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“A LEARNING ON EFFECT OF TOURISM MARKETING IN

THE STATE OF GOA ”

SYNOPSIS

FOR PARTIAL FULFILLMENT IN BACHELOR


OF
ARTS IN TOURISM STUDIES (BTS)

By

SAVINA LOBO
ENROLLMENT NO: 177621094
COURSE CODE: PTS-6
PROGRAM CODE: BTS

UNDER THE GUIDANCE OF


DR .T.D TIWARI
Executive director
Kadakia Education campus

SUBMITTED TO

Indira Gandhi National Open University (IGNOU) Maidan


Gadhi, Neb Sarai New Delhi-110068
Project Proposal
Date___________
Name: Savina Lobo______
Programme Code (DTS/BTS) _BTS____ Course Code PTS 6
Enrolment No. 1 7 7 6 2 1 0 9 4

Address: - IIHM, Opp.Hotel Fortune Landmark, Ashram Road- 380013


Regional Centre – RC Ahmedabad
Study Centre Name - L D Arts College.

Code- 0 9 0 1

Title of the project: - “A LEARNING ON EFFECT OF TOURISM


MARKETING IN THE STATE OF GOA”

LETTER/CERTIFICATE OF APPROVAL
(By the supervisor)

I hereby certify that the proposal for the project entitled “A LEARNING ON EFFECT OF
TOURISM MARKETING IN THE STATE OF GOA” by SAVINA LOBO has been prepared after
due consultation with me. The proposal has my approval and has, to my knowledge, the potential of
developing into a comprehensive project work. I also agree to supervise the above-mentioned project
till its completion.

Signature of supervisor

Dr. T.D. Tiwari


Executive Director
Kadakia Educational Campus Ankleshwar
1. Introduction
Tourism has become an important sector that has an impact on development of country economy. The
main benefits of tourism are income creation and generation of jobs. For many regions and countries, it is
the most important source of welfare. The ability of the national economy to benefit from tourism depends
on the availability of investment to develop the necessary infrastructure and on its ability to supply the
needs of tourists.
Marketing gives importance to customer satisfaction. It is a combination of activities to motivate people
to buy the product. However, Tourism marketing is a term which is used to refer to that business discipline
by which the visitors are attracted to a location which can be a state, a city, a heritage site or tourist
destination spot, a hotel or a convention center anything. Goa has a well-developed social, physical and
industrial infrastructure and virtual connectivity. It has an international airport that is in line with its
importance as a globally recognized leisure destination. Sun, sand and sea being the major attractions,
Goa trip is a perfect heaven for the ones who need and want relaxation.
2. Research Objectives
1. To assess the present situation prevailing in the tourism market of Goa.
2. To understand the obstacles regarding growth of tourism and marketing industry in Goa.
3. To evaluate marketing and advancement with regards to tourism industry in Goa using the comments
from the travelers on their understandings thereby suggesting marketing strategies for the development
of Tourism in Goa.
4. To improve the development of tourism and marketing strategies in Goa.
5. To study tourism industry and understand the marketing strategies in Goa.

3. Research Methodology
1. Data source: primary
Secondary
2. Research approach:
Stage1: It is consist of descriptive research using survey method.
Stage2: It will be including experimental research consisting of thorough secondary search with
the help of newspaper, governmental publication, references book, and internet blogs of website.
3. Research instrument: Questionnaire.
4. Method of data analysis: based on in depth literature review and its relevant with present study the
various statistical methods will be used at the late stage of the study mainly percentage average,
statistical chart and graph will be used.

4. Research Limitations
1. The study will be limited to the culture of Goa.
2. This is not an inclusive study due to time and limitation of resources.
3. The reviewers may provide biased information/comments due to their personal matters in an
organization.

5. Conclusion
To conclude it could be stated that Goa tourism market has adopted new marketing strategies
nationally and internationally. The Government has increased its focus on high spending tourists
with a potential to significantly impact the state economy and provide employment. The tourism
department will release advertisements in print and electronic media in India and abroad to
market and promote Goa. Creating tourism experiences for tourists is the central theme of any
tourism destination stakeholder. The increase in tourism arrivals heralds with it the imminent
need for increased resource usage. This is evident from the requirement of increased beds per
tourist in terms of hotels in all categories. Tourism products created and distributed to the tourists
have a built in risk factor of competition, market backlash by way of tourism activities not
occurring in the region due to exogenous factors.

6. Chapter Outline

The study is based on the following chapters:


1. Introduction
2. Research objectives
3. Research methodology
4. Research limitation
5. Goa tour operators and marketing of tourism
6. Marketing of tourism in Goa
7. Recommendation
8. Conclusion
9. Bibliography