Jewelry for a moment. Memories for a lifetime.

Women Love Jewelry,

But It’s A Complicated Relationship

Designer fashion Purchase is often a Social stigma Staying on top of

jewelry is one-time use that associated with trends affordably is
expensive results in buyer’s repeating looks a challenge
remorse

Millennials are seeking more sustainable and affordable models for the delivery of goods and service.
2
Source: ThredUp 2018 Resale Report
 The Simple Solution
“Rent It, Rock It, Return It”
Red Carpet Rocks is the first omni-channel platform that
introduces global fashion jewelry brands to the
sharing economy. Our model allows women to rent
jewelry for any occasion, anytime!

Consumer-Centric Occasions
• Anniversaries • Destination Weddings • Holidays • Rehearsal Dinners
• Bachelorette Parties • Film Festival Screenings • Major Life Occasions • Sorority Formals
• Baptisms • First Communions • Milestone Birthday Parties • Vacations
• Bridal Showers • Fundraisers • Pageants • Work Parties
• Business Galas • Galas • Parties • Weekend Night’s Out
• Charity Dinners • Graduations • Proms • Weddings
• Daytime Events • Girl’s Night’s Out • Quinceañeras • Wedding Receptions
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Wear More
Spend Less
Rent vs. Buy? With so many
occasions to shine, women are apt
to rent multiple times a year. When
renting an average of 6 times per
year at $39 per rental, RCR
customers will see savings of
approximately $1,500 per year.
Value Proposition
Designer Access
at a Discount
Global designer brands cost
only $39 per rental offering a
90% discount off retail
value. Women no longer have
to choose between generic
jewelry and designs they know
and love!
Endless
Options
With new arrivals every
month, women will always have
the option to look their unique
best, whatever and
whenever the occasion!
Forever
Fashionable
Ready for that Instagram
moment? Curated collections of
rotating inventory ensure the latest
trends for the latest trendsetters and
followers. Replace the social stigma
of same old same old with social 4
‘wow’, every time!

Discovery
By Design
Our platform will continue to
evolve by introducing
up-and-coming jewelry
designers to users.
More Value
Affordable
Exclusivity
Our signature jewelry
collection, Red Carpet Rocks, is
nothing short of spectacular,
one-of-a-kind pieces.
Perfect Fit
Every Time
Red Carpet Rocks customizes
length and width with our
signature pieces to accommodate
growing demand in the plus
size market.
Personal
Style Advice
By offering virtual appointments
and consultations, users have a
personalized shopping
experience therefore increasing
conversion.
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 Our Mission

To give women the chance to feel beautiful at every occasion.

To us, it’s more than sparkle and jewels. It’s an opportunity to make the
beauty of the women we know and love that much more dazzling. By creating
a red carpet experience that’s accessible to all, we hope to help women of all
kinds feel appreciated, confident, and their most radiant selves.

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The Jewelry Industry
$18.8Bn $19.6Bn
Estimated jewelry industry Estimated jewelry industry
revenue in the U.S. in 2020 revenue in the U.S. in 2025

$7Bn $9Bn
Estimated online jewelry sales Estimated online jewelry sales
in the U.S. in 2020 in the U.S. in 2025

Source: Statista, IBISWorld

Patrice Louvet | CEO of Ralph Lauren 7

 The Clothing Rental Industry
Clothing Rental Companies
$1Bn $4.4Bn •
•
Rent the Runway
Le Tote
•
•
Novaocto
Armoire
U.S. apparel Expected apparel • Gwynnie Bee • Infinite Style By Ann Taylor
rental market rental market • My List Bloomingdales • NY & Co.
revenue in the • Vince Unfold • Infinitely Loft
revenue in 2018 • Haverdash • Rebecca Taylor RNTD
U.S. in 2028
• Nuuly • Express Style Trial
• Armarium
Source: Allied Market Research, Statista

“Consumers today are not necessarily excited about owning, particularly the
younger population, […] rental platforms are gaining momentum.”
Patrice Louvet | CEO of Ralph Lauren

Source: FastCompany.com, January 2020

We believe that the rental jewelry industry will follow the strong movement demonstrated in the rental clothing industry
with Red Carpet Rocks leading the way. 8
 Competition Analysis

*Consumer goods subscription services average a monthly 9.6% churn rate translating to a whopping 57.7% of customers lost in a
6-month period. 9
Source: https://info.recurly.com/research/churn-rate-benchmarks
 How Does It Work?
SELECT RENT RETURN

Browse our collection of Revel in your red-carpet moment for 4 On the final day of your rental,
designer jewelry and reserve days and share your insta-worthy use the prepaid label and drop your
your favorite pieces. Enjoy sparkle with #FlingWithMyBling jewelry off at any FedEx location.
complimentary shipping.

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 Our Revenue Model
75% of transactions 5% of transactions 20% of transactions

Rent Rent to Buy Buy

Rent 1 piece for: $39 The rental price is
applied towards the
Average retail price $300.

Rent 2 pieces for: $59 retail price.

Rent 3 pieces for: $79

Projected rentals per style = 20 | AOV = $106.67 | Average rental ROI per style = $682.50

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 Our Current Inventory

800 736
700 35%
600

500

400
65%
300
220 200
200 52

100
22
0
Earrings Bracelets Necklaces Rings Evening bags Red Carpet Rocks Our Designer's

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 Red Carpet Rocks Brand
vs.
Our Designer Brands
#1 12X to 14X $42
Rent. Rent to Buy. Buy. Retail margins versus 2.5X to 3X Average wholesale cost versus
for our designer’s collections $95 for our designer’s collections

Customization Capacity to One-of-a-kind

with styles scale inventory styles
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 First-Year Traction
300+ $30K
Transactions Revenue

$154 $100*
CAC One-year value of a customer

500+ 10,000+
Newsletter subscribers Monthly website visitors

1850+ 6,000+
Facebook likes Instagram followers

*Due to the number of occasions throughout a lifetime, the LTV is estimated to be over $3,500 per customer, with an
average of 6, $59 transactions per year across 10 years. 14
 Influencer and Press Exposure
As Seen On:

“I never like to wear “It’s the best version of “This jewelry rental
the same thing twice… ‘Thank you, Next’ I service is such a life
It is amazing!” can think of.” saver.”

Haley Findlay Stacy London Dana Mannarino

Entrepreneur Stylist & Fashion Fashion Blogger
and Influencer Consultant and Influencer

“They make styling special occasions so

much more affordable”
Carly Nogaswki 15
Travel Blogger
 Customer Testimonials

“We looked like

“They were even more “Easy elegance at it’s ”Made me feel like a
royalty the night of the
gorgeous in real life!” finest!” movie star!”
party!”

Molly - Bride Lizette – Sweet 16 Stacey – Work Gala Meghan - Premiere

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Marketing Strategy
Social Media and Digital Advertising
As our jewelry is visually attractive and glamorous, it is highly susceptible
to social media virality, so we will build our audience through
digital marketing.

Influencers and Brand Ambassador Program

Influencers have a tremendous impact on customers regarding
fashion and jewelry, and we will engage them across various channels.

Strong Partnerships With Our Designers

Build and maintain strong partnerships with designers and stylists to
continuously increase our brand awareness.

A Unique Red-Carpet Experience

Our first showroom in New York City will offer a unique, one-of-a-kind
red-carpet experience for users to try, rent, or buy our jewelry.

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2018
• Jan 2017 - May 2018 Built Website
• May 2018 - Dec 2018 Soft launch in NYC
• October 2018 – Pop Up in NYC
• Dec 2018 - Featured on Fox News
Timeline
2019
• Jan 2019 - Launched Website
• June 2019 – Pop Up Truck in NYC
• July 2019 - Featured on Pix 11
• August 2019 - Featured on NY1
• Dec 2019 – Conclusion of the year with
over $30k in revenue and 311
transactions.
2020
• Bring team in house to support growth
and expansion
• Continue to host pop ups in large
markets
• Grow inventory by expanding brand and
discovering new designers
• Move office to a showroom space to
elevate brand experience and exposure
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• Meet & exceed sales goals
Founder:
Urvi Tejani
Launched Tejani in 2004, an upscale brick-and-mortar retail, wholesale, and
e-commerce bridal fashion jewelry business that generated over $2 million
in revenue.

Winner of prestigious industry awards The Knot Best of Weddings (2013)

and Wedding Wire’s Bride Choice Award (2012).

Featured in multiple global fashion and bridal magazines and in 2009

made the most desirable O’List in Oprah Magazine.

More than 13 years of experience in accessorizing thousands of brides

resulting in 5-star reviews.

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 Capital Raise and Use of Funds
Marketing Inventory

$2M
• Digital marketing • Red Carpet
Rocks collection
• Social media
• Other designers
• Influencers
($1M + $1M upon milestone)

Year 1:
Team Showroom
10,000
• Webmaster • The red carpet
Orders
• Social Media experience
Coordinator
$1M • Stylist
• One-on-one
in Revenue appointments
• Digital Manager
• Operations
3500 Manager
Customers 20
 Digital Growth Strategy
Year 1 Year 2 Year 3
Projected
$1,060,000 $1,590,000 $3,180,000
Revenue
Yearly Website
1m 1.5m 3m
Visitors*
Yearly Orders
(conservative 1% 10,000 15,000 30,000
conversion rate)

AOV* $106 $106 $106

Monthly Orders 833 1,250 2,500

Daily Orders 28 41 83

Hourly Orders 2 4 7

*These are numbers for our e-commerce model. We expect a repeat customer and an increase in AOV to apply. 21
 Financial Projections
Year 1 Year 2 Year 3

Revenue $1,060,000 $1,590,000 $3,180,000

COGS $30,000 $48,000 $96,000

Gross Profit $1,030,000 $1,542,000 $3,084,000

Gross Margin 97% 97% 97%

Operating
$606,544 $919,424 $1,753,664
Expenses

EBIT $423,456 $622,576 $1,330,336

EBIT Margin 40% 39.2% 41.8% 22

Contact Us
http://redcarpetrocks.com

urvi@redcarpetrocks.com

http://redcarpetrocks.com
917-991-2141

@redcarpetrocks

@redcarpetrocks

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Thank You!