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De La Salle Santiago Zobel School - Vermosa Campus

Senior High School Department


ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND

Course Title: ENTREPRENEURSHIP AY: 2019-2020

Date of Submission: June 22, 2019

Faculty and Email: Ms. Vanneza E. Aurelio / vanneza.aurelio@dlszobel.edu.ph


Ms. Jalieca Gadong / jalieca.gadong@dlszobel.edu.ph
Ms. Armen Jhoanna D. Barrameda / jhoanna.barrameda@dlszobel.edu.ph

Coordinator and Email: Ms. Teddy Rizza A. De Castro / teddy.decastro@dlszobel.edu.ph

Unit I: INTRODUCTION TO ENTREPRENEURSHIP

A. ENTREPRENEURIAL CONCEPT
1. Definition of Entrepreneurship and Types of Entrepreneurship
2. Entrepreneurship and Innovation
3. Entrepreneurs and Entrepreneurial Skills and Competencies

B. ENTREPRENEURIAL PROCESS
1. Opportunity Seeking, Screening, and Seizing
2. Market Identification
a. Market Segmentation
b. Market Targeting
c. Market Positioning
3. Marketing Mix
a. 7 P’s - Product, Pricing, Place, Promotion, People, Packaging, Positioning
b. Production Process (4Ms) – Manpower, Methods, Machines, Materials

Unit II: BUSINESS PLAN DEVELOPMENT

4. Business Plan Development


a. Introduction to Business Plan Preparation: Definition, Purpose, Standard Format
b. Executive Summary, Environmental Analysis, and Business Description
c. Organization Plan, Production Plan and Operational Plan
d. Marketing and Financial Plan

5. Determining and Organizing of Required Resources


a. Business Capital Sourcing
b. Business Registration
c. Intellectual Property Rights
Performance Task (GRASPS NARRATIVE)

Bayan Ko, Sagot Ko, Kabataang Pilipino para sa Makabuluhang Negosyo is a movement that envisions
change, development, and sustainability through social entrepreneurship, and they provide funding
opportunities to young Filipino entrepreneurs.
You are a team of aspiring social entrepreneurs. Your aim is to develop and present your own social
enterprise proposal to a panel of angel investors and receive funding. The panel will evaluate the
innovativeness, feasibility, sustainability and most importantly, social impact of your venture. You are
expected to submit a printed copy of your social enterprise proposal and effectively communicate the details
of your proposal to the panel through a business presentation with the use of appropriate visual aids or any
other related media.

References

Aduana, N. L. (2016). Entrepreneurship in Philippines Setting (2016 ed.). Philippines: C&E Publishing, Inc.

Arceo-Dulao, Tina, Editor. Go Negosyo, Joey Concepcion’s 100 Inspiring Stories of Small Entrepreneurs.
Tagumpay sa Kahirapan. Philippine Center of Entrepreneurship Foundation, Inc. 2010.

FedEx & JAPI ITC Worskhop Lecture | Entrepreneurship | Entrepreneurship. (n.d.). Retrieved from FedEx-
JAPI-ITC-Worskhop-Lecture

First steps in innovation and entrepreneurship - OpenLearn - Open University - B205_1. (n.d.). Retrieved
from www.open.edu/openlearn/money-business/entrepreneurship/first-steps-innovation-and-
entrepreneurship/content-section-0?intro=1

JA Be Entrepreneurial Copyright (2009). JA Worldwide Colorado Springs: Colorado, USA

Macatangay, L. A. (2015). Entrepreneurship Senior High School (2015 Ed.). Philippines: Don Bosco Press
Inc.

The Skills You Need to Buid a Great Business MindTools


Website: http://www.mintools.com/pages/article/newCDV_76.htm

What is Social Entrepreneur. Ashoka Website: http://www.ashoka.org/social entrepreneur

Wikipedia Website. Business. http://en.wikipedia.org/wiki/Business

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