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DISCUSSION QUESTIONS intellectual and therefore harder to measure. Because the U.S. (and
many other countries) are increasingly “knowledge” societies,
1. The text suggests four reasons to study OM. We want to under -
productivity is harder to measure. Using labor hours as a
stand (1) how people organize themselves for productive enterprise,
measure of productivity for a postindustrial society vs. an
(2) how goods and services are produced, (3) what operations
industrial or agriculture society is very different. For example,
managers do, and (4) this costly part of our economy and most
decades spent developing a marvelous new drug or winning a very
enterprises.
difficult legal case on intellectual property rights
2. Possible responses include: Adam Smith (work specialization/ may be significant for post-
division of labor), Charles Babbage (work specialization/ industrial societies, but not show much in the way of productivity
division of labor), Frederick W. Taylor (scientific management), improvement measured in labor hours.
Walter Shewart (statistical sampling and quality control), Henry
10. Productivity is difficult to measure because precise units of
Ford (moving assembly line), Charles Sorensen (moving
measure may be lacking, quality may not be consistent, and ex-
assembly line), Frank and Lillian Gilbreth (motion study), Eli
ogenous variables may change.
Whitney (standardization).
11. Mass customization is the flexibility to produce in order to
3. See references in the answer to question 2.
meet specific customer demands, without sacrificing the low
4. The actual charts will differ, depending on the specific cost of a product oriented process. Rapid product development
organization the student chooses to describe. The important is a source of competitive advantage. Both rely on agility within
thing is for students to recognize that all organizations require, to the organization.
a greater or lesser extent, (a) the three primary functions of
12. Labor productivity in the service sector is hard to improve
operations, finance/accounting, and marketing; and (b) that the
because (1) many services are labor intensive and (2) they are in-
emphasis or detailed breakdown of these functions is dependent
dividually (personally) processed (the customer is paying for that
on the specific competitive strategy employed by the firm.
service—the hair cut), (3) it may be an intellectual task performed
5. The answer to this question may be similar to that for question by professionals, (4) it is often difficult to mechanize and
4. automate, and (5) often difficult to evaluate for quality.
Here, however, the student should be encouraged to utilize a more
detailed knowledge of a past employer and indicate on the chart 13. Taco Bell designed meals that were easy to prepare; with ac-
additional information such as the number of persons employed to tual cooking and food preparation done elsewhere; automation to
perform the various functions and, perhaps, the position of the save preparation time; reduced floor space; manager training to
functional areas within the overall organization hierarchy. increase span of control.
6. The basic functions of a firm are marketing, accounting/
finance, and operations. An interesting class discussion: “Do all ETHICAL DILEMMA
firms/organizations (private, government, not-for-profit) perform With most of the ethical dilemmas in the text, the instructor
these three functions?” The authors’ hypothesis is yes, they do. should generate plenty of discussion with this dilemma. The
authors are hesitant to endorse a particular correct answer. And
7. The 10 decisions of operations management are product de-
students may well be on both side of this dilemma.
sign, quality, process, location, layout, human resources, supply-
Many students will be inclined to accept the child labor
chain management, inventory, scheduling (aggregate and short
laws of their country. Students raised in more affluent environ-
term), maintenance. We find this structure an excellent way to
ments may not understand children working. However, those
help students organize and learn the material.
who had to scrape by in their youth or had parents that did may
8. Four areas that are important to improving labor productivity be more sympathetic to 10-year-olds working.
are: (1) basic education (basic reading and math skills), (2) diet From an economic and self-preservation perspective many
of 10-year-olds do work and need to work. There are still a lot of
the labor force, (3) social overhead that makes labor available poor people in the world. Such a decision may endorse the
(water, sanitation, transportation, etc.), and (4) maintaining and moral philosophy perspective defined as a Utilitarianism
expanding the skills of teamwork and motivation. decision. A utilitarianism decision defines acceptable actions as
9. Productivity is harder to measure when the task becomes those that maximize total utility, i.e., the greatest good for the
more intellectual. A knowledge society implies that work is more greatest number of people.
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2 CHAPTER 1 O P E R A T I O N S AND PRODUCTIVITY
133 pkgs
(b) = 26.6 pkgs per hour
5
CHAPTER 1 O P E R A T I O N S AND PRODUCTIVITY 3
Productivity of capital did drop; labor productivity increased as did energy, but by less than the anticipated 15%.
1,875
= 0.293 loaves/$
(800 × $8)
(b) Investment change:
1,500 1,500
= = .293 loaves/$
(640 × $8) 5,120
1,875 1,875
= = .359 loaves/$
(640 × 8) + (100) 5,220
.293 – .293
(c) Percent change : = 0 (labor)
.293
.359 – .293
Percent change : = .225
.293
= 22.5% (investment)
4 CHAPTER 1 O P E R A T I O N S AND PRODUCTIVITY
1.15 1,500
Old process =
(640 × 8) + 500 + (1,500 × 0.35)
1500
= = 0.244
6145
1875
New process =
(800 × 8) + 500 + (1,875 × 0.35)
1875
= = 0.248
7556.25
0.248-0.244
Percent change = = 1.6%
0.244
6,600 vans
1.16 = 0.10
x labor hours
x = 66,000 labor hours