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A Report by the
Greater Baltimore Committee
December 2010
Charles O. Monk II
Chairman
Donald C. Fry
President & CEO
Special thanks to
Loyola University Maryland
Sellinger School of Business
and Management
and to the Economic Alliance
of Greater Baltimore
The disconnect over the concept of ‘business climate’
Maryland has many strengths as a place to do business, including quality public
schools, top-ranked universities, a highly-educated and trained workforce, a major
concentration of research activities, high rankings for technology development
potential, and a superior geographic location and quality of life.
Many in Maryland believe that businesses should, and will, locate or expand
here based primarily on the merits of these significant assets.
Maryland’s government leaders bristle at the suggestion that Maryland’s tax
policy, its regulatory environment, or other policy issues could significantly detract
from our state’s strengths as a location of choice for expanding existing business
facilities or for establishing operations from elsewhere into our state.
In an ideal world, that point of view would seem entirely logical. But to
virtually everyone engaged in the rough and tumble world of business and economic
development, the notion that Maryland’s significant strengths in technology,
education, workforce, and lifestyle far outweigh other factors in the tough
competition among many states for business growth is, in their words, “fantasy
not fact.”
That, in a nutshell, frames a continuing debate in Maryland over the concept
of “business climate” and the question of how competitive is Maryland’s. Elected
leaders generally feel that our state is attractive enough to business as we are.
Business leaders and economic developers contend that there is room for Maryland
to be more competitive as a business location.
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Facing the disconnect, furthering the discussion
Resolving the now-chronic disconnect CEOs and business executives, current Maryland’s business rankings
between state government leaders and economic development directors from – a myriad of conclusions
Maryland’s business and economic local jurisdictions, and former heads of Every year, news organizations,
development community prompted the Maryland Department of Business academic institutions, and policy-
the Greater Baltimore Committee to and Economic Development. related nonprofits across the country
launch an initiative aimed at furthering The objective was to develop a issue dozens of surveys and reports
the dialogue between our state’s private consensus among Maryland’s business ranking the states for various aspects
and public sectors by asking two and economic development leaders on of “business climate.”
questions: key components of a strong business Top Ten lists have become a media
environment that will result in job staple. Elected officials tout their
• How is Maryland’s business
creation, an increasing tax base and state’s high rankings and dismiss low
environment perceived in
business vitality that will power our rankings. State and local economic
the nation’s broader business
state’s continuing high quality of life. officials put both the high and low
community, as reflected in a variety
The ultimate goal is to achieve a rankings to effective use. They make
of published business rankings?
consensus around which Maryland’s sure that business prospects are aware
• What specific elements do Maryland business and government leaders can of both their states’ high rankings as
business and economic development work together to build a solid strategy well as the low rankings of competing
leaders agree constitute core pillars for our state’s economic future – a states.
of a business environment that strategy that everyone can live with and But anybody looking to such
would give Maryland, or any state, strive to achieve. rankings to definitively resolve the
a competitive edge as a business If the recession has taught us question of which state has the best
location? anything, it’s that the private-sector business climate quickly realizes that
– not government –is the engine that they are engaged in an exercise in
During the last 12 months, the
drives business growth, job creation futility. An examination, thorough or
Greater Baltimore Committee studied
and ultimately Maryland’s economic cursory, of the business climate studies
existing business
climate surveys to gain future. can be mind boggling and numbing.
The ultimate goal is to achieve
as much information This report, A review, by the Greater Baltimore
a consensus around which
about how rankings which contains Committee and the Sellinger School
Maryland’s business and an analysis of of Business and Management at
were determined and to
government leaders can work published business Loyola University Maryland, of 10
identify key factors that
contributed to various together to build a solid strategy climate surveys and widely-circulated business climate
published business for our state’s economic future eight consensus surveys published during 2010 shows
rankings. – a strategy that everyone can core pillars of Maryland rankings ranging from 3rd
The GBC also live with and strive to achieve. a competitive to 45.th For example, on “Best States
conducted broad- business for Business” surveys Maryland ranks
ranging discussions, focus groups, environment compiled from private- 12th on the Forbes list, 27th on Chief
feedback sessions, and other meetings sector leaders, is the result of the last 12 Executive magazine list,” and 42nd on
with business leaders and economic months of study and discussion. the Directorship.com list.
developers. Participants included Meanwhile, the Kauffman
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Foundation ranks An examination of similar category for businesses to grow and prosper.
Maryland 3 onrd rankings within the Business leaders and policy makers
10 widely-circulated
its “New Economy” business climate surveys surveys show wide in Annapolis should work to achieve
ranking that measures published during 2010 inconsistencies. a consensus on what key business
information and For instance, in the development policies and business
shows Maryland rankings
technology resources, “workforce/labor” climate elements are important to
ranging from 3rd to 45t.h
but the Tax Foundation category, Forbes’ achieving the goal of making Maryland
ranks our state 45th for 2009 study ranks the best possible competitor for
overall business tax climate. Maryland 8, while a 2009 CNBC
th
economic growth.
study ranks Maryland 35th for the Then, we must ensure that we enact
How Maryland fared
same category. and implement policies that reflect
In the 10 surveys the GBC studied,
A summary of rankings and criteria our consensus and that deliver robust
Maryland garnered two rankings in the
can be found in the Appendix. economic growth. Our primary desired
top 15 and two rankings in the bottom
outcome isn’t to score well on surveys,
15, with all other rankings falling Key issues that emerged
it’s to nurture job growth, business
somewhere in the middle. Amid the maze of inconsistencies,
vitality and a high quality of life.
How can rankings vary so much? some key strengths and areas of
We can take a lesson from the
The reason lies in the criteria, concern for Maryland emerge from the
legendary UCLA basketball coach
categories, and sub-categories on business climate rankings as a whole.
John Wooden, who didn’t scout his
which various surveys base their Maryland consistently shows
opponents. His thinking was “if we do
rankings, and how the criteria are strength in growth prospects,
what we do well, then no one will beat
weighted in each study. technology and innovation, workforce
us.” That’s what Maryland needs to do:
For instance, both Forbes and education, knowledge and wages, and
decide what it wants to be as a business
Chief Executive Magazine include “new economy” resources.
location, focus on it, and do it well.
taxation, regulation, workforce, and Consistent areas of concern include
If we accomplish that, the survey
quality of life as key determining comparatively high corporate and
rankings will take care of themselves.
factors, but they weight them individual tax rates (though other states
Toward that end, the following
differently. The Directorship. are catching up), utility costs, crime
pages detail the consensus eight core
com rankings are, in themselves, rates and cost of doing business.
pillars – prerequisites – of a competitive
compilations of other rankings – What can Maryland do to
business environment that was
in a way, averaging the averages. impact overall rankings? Probably
developed by Maryland business leaders
The Kauffman Foundation’s survey not a lot, because these rankings are
and economic development executives
measures knowledge jobs, “economic other people’s varied and subjective
who participated in the GBC study.
dynamism,” and technological measurements of many indicators.
The following pages also offer more
innovation, while The Tax Foundation Almost any state will rank high on
detail on the discussions among study
only looks at corporate, individual, some lists and low on others.
participants and issues they raised that
sales, unemployment, and property But what Maryland can, and
relate to each of the core pillars.
taxes. should, do is decide specifically who we
No two sets of criteria used by want to be as a competitor for business
any of the surveys are alike. Even location and expansion, and as a place
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Core pillars for a competitive business environment
and job creation
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Government leadership that unites with business as a partner. Maryland leaders must
set a welcoming tone that communicates positive support for business, respect for the
private sector as a partner, not an adversary, and reflects a strategic plan for business
growth and job creation.
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Workforce that is highly-educated and meets Maryland’s business needs. Maryland’s
secondary and higher education institutions must offer access to quality instruction at
all levels and cultivate a workforce that is well-suited to a modern economy and to the
specific needs of Maryland’s business sectors.
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Regulatory policies that are streamlined, stable and predictable. Maryland must project
to businesses within and outside the state that its government regulatory policies are
reasonable, relevant, free of surprises or redundancy, and considerate of businesses’
sense of urgency.
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Tax structure that is fair and competitive. Maryland’s tax policy must be perceived by
business as being competitive and devoid of elements that unreasonably target specific
businesses or business sectors.
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Competitive costs of doing business. Public policies must reflect a government predisposition
to nurture business growth and to avoid arbitrarily or disproportionately imposing
additional overhead upon the business sector.
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Superior transportation infrastructure with reliable funding mechanisms. An essential
prerequisite of a competitive business environment includes well-funded and
maintained highway, transit, port and airport infrastructure that provides reliable and
efficient options to move people, goods and services.
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Strategic and effective state investments in business growth. The state must commit
to substantive strategic investments, leveraged with capital assets, to nurture business
and job growth. Investments should include competitive and effective tax credits,
business development incentives, and tactical initiatives to nurture private investment
in industry growth.
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Business marketing strategy that is aggressive, coordinated, long-term, and well-funded.
Success breeds success. Competitive states celebrate their businesses’ achievements by
investing in comprehensive communication and promotion to internal and national
audiences of business strengths and the state’s assets as a place to live and work.
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Government leadership that unites with business as a partner. Maryland
leaders must set a welcoming tone that communicates positive support for
business, respect for the private sector as a partner, not an adversary, and
reflects a strategic plan for business growth and job creation.
6
Workforce that is highly-educated and meets Maryland’s business needs.
Maryland’s secondary and higher education institutions must offer access to
quality instruction at all levels and cultivate a workforce that is well-suited
to a modern economy and to the specific needs of Maryland’s business
sectors.
Tax structure that is fair and competitive. Maryland’s tax policy must be
perceived by business as being competitive and devoid of elements that
unreasonably target specific businesses or business sectors.
Focus group participants agreed remarked focus group participants. philanthropically,” said one business
that no one can say Maryland is a Maryland’s corporate tax rate is 37.5 leader when referring to the state’s
tax competitive state. Maryland is percent higher than Virginia (8.25 millionaires tax. The computer services
consistently in the bottom 10 in the percent compared to Virginia’s 6 tax (tech tax), which was repealed,
U.S. from a competitive percent), and the would have placed a 6 percent sales
standpoint. For example, “We need to be sales tax rate in tax on computer services, and the
the 2011 Tax Foundation’s competitive, Maryland is 20 impact would have sent technology
State Business Tax Climate especially with percent higher companies and thousands of jobs to our
Index gives Maryland a than Virginia (6 competitor states.
th
the states within
45 ranking. This index percent compared Business leaders agreed that
compares the states in the our geographical to 5 percent). The Maryland need not be in the top 10
areas of corporate taxes; region.” combined state and low tax states, but it should strive for a
individual income taxes, local maximum tax structure that is at least competitive
sales taxes, unemployment insurance personal income tax levels are 56.5 and that delivers reasonably high value
taxes, and property taxes. percent higher than Virginia (9 percent for tax dollars. Maryland tax policy
“Having a competitive tax burden compared to 5.75 percent). should encourage economic growth
would be an attribute. We need to “People are leaving, we are and job creation. A “silo approach” to
be competitive, especially with the losing talented leaders who no taxes detracts from a state’s competitive
states within our geographical region,” longer give back to the community advantages.
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Marketing strategy that is aggressive, coordinated, long-term, and well-
funded. Success breeds success. Competitive states celebrate their businesses’
achievements by investing in comprehensive communication and
promotion to internal and national audiences of business successes and the
state’s strengths as a place to live and work.
Marketing Strategy coordinated and “We should announce and assets that businesses
The focus groups agreed that Maryland consistent. “We look for, but the
celebrate the successes
needs to invest in marketing the state. don’t necessarily business environment
and all the good things,
“We need to tell our story, and show need more has not been viewed
what we have to offer.” Anticipating marketing money, instead of dwelling on as positive,” said
how we take advantage of future we just need to things we can’t obtain.” participants. They
opportunities is an essential component use it right,” says gave examples of
to a competitive business marketing one former DBED secretary. “Someone major assets such as quality of life, great
strategy. “We should announce and needs to take a leadership role in natural resources, qualified workforce
celebrate the successes and all the good marketing.” and location. “Maryland has significant
things, instead of dwelling on things we advantages, including location and
Building on Strengths
can’t obtain,” said one business leader. education. We should promote these
Participants agreed that Maryland needs
The DBED marketing budget things to keep an edge, use these to
to promote its existing assets – Come
needs to be on-going to have an impact our advantage,” said one former
to Work, Stay to Play. “We have great
and a marketing plan needs to be DBED Secretary.
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Appendix
Acknowledgments
The Greater Baltimore Committee would like to thank the following for their involvement and participation in this study:
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Summary of Business Climate Surveys Studied by GBC
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State Business & Entrepreneurship Beacon Hill Institute (2008) National Chamber Foundation (2009)
Council (2009) State Competitiveness Report Enterprising States
Business Tax Index
Maryland rank: 28 Maryland rank: Among top 10 states
Maryland rank: 31 in seven of 35 sub-categories and
Methodology: Based on a broad set
Methodology: Ranked states in terms of 42 indicators designed to measure in top 25 states in 10 of 35 sub-
of the costs of their tax systems on the long-term competitiveness. categories.
entrepreneurship and small business. Criteria included: Methodology: Assembled 35 measures
Criteria included: Government and fiscal policy of overall economic performance and
Personal and corporate income Security performance in six areas relating job
tax rates Infrastructure growth.
Individual and corporate capital gains Human resources Criteria included:
tax rates Technology Economic performance
Property taxes Business incubation Exports
Consumption-based taxes Openness Innovation and entrepreneurship
(sales taxes, etc) Environmental policy Taxes and regulation
Death tax Workforce development
Unemployment tax Infrastructure
Other taxes (internet, gas, etc.) Site Selection Magazine (2008)
Top State Business Climate Rankings
Maryland rank: 19
Methodology: Evaluated the states
using an index of new and expanded
facilities and a survey of corporate site
selectors of their preferences for state
business climates.
Criteria included:
New jobs created
Total new and expanded facilities
Total capital investment in new
and expanded facilities
Ease of permitting and regulatory
procedures
Transportation infrastructure
Workforce skills
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