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To cite this article: Denise Byrne & Alison Jane Pickard (2016) Neogeography and the
democratization of GIS: a metasynthesis of qualitative research, Information, Communication &
Society, 19:11, 1505-1522, DOI: 10.1080/1369118X.2015.1125936
Introduction
Neogeography has resulted in multidisciplinary opportunities for research incorporating
social sciences, human geography and information science. There are now many access
points for non-experts and non-traditional users via Web 2.0 and social media websites.
Specifically, the research method chosen – metasynthesis – aids in building skills of inter-
disciplinarity (Paterson et al., 2009) which is appropriate for linking neogeography, GIS
and Librarianship. Indeed, Barnes and Sheppard (2010) advocate a continuance of
‘engaged pluralism’ through interdisciplinarity in GIS to promote new forms of knowl-
edge. An early example of this cooperative approach is the Alexandria Digital Library
project (Goodchild, 2004) which integrated geospatial data and imagery into a digital
library thus increasing access potential to these resources significantly.
GIS research has evolved to become increasingly multidisciplinary and the resulting
social and ethical issues that have emerged constitute a field of study for those interested
in posing and investigating questions involving this technology and its consequences for
society (Schuurman, 2004). Research has been conducted into empowerment and margin-
alization issues, for example, Corbett and Keller (2005a, 2005b) have proposed empower-
ment frameworks for participatory GIS projects and studies have been conducted based on
community or indigenous peoples’ projects (Young & Gilmore, 2013) to investigate
empowerment. However, this concept, in particular crystallizing how empowerment
can result from neogeography, is difficult to define.
Research questions
This research is relevant because questions of empowerment and marginalization continue
to be raised as reductions in inequalities in all areas of life such as ecological resources,
health, education and access to information and technology (United Nations, 2012) are
sought. GIS has a role to play in many of these areas (Schuurman, 2004). This paper
aims to address the following research questions:
(1) How does neogeography further the democratization of GIS and geospatial data?
(2) Does increased access translate to empowerment or further marginalization?
Although literature reviews were sourced on this topic, no metasynthesis was identified.
The findings illuminate current theory on this subject and may contribute to framing
future research.
Literature review
Neogeography
Use of the term neogeography became widespread after Turner’s (2006) ‘Introduction to
neogeography’ but is not favoured by all researchers. Another term is Geoweb (Haklay,
Singleton, & Parker, 2008). Other options include crowdsourced cartography (Dodge &
Kitchin, 2013) or volunteered geographic information (VGI). This brief description of
the debate surrounding merely what to call the phenomenon illustrates the complexity
of the subject.
Neogeography has been described as the blurring of traditional distinctions between
experts and non-experts due to the lowering of barriers such as cost and access. This
has resulted in opportunities for non-academic users to create and leverage geospatial
data according to a range of purposes. This new paradigm followed the launch of
Google Earth in 2005 (Butler, 2006) following Google’s acquisition of Keyhole Earth
Viewer and is challenging traditional GIS roles and definitions (Elwood, Goodchild, &
Sui, 2012). It encapsulates a trend towards a patchwork paradigm where multiple roles
are filled by users, experts and non-experts. Another interesting feature is the opportunity
to reframe a feminist GIS (Kwan, 2003, 2011; McLafferty, 2002).
Web 2.0 provides increased access to collaboration and interaction opportunities and, con-
sequently, a vastly expanded user base through the internet. Web-based GIS is a complex
system for ‘capturing, storing, integrating, manipulating, analyzing and displaying data
INFORMATION, COMMUNICATION & SOCIETY 1507
related to locations without the need of having proprietary GIS software’ (Painho, Peixoto,
Cabral, & Sena, 2001, p. 1). With the advent of participatory tools such as social media
and the wikification of geospatial data described by Sui (2008) as the ‘ability to geotag
almost any information available on the web’, GIS now has a potentially unlimited user base.
These users have been called ‘produsers’ – a concatenation of the terms ‘producer’ and
‘user’ – to indicate the reciprocal relationship of both producing and using GIS and geospa-
tial data (Budhathoki, Bruce, & Nedovic-Budic, 2008; Coleman, Georgiadou, & Labonte,
2009) in large-scale collaborative initiatives such as OpenStreetMap (Dodge & Kitchin,
2013). Advantages include availability of low-cost, very large, accessible amounts of data.
According to Young and Gilmore (2013), neogeography can include affective and emotive
benefits for participants. These include the conferring of authoritative status to non-
expert-collected data which may be judged more legitimate by officials or government repre-
sentatives. This can be a significant benefit in gaining political leverage as is the embedding of
non-traditional indigenous knowledge in GIS, thus preserving these ephemeral types of data.
Negatives may include unreliable data quality (Scassa, 2013). Less obvious, but equally
important, may be contributors’ intentionality. This may include self-promotion or altru-
ism (Goodchild, 2007) or self-interest, for example, producing local neighbourhood maps
of property prices or crime statistics. Other motivations may include the desire to express
one’s technical prowess in creating mash-ups or hacking activities (Hudson-Smith, Batty,
Crooks, & Milton, 2008). A sense of empowerment may also be a motivating factor
(Tulloch, 2008). This expanded user base is related to the phenomenon of self-publishing.
For example, geotagging personal stories or memories for sharing on social media sites
(e.g., Flickr, YouTube, Twitter, etc.). Sui and Goodchild (2003) provide a thorough exam-
ination of this aspect through a tetradic analysis of GIS and society and an examination of
how this shift to media can promote more critical and democratic GIS practice.
The potential for geosurveillance and even geoslavery also exists and is identified as a
real threat by Dobson and Fisher (2003) as a direct result of the diminishing cost barriers
of GPS trackers and GIS software. Sui (2008) also warns of the unseemly commercializa-
tion and militarization of geotagging all of human activity and suggests that serious con-
siderations be given to the significant trade-off between potential benefits and negative
ramifications. However, the possibility of complete data reliability around geographic
information is questionable as there are many manifestations and interpretations to be
considered. As Couclelis (2003) maintains, geographic information has inherent imperfec-
tions. Reliability may improve when web-based peer review reaches critical mass numbers
for editing and correction (Sui, 2008).
Sieber (2006) makes the critical GIS argument that participation rates vary with bias
towards high-income locales leaving the status quo of established power relations unchal-
lenged and that socio-economic influences dictate participation more so than increased
access. Access is vital for participation but does not guarantee participation or equity.
However, it is the precursor and is therefore necessary for breaking down barriers
(Elwood, 2006). The introduction and use of technology in community empowerment
initiatives can give the illusion of control and constitute a kind of tokenism (Sieber,
2006). It is this aspect that Haklay (2013) terms ‘the delusion of democracy’. This contra-
dictory characteristic of simultaneous empowerment and disempowerment is a concern in
much of the literature with Stephens (2013, p. 982) concluding the ‘egalitarian potential
for the Geoweb … has not been realized’. Though web 2.0 opportunities are ostensibly
1508 D. BYRNE AND A. J. PICKARD
available to all individuals and society, on deeper reflection, access is actually more
complex. For example, Haklay (2013) advises caution against the assumption of equating
higher numbers of participation with increased participation. It may be that smaller
numbers of people are participating in larger volumes, thus maintaining a ‘hierarchy of
power’ Haklay (2013).
Empowerment potential
Levels of confidence in the power of neogeography to empower vary. Nawaz (2013) argues
that empowerment cannot be achieved without addressing political and power factors,
such as gender relations and local contexts. Pfeffer, Baud, Denis, Scott, and Syden-
stricker-neto (2013) posit that neogeography has the potential to open up new opportu-
nities but that it suffers from uneven participation and access. Where empowerment
has been built into neogeography aims, mobilization of community or marginalized
groups can confer empowerment aspects such as respect and legitimacy of non-scientific
data for indigenous groups (Young & Gilmore, 2013). This has also been observed in
Corbett and Keller’s (2005a) participatory GIS projects in Indonesia. Empowerment is
notoriously difficult to define and measure and may be highly contingent on local
social and political structures (Parker, 2006). Corbett and Keller’s (2005b) design of an
analytical framework provides one mechanism to assess this aspect. Empowerment oppor-
tunities include inclusion and representation (Parker, 2006; Young & Gilmore, 2013) and
grassroots activism and social justice (Elwood, 2006; Schuurman, 2004). Furthermore,
Haklay (2013) maintains that for technologies to be truly empowering, political influence
and contribution to decision-making should be the end result. However, in situations
where there are marginalized sub-sections within groups, power discrepancies may actu-
ally be strengthened, for example, where youths or women are traditionally marginalized.
Therefore, it appears that empowerment may be highly contingent on context (Corbett &
Keller, 2005a; Hoyt, Khosla, & Canepa, 2005).
Neogeography examples
There are many types of neogeography examples such as the Audubon Society Christmas
Bird count (http://birds.audubon.org/christmas-bird-count) and the sudden oak death-
monitoring site (http://www.oakmapper.org). Contributors submit and update data thus
constituting a vast and potentially free labour source to track bird sightings and disease
incidence. This can result in immediacy of data as seen in the use of OpenStreetMap
(http://www.openstreetmap.org) in the Haiti earthquake which provided vital timely
information to emergency workers where no official information was available. Open-
StreetMap is also used by contributors to tag features of general and personal interest.
The results of this tagging are totally dependent on users’ priorities. This may lead to par-
ticipation divides on gender lines, as a large majority of editors (on OpenStreetMap) are
male (Stephens, 2013). This inequality of participation may result in underrepresentation
of certain demographics’ spatial interests, in that users contribute features according to
their own priorities which may lead to a homogenization of data due to
overrepresentation.
INFORMATION, COMMUNICATION & SOCIETY 1509
It is clear from the literature that several issues require urgent attention to incorporate
wider societal goals. Amongst these are: the dichotomy of access barriers being lowered yet
resulting in increased marginalization; the question of empowerment through partici-
pation; and the possible negative consequences for society and individuals such as data
quality, privacy infringement and homogenization of the Geoweb.
Metasynthesis methodology
A qualitative research design based on Pickard’s model (2007) modified for the selected
research method was employed. An exploratory research design was selected as the
most suitable option for this subject matter which continues to evolve with emerging
niche and sub-fields being added to the body of work on an incremental basis (Schuur-
man, 2004).
A qualitative metasynthesis modelled on Noblit and Hare’s Meta-ethnography com-
bined with guidelines in Jensen and Allen (1996) and Walsh and Downe (2005) was
chosen. Metasynthesis technique can be unclear with different approaches for different
purposes. In this case, RTA (reciprocal translation analysis) was selected in order to
‘build comparative understanding rather than to aggregate data’ (Barnett-Page &
Thomas, 2009). It aims to build theory from analysis of published qualitative research
through hermeneutic analysis of themes, concepts and metaphors which reveal agree-
ments and dissonance. Connections were developed inductively from the data (Holden
& Lynch, 2004) which aided in explicating the tensions observed in contradictory accounts
(Lee, 2010). Metasynthesis situates existing research in a broader interpretive context thus
conferring increased impact (Sandelowski, Docherty, & Emden, 1997) by considering
findings from studies executed from different standpoints (Urquhart, 2010). Ten studies
that were not included in the literature review were analysed in this metasynthesis.
Metasynthesis technique
Noblitt and Hare’s 1988 (cited in Britten et al., 2002) technique was used for this research.
The stages are illustrated below with a brief description (Figure 1).
the relevant research population and formulating criteria for sample selection that
would address the research questions. Results of this stage can be seen in Table 1.
(3) Reading the studies
The third stage involves in-depth repeated reading and analysis of the studies.
(4) Determining how the studies are related.
The fourth stage entails a ‘compare-and-contrast exercise’ to identify themes and con-
cepts which are then tabulated illustrating relationships of meaning. This stage can be
seen in Table 2.
(5) Translating the studies into each other
This process is achieved via RTA where the terms identified in stage 4 are grouped
together to reveal overarching concepts or metaphors. The studies are then juxtaposed
using the revealed metaphors as illustrated in Table 3.
(6) Sythesizing translations
This stage is executed by bringing together the constituents of the above steps to form
a cohesive overview whilst preserving original meanings.
(7) Expressing the synthesis
This stage involves formulating the findings and conclusion.
Data collection
A search strategy was designed involving a two-pronged approach with the aim of careful
selection of a small number of papers that were not included in the literature review
above. This entailed citation searching as a source of valuable data (Jasco, 2004; Noy,
2008) combined with web and database searching. This strategy involved defining key
search terms which can be seen in Figure 2 combined with evaluation of results for relevance
to the research questions. A total of 100 results were returned from citation searching and 40
were returned from web and database searches. These even-sounding symmetrical figures
were entirely coincidental. The databases used were Northumbria University Library,
Web of Science/Knowledge, EBSCO and Go-Geo. The web search utilized Google,
Google Scholar and Citeulike. The citation search utilized the papers sourced for the litera-
ture review. All results were logged and each item was preliminarily reviewed for qualitative
research focus, that is, studies focussing on social and ethical issues and currency.
Sample
The search strategy described above was used to meet the aim of identifying 10 suitable
studies as recommended by Bondas and Hall (2007) as a realistic sample size. An initial
shortlist was formed which was then further screened for research question relevance
and reduced to 10 of which 7 were from citation searching and three from web and data-
base searching. This process is illustrated in the flow chart.
Details of the 10 studies selected for inclusion can be seen in Table 1.
Data analysis
In metasynthesis, original meaning is preserved using idiomatic translations. Interpret-
ations in the original studies are treated as data and are translated across the studies to
produce a synthesis (Britten et al., 2002). Practically, this is achieved by in-depth re-
reading of the individual texts followed by juxtaposition of each paper with the others.
This involved two aspects: hermeneutic – which captured concepts; and dialectic – relating
the studies to each other.
Hermeneutic aspect
A compare-and-contrast exercise to identify and understand key themes and concepts as
outlined by Walsh and Downe (2005) and Jensen and Allen (1996) was conducted. The
extracted data were refined using open coding to identify components for use as ‘basic
units of analysis’ (Pickard, 2007, p. 271). Identified themes and concepts were then
coded, or catalogued separately under overarching, or first-order metaphors. The results
of this analysis can be seen in the ‘compare-and-contrast’ Table 2.
Dialectic aspect
Key themes and concepts were then juxtaposed and tabulated to reveal connections and
dissonance by translation into each other to reveal overarching metaphors. This was
achieved by a ‘qualitative comparative analysis’ (Sandelowski et al., 1997, p. 367). The
results can be seen in the reciprocal translation (Table 3).
Findings
Compare and contrast
These studies were analysed by repeated re-reading to identify and refine themes and con-
cepts relevant to the research questions. The results of this analysis were tabulated to illus-
trate crossover, similarity and dissonance as can been seen in Table 2.
For ease of reference, the table is organized alphabetically by study number, that is, no.1
refers to Batty et al. (2010).
the term ‘game changing shift’ where the ‘local becomes global’. Alternatively, Leszczynski
(2014) regards neogeography as a rebranding of GIS involving a ‘technophilic fetishisa-
tion’ of GIS rather than a paradigm shift.
Seven of the studies discuss this theme of uncertainty of data standards. Contributions
from non-experts can lead to unreliability of data, interoperability difficulties and other
technological issues (Batty et al., 2010; Blaschke et al., 2012; Cinnamon & Schuurman,
2013; Connors et al., 2012; Elwood, 2009; Goodchild, 2009), although Warf and Sui
(2010) comment that accuracy may be a ‘matter of preference’ depending on context.
Goodchild (2009) notes that initiatives such as the introduction of meta-data to verify
sources and act as an indicator of data quality may be of little interest to non-expert
users. Methodological choices feature in five of the studies as being significant to the
success of neogeography projects (Batty et al., 2010; Goodchild, 2009; Leszczynski,
2014; Warf & Sui, 2010). Connors et al. (2012) also recommend a hybrid approach to
avail of new opportunities.
Agreement is seen that methodological choices can influence outcomes such as access
and representation but further research regarding technical standards is needed.
Neogeography has been depicted as a technology for the masses. With regard to the
word ‘masses’, the ‘power of the crowd’ is significant. Many of the studies (Batty et al.,
2010; Connors et al., 2012) discuss this issue with a focus on the almost limitless potential
of a global audience of contributors which Blaschke et al. (2012) term the ‘global audience’.
Goodchild (2009) posits that the power of the crowd could act as a quality control mech-
anism. Web 2.0 tools are the main avenue of access for neogeography and Graham (2009)
and Rana and Joliveau (2009) focus on how web 2.0 facilitates neogeography via
‘geocomputation’.
The sub-theme of GIS as media was revealed in eight of the studies. Other higher order
applications include using neogeography as a platform for indigenous or marginalized
groups to record representations of indigenous knowledge or previously unheard voices
(Cinnamon & Schuurman, 2013), thus offering a kind of representation that may result
in a conferring of legitimacy. Batty et al. (2010) refer to the use of ‘maps as media’,
while Blaschke et al. overtly (2012) discuss ‘GIS as media’. Warf and Sui (2010)
propose that ‘neogeography has emerged as a descriptive and analytical tool for large
numbers of people outside of academia’. Leszczynski (2014) explores the ‘depoliticizing
of spatial media’ as a means to disavow responsibility and rejection of the need to
engage in debate from techno-capitalist actors. Graham (2009) argues that neogeography
involves a communications change from the old model of ‘one-to-many’ to ‘many-to-
many’. This is echoed by Rana and Joliveau (2009) who agree that neogeography is a
method of communication and Goodchild (2009) breaks it down to its media components:
‘audience, information, presenter and subject’.
Agreement is seen that GIS is frequently reframed by users as media.
and warn of the ‘cost to society’, while Connors et al. (2012) stress the distinction between
information versus ‘noise’ that neogeography may involve. Elwood (2009) questions ‘to
whose advantage and to whose disadvantage’ is neogeography. Rana and Joliveau
(2009) also explore the possible societal impacts, while Warf and Sui (2010) note how neo-
geography influences our ‘fractalized post-modern life’ where the ‘local becomes global’.
Leszczynski (2014) describes negative aspects of neogeography and society, whereas
Graham (2009) deliberates on the ‘reflexive link between online and off-line worlds’.
Goodchild (2009) comments on the ubiquity of neogeography but also questions
whether neogeography’s ‘raw data’ reporting and the failure to understand the true
nature of academic geography are truly beneficial for society.
Consensus is seen in this metaphor that neogeography has social, legal and ethical con-
sequences that require further research.
Also of relevance in this category were potential risks to the individual with regard to
privacy and control of data about self with six studies elaborating on this risk. Batty et al.
(2010) and Connors et al. (2012) discuss the possibility of privacy infringement, geosur-
veillance and unwanted location-based marketing. Elwood (2009) continues this theme,
outlining how neogeography could constitute an alteration of privacy and surveillance
mechanisms. Leszczynski (2014) elaborates on the consequent ‘erosion of privacy’ with
Rana and Joliveau (2009) and Cinnamon and Schuurman (2013) also expressing
privacy concerns.
Consensus is revealed on this issue where it is discussed in that neogeography consti-
tutes a threat to privacy.
The category of power relations revealed differences in approach between many of the
studies and was discussed in 6 of the 10. For example, Leszczynski (2014) focuses on this
aspect and expounds on it in great depth. Power differentials and relations are noted by
Blaschke et al. (2012); Cinnamon and Schuurman (2013); Elwood (2009); and Graham
(2009). Warf and Sui (2010) claim that VGI, a near synonym of neogeography, may
even enhance rather than reduce power differentials.
Leszczynski (2014) expounds on mythmaking and the discourse around the propa-
gation and normalisation of societal acceptance of technologies, particularly when
employed by power actors such as commercial and governmental organizations.
Another aspect addressed by Leszczynski is that of the assumed advantage of democratiz-
ing technologies which raises the fundamental question of the possibility of a link with a
new type of technological evangelism and technical colonialism. This is linked to a wider
discussion of the power of technology and the inherent power of maps (Blaschke et al.,
2012; Connors et al., 2012; Elwood, 2009). A connection can be seen by Connors et al.
(2012) warning of the ‘perceived democratization of web 2.0’ in society. This is echoed
by Graham (2009) who argues that the ‘virtual ear remains highly shaped by dominant
power structures and societal narratives’. Warf and Sui (2010) also comment on the
‘power of technology’ to shape society and its effect on participants’ perspectives. This
theme illustrates shades of vehemence with Leszczynski articulating most audibly reser-
vations around neogeography.
The concept of truth versions, a topic inherent in the history of cartography, was
explicitly examined in four studies. Leszczynski (2014), Warf and Sui (2010) and
Elwood (2009) judge theories of truth as being of fundamental importance in cartogra-
phy, GIS and neogeography. Warf and Sui (2010) call attention to the Cartesian/
1518 D. BYRNE AND A. J. PICKARD
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes on contributors
Denise Byrne completed her BSc (Hons) Librarianship with Northumbria University under the
supervision of Dr Alison Jane Pickard in 2014. She is currently studying for an MSc in Information
Management with Robert Gordon University, Aberdeen. Her research interests include Infor-
mation rights as Human rights including access issues, digital divide and privacy concerns.
[email: d.byrne@rgu.ac.uk].
Alison Jane Pickard is Director of CPD and Collaboration in the School, Faculty of Engineering
and Environment at Northumbria University in the UK. She is also Programme Leader for the
Professional Doctorate in Information Science (DInfoSci). She has worked in public and industrial
libraries, and currently teaches units relating to learner support, user needs analysis and research
methods. She is the author of Research Methods in Information – a core text on many LIS pro-
grammes internationally and a book that has recently been translated into Italian. Joint Editor of
Library and Information Research and a member of the Editorial Board of Performance Measure-
ment and Metrics, she regularly delivers CPD workshops to both public and health library staff
across the north-east of England. She is also a visiting scholar on the Erasmus Mundus ‘Digital
Libraries’ programme, lecturing in Florence and Parma. [email: Alison.pickard@northumbria.
ac.uk].
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