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NEWgame Communications teamed up with the UT Longhorns to create a new way to use their online video magazine technology. NEWgame reporters and a camera crew followed the team from game to game, on and off the field, in the locker room and up close and personal. Subscribers to the Vmag received 10 to 15 minutes of exclusive content in TVquality audio and video delivered straight to their desktops each week.
NEWgame Communications teamed up with the UT Longhorns to create a new way to use their online video magazine technology. NEWgame reporters and a camera crew followed the team from game to game, on and off the field, in the locker room and up close and personal. Subscribers to the Vmag received 10 to 15 minutes of exclusive content in TVquality audio and video delivered straight to their desktops each week.
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Attribution Non-Commercial (BY-NC)
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NEWgame Communications teamed up with the UT Longhorns to create a new way to use their online video magazine technology. NEWgame reporters and a camera crew followed the team from game to game, on and off the field, in the locker room and up close and personal. Subscribers to the Vmag received 10 to 15 minutes of exclusive content in TVquality audio and video delivered straight to their desktops each week.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PDF, TXT herunterladen oder online auf Scribd lesen
Public relations Media relations Longhorns Vmag Blog promotion Email marketing Online advertising
About NEWgame Communications: explained the significance
NEWgame is the creator and distributor of of the Vmag as an education the Vmag®, a safe broadcast platform that and marketing tool. They also delivers video magazines straight to the discussed the exciting footage desktop. By integrating text, images, Web to be captured throughout the links and full-screen, broadcast-quality audio football season by the Vmag and video, Vmag gives brand marketers and reporters. advertising agencies a direct connection to consumers by opening a compelling, and Several follow-on press releases unique channel. continued to encourage more subscriptions as the season went Situation on. blast! PR also suggested several NEWgame Communications, teamed up with online and offline strategies for the University of Texas Longhorns Athletic increasing public awareness of the department to create a new and exciting Vmag. Online campaigns consisted way to use their online video magazine a blog, banner ads on Mack Brown’s technology. To give the Longhorns football Web site, targeted email campaigns, fans access like never before, Coach Mack and seeding fan message boards with Brown allowed NEWgame reporters and a Vmag. blast! PR suggested NEWgame camera crew to follow his team from game conduct guerilla and viral campaigns to game, on and off the field, in the locker such as handing out Vmag logo room and up close and personal. NEWgame imprinted giveaways at home football then packaged up all the behind-the-scenes games and a forward-to-a-friend link on footage and commentary into a weekly all Vmag issues. online video magazine – the UT Longhorns Vmag. Subscribers to the Vmag received 10 As the first season of the UT Longhorn to 15 minutes of exclusive content in TV- Vmag came to a close, blast! PR quality audio and video delivered straight to promoted the entire series as a holiday their desktops each week. gift collection on the Web site, the blog and in a personalized email sent to all the Solution Vmag subscribers. blast! PR began a marketing plan for the UT Vmag in the spring of 2005 that included Results goals such as: The conference call generated 15 news stories in publications including, the Generating interest and adoption of the Dallas Morning News, the Austin American Vmag Statesman, the Charlotte Observer, Educating audiences about the Vmag MediaPost Publications, ESPN, AdAge, technology the Austin Business Journal, the National Generating interest from sports, marketing, Sports Forum and more! By the end of and traditional advertising publications the season, the Vmag’s reporting system identified subscribers in 49 U.S. states, In the whirlwind surrounding the first the District of Columbia and 13 foreign UT football game, blast! PR sent out a countries. Vmag also reports that 72% of press release to all relevant reporters and the subscribers were not season ticket publications, followed by a press conference holders. Such statistics prove that blast! PR with Head Coach Mack Brown and CEO of was able to create a buzz and reach out NEWgame, Kathleen Hessert. Reporters to displaced fans across the globe! were invited to listen as Brown and Hessert
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