Marketing 2.

Unlike the previous one - 1.0 era, Marketing 2.0 is responsible for developing
strategies based on the consumers, understanding them and fulfilling their needs,
reaching a specific segmentation of sex and age, as well as highlighting their feelings
and the wide capacity for evaluating different products and services. This is the
reason why Marketing 2.0 communicates with, along with traditional media,
interactive media that promote the participation of society and obtaining feedback.

What is Marketing 2.0?

Marketing 2.0 is an evolution of Marketing that leverages the social networking

aspects of many new websites. Frequently called Web 2.0, these sites reach millions
of people via social networks and can involve media such as pictures, videos, blogs,
social bookmarks, and feeds.

What are the differences in the Marketing 2.0?

The Electricity and Information Technology Revolution is the origin of Marketing 2.0.
Since the popularity of Internet, it has become easier and cheaper to get access to
the sources of information
Customers can access information about many products and services so that they
can choose the most appropriate ones. They may become more proactive, have
more options in valuating products and services.
Customers’requirements are not only in basic needs but also in terms of emotions.
In other words, the standard of living increases into a new higher level, so they have
higher demands for goods and services, which leads to a conclusion:
Business must shift to Marketing 2.0: Making a difference.

The first TV commercial appeared

14: 29 July 1, 1942, TV commercials were broadcast for the first time in United States.
The 20 - second video shows a simple scene of a Bulova watch on a map a slogan of
the company. The era for commercials officially begins. Numerous videos are
produced with unique characteristics, attract customers with catchy images and
melodies. Now businesses are becoming more multi - colored, not only a “ natural
musk”