Regional Centre – RC Ahmedabad Study Centre Name - L D Arts College.
Code- 0 9 0 1
Title of the project: - “A LEARNING ON EFFECT OF TOURISM
MARKETING IN THE STATE OF GOA”
LETTER/CERTIFICATE OF APPROVAL (By the supervisor)
I hereby certify that the proposal for the project entitled “A LEARNING ON EFFECT OF TOURISM MARKETING IN THE STATE OF GOA” by SAVINA LOBO has been prepared after due consultation with me. The proposal has my approval and has, to my knowledge, the potential of developing into a comprehensive project work. I also agree to supervise the above-mentioned project till its completion.
Signature of supervisor
Dr. T.D. Tiwari
Executive Director Kadakia Educational Campus Ankleshwar 1. Introduction Tourism has become an important sector that has an impact on development of country economy. The main benefits of tourism are income creation and generation of jobs. For many regions and countries, it is the most important source of welfare. The ability of the national economy to benefit from tourism depends on the availability of investment to develop the necessary infrastructure and on its ability to supply the needs of tourists. Marketing gives importance to customer satisfaction. It is a combination of activities to motivate people to buy the product. However, Tourism marketing is a term which is used to refer to that business discipline by which the visitors are attracted to a location which can be a state, a city, a heritage site or tourist destination spot, a hotel or a convention center anything. Goa has a well-developed social, physical and industrial infrastructure and virtual connectivity. It has an international airport that is in line with its importance as a globally recognized leisure destination. Sun, sand and sea being the major attractions, Goa trip is a perfect heaven for the ones who need and want relaxation. 2. Research Objectives 1. To assess the present situation prevailing in the tourism market of Goa. 2. To understand the obstacles regarding growth of tourism and marketing industry in Goa. 3. To evaluate marketing and advancement with regards to tourism industry in Goa using the comments from the travelers on their understandings thereby suggesting marketing strategies for the development of Tourism in Goa. 4. To improve the development of tourism and marketing strategies in Goa. 5. To study tourism industry and understand the marketing strategies in Goa.
3. Research Methodology 1. Data source: primary Secondary 2. Research approach: Stage1: It is consist of descriptive research using survey method. Stage2: It will be including experimental research consisting of thorough secondary search with the help of newspaper, governmental publication, references book, and internet blogs of website. 3. Research instrument: Questionnaire. 4. Method of data analysis: based on in depth literature review and its relevant with present study the various statistical methods will be used at the late stage of the study mainly percentage average, statistical chart and graph will be used.
4. Research Limitations 1. The study will be limited to the culture of Goa. 2. This is not an inclusive study due to time and limitation of resources. 3. The reviewers may provide biased information/comments due to their personal matters in an organization.
5. Conclusion To conclude it could be stated that Goa tourism market has adopted new marketing strategies nationally and internationally. The Government has increased its focus on high spending tourists with a potential to significantly impact the state economy and provide employment. The tourism department will release advertisements in print and electronic media in India and abroad to market and promote Goa. Creating tourism experiences for tourists is the central theme of any tourism destination stakeholder. The increase in tourism arrivals heralds with it the imminent need for increased resource usage. This is evident from the requirement of increased beds per tourist in terms of hotels in all categories. Tourism products created and distributed to the tourists have a built in risk factor of competition, market backlash by way of tourism activities not occurring in the region due to exogenous factors.
6. Chapter Outline
The study is based on the following chapters:
1. Introduction 2. Research objectives 3. Research methodology 4. Research limitation 5. Goa tour operators and marketing of tourism 6. Marketing of tourism in Goa 7. Recommendation 8. Conclusion 9. Bibliography
