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COURSE SYLLABUS
COURSE DESCRIPTION:
This is a three-unit course which provides business students with the necessary skills in decision making
anchored on the science of quantification. This covers the judicious use of business information from the
internal and external loci of the organization as bases in making business decisions. Emphasis is made
on that business analytics is not a theoretical discipline: these techniques are only interesting and
important to the extent that they can be used to provide real insights and improve the speed, reliability,
and quality of decisions. The concepts learned in this class should help students identify opportunities in
which business analytics can be used to improve performance and support important decisions. It should
make them alert to the ways that analytics can be used— and misused — within an organization.
Critical and creative thinkers to develop analytical thinking and proper reasoning in
the application of quantitative models to
management decision models.
Technically proficient and competent to identify the various mathematical tools used in
professionals and leaders business decision-making;
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Service-driven, ethical, and socially Challenge the Lasallian learners to realize their full
responsible citizens potential in applying quantitative techniques through
creativity; innovativeness; honesty; and perseverance.
establish the habits of neatness and Reflection paper At the end of each case study,
orderliness in presenting written solution students should state
to problems recommendations with
Realize of the role of quantitative consideration of corporate
techniques in decision-making in social responsibility triple
enabling businessmen to be more bottom effect (profit,
socially responsible. planet/environment,
people/society)
RUBRIC FOR ASSESSMENT: (PROJECT PAPER, CASE ANALYSIS & REFLECTION PAPER)
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evidence, evidence, statements, evidence,
statements, statements, graphics, questions, statements, graphics,
graphics, graphics, etc. questions,
questions, etc. questions, etc. information, or the
points of view of
others.
Develop a Identifies the Identifies relevant Fails to identify Fails to identify or
model most important arguments (for strong, relevant hastily chooses
arguments for choice of model arguments for model
choice of model choice of model
Acquire input Identifies and Identifies and Fails to identify and Fails to identify or
data gathers the most gathers relevant gather relevant data hastily gathers
important data data suitable for suitable for chosen relevant data suitable
suitable for chosen model model for chosen model
chosen model
Develop and Draws Draws warranted Draws unwarranted Does not justify
test the warranted and conclusions or fallacious results or procedures,
solution sensible, based on solution conclusions nor explain
conclusions conclusions
based on
solution
Analyze the Thoughtfully Offers analyses Ignores or Ignores or
results analyzes and and evaluations superficially superficially
evaluates major of obvious evaluates obvious evaluates obvious
alternative alternative points alternative points of alternative points of
points of view of view. view. view.
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OTHER REQUIREMENTS AND ASSESSMENTS:
GRADING SYSTEM:
Formative Assessments (3 quizzes) 40% 4.0 97 - 100
Creative Assessment 1: 10% 3.5 93 – 96.9
Individual & Group: (case analyses,
assignments, seatwork, & exercises) 3.0 89 – 92.9
2.5 85 – 88.9
Class participation & attendance 5% 2.0 80 – 84.9
Creative Assessment 2:
1.5 75 – 79.9
Group Project-Paper 15%
Group work (10%) 1.0 70 – 74.9
Peer evaluation (5%) 0.0 < 70
Summative Assessment: 30%
**passing is 70%
Departmental Final Examination
TOTAL 100%
LEARNING PLAN:
LEARNING OUTCOME TOPIC WEEK NO. LEARNING ACTIVITIES
L02 Quiz #1 5
(1.5 Hours)
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L01, L0 Integer Linear 5-6 Lecture and discussion on:
Optimization Model (4.5 Hours) - Integer Programming
(Chapter 12) - Goal Programming
Essentials of Business - Nonlinear Programming
Analytics 2e
L03 Quiz #2 9
(1.5 Hours)
L01, L03 Project Management 10 Lecture and discussion on:
(Chapter 12) (3 Hours) - PERT / CPM
Quantitative Analysis - PERT / Cost
for Management 11e - Project Crashing
L03 Quiz #3 12
(1.5 Hours)
L01, L02, L03 Project Paper Day 13
Submission (3 Hours)
Project Group
Presentation
Departmental 14
Final Exam
L01, L03 Fourth Hour 14 Hours Additional activities involving online discussion &
Total presentation, research, and other related
activities to be submitted in AnimoSpace.
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TEXT / MATERIALS:
Camm, J.D., Cochran, J.J., Fry, M.J., Ohlman, J.W., Anderson, D.R., Sweeney,D.J., Williams, T.A.
(2017). Essentials of Business Analytics (2nd Ed.) Cengage Learning.
Render, B., Stair, R., & Hanna, M. (2012). Quantitative Analysis for Management (11th ed.). Upper
Saddle River, NJ: Pearson Education, Inc.
REFERENCES:
Albright, C. S., & Winston, W. L. (2019). Business Analytics: Data Analysis & Decision Making 7th
Edition. Cengage Learning Asia.
Anderson, D. R., Sweeney, D. J., Williams, T. A., Camm J. D., & Cochran, J. J. (2018). Modern Business
Statistics with Microsoft Excel. Cengage Learning Asia.
CLASS POLICIES:
1. Learning outputs are required and not optional to pass the course.
2. Students are expected to cooperate on projects but not on exams!
3. There will be 3 quizzes. Cancellation of the lowest quiz is not allowed.
4. As a general policy, no special or make-up tests for missed quizzes will be given. However, a faculty
member may give special exams for
A. approved absences (where the student concerned officially represented the University at some
function or activity).
B. absences due to serious illness which require hospitalization, death in the family and other
reasons which the faculty member deems meritorious.
5. If a student missed two (2) quizzes, then he/she will be required to take a make up for the second
missed quiz.
6. If the student has no valid reason for missing a quiz (for example, the student was not prepared to
take the quiz) then the student receives 0% for the missed quiz.
7. Mobile phones and other forms of communication devices should be on silent mode or turned off
during class.
8. Students are expected to be attentive and exhibit the behavior of a mature and responsible individual
during class. They are also expected to come to class on time and prepared.
9. Sleeping, bringing in food and drinks, and wearing a cap and sunglasses in class are not allowed.
10. Students who wish to go to the washroom must politely ask permission and, if given such, they should
be back in class within 5 minutes. Only one student at a time may be allowed to leave the classroom
for this purpose.
11. Students who are absent from the class for more than 5 meetings will get a final grade of 0.0 in the
course.
12. Only students who are officially enrolled in the course are allowed to attend the class meetings.
Bobby R. Reyes
January 2020