®

NO2 AC2

NOENE® : The hi-tech solution

in shockwave protection
for today’s shoe designs.
 ®
Over two million European
clients have already placed their
trust in NOENE® soles for back
and joint pain relief

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CONTENTS :

2……………D ESCRIPTIVE
3…………………T E S T S
4 & 5……...SPORT RANGE
6………..WALKING RANGE
7………………REFERENCES
8……COMPARATIVE TESTS.
DESCRIPTIVE

Why NOENE® ?
n the past, humans walked on natural ground with bare feet, adapting their locomotor system to the pliant surfaces of forests and
I fields, on earth and sand. The elasticity and structure of the ground allowed for the absorption of the greater part of the shock
created by the human step.
Nowadays we must walk in shoes, mostly on hard surfaces such as tar, concrete, and tiling.
These rigid surfaces, far from absorbing kinetic energy, tend to reflect it in a harmful shockwave - technically known as negative energy.
Negative energy is transmitted via vibrations that reach neural zones of the locomotor system, causing perpetual micro-trau-
mas, which in turn promote the development of tendinitis, peri-tendinitis, talalgias, peri-ostitis and fatigue fractures, soreness of the
feet, hip, knee, back and lower cranial joints. The vibrations are transmitted by the tendons to muscle areas, forcing them to work in
opposition to dynamic movement. The result is increasingly persistent fatigue that leads, among other conditions, to swollen limbs.

NOENE® material
OENE is a vibro-absorbant elastomer made up of crystalline micro-cells. A new type of material, it is part of the rubber family but
N differs from traditional elastomers due to several special characteristics.
The 2 central features of NOENE® are its rubber-like elasticity and its innovative capacity for shock absorption. These features
work together - with the elasticity permitting energy intake, and the shock absorption characteristic allowing for energy to be released.
NOENE® was created for all industrial sectors in an effort to reduce the wear and tear due to vibrations on machines.
The creators of the material ingeniously applied its qualities to humans, particularly in chiropody. NO Energy NEgative
(NOENE®) soles were developed by William Piccione.

How does NOENE®

protect you ?
ach step we take sends a shockwave starting at the heel and travelling by way of joints, tendons and muscles to the head. On
E hard ground the shockwave is often amplified to 100 or 200 kg/wave per step. The elasticity in NOENE®, as in all other elastomers,
enables it to absorb the energy generated by the shock.
The real revolution lies in the absorption capacity of NOENE®, which actually enables it to disperse the energy received.
The vibrations emanating from the shock therefore do not travel up the bone structure.
Thanks to shock absorbing potential of NOENE® inner soles, 94 to 100% of vibrations never reach the calcaneum (heel bone).

1st Generation: 2nd Generation:

Other materials
Most good shock absorbing materials are thick and heavy (ex.
polymers). Lighter materials (E.V.A. foam) are usually even
thicker. Example : sports shoes in general.
• Advantages : Comfortable and pleasant to walk
in. The shock is virtually imperceptible.
• Disadvantages : The extreme comfort often goes hand-in-
hand with over-absorption of shock-waves, which are
unfortunately intensified by a “spring” effect. Much has
been published on the spring effect in biomechanics.
When referring to shock absorption,
the shock produced from the impact of
the foot/shoe on the ground ought to be
distinguished from the shockwave that
simultaneously arises.
NOENE®
NOENE® is fine and light. It is an exceptional elastomer that can
neutralise - starting at 2 mm - the reflection of shockwaves
resulting from foot/shoe/ ground interaction. On the other hand, it
does not actually reduce the sensation of shock ; it works by
neutralising the wave of negative energy that travels up the
skeleton during walking, running or jumping motion on hard
ground. Examples of shockwave reducers : cork or leather-soled
shoes.
• Advantages : It offers 94-98% protection from the shock-
wave, and actually allows the initial shock to be felt. This
is an undeniable advantage when it comes to foot
reflexes, and is acknowledged by all athletes.
• Disadvantages : It is probably not the most comfortable
material, but in actual fact does not differ much in terms of
comfort from other modern sports shoes. It is definitely an
indispensable accessory for all sports figures.

2
TESTS

The steel ball test

Repeat the exercise

on Noene® and wit-
ness the difference
as the ball will barely
Noene® stockists can provide you
rebound at all,
with a convincing visual demons-
demonstrating the
tration of Noene®’s remarkable
effective energy dis-
properties, with the use of an
persal.
ordinary ball bearing :
Simply drop the ball onto any
piece of normal foam rubber (or
other insole product) and watch
it rebound several times -
regardless of actual energy
Rubber absorption.

NOENE®

The heel test

Then repeat the test
®
Alternatively you can test Noene for
yourself and experience the surprising This time using
difference it makes : a regular rubber
Place a Noene® sole on a hard surface and, insole (or even a
with sock removed, repeatedly tap it comfortable shoe)
quite hard with your heel. and you should
After several taps you will immediately notice
feel the shock on the heel some discomfort in
alone, as most rebound your calf muscle and
energy has been possibly your lower back.
dispersed.

T A 65 kg
10 000
athlete
8 500
running a
7 000 marathon
5 500 (42,195 km)
4 000 receives a
2 500 total pressure
of around
9300 tons
0 5 10 15 20 25 30 35 40 42
by the end.
Kms

3
SPORTS RANGE

W ith regard to pain and injury, the odds are even worse
for athletes than for others. An individual running on
EW
hard ground receives 3 to 5 times his or her weight in reflec-
ted waves, or harmful energy that moves at 120 km/h in the
N
leg bones and the spinal column.

AT L A S C A R B O N
PRO SOLES

• AC2 : Replacement shock absorbing

and dispersant soles
with reinforced medial arch, for all users.
Atlas carbon is a composite of low-density foam, metatarsal and heel
Noene® inserts, and a unique Carbon-fibre arch re-enforcement des-
igned to compliment the arch support characteristics of your choice of
footwear. Covered with a technical fabric these insoles are uniquely
shock-dispersant, supportive, comfortable, moisture-wicking, and
breathable. Ideal for Walking, Running, Football, Rugby, Hockey,
Tennis, and all indoor sports. Use as replacement for the original inner
soles. Hand wash very gently. Sizes for 36 to 46 (UK sizes 3 to 11).
WARNING : Do not fold these innersoles.
Clean only with a damp cloth. AC2

ALWAYS THE MOST POPULAR…

NOENE® SPORTLINE
IS SUITABLE FOR MOST
SPORTS AND
OUTDOOR PURSUITS
OR JUST NORMAL
EVERYDAY WEAR.

• NO2 : "Thin" shock absorbing &

dispersant soles for users under 90 Kg
• Above 90 Kg : we suggest ref. NO4
Place the inner sole over (or if it is removable) under the original
inner sole - the logo side facing up. Ideal for Walking, Running,
Football, Rugby, Hockey, Tennis, and all indoor sports. However
you use NOENE®, you will quickly feel the difference !
NO2 Sizes for 36 to 50 - (UK sizes 3 to 15).

4
 SPORTS RANGE

• NO4 : Cushioned shock absorbing and

dispersant soles for users over 90 Kg.
• Less than 90 Kg : we suggest ref. NO2
Place the inner sole over (or if it is removable) under the original
inner sole - the logo side facing up. Hand wash or machine wash
30° maximum. Their efficiency is guaranteed for 36 months. Ideal
for Walking, Running, Football, Rugby, Hockey, Tennis, and all
indoor sports. Perfect also for adding cushioning and dispersing
shock in standard issue police/military footwear. Sizes for 39 to 50
NO4 (UK sizes 6 to 15).

NOENE® SPORTLINE
IS SUITABLE FOR MOST
SPORTS AND
OUTDOOR PURSUITS
OR JUST NORMAL
EVERYDAY WEAR.

• TC4 : NOENE® Heel pad, raises the heel

to provide lower leg stress relief
and shock dispersion for all users
Before fitting, remove backing from double sided adhesive tape on
the underside of the heel pads. Hand wash preferably with a mild
soap. Their efficiency is guaranteed for a minimum of 24 months.
- 4 sizes available : Size 1 (35/37) UK 2/4 - size 2 (38/40) UK 5/7-
Size 3 (41/43) UK 7/9 - Size 4 (44/46) UK 9/12. Ideal for Walking,
Jogging, Basket-ball, Football, Tennis, and indoor sports
TC4

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WALKING RANGE

A 60 kg
pedestrian on a
tarred route receives with
every step
around 60 kg of
pressure per foot i.e.
80 tons of pressure
per kilometer.
he walking sole is the shock absorber you will use
T for your daily activities and leisure. Walking is a
recommended exercise, but we almost always practise
it on hard ground (tar, concrete, tiles…) Each step
sends up a shockwave from heel to head by way of
joints, tendons, and muscles. On hard ground the shock
is amplified to 100-200kg/wave per step. The shock-
waves are imperceptible but stealthily accumulate
until, one fine day, without warning, persistent fatigue
and inexplicable pains appear.

1 Km = 1666 steps

It is true that walking is a beneficial

exercise… provided that one tries it
barefooted in the forest, or with NOENE® soles
in one’s shoes for real shock absorption.

WALKING RANGE

For city Shoes

WALK EFFORTLESSLY !
Each step transmits a shockwave that travels from the heel to the head causing insidious
aches and stresses. Thanks to the very slim Noene® material, your whole body will be
dramatically less tired.
Recommended : Not suitable for intensive sport
After Care : Hand wash with soap or in a washing machine, 30° maximum. Quick drying
in fresh air. (Do not machine dry).
Expected life : minimum 1 year. Sizes : T1 (36/39) - T2 (40/42) - T3 (43/46) - T4 (47/50)

For city Shoes LG2

WALK EFFORTLESSLY !
Each step transmits a shockwave that travels from the heel to the head causing insidious
aches and stresses. Thanks to the very slim Noene® material, your whole body will be
dramatically less tired. Especially designed for ladies shoes, a 3/4 size sole is ideal for
dress shoes as well as pointed high heel shoes. A perfect fit is obtained by fixing with
double sided tape.
Recommended : To keep your soles in good condition and to avoid loosening the adhe-
sive properties, do not transfer from one pair of shoes to another.
After Care : For cleaning, leave in the shoe and use a damp soapy sponge.
Expected life : minimum 1 year. Sizes : T1 (36-37) T2 (38-39) T3 (40-41)

EL2
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 REFERENCES

EXCERPT
T he National Health center in Atlanta, Georgia has sent out a warning: more than a third of jogging and marathon adepts who run
at least 10km per week will suffer an injury that will impose a reduction in distance. This data is based on a survey that showed that
men running between 48 and 62 km per week on average face a 40% risk of injury, with women facing a 60% risk. The most
common injury occurs at the knee, followed by the foot, the tibia, the heel, and the back.

That is why we need

shock-absorbing material
…During the act of walking, the impact of the heel represents around 80 to 100% of body weight. Recent surveys with shock
recording (the maximum impact registered underfoot, measured by a miniature acceleration counter attached to the leg) have shown
that it is possible to significantly reduce the maximum acceleration of the tibia by the use of shoes with anti-shock soles…

Shocks and counter-shocks :

innersole defence
R unning on concrete, paved, or tarred ground is a taxing experience, not only for the feet but also for the rest of the body. The
acceleration and deceleration processes accompanying the running action are transmitted along the spinal column and felt right
up to the top of the body. At each foot-shoe-ground interaction, the reflected shockwave - purely negative vibrant energy - travels
at more than 120km/h along the leg bones and spinal column. 1/10th of this vital energy is found at the knee, 1/20th at the hip
and 1/30th at the cervical joints.
The microtrauma due to the repetition of intense and specific action is at the source of common ills such as :
• Tendinitis, peri-tendinitis
• Peri-ostitis and fatigue fractures
• Joint aches at the foot, knee, hip and spinal column

The capacity of different materials to absorb shocks and diffuse energy

(some percentages overlap if certain materials share
similar shock-absorbing capacities)

…Recent findings have led to the development of a specific mix of

elastomers capable of absorbing up to 100% of the negative
energy produced by the vibrations that result from running.

The effect of this new product trading under the name NOENE®
comes into play at the time of impact. Thanks to the enclosure of
the crystalline micro-cells within the elastomer, the vibratory
energy that is released is dispersed in proportion to the force
applied (the action), thereby preventing the energy reflection (the
reaction) that is usually generated by other materials. The
elastomer NOENE® soles and heel pads possess 4 “shock features”:

• They absorb vibrations and therefore reduce the constraints

imposed on the bone structure, muscles and tendons.
This is a preventative effect.
• They increase the propulsion phase (+17%) and decrease
the pressure phase (-14%). These two percentages
lighten the load on legs and feet and lead to a reduction
in fatigue and increased resistance to effort. This process
encourages better performance.
• They cut down on sweating due to the weakened pressure on
(Doctor J.P. Mondenard, October 1991 p.12,13)
the ball of the foot with each step.
• They do not inhibit movement. They are both lightweight and
thin and differ in this respect from other soles… AN EXCERPT FROM AN ARTICLE TAKEN FROM A
PHYSIOTHERAPY MAGAZINE “KINÉ ACTUALITÉ”

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COMPARATIVE TESTS

Charts illustrating the force that a free-falling steel ball transmits to a test cell. Pieces of
micro-aerated rubber, Ethyl-Vinyl-Acetate and NOENE® were placed between the iron ball
and the measuring instrument. The results show that at equal falling distance of the ball
and equal test material size, NOENE® fully absorbs the energy generated by the shock
(there is no rebound effect) and reduces the impact on the lower surface of the
measuring tool. (Centre of Polytechnic Bio-Engineering, Milano Biomechanical Research
Centre).

RUBBER

E.V.A.

NOENE®

8
THE NOENE® PHILOSOPHY

Being very lightweight and of minimal thickness, Noene®

sportline products provide a hi-tech protective solution to the

damaging shockwaves which result from today’s hardened,

fabricated surfaces. They are ideal for today’s shoes that have

a built-in comfort factor and will not interfere with their balance

or design integrity, nor impair your “feel” for a surface. Noene®

will help prevent future aches, pains, and injuries as well as

inhibit the advance of any existing ones suffered.

MÉDIADEM S.A.M. - NOENE ®

31, Avenue Princesse Grace - B.P. 484 - MC 98012 MONACO CEDEX
Tel : + 377 97 98 61 61 - Fax : + 377 97 98 61 62
E - m a i l : c o n t a c t @ m e d i a d e m . m c
Website : www.noene.com

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 ®

Neck

Spine

Hips

Knees

Ankles

SHOCKWAVES : THE RELENTLESS PROGRESSION