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RESPONDENT POPULATION
Answers to questions
CHARACTERISTICS CHARACTERISTICS
Sampling
Measure frame
ment
Sample
Responses
Respondents
the survey process
Research Objectives
Post-survey adjustments
Data Analysis
measurement
‣ CONSTRUCT: What you want to know about.
‣ e.g., "Issue salience"
‣ MEASUREMENT: How you want to measure it.
‣ e.g., "What is the most important problem facing the nation?"
‣ RESPONSE: How you want to collect / categorize responses.
‣ e.g., "our political system," "the battle of Ragnorok," "I don't know," "I'm not sure," "I
refuse to answer that question,"
‣ EDITED RESPONSE: The data you actually analyze.
‣ e.g., delete "the battle of Ragnorok," coding errors, processing errors, etc.
representation
‣ TARGET POPULATION: Who you want to study.
‣ The U.S. adult population in 2018;
‣ SAMPLING FRAME: The universe of possible cases eligible for your study.
‣ Face-to-face: U.S. households, enumerated through counties, blocks, listed addresses, lists
of members of the household.
‣ Telephone: list of working 10-digit phone numbers.
‣ SAMPLE: The cases selected for measurement in your study.
‣ RESPONDENTS: The cases actually measured in the study.
‣ POST-SURVEY ADJUSTMENTS: Post-measurement weights to get better inference on target
population characteristics.
total survey error approach
‣ Measurement error: observational gap btw. ideal measurement and observed response.
‣ Processing error: observational gap btw. variable construction and observed response.
‣ Coverage error: non-observational gap btw. target population and sampling frame.
‣ Sampling error: non-observational gap btw. sampling frame and the sample.
‣ Nonresponse error: non-observational gap btw. the sample and the respondent pool.
‣ Adjustment error: non-observational errors from mistakes in assigning post- survey
adjustment (e.g., weights).
polling on immigration
issue salience and events
20%
19%
18% 17%
‣ 1996: immigration law
16% 15%
14% 13% ‣ 2001: Post-9/11 bump
12% ‣ 2006: H.R. 4437 and protest
10% marches
10%
‣ 2007: failed comprehensive
8%
6% reform act.
6% 5%
‣ 2010: Arizona's S.B. 1070
4%
‣ 2014: "Gang of Eight" reform
2% proposal, DACA
0%
‣ 2017: Trump travel ban
Jan-93
Jan-94
Jan-95
Jan-96
Jan-97
Jan-98
Jan-99
Jan-00
Jan-01
Jan-02
Jan-03
Jan-04
Jan-05
Jan-06
Jan-07
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Jan-13
Jan-14
Jan-15
Jan-16
Jan-17
issue salience and polling
900 0.20
800 0.18 Gallup issue salience
# Survey Items on Immigration/Immigrants
Percentage
25
Millions
8
20
6
15
10 4
5 2
0 0
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Source: Census Bureau
foreign-born and the gss sample
18% ‣ The % foreign-born in
16% the General Social
14% GSS Census Survey sample and in
12% the U.S. (per Census
10%
data) closely track each
other, except for a
8%
pronounced peak in
6%
2006.
4%
2%
0%
1977 1980 1983 1985 1987 1989 1991 1994 1998 2002 2006 2010 2014
foreign-born and the anes sample
10% ‣ The ANES sample
9% ANES Census(FBORN) Census (FB-CTZN) tracks poorly with
8% Census figures on %
7% foreign-born adults,
6% but tracks much better
5% with Census figures on
4% % naturalized citizens.
3%
2%
1%
0%
1952 1958 1964 1968 1972 1976 1980 1984 1988 1992
surveying asian americans
21 million and rising
21
17.3
19 40 19 50 19 60 19 70 19 80 19 90 20 00 20 10 20 15
fastest growing (2000-2010)
Asian Ame rican 46%
Hisp an ic 43%
NHPI 40%
Wh ite 1%
continued growth projected
Asian Am alone or in combination (millions) 35.7
30.8
25.9
21.2
19
Number in millions
• 7.1
16. 6.3
4.7 5.1
• 4.7% of eligible electorate 3.4 3.9
2.8
2
• Est. more than 11M eligible
and 6M voters by 2020.
2000 2004 2008 2012 2016
Source: Current Population Survey
23
2008 naas
• N = 5,159, mode = telephone (landline)
• Field dates = 8/18 to 10/29, 2008
• National sample and regional targets (CA, NJ/NY, “new destinations”)
• Interview languages: English + Vietnamese, Korean, Mandarin, Cantonese,
Tagalog, Japanese, Hindi (40% in non-English language)
• Sample by groups: 1,350 Chinese, 1150 Asian Indian, 719 Vietnamese, 614
Korean, 603 Filipino, 541 Japanese, and 182 “Other Asian.”
• Sampling frame: list (with nominal RDD for comparison)
2012 naas
‣ N = 6,257, mode = telephone (82% landline, 12% cell, 6% VOIP)
‣ Field dates: July 31 to October 20, 2012.
‣ Interview languages: English, Vietnamese, Korean, Cantonese, Mandarin, Hmong, Khmer,
Japanese, Tagalog, Thai, Hindi, and Spanish.
‣ National sample with oversamples of SE-Asians, NHPIs and comparison samples of whites,
blacks, Latinos.
‣ Sub-group N: 827 Asian Indians, 743 Chinese, 633 Koreans, 599 Filipinos, 537
Vietnamese, 525 Japanese, 319 Hmong, 305 Cambodians, 251 other Asians, 419 Native
Hawaiians, 152 other Pacific Islanders, 350 Whites, 309 African Americans, 308 Latinos
27
me how serious each is for you Paying off college loans 37%
and your family” (% “fairly” or Caring for the elderly 34%
“very” serious reported) Paying off medi cal debt 32%
Qual ity of schools 30%
Among Asian Americans, 80% Getti ng vi sas 30%
experienced at least one “fairly” Getti ng bullied i n schools 27%
or “very” serious challenge. z Paying off mortgages 27%
Chi ld care costs 26%
Paying off credit card debt 23%
Source: 2017 Post-election National Asian American Survey
36
intra-group commonality
Comm on race Comm on cul ture
Comm on economic i nterests Comm on poli tical interests What, if anything do
64% 66%
62%
65% 63% Asians in the United
54% 54% 55%
58% States share with one
50%
46% another? Would you say
they share … a common
36%
race? … a common
culture … common
economic interests? …
common political
interests?
2008 2012 2016 (unwei ghted)
39
inter-group commonality
57% 59% 56% Thinking about government
54%
46%
49% services, political power and
42% 43%
38%
representation, would you
say Asian Americans have a
lot in common, some, little
in common, or nothing at all
in common with … African
Americans? … Latinos? …
Whites?
2008 2012 2016 (unwei ghted)
wi th Whites wi th Latinos wi th Blacks
challenges to surveying
declining response rates
Contact rate Cooperation rate Respon se rate • Contact rate = % of
90 households in sample where
77 79 someone was reached.
73 72
62
• Cooperation rate = % of
43 40 contacted households where
34 31 yielded an interview.
36 21
28 25 14 • Response rate = % of
21
15
9 households sampled that
yielded an interview.
1997 2000 2003 2006 2009 2012
Rates calculated using AAPOR’s CON2, COOP3 and RR3. Rates are typical for Pew Research surveys conducted in each year.
rr effect: demographics
Pew Research Government
Standard survey surveys
% %
U.S. citizen 95 92
Homeowner 63 62
Lived at current address 5+ yrs 56 59
Married 50 54
Children in household 37 37
Home value
$500,000+ 7 9
<$25,000 29 26
Source: Scott Keeter, Pew Research Center.
rr effect: political indicators
Landline households who…
Responded Did not respond
Party registration % %
Republican 17 17
Democrat 23 22
Other 6 9
No record of party 54 51
Registered to vote 82 79
Voted in 2010 54 44
Source: Scott Keeter, Pew Research Center.
rr effect: civic engagement
40 40
wireless phones
35 35
15 15
10 10
5 5
0 0
1963 1970 1975 1980 1985- 1997 2001 Early Lat e Early Early 1963 1970 1975 1980 1985- 1997 2001 Early Lat e Early Early
1986 2003 2005 2011 2014 1986 2003 2005 2011 2014
In 2004, 93% of Americans had a landline and only 5% were "cell-only." By 2017, only 44% have a landline and 53% are cell-only.
twilight of the landline
Race Poverty Status Education
64.8% 66.3% 55.2%
62.2%
59.0%
52.1% 52.4%
46.6% 47.4% 48.5%
50.2%
47.1%
Latinx White Black Asian Mix ed Poor Near-poor Not- poor som e H. S. H. S. / GED post H.S. B.A. or
race or less higher
hand-picked take-aways
63
take-aways: sampling
‣ RDD is cost-prohibitive (nationally)
‣ Coverage issues with list samples
‣ Coverage issues with language
‣ Weights are tricky (complex design effects, post-stratification due to non-response + due to
vendor list coverage)
64
take-aways: measurement
‣ More accurate measures of key indicators (vote choice, mobilization).
‣ Context-specific measures re AAPI experiences and attitudes (discrimination, affirmative
action).
‣ Within-group (AAPI sub-groups), between-group (AAPIs to others), and over-time
comparisons.
‣ Some evidence suggests greater rates of acquiescence bias and social desirability effects
among foreign-born respondents.
‣ Language, a key to sample coverage, is also key to measurement bias.
practical take-aways
1. Cast a wide net, and let respondents self-identify their race or ethnicity. Do not give respondents
any hint of which race or ethnicity you are looking for.
2. Have a multilingual interview(er) available at first contact. Allow respondents to select which
language they are most comfortable in to complete the survey.
3. With listed samples, flag respondents by first, middle, or last name.
4. Targeting potential racial/ethnic respondents by geographic density increases your potential
subject pool and is better than a “name-only” approach.
5. If needed, stratify your sample by key age, socioeconomic, and ethnic demographic markers
to ensure your data are balanced. Within each stratum, randomly select respondents.
6. Weight your final data to the best universe estimates within each racial group.