos. In Nos.
Japanese Indian
Hero Honda Motors Ltd. 3,006,486Bajaj Auto Ltd. 2,042,289
Honda Motorcycle & Scooter India 603,436 TVS Motor Company Ltd. 1,366,866
(Pvt.) Ltd.
Yamaha Motors India Pvt. Ltd. 248,665 LML Ltd. 107,044
Suzuki Motorcycle India Pvt. Ltd. 2,328 Kinetic Engineering Ltd. 82,392
Majestic Auto Ltd. 56,819
Kinetic Motor Company Ltd. 53,880
Royal Enfield (Unit of Eicher 30,596
Ltd.)
Total 3,860,915 Total 3,739,886
 Production Range of Auto Components
• Electrical Parts - 9%
• Equipments - 10%
• Suspension & Braking Parts - 12%
• Body & Chassis - 12%
• Drive Transmission & Steering Parts - 19%
• Engine Parts - 31%
• Others - 7%

Name of the Sector No. of Production

units
2003-04 2004-05
(April-Sept.
04)
Commercial 9 275224 156815
Vehicles
Cars 12 842437 465983
Multi-Utility Vehicles 5 146103 114739
2-wheelers 12 56249503023805
3-wheelers 4 340729 177554
Total 42 72294433938896

Company History – MRF

1946 A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing
unit in a shed at Tiruvottiyur, Madras

1949. lthough the factory was just a small shed without any machines, a variety of products,
ranging from balloons and latex-cast squeaking toys to industrial gloves and contraceptives, were
produced. During this time, MRF established its first office at 334, Thambu Chetty Street, Madras
(now Chennai), Tamil Nadu, India.

1952 MRF ventured into the manufacture of tread rubber. And with that, the first machine, a
rubber mill, was installed at the factory. This step into tread-rubber manufacture, was later to
catapult MRF into a league that few had imagined possible.

1955 MRF soon became the only Indian-owned unit to manufacture the
superior extruded, non-blooming and cushion-backed tread-rubber,
enabling it to compete with the MNC's operating in India at that
time.

1956 - The quality of the product manufactured was of such a high

standard that by the close of 1956, MRF had become the market
leader with a 50% share of the tread-rubber market in India. So
effective was MRF's hold on the market, that the large
multinationals had no other option but to withdraw from the tread
rubber business in India.

1960 - The Company was incorporated as a private limited company

on 5th November. The Company Manufacture automobile, aircraft,
cycle tyres and tubes in collaboration with the Mansfield Tire &
Rubber Co., Mansfield, Ohio, U.S.A. The tyres are sold under the
trade name Masnfield Tyres (MRF). The Company also produces other
industrial products made of rubber like conveyer belt, hoses etc.
It took over the entire business of the Madras Rubber Factory as a
going concern as from 16th November, for a consideration of Rs 25
lakhs.

1961 - The Madras Rubber Factory Private Limited was converted

into a public company on 1st April, and additional capital was
issued in order to start the manufacture of automobile tyres and
tubes in collaboration with the Mansfield Tire & Rubber Co.,
Mansfield, Ohio, U.S.A. The Company was given permission to
export tyres having Mansfield trade mark to all world markets
except U.S.A. and Canada. - 2,49,650 shares allotted without
payment in cash. 350 shares subscribed for by the signatories to
the Memorandum of Association. 2,50,000 shares reserved and
allotted directors, etc. 5,00,000 shares issued to public in
 A PROJECT REPORT ON CUSTOMER
SATISFACTION LEVEL OF M
“A STUDY ON STEEL PLANT SECTOR ”

Under the Supervision of

Mr. TATAYYA, M.Com, MBA

Department of MBA

Submitted by

Ch.SAILAJA

09GHIEOO26

Gokul institute of technology and sciences

Bobbili,Vizianagaram
2009-2011
 CERTIFICATE
This is to certify that this report entitled “A study on
STEEL PLANT submitted by CH.SAILAJA, in partial
fulfillment of the requirement for the award of the Degree
of Master of Business Administration to GOKUL PG
COLLEGE, BOBBILI, VIZIANAGARAM by him under
my guidance.

Mr. TATAYYA, MCom, MBA.

Department of MBA

DECLARATION
I hereby declare that this project report entitled “A study on
STEEL PLANT submitted by me, under the guidance of
Mr.TATAYYA in the GOKUL PG COLLEGE. PIRIDI,
BOBBILI. is my own and has not been submitted to any
other University or Institute or published earlier.

PIRIDI

BOBBILI

VIZIANAGARAM

Date:

ACKNOWLEDGEMENT
A report of this nature involves the support and
contribution of many people, I believe that I would be
lacking in my duty if I do not express my gratitude to
them.
It is my greatest pleasure to thank Dr.K.C.BISWAL,
Principal, GOKUL PG COLLEGE, BOBBILI. for giving
us the opportunity to do this project work.
My sincere and heartfelt gratitude to my faculty guide Mr.
TATAYYA.
who took keen interest in my project to make it a beneficial
exercise.
 CONTENTS
• COMPANY HISTORY OF MRF
•
• MRF COMPANY FLASHBACK
•
• SUMMARY
•
• FINANCIAL OF MRF
•
• INDUSTRY OVER VIEW
•
• PRODUCTION OF 4 WHEELERS
•
• PRODUCTION OF 2 WHEELERS
•
• BALANCE SHEET OF MRF
•
• P&L ACCOUNT OF MRF
Company History
• Established in 1994
• Headquarters, Phoenix, AZ
• Process over 3,000 W-2’s Annually
• 2007 Top 500 Hispanic Owned Business in America, Ranked
354
• 2007 Arizona Business Journal Top Minority Owned
Business in Arizona, Ranked 13
• 2008 Inc. Magazine 5000 Fastest Growing Private
Companies in America, Ranked 2,733
• 2008 Inc. Magazine 100 Fastest Growing Private Companies
in Arizona, Ranked 72