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TABLE OF CONTENTS

I. Introduction
1.1 Vision
1.2 Mission
1.3 Objectives
II. Competitive Environment
2.1 Industry Analysis
2.2 Competitive Analysis
III. Competitive Strategies
IV. Product/Service Offerings
4.1 Product
4.2 Procedure
4.3 Materials
I. INTRODUCTION

The ultimate provider of mouth-watering, devilishly appetizing potato dishes is in


town! The Mojos, inclined to provide superior value to customers, will now be engaged to a
new field of customers and bring the competition to a higher level. With the guarantee of
high quality and innovative products which follows the latest trends of the industry, the
Mojos is now ready to take it’s first steps towards growth and success.

Several hundred years ago, potato dishes was introduced

1.1 Vision
Our vision is to be the preeminent source of delectable, mouth watering potato
dishes and dominate the whole nation with our delicacies, providing a warm, comfortable
customer services and high quality, innovative products with reasonable prices that satisfies
both customer and economic needs.

1.2 Mission
Our mission is to provide superior value to customers---to offer them a unique and
wonderful taste experience which comes with every bite, to deliver a high level of
satisfaction and customer delight, and to dominate every region and so the whole country,
one heart at a time.

1.3 Objectives
The primary objectives of the business are the following:
 To generate enough profit to be able to establish additional branches all
over the whole region with the span of less than three (3) years.
 To penetrate new markets, and introduce more innovative products by
utilizing new and improved technological advancements.
 To attract more investors and interested individuals who can contribute to
the business’ growth and development, specifically with the needed
financial and social capital.
 To engage the business to a higher level of competition, penetrating almost
the whole nation as the preeminent and highly in-demand supplier of
mouth-watering, devilishly appetizing potato dishes.

II. Competitive Environment

2.1 Industry Analysis


Bajnajanabjan
2.2 Competitive Analysis
Jaianjanajanabkann
III. Competitive Strategies

Hijahajababjaba
IV. Product/Service Offerings

4.1 Product
The product will be named “Mojo-mojos”, a delectable potato dish where carefully
selected fresh potatoes were sliced into thin, round pieces and coated evenly using a
breading mix producing a unique blend and taste that satisfies the cravings of the
customers.

4.2 Procedure
1. In a bowl, whisk together eggs and water. Set aside.
2. Clean potatoes and slice into ¼ “ round, then put them straight into the egg-
water mixture to soak.
3. Heat oil until 35 degree F.
4. Coat potato slices with breading mix and deep fry in batches for 3-4 minutes.
Drain in kitchen towel after to drain excess oil.
5. Transfer in serving plate and serve with Caesar or garlic-mayo dip.
4.3 Materials
Ingredients
 potatoes, sliced into ¼” rounds
 all purpose breading mix
 eggs
 ¼ cup of water
 cooking oil
 Lady’s Choice Caesar or garlic-mayo dip (optional)

Equipments

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