Introduction to eDynamic & Services

1
 eDynamic – The Firm
eDynamic is a digital solutions firm specializing in digital
technologies

Experienced. Founded in 1999, 1000+ projects delivered, 50+

customers globally

Trusted. Diverse business critical projects delivered for mid-size to

Fortune 500 organizations

Versatile. Experience across diverse verticals, including Financial

Services, Manufacturing, Legal, Education, Travel and Hospitality,
Consumables, Technology/Software, Oil and Gas and others

Global. Locations in New York, Toronto, Dubai and New Delhi

(Gurgaon)
 Offshore Delivery Center (ODC)
eDynamic’s new, state-of-the-art offshore delivery center the capacity
to grow 1000 people

Offshore Deliver Center (ODC)

Located in the high-tech
Gurgaon suburb of New Delhi

Operating 24x7

Capacity of 1000 people

Companies like HarperCollins,
Career Education Corporation,
American Express, JPMorgan
Chase, New York Life, PepsiCo
and Aviva are serviced from the
center
 eDynamic Customers
Our customers include mid-size to Fortune 500 companies with a mix of High
Tech, Financial Services, Education, Legal, Publishing and Travel clients
 eDynamic Practices
eDynamic provides customers with broad selection of
capabilities in strategy and technology implementation
CMS Practice eCommerce Practice

Web strategy
eCommerce strategy

Vendor selection
eCommerce implementation &

User Experience (UX) enterprise integration

CMS Implementation
Product information management
(PIM) implementation
Demand Generation Practice

Lead generation and Community Practice
management strategy

Community & social strategy

CMS & Marketing automation
integration
Community platform
implementation & integration

Campaign planning & execution

Customer service communities
 Our Team
eDynamic is organized to provide personal client services,
while leveraging the value of a global delivery model
Total employees: 205 people worldwide/ expect to grow to 300 in
the next 12 months

North America: 40

India: 160

Dubai: 5

Functional allocation

Support and maintenance: 35

CMS, Portals, Community, Demand Gen, Digital Marketing, CRM,
Application Development: 125

Sales and administration: 15

Strategy, analysis and project management: 30
 Global Presence
Local and offshore teams, can provide end-to-end digital
solutions & services

Global and Local
 Teams of experts in United States, Canada and India
 North American presence in Los Angeles, Phoenix, New York, Boston
and Toronto
 Strategy and consulting available onsite if required

Always On
 eDynamic’s Global Delivery Model allows 24x7 around-the-clock
execution of time-critical initiatives, and brings significant savings to the
clients

Value focus
 Cost effectiveness driven by using offshore locations for certain activities
 Our focus spans numerous areas
We have numerous practices at eDynamic that engage
audiences

Digital Technology Strategy

Web & Enterprise Content Management, Portals, Collaboration
& Community
Mobile and Multi-device Technology Experiences

eCommerce

Web Application Development & Integration

SharePoint Services

Demand Generation and Management

CRM
 eDynamic CMS, Portals, Intranets &
Social/Community Practice
The eDynamic CMS Practice is a nexus of platform
expertise, real-world experience and proven methodologies
eDynamic offers solutions for: Platform-specific teams

Portals & Extranets
Sitecore: Certified developers and
DMS/OMS marketers

Intranets

SharePoint: Microsoft Certified

Custom Application & Enhancements Professional Developer (MCPD),

Enterprise Content Management Microsoft Certified Architect (MCA)

Document Management
Drupal: Dedicated architects and
developers

Knowledge Management

Ektron: Certified Ektron developers
Platform Center of Excellence
Adobe Day: Day CQ5 Expertise with

Sitecore CMS dedicated resources

SharePoint
IBM WebSphere: Expertise with
dedicated resources

Ektron

Telligent: Expert Telligent resource

Drupal base

Adobe’s Day CQ5

Telligent

IBM WebSphere
 CMS Services
eDynamic services address the entire CMS lifecycle, providing end-to-
end CMS support for clients regardless of platform

Implementation & Deployment

Selection, Strategy Maintenance & Operations
& Planning

Marketing
CMS
Automation CMS Platform
CMS Selection Implementation &
Strategy & Upgrades
Deployment
Implementation

Community
Web Strategy Strategy & CRM Integration Cloud Migrations
Implementation

User Experience Mobile Strategy &

Managed Services
(UX) Design Implementation

CMS Replatforming Operations

& Content Migration Outsourcing
 Marketers need a portfolio of tools
Different technologies serve different needs.
There is a need for tight systems integrations and unified processes

eDynamic has the ability to service

customers across numerous
needs

-Content Management

-Demand Generation

-CRM

-Business Intelligence

-Data Mining

-Campaign Management
 eDynamic Empowers the Marketing Process

Our capabilities center around empowering the marketer during the

entire customer lifecycle, from acquisition to engagement
 What sets eDynamic apart
eDynamic provides a combination of solutions and
capabilities that is unique in the industry.

eDynamic
 Our demand generation
capabilities extend beyond
Marketing Automation platforms
to CRM, Agency Services, Data
Cleansing, Content
Management
 Scale
 Team of Experts

Competition
 Unable to help clients beyond
the marketing automation
product they implement.
 Limited bandwidth
 Expertise resides with the CEO
 Key Partnerships
eDynamic partners with Sitecore, Microsoft, Adobe Day, Ektron, OpenText,
IBM & other vendors to deliver current solutions to clients

eDynamic has core platforms that we have developed

particularly deep knowledge and skills in

Drupal

In addition, we have many other platforms in which we have

experience in developing web solutions
 Digital Ecosystem
By integrating CMS and complementary platforms, we create high-
value solutions that significantly extend the CMS platform

Social
Marketing Networks
Mobile
Devices Automation

Digital
Asset Communities
Management Web Content
Management
Systems

Search Product
Information
eCommerce Management
CRM
 The Digital Practice Team
Were are not just technologists, but also marketers delivering strategy,
and designers creating compelling experiences

Our team can work with every Designers

stakeholder in your organization,
from CMO to enterprise architect
Strategists

Digital strategists: focused on
engagement and marketing
Technologists

Technical strategists: working to
define a technical vision and
roadmap
Managers

Project managers: making sure
that engagements deliver results

Information architects: defining
the structure and organization for
digital information

Designers: engaging visitors with
beauty and ease of use

Architects: designing how to
integrate and implement

Developers: building the code that
becomes our applications

Quality assurance: testing and
guaranteeing that solutions work
Social/Community Platform Solutions
We can create roadmaps, select the right platform, architect, implement
& deploy the right community product

Combining strategy, implementation and deployment for

Community platform integrations with new and existing CMS
implementation

Strategy workshops to understand your objectives

Selections of best-fit community platforms

CMS integration architecture and implementation

Community platform implementation

Deployment and management
 Mobile
Mobile support becomes strategic as mobile devices outnumber
computers as the primary web browsing platform in 2012-13

We can build new or take existing websites to mobile

platforms, including iPhone, Android and Blackberry

Mobile strategy, implementation and deployment

Mobile-optimized websites

Platform-specific applications

Providing CMS integrated solutions that

enable marketers to publish content to
mobile platforms seamlessly from the CMS

CMS integration with mobile platforms
 Marketing Automation-Products & Partnerships

With the line between CMS and marketing automation is quickly

blurring, our services bring now closes the gaps completely

Our services translate your marketing objectives, customer buying cycle

and customer segmentation into an action plan

Eloqua implementation & operations

Neolane implementation & operations

Marketo implementation & operations

Integration of Eloqua, Marketo, Neolane & other leading platforms
with Analytics, CMS & CRM systems

Implementation & operations for other email automation tools such
as Silverpop
 CRM Integration
With CMS becoming the public interface to your CRM, web visitors now
manage their own profiles and preferences

Providing CRM integration is common component of CMS

implementations when prospect and customer information
must be captured, managed and presented

Web form integration

Marketing automation-to-CRM integration

Web user authentication through CRM

Our team integrates many combinations of CMS and CRM

platforms, enabling marketers to provide a seamless
interface between web visitors and their information
 eDynamic’s Online Marketing Expertise
Using a strategic mix of search, social media and email marketing channels,
eDynamic focuses on driving customer acquisition through to your site. When you
combine eDynamic’s proven Web marketing strategies with user-centric design and
architecture, the possibilities are limitless.
eDynamic offers:

Search Engine Optimization (SEO)

Pay-per-click search marketing

Social media marketing

Email marketing

End to end Demand Generation & Management

Web analytics

among many others…

 eDynamic’s eCommerce Expertise
eDynamic’s eCommerce practice ensures your site is truly interactive and engaging, and
functions consistently as a tool that generates measurable business. Using a variety of tools,
we build a profile of your target users, and establish their motivations, goals, and typical
behavior patterns. Then we build the navigation, information architecture and experience
around that profile. We determine all possible customer touch points, and optimize them to
create a continuous user experience.

eDynamic offers:

Evaluating business strategy/process alignment

PCI compliance

Inventory management, marketing, order fulfillment, finance, and customer service

Product page optimization

User experience driven, interactive functionality

Product comparison engines

Payment gateway & Shopping cart implementation

among many others…

 Managed Services
eDynamic’s Managed Service Offerings

For existing Web applications &

Portal/Intranet/ECM/community technology/platforms,
eDynamic offers:
 Review, audit & enhancements of existing architecture
& framework.
 End to end operations & management of infrastructure
– servers, applications, reports
 Maintenance & Technical Support of applications such
as portals, document management systems, intranets,
reporting/BI, extranets, websites, CMS applications,
etc.
 eDynamic in India
eDynamic’s India business has grown from 1 customer in early 2007 to 11
enterprise accounts in 2011 in New Delhi/NCR, Mumbai & Bengaluru

eDynamic’s success in India

All customers are large, corporate businesses

With most customers eDynamic has been a Web partner year on
year for multiple years since signing up

eDynamic manages complete Web infrastructure & works as a Web
Strategy partner with almost all its customers

eDynamic is as strong in strategy & design of applications as it is in
technology, support & managed services

Large customers prefer to work with eDynamic because they get to
be hands free with eDynamic's end to end capabilities on the Web
 eDynamic’s India Customers
Our customers include mid-size to Fortune 500 companies in verticals such as
Technology, BFSI, FMCG, Durables, Education, Publishing and Travel
Case Studies of
Our Work with
Customers
26
 Aviva India ( Sitecore based Website)
World’s 6th Largest Insurance Company selected eDynamic for revamping
the website on Sitecore CMS

Aviva India wanted to increased customer acquisition and

best-of breed user experience, eDynamic strategized on, re-
designed & re-built the Aviva website on Sitecore CMS.

Consulting Strategy & Roadmap

Solution Architecture

Website implementation

Extensive integration

Customer since 2009

Overall increase in website traffic from June 2009
to March 2011 is more than 40% year on year

Increase in website leads from June 2009 to
March 2011 is more than 30%

Increase in payment transactions on website
from June 2009 to March 2011 is more than 20%

Total keywords ranked on Page 1 on Google is
20+ consistently over the past 1.5 years

eDynamic now working on rolling out an
enterprise sales enablement application for the
entire Aviva sales force & agent advisors
 Max Bupa (DotNetNuke based Website)
Max India and Bupa Group formed a new partnership to enter the health
insurance market in India. eDynamic is their Web Solutions Partner
eDynamic strategized on, designed & built the Max Bupa
website on DotNetNuke CMS. Now we are running the
operations on the site (maintenance & support), managing
the Bupa Web servers & enhancing the site for new
sections/functionality/features.

Analysis , Web strategy, User experience and

Design

CMS Implementation

Online Marketing

Customer since 2009

Overall increase in website traffic from June
2010 to March 2011 is more than 28% year on
year

Increase in website leads from June 2010 to
March 2011 is more than 125%

Increase in payment transactions on website
from June 2010 to March 2011 is almost 100%

Total keywords ranked on Page 1 on Google is
10+ consistently over the past 6-7 months
 Max New York Life (Sitecore based Website)
India’s leading life insurance company Max New York Life works with
eDynamic
eDynamic strategized on, designed & built the MNYL
website on Sitecore CMS for 2 major revamps in the past 5
years. Now we are running the operations on the site
(maintenance & support), managing Search Marketing,
Web hosting & enhancing the site for new
sections/functionality/features.

Analysis , Web strategy, User experience and

Design

CMS Implementation

Online Marketing

Customer since 2006

Overall increase in website traffic from March
2009 to March 2011 is almost 50%

Increase in website leads from March 2009 to
March 2011 is almost 33%

Increase in payment transactions on website
from March 2009 to March 2011 is almost 45%

Total keywords ranked on Page 1 on Google is
30+ consistently over the past 1.5 years
 DLF Pramerica (custom .NET Website)
DLF Pramerica, one of India’s fastest growing life insurance companies
works with eDynamic for end to end Web solutions

eDynamic strategized on, designed & built the Pramerica

website on custom .NET CMS. Now we are running the
operations on the site (maintenance & support), managing
Search Marketing & enhancing the site for new
sections/functionality/features.

Analysis , Web strategy, User experience and

Design

CMS Implementation

Online Marketing

Customer since 2009

Overall increase in website traffic from Sept
2010 to March 2011 is almost 50%

Increase in website leads from Sept 2010 to
March 2011 is almost 111%

Increase in payment transactions on website
from Sept 2010 to March 2011 is almost 250%

Total keywords ranked on Page 1 on Google is
13+ consistently over the past 6 months
 PepsiCo India (Sitecore based Website)
eDynamic is PepsiCo's end to end corporate website Web
Partner since 2006
eDynamic strategized on, designed & built the PepsiCo
India website on Sitecore CMS for 2 major revamps in the
past 5 years. Now we are running the operations on the site
(maintenance & support), managing Search & Social
Marketing, Web hosting & enhancing the site for new
sections/functionality/features.

Analysis , Web strategy, User experience and

Design

CMS Implementation

Online Marketing

Customer since 2006

Overall increase in website traffic from Sept
2010 to March 2011 is almost 50%

Increase in website leads from March 2009 to
March 2011 is almost 67%

Total keywords ranked on Page 1 on Google is
15+ consistently over the past 6 months
 HDFC Life Insurance
India’s leading Life insurance company HDFC Life selected eDynamic for
Search Engine Marketing in Mar 2010

HDFC SL wanted to increased search engine traffic and

targeted keywords ranking on the first page on
Google.

Before SEO for HDFC Life :

1. Alexa Ranking
A. 2,32,403 (Global)
B. 8,646 (India)
2. Daily Traffic 10000 to 11000
3. Site Links – 87 (Back Links)

After SEO for HDFC Life (Apr 2010 to ongoing) :

1. Time Duration (10 Apr 2010 to till date)
2. Alexa Ranking
A. 1,01,604 (Global)
B. 4,259 (India)
2. Daily Traffic 21000 to 22000
3. Site Links – 174 (Back Links)
 AkzoNobel (ICI Paints)
AkzoNobel has been an eDynamic customer since 2009. eDynamic is working
on several key Web initiatives for their products, applications, portals, etc.

eDynamic partners with multiple ICI products such as

Velvet Touch, Weather Shield, etc. We are running the
operations on the ICI corporate website (maintenance &
support), managing Web hosting & designing &
developing ICI's enterprise intranet on SharePoint.

Analysis , Web strategy, User experience and

Design

Microsites

Online Marketing

Customer since 2009

VT Colors of the World microsite

WeatherShield exteriors microsite

Enterprise ICI intranet on MOSS 2007
 Frito Lay
Frito Lay has been an eDynamic customer since 2009. eDynamic is working on
several key Web initiatives for their products, microsites, etc.

eDynamic partners with Frito Lay on their Lay's Web

initiatives. We are running the operations on the Lay's
microsites (maintenance & support), managing Web
hosting & designing & developing new microsites

Analysis , Web strategy, User experience and

Design

Microsites

Online Marketing

Customer since 2009

Lay's Dillogical microsite

Lay's flavor microsites

Overall increase in website traffic from Mar
2009 to March 2011 is almost 200%

Increase in website leads from March 2009 to
March 2011 is almost 250%

Total keywords ranked on Page 1 on Google is
12+ consistently over the past 1.5 years
 Barista Lavazza
Barista Lavazza was an eDynamic customer from 2006 to 2010.
eDynamic was an end to end Web partner for Barista's Web initiatives

eDynamic strategized on, designed & built the Barista India

website on custom .NET CMS for 2 major revamps in the
past 5 years. We were running the operations on the site
(maintenance & support), managing Search & Social
Marketing, Web hosting & enhancing the site for new
sections/functionality/features.

Analysis , Web strategy, User experience and

Design

CMS Implementation

Online Marketing

Overall increase in website traffic from Mar
2009 to March 2011 is almost 142%

Increase in website leads from March 2009 to
March 2011 is almost 250%

Total keywords ranked on Page 1 on Google is
13+ consistently over the past 1.5 years