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INDUSTRY INTERNSHIP REPORT ON

Submitted

By

Pallavi Khandelwal

Department of Fashion Management Studies


National Institute of Fashion Technology,
Ministry of Textiles, Government of India,
CIT Campus, No 136/ 137, Ramchandrapur,
Jatni, Khurda, Bhubaneswar – 752050
Ph: 0674-2492997, Fax: 0674-2490992
Website: www.nift.ac.in
2011
INDUSTRY INTERNSHIP REPORT ON

Submitted

By

Pallavi Khandelwal

Under the supervision

Of

Binaya Bhusan Jena

Department of Fashion Management Studies


National Institute of Fashion Technology,
Ministry of Textiles, Government of India,
CIT Campus, No 136/ 137, Ramchandrapur,
Jatni, Khurda, Bhubaneswar – 752050
Ph: 0674-2492997, Fax: 0674-2490992
Website: www.nift.ac.in
2011
CERTIFICATE

This is to certify that this report titled


“_______________________________________” is a bonafied work of MS.
PALLAVI KHANDELWAL, a 2nd Year student of Master of Fashion
Management Program (MFM), batch 2010-12, of NIFT, Bhubaneswar,
submitted as a part of her mandatory 8 weeks Industry Internship, towards
the partial fulfillment of the requirements of the M.F.M Program at NIFT.

Dated: Certified
by:

Dr. Binaya Bhusan Jena


Assoc. Prof. & CC
NIFT, Bhubaneswar
DECLARATION

It is hereby declared that I have completed ‘eight weeks’ Industry Internship with Tommy

Hilfiger Store, Bangalore. I picked up a Project titled “Impact of Visual Merchandising

and timely replenishments on Sales”. The Project was offered to me by the organization

and title of the Project was also decided by me after discussing with my mentor, I did this

Industry Internship Project under the mentorship of Ms/Mr._____________________, of

Tommy Hilfiger. I declare that this document is original piece of work done by me. All the

information, data and factual used in this project are taken from various authentic sources

both primary and secondary are collated without the violation of intellectual property rights

with due acknowledgement.

I also declare that utmost care has been taken while executing this project and simultaneously
documenting each piece of information and data relevant for this project under supervision.
However, all the errors that appear in this document are solely mine.

DATE- - PALLAVI KHANDELWAL


ACKNOWLEDGEMENT
It was a great opportunity to do my Industry Internship with Tommy Hilfiger (Arvind
Murjani Pvt Ltd, Bangalore). First and foremost I would like to thank Mr. Rohiet Singh
(Retail head- Tommy Hilfiger India) for giving me an opportunity to work with such a
reputed brand and assigning me this project to enhance my knowledge and learning
experience.
Secondly I would like to thank my Mentor Ms. Nitya Vaidya who co-operated with me
during this project and allowed me to work as per my convenience and fashion and for giving
me their proper guidance, direction and constant support during my internship that gave me
enough exposure to learn the functioning of the Retail Operations and enabled me to learn
the intricacies involved at all its levels.
I would also like to extend my gratitude towards Mr Shyam Darera for appreciating me and
motivating me for my work and Mr. Kartikey Pande, Mr. Dhanesh and Ms. Jitha for
providing me with the required information and giving me ideas that were really helpful for
my task.
I would also like to thank my faculty mentors Dr. Binaya Bhusan Jena(Course-
Coordinator, NIFT, Bhubaneswar) and Mr. Santosh Tarai, (Asst. Professor, FMS) for
always being there for me whenever needed and guiding me during all my ups and downs
during the internship.

-PALLAVI KHANDELWAL
CONTENTS
S. NO TOPIC NAME PAGE NO.

1 MY INTERNSHIP JOURNEY IN A NUT-SHELL 1-3


2 CHAPTERISATION 4-35

3 CHAPTER 1- ABOUT TOMMY HILFIGER


5-8
About the founder 9-14
Company profile 15-19
Tommy Hilfiger in India

4 CHAPTER 2- TOMMY HILFIGER STORES AND 20


THE PRODUCT LINES AVAILABLE

Tommy Hilfiger store formats and vendors in India 21


The product line 22-23
Size chart followed at TH. 24
Style code identification of the merchandise 25-26
Customer relationship management 27-28

5 CHAPTER 4-TOMMY HILFIGER RETAIL 29-35


OPERATIONS IN INDIA

PROJECT UNDERTAKEN DURING THE INTERNSHIP PROGRAM

6 EXECUTIVE SUMMARY 37-38


7 THE WINDOW DISPLAY 39
THE NICHES OUT OF WHICH THE MERCHANDISE
WERE PUT TO WINDOW DISPLAY
8 40-49
(NICHE 1-NICHE 5)

9 FINAL SUMMARY 50

10 MY LEARNING EXPERIENCE WITH TOMMY 51-53


HILFIGER
11 MY ACHIEVEMENTS DURING THE INTERNSHIP 54

12 OBSERVATIONS AND RECOMMENDATIONS FOR


A MORE EFFICEINT RETAIL OPERATIONS 55

13 IN THE END 56
14 REFERENCES 57