www.cognizant.

com

Cognizant Technology Solutions

Year of Establishment – 1994

Area of specialization: IT solutions.

Field of Innovation: The Data Warehousing and Business Intelligence value chain.

Company Overview: Cognizant is a leading provider of global IT and business process

outsourcing services. Focused on delivering strategic information technology solutions that
address the complex business needs of its clients, Cognizant uses its on-site/offshore
outsourcing model to provide applications management, development, integration, and
reengineering; infrastructure management, business process outsourcing and a host of other
services.

The Innovation: Cognizant’s DW, BI and Performance Management practice has created a
unique business model with a suite of services enabled by its “Value Creators.” With
Cognizant’s services, centered around 28 Value Creators across the DW and BI value chain,
customers have derived additional value from their investments. These include enhanced
service levels, reduced total cost of ownership and improved systems quality.

Key Achievements: Innovation in DW and BI Services, powered by the Value Creators, has
helped Cognizant in Market differentiation, Customer acquisition, Delivery excellence and
Customer delight. Value Creators have driven US$ 62 million of services revenue from new
and existing customers over the last six years.

The innovation has also enabled Cognizant and its users to bag several awards in the DW
and BI industry, including the TDWI (The Data Warehousing Institute) Best Practices Award
(2000); the Informatica Innovation Award (2007); the Computerworld BI Perspectives Best
Practices Award (2005 and 2007) and the Cognos Excellence Award (2005).
Gartner recognized Cognizant’s innovation in the recently published Magic Quadrant for
BI Services stating that the use of proprietary accelerators and tools in BI projects
allowed for consistent delivery. Some customers have even adopted these Value Creators
as part of their architectural standards and realized substantial benefits.

Potential Market: The innovation is aimed at organizations procuring services for

developing DW and BI solutions using best-of-breed BI, Data Integration and Metadata
tools. Value Creator based DW and BI Services have a high market potential because of
their expanding reach and scope. The “Service Provider–Product Vendor” ecosystem is
undergoing a paradigm shift in the DW and BI Services market. Cognizant will continue to
script new relationships with product vendors for joint “Value Creator” development and
go-to-market campaigns.

Furthermore, Gartner predicts that 70 percent of all BI projects will engage system
integrators. The size of the services market is increasing and there exists tremendous
opportunity to differentiate and acquire new customers with these value creators.