Chapter IV

PLAN OF ACTION

To address the identified problem, the following alternative courses of action are

presented with specific actions and activities to be undertaken by the involved small-scale

tourist inns in Puerto Princesa City.

Alternative Course of Action A:

The selected small-scale tourist inns shall allot ample budget for marketing costs

and plan for such schemes.

Responsible Time Expected

Activities Budget
Persons Frame Output
Plan and implement a Owner/ Marketing
June 2015 None
marketing budget plan Management budget plan

Alternative Course of Action B:

The owners shall initiate the establishment of their respective websites and/or

internet platform.

Responsible Time Expected

Activities Budget
Persons Frame Output
Website
Owner/
Plan for the website creation. June 2015 None architectural
Management
plan
Photos, articles,
Collect materials for the
Staff July 2015 P1,000 etc. about the
website content.
inns
Commence website August
P2,500
development. Web 2015 Business
Implement and launch Developer January P350 per website
website. 2016 year
Regular update and
Staff None Updates
evaluation of contents.
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Alternative Course of Action C:

The management of the small-scale tourist inns shall take advantage and employ

different and multiple social networking platforms to aid marketing.

Responsible Time Expected

Activities Budget
Persons Frame Output
Plan for the social
Owner/
networking platforms June 2015 Content plan
Management
creation.

Sign up for SNS accounts. SNS Accounts

July 2015 None
Likes,
Commence SNS
Staff Comments, and
development.
Reviews
Regular update and
Updates
evaluation of contents.