MATRICES

1. SWOT
2. IFE
3. EFE

Instructions:

All yellow cells must be complete with information related to the company that is being evaluated.
Blank cells are left, formulas en Excel are updated
More rows can be added if it is necessary
 S.W.O.T MATRIX
STRENGTHS WEAKNESSES
Leading company for more Regular customer service
than 60 years in the
Colombian market in the food
sector
They are characterized by Sale of perishable and short-
innovation in the food industry lived products
Alpina has enough economic Alpina has too many products
resources to make so it is expensive to advertise
improvements in the company each product
Ease to participate in It should be difficult to
international markets manage each area of the
company due to its large
Increase in exports, growth in coverage in the country
When producing so much
variety of products variety of Alpina product must
OPPORTUNITIES STRATEGIES SO assumeSTRATEGIES
high productionWO costs
Expansion in the internal and external market Alpina must focus on the Get qualified staff to help exploit
They can cover other types of products development of new products the opportunities of the company
Increase the number of sellers and sales points taking advantage of the economic while helping to reduce the
resources to produce them and shortcomings
Improve advertising on audiovisual channels. that meet quality standards
To buy another companies in order to increase
sales
THREATS STRATEGIES ST STRATEGIES WT
The competition can start producing the same Work daily to improve the detected Create programs focused on
products
Raw materials can go up in price at any time shortcomings, work as a team and continuous improvement and have
The prices of the competition are usually much maintain the quality of the product personnel in the area of quality
The advertising of the competition is much so that the client does not want to that verify these indicators
buy from the competition constantly
Most products are very perishable which can
cause people not to want to buy a product if it is
damaged
 INTERNAL FACTOR EVALUATION MATRIX

1 4 Important

2 3 Lower

Weekness Strenght

KEY INTERNAL FACTOR WEIGHT RATING WEIGHTED SCORE

Control of political, social and technologic trends 0.02 2 0.04
Anticipate competitors actions and reactions 0.09 3 0.27
Innovation, to create new products 0.09 3 0.27
Effective budgeting process 0.06 2 0.12
Try to reduce costs 0.08 3 0.24
Improve the product´s quality 0.09 3 0.27
Well-paying and motivating jobs 0.09 4 0.36
Participatory management style 0.02 3 0.06
Limited stimulation of creativity 0.06 3 0.18
Positive employees change adaptation 0.05 2 0.10
Effective performance assessment 0.03 4 0.12
Clean and safe environment 0.06 3 0.18
To motivate the sellers 0.08 3 0.24
Start to think about exportation to other countries 0.09 1 0.09
Improve the product´s quality 0.03 3 0.09
Improve the agility in the compliance in delieveries 0.03 4 0.12
Buy some new machines that make the proccess more efficient 0.03 1
1.00 TOTAL 2.21
 EXTERNAL FACTOR EVALUATION MATRIX

1 4 Important

2 3 Lower

Threat Opportunity

KEY EXTRERNAL FACTOR WEIGHT RATING WEIGHTED SCORE

Laws of mobility and transport 0.09 2 0.18
Fluctuation in the energy sector demand 0.02 2 0.04
Increase in the prices of public services 0.10 1 0.10
Consumers financial stability 0.08 1 0.08
Public order problem 0.08 1 0.08
Other energy sources prices are higher 0.08 3 0.24
Increase in government taxes 0.10 1 0.10
Use of gas as fuel for vehicles 0.08 4 0.32
Technology 0.09 3 0.27
Clientes and transporters restrictions 0.08 1 0.08
New competitors 0.09 2 0.18
Variations in the prices of raw materials 0.11 2 0.22
1.00 TOTAL 1.89