In Partial Fulfillment for the subject ENTREPRENEURSHIP

Submitted to:

Emilie Macayan

Submitted by:

Gamez, Nico Andrei

Senilla, Mark Rhey

Capablanca, Xyrah Nel

Elairon, Chiara C.

Lacambra, Lourdes Jaiza M.

Pineda, Vic Maraei M.

Versoza, Allysa M.

Grade 11- Operation

 Table of Contents

Title Page ………………………………………………………………………….….i

Table of Contents ………………………………………………………………….…ii

List of Tables …………………………………………………………………………v

List of Figures ………………………………………………………………………..vi

1. Chapter 1: Introduction
I. INTRODUCTION

Primera Café is a café that prioritizes absolute customer satisfaction. It caters

to students and entrepreneurs or people in the business world, and shall offer its

customers quality coffee, and food in a comfortable and homey environment by

procuring quality ingredients, and hiring exceptional employees.

Business Model

Business model represent the summary which states the partner network of our

business, the key activities that are helpful to our business, the market offer by which

states the different products we are going to offer to the market. Also states the ways

of creating and managing customer relationship. This also includes customer

segmentation by which states on our segmented market, key resources that are helpful

to the operational plan, distribution channels by which states the ways of promoting

and endorsing our product, this also present the cost structure that states our business

possible expense and this includes the revenue statement by which this states the

revenue of our business.

VISION

To establish Primera Café as the desired place to have great coffee and

delightful pastries.
 MISSION

Primera Café’s goal is to excite our customers with our excellent

service, profoundly irresistible pastries, and the best cup of coffee they will have. We

will welcome and serve our patrons in a respectful and dignified manner, ensuring

that customers are given great value for their money.

OBJECTIVES

 To gain high customer-value.

 To give a comfortable accommodation where customers can relax.

 To serve with respect and enthusiasm and maintain good relationship to

customers.

Performance Targets

 Increase in revenue

 Good reviews

 Loyal customers

Proposed Name of Business

In the Philippines, wherever you look, there always seems to be a café and

students present in the said café (e.g., studying, discussing group works, doing

research, etc.). And yet, no matter how saturated the market is, people are still coming

out and going to different cafes to try it out and test the products. Taking this fact into

consideration, we believe that

Address of the Business

 PARTNER KEY OFFER CUSTOMER

NETWORK ACTIVITIES SEGMENTS

- Baking - Product - Superb service - We have 3

Ingredients Development and through segmentation for

Manufacturer Management accommodating our business to

-Customers -Building guest staffs consider how we

- Coffee Beans network & - Internet access will make

Manufacturer managing guests - Relaxing and customer value.

homey ambiance Our segment

- Use of reusable customers are the

cups and straws, or students, people in

consumers have the business world,

their option to people living near

bring their own by the café, and

reusable tumblers the public

or cups and metal

straws

II. EXECUTIVE SUMMARY

III. THE BUSINESS PROPONENTS:

The proponents of the business are seven members of the group that can

be considered as student entrepreneurs. Each of them has something to

contribute and they can be divided based on their capabilities, skills, and

interests. The proponents believe that dividing them and giving them the work

they want can make the business more successful because each member should

have passion in what they do.

The resource mobilizers and financial backers would be the investors

who are willing to invest the business. The seven proponents of the business can

act as the resource mobilizers and financial backers because they will be the one

who will share for the capital of the business.

Some of the members of the group will be given the task of being technology

providers and applicators. They are the one who will think of the technologies

that the business needs. They will also the one who will analyze if the budget is

enough to make use of technologies and if there is a sufficient fund that they

can use to pay for it. Technologies such as the new invented machines and

equipments that can help in the production of the products are very important,

and also, the use of technology when it comes to disseminating information

about the product. The technology providers and applicators will also be in

charge with the development when it comes to selling the products like

developing an application that can be used by the customers to order some

products.

For the governance and top management, the leader and the assistant leader of

the group can handle it since it is all about managing. These leaders will lead
 their members so they can follow. But having leaders doesn’t mean that other

members can’t participate because as the team in the business, the suggestions

and approval of each individual is very important. In that part, they will be able

to formulate different ideas and concept that can improve the business.

The last one is the operating and support team that includes all the

members. Other members can be added to the operation team and will be the

one who will make the main product which is the sponge cake. There are also

members who will represent as the advertisers of the business and of course

those who have skills when it comes to sales talk should be chosen. Others can

be the one who will sell the products or the ones who will handle money like

being the cashier in the business.

IV. The Target Customers and The Main Value Proposition to the Customer

Primera Café is targeting three primary groups residing the direct marketing

area. These individuals prefer unique venues and avoid the big chains and franchises.

They prefer their local neighborhood and will support local businesses if the business

warrants. Residents – lifestyle reflects youth, mobility, and growing consumer clout,

love to travel and exercise; rely heavily on cell phones, PCs and the internet to stay

connected. Employees – working professionals, well-educated and experienced,

active physically and financially, displays interest in homes/communities. Students –

looks for new, convenient and especially instagrammable place to visit.

Primera Café will focus its marketing activities on reaching the students from

DVOREF, residents in the village, people working in offices located close to the café

and sophisticated teenagers. Primera Café will cater people who want to get a rest in a
relaxing and homey environment. Such customers may vary in age, although our

location is close to the church and school means that most of our clientele will be

church goers and students. These are the customer groups that are most likely to avail

our offer. Primera Café will offer unique experience for a café by offering a relaxing

and homey yet sophisticated café and offer a sense of refinement and peace in

otherwise hectic and fast-paced world. While other café caters to convenience with

loud music venues late into the night, the Primera Café will stand apart from its

competitors with its quiet yet soothing ambience, capturing a truly unique (and much

needed) market niche.

Furthermore, a lot of students consider café to be a convenient studying or

meeting location, where they can read or meet with peers. For us, this will provide a

unique possibility for building a loyal clientele base.

The major reason for the customers to return a specific café is a great and

quick service and a pleasant atmosphere. Primera Café will price its product offerings

competitively. We strongly believe that giving customer satisfaction with great

service in a nice setting will help us build a strong base of loyal clientele.

V. The market

The Tacloban City area is booming at this moment, overall business growth

over the past seven years has averaged approximately (9.5%) and is expected to

continue for at least the next three years. This constitutes an attractive market for

Primera Café.
Business Competing Enterprise

Currently Primera Café has 2 major competitors near the area of Brgy. 96

Calanipawan Tacloban City. These are Coffee & Common Sense and Mama Milktea.

Each of these cafés targets the same clients as Primera Café and each has a fine

reputation for customer satisfaction. Our primary ways to compete are through low

cost goods with a fine quality, better and efficient service, and our marketing strategy

that includes several offers (e.g. free wifi, opens 24 hours, and lounge area for

students and groups). This is an excellent opportunity to gain market share and an

excellent reputation for customer satisfaction.

Technology Providers and Business Suppliers

MACRO ENVIRONMENTAL FACTORS

SOCIAL
ENVIRONMENT

ECOLOGICAL ECONOMICAL
ENVIRONMENT ENVIRONMENT

MACRO
ENVIRONMENTAL
FACTORS

POLITICAL TECHNOLOGICAL
ENVIRONMENT ENVIRONMENT

SOCIAL ENVIRONMENT

This section includes the cultural environment. A cultural environment is a set

of beliefs, practices, customs and behaviors that are found to be common to everyone

that is living within a certain population.

ECOLOGICAL ENVIRONMENT

Ecological forces the external factors of the environment that can affect the

business. It can also be called physical marketing environmental forces. Ecology is

the study of living things within their environment context. In a marketing context it
concerns the relationship between people and the physical environment. Ecological

factors influencing business are connected to actions and processes necessary to

protect natural environment and in the same time maintain or increase efficiency of

the corporation. Our business depends on the ecological analysis of the environment

and the following are:

ECONOMICAL ENVIRONMENT

Economic environment is the study of economic system. It may also be study

of production process or an industry. Analyzing the economic environment can be

useful in making a business. An example of this is the rate of the currency exchange

which can be a benefit to the business and the graphical behavior of the Gross

Domestic Product or (GDP) and Gross National Product or (GNP).

POLITICAL ENVIRONMENT

In starting a business there are some rules and policies that can surely affect

the business. The political environment can impact business organizations in many

ways. It could add a risk factor and lead to a major loss. Below are the factors that can

affect the business:

 Payment of Local Taxes and Charges.

 Ordinance of providing the General revision (land) No. 9 of the schedule of

base unit. Market value for all lands and productive improvements in the City

of Tacloban.
  Institutionalizing a business one-stop shop for the renewal of business

permits in the City of Tacloban.

 Establishing the Tacloban City Cooperatives Development and Livelihood

Assistance Office, providing for its administrative and operation requirements

appropriating funds therefore.

TECHNOLOGICAL ENVIRONMENT

Nowadays, machineries and advanced technologies devices are helpful to

every business, it is to make the workers and the entrepreneurs work easy and hustle

free. In our business the following machineries and technologies are helpful to our

business:

 Cake Machines

 CCTV’s

 Air-condition

 Refrigerator

 Computer

 LED flat screen TV

 Bread grinder – MPR

 Cream Cooker – BPC

 Cake design dough sheeter – LCD

 Dough Moulder

 Dough Divider

 Dough Rounder
VI. Product and Service Offerings

The café that sells moderately-priced food to a fashionable casual dining

market. The venue features hot drinks such as Caramel Latte, Mocha, Cappuccino,

Expresso, Mocha and Vanilla Latte and also serves Sandwiches, Breakfast Items,

Pastries and Desserts and other beverages typically related to a restaurant. A dessert bar

will serve a variety of freshly prepared desserts, in addition as food related to breakfast.

Luncheon offerings contain both carry-out and dine-in menu selections, while

evening hours will accommodate full-service dining and delectable Sponge cake

(appetizer). An important component of our business isn't just our products, but our

service. additionally, to our full-service delivery, the subsequent are other important

service elements that we are going to offer to our customers:

-Custom designed marketing material like printed banners, promotional posters,

punch cards, pre-purchased beverage cards, reader boards, etc.

- Samples of the most recent product releases - with eye-catching point-of-sale

to advertise new items to the tip consumer.

VII. The Enterprise Strategy and Enterprise Systems: Business Competitiveness

VIII. The Financial Forecast and Expected Returns, Risk, and Contingencies

IX Environmental and Regulatory Compliance

The Primera Café is a café that promotes and supports the Laws and

Regulations that the Government and other political entities implements. As a Café
entity we are required to abide by the Food Safety Act and the Philippine Clear Air

Act. Safe to say, we are following and practicing the provisions given by the Republic

of the Philippines.

Philippine Environment Laws

 The Implementing Rules and Regulations of Republic Act No. 10611, “An

Act To Strengthen The Food Safety Regulatory System In The Country To

Protect Consumer Health And Facilitate Market Access Of Local Foods

And Food Products, And For Other Purposes” Otherwise Known As The

“Food Safety Act Of 2013.”: We are to ensure and prevent foodborne illness.

In considering market to consumer practices, the usual thought is that food

ought to be safe in the market and the concern is safe delivery and preparation

of the food for the consumer.

 Tax Reform Act of 1997 (Republic Act No. 8424): We are one with the

government in promoting sustainable economic growth through the

rationalization of the Philippine internal revenue tax system in order to improve

levels of disposable income and increase economic activity; and to create a

robust environment for business to enable firms to compete better in the regional

as well as the global market.

 Labor Code of the Philippines (Presidential Decree No. 442): The Primera

Café ensure its employees an equal work opportunities regardless of sex, race

or creed and supervise the relations between workers and employers.

 Philippine Clear Air Act of 1999: The Primera Café ensures that the waste and

other disposable materials are being disposed properly, and systematically so

that we can be 100% sure that our services are clean and both beneficial to the

environment and to us, humans, as well.