Beruflich Dokumente
Kultur Dokumente
A. ENTREPRENEURIAL CONCEPT
1. Definition of Entrepreneurship and Types of Entrepreneurship
2. Entrepreneurship and Innovation
3. Entrepreneurs and Entrepreneurial Skills and Competencies
B. ENTREPRENEURIAL PROCESS
1. Opportunity Seeking, Screening, and Seizing
2. Market Identification
a. Market Segmentation
b. Market Targeting
c. Market Positioning
3. Marketing Mix
a. 7 P’s - Product, Pricing, Place, Promotion, People, Packaging, Positioning
b. Production Process (4Ms) – Manpower, Methods, Machines, Materials
Bayan Ko, Sagot Ko, Kabataang Pilipino para sa Makabuluhang Negosyo is a movement that envisions
change, development, and sustainability through social entrepreneurship, and they provide funding
opportunities to young Filipino entrepreneurs.
You are a team of aspiring social entrepreneurs. Your aim is to develop and present your own social
enterprise proposal to a panel of angel investors and receive funding. The panel will evaluate the
innovativeness, feasibility, sustainability and most importantly, social impact of your venture. You are
expected to submit a printed copy of your social enterprise proposal and effectively communicate the details
of your proposal to the panel through a business presentation with the use of appropriate visual aids or any
other related media.
References
Aduana, N. L. (2016). Entrepreneurship in Philippines Setting (2016 ed.). Philippines: C&E Publishing, Inc.
Arceo-Dulao, Tina, Editor. Go Negosyo, Joey Concepcion’s 100 Inspiring Stories of Small Entrepreneurs.
Tagumpay sa Kahirapan. Philippine Center of Entrepreneurship Foundation, Inc. 2010.
FedEx & JAPI ITC Worskhop Lecture | Entrepreneurship | Entrepreneurship. (n.d.). Retrieved from FedEx-
JAPI-ITC-Worskhop-Lecture
First steps in innovation and entrepreneurship - OpenLearn - Open University - B205_1. (n.d.). Retrieved
from www.open.edu/openlearn/money-business/entrepreneurship/first-steps-innovation-and-
entrepreneurship/content-section-0?intro=1
Macatangay, L. A. (2015). Entrepreneurship Senior High School (2015 Ed.). Philippines: Don Bosco Press
Inc.