WEST AFRICA 01/16

INTRODUCING
MOMPRENEURS
RED HOT
RUBY DIRECTORS
CRAVINGS
EXPOSED
NEOLIFE Lifestyle FOUNDER’S MESSAGE
The Life Principle
of Passion
and the pursuit of extraordinary achievement.
In the all-time best selling book Think and
Grow Rich, Napoleon Hill wrote “desire is the
starting point of all achievement”. I think this
is absolutely true. I also think that everyone
who has lived a life of extraordinary
achievement has experienced failure and
been stronger as a result. But what is it that
allows us to persevere when those failures
seem insurmountable?
I believe that passion is what keeps desire
alive, fueling our ability to fully pursue and
exceed the dreams we set out to achieve.
Passion has been at the core of every
extraordinary accomplishment throughout
human history, as well as the victories I have
personally experienced. I consider passion to
be a Life Principle on the path to success.
I believe there are four key Life Principles:
HOPE, SKILL, JOY, and PASSION. As a
summary of how these Life Principles
connect, I believe that God gives us passions
and desires in order that we fulfill the unique
plan he has for each of us. Then we need to
reflect on our skills and what brings us joy,
backed by hope – knowing we are destined
for greatness. In this message I would like to
focus particularly on Passion.
I’ve been asked many times “what if the
things I am most passionate about are not
things of importance?” My response to this
highlights the fact that we can intentionally
influence our passions so that they help
2 Issue 1 | 2016
us pursue a life of extraordinary financial news and heard of a new report
achievement. which revealed that 63% of Americans say
they are unable to handle a $500 car
The inputs we allow into our lives will
repair or a $1,000 emergency room bill,
significantly affect us, whether we choose to
according to bankrate.com. This breaks my
believe it or not. For instance, growing up I
heart because I grew up with this level of
struggled with feelings of poor self-worth. I
financial hardship and I also know that life
felt as though I wasn’t good enough, wasn’t
doesn’t have to be this way. That is why I
qualified and didn’t deserve success. But
want everyone to have the same chance I
through mindfulness about the things I
did, to take control of their future through this
exposed my mind to, that were within my
incredible NeoLife opportunity.
own control, I was able to overcome those
insecurities with positive beliefs about my I want to encourage you to take a moment to
purpose and worth. I would read books like reflect on your Life Principles – what brings
Think and Grow Rich by Napoleon Hill, you hope, what skills do you possess, what
attend events featuring inspirational speakers, brings you joy, and how can you influence
and listen to tapes like Earl Nightingale. I can your passions through input in order to reach
still remember a quote by Nightingale that and exceed your dreams. Then invest into
inspired me early on saying “the creator of others by teaching them to do the same. It
the universe did not build a stairway leading brings me so much joy to continue to witness
nowhere”. the extraordinary achievements in the lives of
those in the NeoLife Family. Words cannot
With the technology of today it’s never been
express how thankful I am for your partnership
easier to gain access to positive, life-
and passion for our shared mission to make
enhancing content and receive input for
the world a healthier and happier place.
success. It’s never too late to influence your
own passions towards those aimed at
extraordinary achievement as well as lead by
example to encourage others to do the
same.
My passion to change lives through NeoLife
is continuously strengthened through the God Bless,
input I read, watch, or listen to each and Jerry Brassfield
every day. I was recently watching the
 NEOLIFE Lifestyle FEATURES

SCIENCE & PRODUCTS

4 I News You 16 I Clean Eating

Can Use & Diet Myths
Cravings Ways to incorporate
Exposed! cleaner eating into
your daily life

PEOPLE

10 I Founder Jerry 20 I Step-Ups

Brassfield Recognising
Dream Big achievements for
October, November
& December 2015

BUSINESS & EVENTS

18 I MomPreneurs 22 I Tools at Your

Definition: A Fingertips
woman who The tools
is effective in both available to you
parenting and
owning her own
business

3
NEOLIFE Lifestyle NEWS YOU CAN USE

Cravings
Exposed!
CONTROL THE CRAVINGS
THAT DAMAGE YOUR HEALTH

R
esearchers have revealed new evidence suggesting
that, under certain circumstances, food cravings can
be similar to those experienced by a drug addict!1
If you’re human then chances are you’ve experienced cravings.
See if you can relate to this…It’s been a long day at work
and the time has come to begin the drive home. You’ve
been trying to eat healthier lately and have planned
out a delicious chicken breast and sautéed bell
pepper meal to make when you get home. The
ingredients are already in the fridge and it is
simple to make. All of a sudden you hit some
unexpected traffic. ‘Great,’ you think, ‘it’ll probably
take me twice as long as usual to make it home. Then
I’ve still got to dice the bell peppers and cook the chicken
before I can eat.’ Your mind starts to wander and your thoughts
drift to that tasty burger joint just a few streets away from
your house. Thoughts of their juicy cheeseburgers, perfect
crispy fries, and refreshing soda spark an overwhelming
craving that gets your mouth watering. You know you should
stick to your plan and cook dinner at home, but you start to
justify it to yourself, ‘I’m hungry now, and with this delay it’ll
be quite late before I finish cooking… I’ve been
pretty good this week; it can’t hurt to reward
myself. Besides, I can just save the ingredients
for tomorrow’s dinner.’ Half an hour later you
arrive at the burger place and indulge your
cravings with a delicious, but unhealthy meal.
Overindulging in cravings can lead to overeating and obesity,
a state shown to be linked with various chronic diseases and
even early death.2

4

In this issue of News You Can Use we
take a look at the science behind
cravings and food addiction and then
break it down to show how we can use
this powerful knowledge to reverse the
obesity and disease trends plaguing
our nation. It starts now, with our
families and in our homes!
What Causes
Cravings?
The root cause of cravings can be
traced to a few key factors: external cues,
conditioning, and addiction. When these
factors combine, cravings can become
harder and harder to resist.3
The World Just Might
Be Against You—
External Cues
A recent presentation at the annual
meeting of the American College of
Nutrition (ACN) revealed how externally-
cued, conditioned cravings for processed
foods may be the primary reason that
people over eat.3
Your Response Matters—
Conditioning
Craving pathways are susceptible to
conditioning. A study published on
Pavlovian conditioning conducted
experiments showing that a food
reward is remembered, hard to forget,
and persistent even when the subject
is food-satiated.4 This can mean that
when we repeatedly give in to cravings
"Food cravings can be
similar to those experienced
by a drug addict!"
AVOID THESE PROCESSED
FOOD CUES
We are constantly bombarded by the
spread of processed food cues. Avoid
temptations such as:
Television Vending
advertising machines
Layout of Internet
grocery stores advertising
Food Social
shops media posts
of unhealthy foods, the unhealthy
responses become reinforced and
exponentially stronger!
Just One More Won’t Hurt—
Addiction
It has been proposed that there are four
neurocircuits that form a network involved
with addiction: reward, motivation/drive,
memory, and control.1 Normally, these four
components work in harmony to make
the best decision possible based on all
the information available. However, in an
addicted brain, the memory and desire
for a reward overwhelms the portion of the
brain that controls impulse. This results in
a pattern of behaviour where a person is
driven to seek out the reward, whether it
is food or drugs, regardless of negative
consequences.
Published research has demonstrated
that decision-making impairments in
obese people and drug addicts are
made by activating the same parts of
the brain! 5 A study showed that the
prefrontal cortex, a part of the brain
associated with decision making and
controlling inhibitions, in food and drug
addicts is overpowered by the need for
immediate rewards despite knowing that
there are more favourable, but delayed
responses. Cravings resulted in an inability
to effectively evaluate long-term risk vs.
short-term reward of a behaviour.
5
 NEOLIFE Lifestyle NEWS YOU CAN USE
The Biochemistry of Cravings
Believe it or not, your cravings can be
a result of biochemical signals in your
body and your brain, which may or may
not be completely in your direct control.
Your brain produces ‘GO’ transmitters
like dopamine and glutamate that may
cause you to succumb to cravings. On
the other hand, ‘STOP’ transmitters like
GABA enable you to exercise control.
The ‘STOP’ systems are located in the hormones such as insulin, ghrelin, leptin,
frontal areas of the brain that are the orexin, etc.
last to develop in adolescents—and • Suppression of decision-making, memory,
also lost or reduced in addicts.1
PREFRONTAL
CORTEX
The prefrontal cortex of the
brain is associated with decision
making and controlling inhibitions.
Controlling your glycaemic
response and blood sugar can
destabilise food addictions.
CONTROLLED
GLYCAEMIC RESPONSE
Supports normal blood sugar levels*
GLUCOSE LEVEL
8am 10 12 2 4
High - glycaemic meal
Controlled glycaemic response
The Psychology Behind
Cravings & Processed Foods
The theory that actions can be greatly
influenced by environmental stimuli
through neuroconditioning was first
hypothesised by Ivan Pavlov in the
early 1920s. Modern day researchers
have now expanded on this foundation
and use it to apply to eating behaviours.
Some key conclusions are that when
we condition ourselves to an unhealthy
response through repetition, combined
with external cues, the result is:3
• Processed food addiction may become
worse than drug addiction!
• Increased cravings due to heightened
release of peripheral peptides and
6
"Protecting your
health is invaluable"
learning, and inhibition.
• Loss of control and over eating.
What Makes Cravings
Overwhelming?
Cue-conditioned cravings can be
overwhelming and persistent if:3
• Cues are paired with processed, kilojoule-
dense food. Unprocessed foods do not
cause overwhelming cravings.
• Multiple cues at once (e.g. the sight
and smell of food) compound the
effectiveness of the craving, making it
stronger than having just one cue.
• Repetition of cues makes a stronger and
longer-lasting impact.
GLYCAEMIC • Prolonged exposure to the cue (e.g.
CONTROL
ZONE having to walk through four rows of
snacks instead of one) makes it more
likely that one will give in to the craving.
6 8pm
How to
Retrain
Your Brain!
A study published in the journal
Cerebral Cortex shows neurological
support that cue exposure and response
prevention reduces brain reward activation,
a precursor for decreases in cravings.6
The good news is that there is data
indicating that focusing on the cost of
eating and the benefits of not eating
the food you are craving, increases the
strength of an inhibitory brain region and
thus makes it easier for you to say no in
the future.7
That means that by practising not
succumbing to your cravings, the
strength of those cravings will decrease
over time. However, this new pattern of
behaviour must be maintained and
practised, or old habits and conditioning
will re emerge.3
Where to Start:
• Shop in places with an abundance of
healthy options like farmers' markets.
• In chain grocery stores, shop in the
periphery (the outside edges) where
the fresh produce is located.
• If your television can pre-record your
favourite shows, then take advantage
of it and fast forward through those
tempting fast food ads. Do the same for
your children who are also susceptible.
• Carry healthy alternatives with you when
you are on-the-go.
• Make your home a healthy oasis where
you won't be tempted. You get enough
temptations outside!
• Steer clear of vending machines.
Take Inventory of
Your Triggers
Pay attention to the things that
tend to lead you down the path
toward processed food. Common
triggers include television, grocery
stores, restaurants, and car/highway
billboards. Then create a realistic strategy
to control your environment.
For example, throw out or give away
the unhealthy temptations lurking in
your pantry, freezer, and refrigerator.
This may feel painful at first with the
thought of how much money you might
be wasting, but believe us when we say
 that it is well worth it. Protecting your
health is invaluable, in addition to looking
and feeling better, staying healthy can
save you potential health care costs in
the long run.
Plan Ahead!
Plan and prepare your meals and snacks
ahead of time. Planning for the week is
ideal, but if your schedule just won’t allow
for that then at the very least you should
be preparing for your day. Waiting until
you are hungry to decide what to eat is
like knowingly setting a trap for yourself,
especially since you have just now
read about how cravings can suppress
inhibitions and your ability to make
rational decisions. It’s also important to
mentally prepare yourself for situations
that used to be a trigger: vacations,
restaurants, disappointments, and
difficult relationships.
How To Put Cravings
Into Remission:
• Avoid being in environments that tempt
you to eat unhealthily.
• Disassociate eating from craving cues.
• Educate yourself about cues,
conditioning, and cravings.

7
NEOLIFE Lifestyle NEWS YOU CAN USE

DAILY PROTEIN The Power of Protein!

INTAKE† Make sure to have enough protein in your
For weight loss or to
diet. The United States Department of
build lean muscle
Agriculture (USDA) recommends daily
consumption of 0.8g per kilogram
of your body weight.8 Higher amounts
(up to 50% higher) are recommended
for those trying to lose weight or build
lean muscle. That could be up to 90g
Male Female for a 75 kg, 1.78m tall man or 75g for
75 kg 1.78m 64 kg 1.65m
a 64 kg 1.65m tall woman. Studies
90g 75g
show that higher protein diets help
suppress hunger, increase satiety and
burn fat, thereby promoting weight loss
and making it easier to stay on a weight
loss programme.9,10 It’s a good idea to
get 20-25% of your daily kilojoules from
a complete, high quality protein that has
all 22 amino acids involved in human
nutrition. Try to get protein in every meal
and snack to meet your personalised
daily target.

NEOLIFESHAKE
A rich, high quality source of protein with 18g
per serving, plus 5g of fibre to help suppress
hunger. Also biologically complete with all 22
amino acids, including the 9 essential ones.
#2912 • Creamy Vanilla
#2913 • Berries n' Cream
#2914 • Rich Chocolate

†
Based on USA recommendation

*These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent any disease.

8
 "Make your
Nutrition to
food choices to
Curb Cravings maximise nutrients"
A micronutrient-rich diet that includes the #2503 • PhytoDefence: Phytonutrient has been well documented and
full spectrum of essential vitamins and packed supplement pack, with the researchers are even expanding their
minerals can also help support optimal nutrient power equivalent of 6 optimal studies to include how nutrition can
health, leaving little room for cravings. servings of fruits and vegetables.
ADULT AVERAGE DAILY
Nutrient-dense foods, such as dark leafy #2912, #2913, #2914 • NeoLifeShake: FRUIT & VEGETABLE INTAKE
greens and colourful fruits and veggies, Contains proprietary blend of ingredients
fill you up, pack in a big load of nutrients, that help promote gut-brain satiety
and are low in kilojoules. Making your signaling system. This enhances the
food choices so as to maximise nutrients feeling that you are full and satisfied.
per kilojoule, is key.
Addictive Foods to Avoid: 2.7
It is important to recognise that low • Refined sugar, sugar alcohols, artificial SERVINGS
nutrient eating (and toxic eating) leads to sugar substitutes, refined flours, foods Adults averaged 2.7 servings of
increased cellular toxicity with undesirable high in saturated or trans fats, high fruits & vegetables daily, but the USDA
levels of free radicals and advanced salt foods, stimulants, alcohol a nd recommends 5-13 servings daily.
glycation end products (AGE’s), lipofuscin, fermented beverages.
lipid A2E, and other toxins that contribute • Mixing sugar/refined flour/fat, refined
impact children with disabilities like
to the development of chronic disease.11 flour/fat/salt.
autism. A published study found that
Findings report that these toxic substances
children on the autism spectrum who
lead to addictive withdrawal symptoms Protect your Kids—Healthy
received macronutrient management
(toxic hunger) that result in the desire Habits Start Now
The USDA recommends 5-13 servings achieved symptom management
to eat more frequently and overeat. Low
of fruits and vegetables each day. It’s a comparable to those who were on
nutrient eating, therefore, establishes a
sad fact that the majority of Americans do pharmaceutical management.13 In fact, the
mechanism that leads to food addictions
not meet these requirements.12 In 2013, children on micronutrient management
and food cravings that can’t be ignored.
the US Center for Disease Control and experienced these advantages:
Supplement to meet nutrient needs. Prevention published a population study • Less social withdrawal
Micronutrients have been shown to surveying dietary habits and found that: • Less anger
decrease cravings. • Adults only averaged 2.7 servings of • Better spontaneity
#2595 • Pro Vitality+: Cellular energy fruits and vegetables a day. • Less irritability and lower intensity
and vitality with nutrients that give • Adolescents averaged an • Markedly fewer adverse events
you a foundation of good health. even more dismal 2.3 servings • Less weight gain
Includes micronutrients and a day.
bioactives from a wide variety of The power of good nutrition in
fruits and vegetables.* early childhood development

References
1. Volkow ND, Wise RA. How can drug addiction help us understand
obesity? Nat Neurosci. 2006;8:555-560
2. Nejat EJ, et al. Predictors of chronic disease at midlife and beyond
– the health risks of obesity. Maturitas. 2009;65:106-111.
3. Ifland J. Lecture presented: Externally-cued, conditioned cravings in
processed food addiction and overeating at the American College of
Nutrition conference; October 15, 2014; San Antonio, TX.
4. Harb MR, Almeida OFX. Pavlovian conditioning and cross-
sensitization studies raise challenges to the hypothesis that
overeating is an addictive behavior. Transl Psychiatry. 2014;4(4);
e387-. doi:10.1038/tp.2014.28.
5. Volkow ND, Fowler JS, Wang GJ. The addicted human brain: insights
from imaging studies. J Clin Invest. 2003;111(10):1444-1451.
6. Frankort, et al. The craving stops before you feel it: Neural
correlates of chocolate craving during cue exposure with response
prevention. Cereb Cortex. 2014;24(6):1589-1600.
7. Yokum S, Stice E. Cognitive regulation of food craving: Effects
of three cognitive reappraisal strategies on neural response to
palatable foods. Int J Obes. 2013;37(12):1565-1570.
8. Department of Agriculture; Department of Health and Human
Services (US) Dietary guidelines for Americans, 2010. 7th e.
Washington: USDA; 2011.
9. Wycherley TP, et al. Effects of energy-restricted high-protein, low-
fat compared with standard-protein, low-fat diets: a meta-analysis of
randomized controlled trials. Am J Clin Nutr. 2012;96(6):1281-1298.
10. Weigle DS, et al. A high-protein diet induces sustained reductions
in appetite, ad libitum caloric intake, and body weight despite
compensatory changes in diurnal plasma leptin and ghrelin
concentrations. Am J Clin Nutr. 2005;82(1):41-48.
11. Fuhrman J. Eat to Live. New York: Little, Brown and
Company;2003.
12. Center for Disease Control and Prevention (CDC). State indicator
report on fruits and vegetables 2013. National Center for Chronic
Disease Prevention and Health Promotion. 2013.
13. Mehl-Madrona L, et al. Micronutrients versus standard medication
management in autism: a naturalistic case-control study. J Child
Adolesc Psychopharmacol. 2010;20(2):95-103.

9
NEOLIFE Lifestyle PEOPLE
JERRY BRASSFIELD
DREAM
BIG
This is the story of
an ordinary guy who
dreamed big enough
to accomplish the
extraordinary...
erry was born April 9, 1940 in
Porterville, California. His parents
were the typical hard-working
farmers found in California’s food-
growing communities. They were a lower-
middle class family, and no stranger to
financial hardships. Jerry recalls repairing
his jeans by hand with patches, not able
to afford a new pair, and thinking to
himself that he was not going to accept
a future of poverty. When he would
walk around nearby neighbours, he used
to see people living in beautiful houses,
driving nice cars, wearing nice clothes
with no holes, and he decided that all
this would be possible in his future.
He was born with a bit of an en-
trepreneurial spirit, and at the age of 10
embarked on his first business venture
selling watermelons door to door. That
was his first taste of the ‘Protestant Work
Ethic’: Hard work = profit.
At the age of 13 years he set himself
a bigger goal, when he saw an ad in a
magazine about selling doorplates with
family names, using solar power to glow
in the dark. He would walk through the
affluent neighbourhoods, knocking on
doors, saying “I’m saving up for College!”
10
Although Jerry was clever and business
minded, as a young boy, he was often
held back from his potential because
he suffered from severe asthma and
allergies. So severe, in fact, that he
recalls lying in the bed of his family’s
farm home, hearing a sombre voice
through the thin paper walls of his
room shared with brothers. It was the
voice of his mother telling the family
Pastor “I’m sorry to call you over here
so late, I just don’t think he is going to
make it through the night.”
There’s nothing like a little good
motivation... this got Jerry fired up to
fight for his life and he spent the night
gasping for breath after breath, harder
than ever before.
Because of
his passion
for helping
others,
Jerry began
sharing his
powerful
testimony
with those
around him...
Jerry’s mother then embarked on
a search, determined to find relief
for her sick son. After realising that
at that time there was no modern
medicine that could help Jerry, she
began to give him something which
at that time did not garner much main
stream acceptance. She added quality
nutritional products to his daily diet.
Discovery
Supplements in the 1940’s were not
as palatable as they are today, so
Jerry was forced to take giant, heaping
tablespoons of foul tasting nutrition
like cod liver oil. It was then that he
discovered the profound impact that
quality supplements could play in helping
restore good health. Through giving his
body the nutrition it needed, allergies
and asthma became more of an
occasional nuisance triggered by farm
animals rather than a constant battle
for life.
This life changing, probably even
life saving experience gave Jerry an
unwavering belief in the power of
nutritional supplementation. Because
something available to anyone desiring
to join the NeoLife family.
Jerry had the courage to dream big
because he knows that God has a
unique and extraordinary plan for each
and every one of us. Jerry’s dream is
now to see people around the world,
people like you, reach your dreams and
believe that if he could have success as
a farm boy with no advanced degrees or
fancy upbringing, then so can you!

THERE’S NEVER BEEN

of his passion for helping others,
Jerry began sharing his powerful

A BETTER TIME THAN NOW!

testimony with those around him and
realised that most people needed a
solution to the problems created by
nutritional deficiencies.
INTERESTING FACTS FROM THE
In his teens, Jerry had a few unsatisfying DIRECT SELLING ASSOCIATION
jobs like selling furniture and tyres, yet
the ‘Protestant Work Ethic’ in which
he was raised to believe, where more U.S. retail sales through the direct selling channel
hard work equals more profit, was reached $34.47 billion in 2014, an increase of 5.5%
nonexistent in any job he could find. over 2013, and the highest in recorded history!
But at the age of 19, Jerry discovered It is outpacing the U.S. retail sales growth rate of
Direct Sales through a company 3.7% and the GDP growth rate of 3.9%!
selling supplements perfectly aligning
with his two passions: business &
health. He finally found a business
18.2 million people
where hard work means more income
involved in direct selling
and in just four years he was worth $5
during 2014
million (significantly more in today’s
terms). Then he became heart broken
when the company failed due to
mismanagement. This happened to 14.9% of households
him time and time again, the hardest with someone
part being the negative effect on the involved in direct
relationships he built with his Distributor selling*
team... his Distributor Family.

Dreams to Reality 2%
Wellness
Taking matters into his own hands, Jerry 10%
Service & other
started his own Direct Selling company 17% 30% Home & family care
founded on values which ensure product Personal care
quality, unlimited income potential, and 18%
23% Clothing & accessories
long-term stability for Distributors and Leisure & educational
future generations.
Along the way he acquired the NeoLife
*Calculation: Estimated number of people involved in direct selling divided by
brand and merged it with his other estimate of current number of U.S. households, which is derived from the
companies, creating an international U.S. Population http://www.census.gov/#7 divided by the number of persons
per household http://quickfacts.census.gov/gfd/states/00000.html 8
industry-leading gem. The NeoLife
name has become the company name
because it’s roots mean ‘new life’,

11
 Lifestyle

These
NEOLIFE PEOPLE

Rubies

Red Hot!
Are

MY LIFE POWERED BY NEOLIFE

Interviews featuring World Team Members who are achieving
new and noteworthy business growth. Learn about their
passions, vision for the future and why they chose NeoLife.

12
!
SAHEED & FATIMOT
AZEEZ
4 Ruby Directors, Nigeria
NL Why did you choose to be part
of NeoLife?
SAHEED I come from a very, very
poor background, and had very few
opportunities in life. My mother was
a paper seller and I dropped out of
school in grade 3 to start working
to support my family. I worked at
a factory to survive, but I still lived
below the breadline. When I heard
of the NeoLife business opportunity
I leapt at the chance to improve
my life. I have never looked back.
I was told that I would be a legend
in my community within five years. I
am stepping up and I am sure that I
will be a legend soon. I am already
inspiring my downlines to improve
their lives.
NL What have the NeoLife
Nutritionals done for you?
SAHEED My wife and I take a
range of highly beneficial NeoLife
Nutrionals daily. I take Fibre Tablets
and Tre-en-en, without fail. Fatimot
has found that since using Tre-en-
en and Cal-Mag she has far less
difficulty breathing and her asthma
has almost disappeared completely.
We both feel far more energised and
are rarely unwell.
NL You have been to several
NeoLife lifestyle events. Do you
have a favourite?
SAHEED Ever since we stepped
up to Ruby status in 2012 we have
been experiencing a lifestyle that
was way beyond our dreams and
expectations. We really enjoyed the
World Team Conference at Victoria
Falls. We just loved the detail, like
the company branded airplane that
was chartered. When NeoLife does
something they do it with great
style. They always do the best for success: If you have determination,
their team. discipline and courage you are half
way there. With those three things
NL Will you be attending World you will be making your way to the
top. Don’t be discouraged. Life is full
of obstacles and disappointments.
Challenges make you stronger
and fuel the desire to succeed. Be
committed to a brighter future, just
like NeoLife is. Together we can
make the world a healthier, happier
place!
“Ever since we stepped up to
Ruby status in 2012 we have
been experiencing a lifestyle
Team Conference in Cape Town?
SAHEED Absolutely! Our entire that was way beyond our
team is excited to qualify to be going dreams and expectations.”
to this fantastic destination. We
intend sharing the experience and
taking along some members of our
team. If the World Team Conference
at Sun City was anything to go by,
then we will have an amazing time in
beautiful Cape Town.
NL What tips can you give other
Distributors in NeoLife?
SAHEED I believe that there are a
few things, from my experience that
are imperative for you to achieve
13

NEOLIFE Lifestyle PEOPLE
DEO VOLENTE &
NGUM AGNES ANYERE
AZINGWA
4 Ruby Directors,
Cameroon
NL What was the driving force
for you joining the NeoLife
Business?
DEO VOLENTE Finances! Life was
difficult for us before NeoLife. I used to
sell and rent out Nigerian movies in the
market. My little shop served as a shop
and home for me. I didn’t even have a
mattress to sleep on - I used cardboard.
I dreamed of having beautiful things like
a nice house, a new car, travelling, eating
good food, and having a beautiful wife -
all the good things in life. I was motivated
to partner with NeoLife because I wanted
14
D
the best out of life. When I saw other
people in the business making money I
knew that I could succeed too.
NL Since stepping up to Ruby
you have been travelling abroad
several times. Tell us more about
the lifestyle you enjoy.
DEO VOLENTE I have travelled to
South Africa countless times, Zambia,
Zimbabwe, Dubai and to many central,
West and East African countries all
through this business. I am looking NL What have been your proudest
forward and I’m excited to attend the moments and what do you wish
World Team Conference in Cape Town for the future?
next year. My team and I are working DEO VOLENTE What I am most proud
hard to qualify so that we can have an of is that my parents, who have only
awesome experience as a team. known poverty, now own a 7 hectare
cocoa farm I bought for them with money
NL Do you believe that personal that I earned from this company. Last year
development is important? I was recognised in Sun City and in Togo
DEO VOLENTE There is no doubt in as the Number 1 World Team Member
my mind that personal development is in West Africa. I have total confidence
important in succeeding in this business. that NeoLife will always support me in
I read motivational books and try the future, as they have been doing in the
encouraging leaders within my team to past. I have the confidence that through
always strive to be better. We actually their strong leadership, comprehensive
have leadership training which we call training, and inspiring incentives I will be
“Personal Development Seminars” which able to achieve all that I wish for in the
helps motivate each one of us to be our future.
best. Positivity is something that rubs
off on others. We are who we associate
with. I am proud to be associated with
NeoLife, who have helped me to develop
into the person I am today.
OLUMIDE & FLORENCE
OLUWAFEMI
4 Ruby Directors, Nigeria
NL Why did you decide to join the
NeoLife Opportunity?
OLUMIDE I was introduced to the
business by a friend shortly after
graduating from a degree in linguistics at
a local university. I was interested in the
business because I knew that I could
use my skills to improve my life. With the
NeoLife Opportunity I have been able to
build a stable future for me and my family.
NL When did you start doing the
NeoLife Business fulltime and
why?
OLUMIDE I have always been fulltime
in this business. I started in 2012, four
years ago. As a young entrepreneur I am
serious about reaching my goals and I
give 100 percent to this business. I feel
that it’s really a case of what you put in,
you will get out. The NeoLife Opportunity
rewards people not in half measures, but
in abundance. I certainly think that if you
are focussed and hungry to succeed you
need to join the business fulltime.
NL Tell us about your background
and how the Opportunity has
improved your circumstances.
OLUMIDE I am the oldest of five
O
children. My father passed away when
I was young, after which the financial
burden fell on my mother and I. In my
culture it is the responsibility of the eldest
child to help look after their siblings. My
finances and the finances of my mom
and siblings have improved dramatically.
I live in a lovely apartment and there is
always enough money to provide for my
family’s needs. We now enjoy a lifestyle
that has included trips overseas to attend
NeoLife’s exciting World Team events. I
could never have experienced such
exciting things if I worked a “normal”
9 to 5 job.
NL What role has NeoLife played
in your personal development?
OLUMIDE The confidence I have
gained since being part of this business
is something that can’t be learnt at
university. My communication skills,
public speaking and relationship building Pro Vitality+ daily, PhytoDefence reg-
skills have improved drastically in the ularly, and Aloe Vera Plus when I need an
past four years. Part of my team building extra boost.
strategy is to help others in my team,
especially upcoming leaders to develop NL Do you have anything else to
and improve on a personal level. Building add?
on a team member’s specific talents and OLUMIDE Yes. The NeoLife Opp-
strengths makes for a stronger team. ortunity is not only for those who are poor
or uneducated. This business is ideal
NL What have the NeoLife for educated young professional who
products done for you? want to secure a stable financial future,
OLUMIDE As an entrepreneur with a develop on a personal level and have
very busy schedule I need extra energy freedom. NeoLife is not just a business
to get through my busy days. I use with products - NeoLife is a way of life!
15
Clean Eating
&Diet Myths
Five Ways to Eat Clean
WHAT IS CLEAN EATING? Simply stated, it’s a lifestyle of eating
food that’s minimally processed or in its most natural form—
also known as whole food. Rich in naturally-occurring nutrients,
whole foods have been the basis of the NeoLife philosophy
since the company began back in 1958. Here are some ways
that you can incorporate cleaner eating into your daily life.

1 3
Switch Your Pantry Staples: Give away or throw
away refined grains stripped of their nutrients
including white flour, white bread, and white sugar.
Replace with nutrient-rich whole grains such as
whole wheat flour or nut flours, 100% whole wheat
bread, and agave syrup or raw honey.
Choose Organic: When possible, buy fruits and
vegetables that have been grown organically whether
they’re fresh (preferred), frozen or canned. Check
the ingredient list to avoid added sugar, sodium, or
preservatives.

4
Go With Healthy Fats: Heart-healthy fats including

2
Read the Label: When choosing packaged food, olive oil, avocado, and nut butters are a great
look for those with ingredients that you recognise and substitute for saturated fats from butter and red meat.
can pronounce. Packaged food tends to be high

5
Cook At Home: Cooking from scratch lets you
in added sugar which can add centimetres to your
control the ingredients and will help you reduce your
waistline, and high in sodium which can increase your
dependence on processed foods. Involve your family
blood pressure. Some not-so-obvious culprits: tomato
and friends in the creating experience—and enjoy
sauce, jams and jellies, and dairy products.
some quality time in the process!

TEST YOUR KNOWLEDGE

on clean eating by circling the
3. Orange Fresh
food that’s “cleaner”: Juice Orange

1. Fresh Apple 4. Grain-fed Grass-fed

Apple Pie Beef Beef

2. Creamed Fresh 5. Brown Minute

Spinach Spinach Rice Rice

ANSWERS: 1. Fresh Apple, 2. Fresh Spinach, 3. Fresh Orange, 4. Grass-fed Beef, 5. Brown Rice

16
 NEOLIFE Lifestyle SCIENCE & PRODUCTS

Diet Myths – foods may have artificial sweeteners

and trans-fats. Studies have shown
Finally Clarified! a relationship between drinking diet
cold drinks and packing on the kilo-
WHAT’S THE TRUTH when it comes to
losing weight? We’ve researched the
latest diet myths and give you the
real story!
Myth: Don’t eat after 8 p.m.
False! Your body can’t tell time! If you’re
hungry at night, choose your snack wise-
ly. Instead of a bowl of ice cream, choose
a piece of fruit or handful of nuts and
dried fruit.
Myth: Avoid eating fat at all costs.
False! Avoiding fat may keep you from
feeling full, causing you to eat more carbs
to fill up. Two studies show that eating full
fat dairy can help you lose weight and
actually be healthier. Tufts University re-
searchers reviewed the diets of 120,000
people and found that those who ate
more low fat and nonfat dairy also ate
more carbs, essentially replacing and
adding to the fat kilojoules. Another study
analysed the diets of 27,000 people and
found that eating whole fat dairy such as
yoghurt and cheese was associated with
a 23% reduced risk of developing Type
2 diabetes, possibly due to specific fatty
acids and other nutrients in whole dairy.
Be sure to choose monounsaturated or
polyunsaturated fats such as olive oil,
canola oil and safflower oil, and nut oils
rather than saturated fats. Avoid trans
fats which are linked to heart disease.
Myth: You can lose weight by eating
foods that are “diet”, “light”, “lowfat”
or “nonfat” and “low-carb”.
grams.
Myth: Carbohydrates can make you fat.
False! It’s true that white pasta, doughnuts
and white bread in abundance can cause
you to gain weight and spike blood sugar.
Instead choose complex carbohydrates
such as 100% whole wheat bread, quinoa,
whole wheat pasta, beans, fruits and
Multi-Fibre Blend
vegetables—and do so in moderation. #2504 • 284 g
These foods provide important fibre for
heart and digestive health, protective Each serving
phytonutrients, and help regulate normal provides more
blood sugar levels. Add Multi-Fibre fibre than two
medium apples
Blend to your food or shake recipe to
boost fibre content.
Myth: It’s normal to feel hungry when
you’re dieting.
False! This doesn’t have to be the
case if you choose nutritious foods
with protein and fibre at each meal.
Don’t wait too long between meals to
eat or you’ll feel that hunger hormone
kick in. Try to eat every three to four
hours. NeoLifeShake is a great meal
replacement.
MYTH: You can eat as much as you
want as long as you exercise.
False! Unless you are training for 8 hours
a day like Olympic athletes, this is simply
not true. You still need to choose healthy
foods that are low in saturated fats, high
in protein and fibre, and eat in moder- NeoLifeShake • 16 servings
#2913 Berries n’ Cream
ation. Drink alcohol in moderation. Eat #2914 Rich Chocolate
until you are satisfied, not overly stuffed. #2912 Creamy Vanilla

False! These foods don’t always

mean low kilojoule. These claims
can fool you into eating more than
necessary, and chances are these

17
It’s A Bird, It’s A Plane,
It’s A MOMPRENEUR!
This is the age of the Mompreneur – Mompreneur
A woman who is highly effective in both Definition:
parenting and owning/running her own A woman who
business. Where Mom and Entrepreneur
is effective in
fuse together in perfect harmony.
both parenting
Although from an outsider’s perspective
she may often times be mistaken for and owning/
Superwoman, a Mompreneur is really running her
just someone who knows how to find own business
balance between giving her children the
love, nurturing and support they need
and choosing the right business that
will allow her the flexibility she needs in
addition to a highly lucrative return on
her investment of both time and money.

What should a Mompreneur look for

in a business opportunity?

• A company with stability, so you can

trust that the hard work and sacrifice
you put in now, will lead to a financially
secure future for your little ones.
• Low risk but big opportunity for upside,
where more hard work can translate into
more income.
• A company with integrity and whole-
some values that align with your own and
the ones you aspire to teach your children.
• Something your kids can feel they are
part of, even if it’s as small as helping put
together samples or gift bags.
• A company with consumable products
that you believe in and that will truly help
those you share them with.
For over 50 years, Mompreneurs around
the world have been choosing NeoLife
as their trusted business partner. NeoLife
offers opportunity to earn a residual
income and build a healthier and
happier future for your family. We don’t
measure this in money alone because
we value health, personal growth,
and making a difference as far more
important than just making money. But
with that said, when you love what you
do and you know you are making a
positive difference in people’s lives, then
the result of choosing a company with
a highly profitable compensation plan
backed by amazing products is that
you are financially rewarded.
NeoLife’s Company Values
ABSOLUTE INTEGRITY LONG RANGE VISION
Absolute integrity is at the core of who
we are and reflected in all that we do. We
expect the same from you as a member
of the NeoLife Family.
PEOPLE ARE NUMBER ONE
We believe in the Golden Rule: Treat
others the way you want to be treated.
PRODUCTS THAT WORK
Quality without compromise. Not “me
too” fad/trendy products. Guaranteed
by and developed under the guidance
of the NeoLife Scientific Advisory Board.
EQUAL OPPORTUNITY FOR ALL
No matter your age, gender, experience,
race or creed, you can have success
with NeoLife and you will be welcomed
into our global family.
Guides decisions and actions for the
well-being of Distributors and future
generation NeoLife family members.

18

> Hear why these Mompreneurs chose NeoLife
Hope Kome Victorine Mbah Nada St. Germain
2 Diamond Director, Nigeria 5 Ruby Director, Cameroon Toronto, Canada
“As a mother, having the privilege to
bring up my own children is the biggest
luxury that NeoLife has rewarded me
with. Freedom of time is an absolutely
priceless benefit of being in this
business. I see many women in my
community who never have the chance
to see their own children grow up - it
makes me sad. I never wanted a nanny
to look after my children.
Thanks to being part of the NeoLife
Business I’m my own boss. I’m able
to take my children to school in the
morning, work during the day, and
be there for them in the evenings. I
found that the time I spend with my
children while driving them to school
is very precious. I’ve been able to build
wonderful relationships with them. I think
that it is crucial to teach your children
your values. Being able to spend time
with them is a major part of this process.
Sure, in today’s world all woman need to
pull their weight and help support their
families – but a conventional job may
not be the answer. Mothers who need
to make money and who would like to
spend more time with their families need
to consider joining the business. If you’re
dedicated, put in the work needed and
follow the guidelines NeoLife offers you
are sure to succeed. This business is the
ideal way to balance work and family life.
I can assure you that you will also make
a lot more money than in a conventional
job.
Thanks to NeoLife my family and I have
all the health wealth and happiness I
could ever wish for!”
“Being part of NeoLife has been a truly
life-changing experience for me and my
family. As a single mother with three
children to bring up alone I knew a lot
of hardship. We barely survived on the
money that I earned selling tomatoes
in our local market. I was in search of
a miracle to change my life. I found that
miracle in NeoLife. NeoLife has in a short
time changed my circumstances for the
better. I am grateful that because of this
Opportunity, my life will never be the
same and my children will never know
poverty. For one thing, we were able to
move from the swampy neighbourhood
where we lived, to the lovely home we
have today.
What I like about this business is that
whether you are a man or a woman
you have an equal opportunity and
chance of success. NeoLife rewards
you for working hard. This is the perfect
business for hard working women, and
moms in particular. I have the freedom
to plan my day around my business and
my family. Not many working Moms can
do that!
The good work ethic is also rubbing off
on my children. My eldest son, Alain
is my partner in NeoLife. He is very
enthusiastic about the business and
working hard. It is great to work with
your children and being able to guide
them in life.
NeoLife has offered me products that
help support my family’s wellness
so that we can enjoy life. NeoLife
Nutritionals keep my family healthy and
strong, we are never sick. NeoLife is just
too awesome for words.”
NEOLIFE Lifestyle PEOPLE
“I saw and experienced first hand how
the NeoLife products are life-changing
so doing it as a business was a no-
brainer and made it easy to share. As my
business grew it replaced my income
as a Police Officer and I transitioned
from part-time to full-time with NeoLife
because I really wanted to start a family
and have the time-freedom to be there
for my children.
I quit my job and got pregnant in the
same month. When my kids were
younger they would help me set up
for booths and shows and it taught
them so many positive things like how
to set goals and the importance of
good health. Taking the products has
also helped them tremendously to be
healthy and excell at sports. I know
that I would not have been able to be a
part of their lives and experience those
milestone moments, that I cherish, if I
would have remained a police officer. I
am so grateful for the time-freedom
that the NeoLife opportunity has
allowed me to have!”
19
STEP-UPS
Congratulations to these directors who are reaching for the top by
moving up one or more levels.
2 DIAMOND DIRECTORS

5 RUBY DIRECTORS

4 RUBY DIRECTORS

HAKEEM & OLAYINKA SAHEED & FATIMOT

OJORA-WAHEED AZEEZ
OLADELE & ABIMBOLA - Nigeria - Nigeria
AKINSUNLOLA
- Nigeria
4 RUBY DIRECTORS

DEO-VOLENTE & NGUM OLUMIDE & FLORENCE

AGNES ANYERE AZINGWA OLUWAFEMI
- Cameroon - Nigeria
3 RUBY DIRECTORS

JOSEPH &
LUCKY & SABINA ARAMIDE & SHOLA
CHRISTOPHER
AMAEWHULE THOMAS
OLEKA
- Nigeria - Nigeria
- Nigeria

20
 OCTOBER . NOVEMBER . DECEMBER
1 RUBY DIRECTORS
2 RUBY DIRECTORS

KENNETH & MORAKINYO &

ARAMIDE & SHOLA
ONYINYECHI ABIOLA ABIOLA
THOMAS
EGBUTU - Nigeria
- Nigeria
- Nigeria
1 RUBY DIRECTORS

OLUWATOBI & SAMUEL &

SHIENA & ROGERS OZOEMENAM & TAWAKALITU ELIZABETH
CHAN PAULINE OFIM OLADIPUPO OMAGAEGU
- Nigeria - Nigeria - Nigeria - Nigeria

SAPPHIRE DIRECTORS
EMELINE & ANDREW NKOENGRE
- Cameroon
KINGSLEY TSE & BIH
EMMERENCIA NDAMUKONG
- Cameroon
VALENTIN & MESSOP CELINE
NOUBI SIGE - Cameroon
GIDEON & BEZENG LOVELINE
TANIFUM CHE - Cameroon
HOLY & VIVIEY DOE - Ghana
BENJAMIN & JUSTICE AGU
- Nigeria
DAMILOLA & GRACE AJIFOWOWE
- Nigeria
EMILY AKINBOLA - Nigeria
JANEFRANCES & VERONICA
ANEKWE - Nigeria
GABRIEL & JOHNBOSCO ANIEZE
- Nigeria
PEACE & PHILLIP AYENI - Nigeria
FRED & ARINZE CHARLES - Nigeria
SIMON & GLADYS DAVID - Nigeria
ELIZABETH & EDWARD EDWARD
- Nigeria
CHIEGEOKWU & CHINEDU
EGEOLU - Nigeria
PATIENCE EZENWAFURUAKU
- Nigeria
ADEDAMOLA & TUNRAYO
FADIORA - Nigeria
PRECIOUS & CHRISTIANA
IGANAGO - Nigeria
BRIGHT IHUNWO - Nigeria
IMEH & ADANNE ISAAC - Nigeria
JERRY IYAMU - Nigeria
SIMON & RACHAEL LEONARD
- Nigeria
FRANCISCA & CHRISTIANA
MUOGHARA - Nigeria
MUNACHIMSO NWOKEFORO
- Nigeria
JOY OBI - Nigeria
PROMISE OHIFUEMEH - Nigeria
GODSWILL OKORO - Nigeria
OLUFEMI & MERCY OLANIYI
- Nigeria
DORCAS & OLORODE OLORODE
- Nigeria
OBINNA & GODWIN OLUAGU
- Nigeria
ISMAILA & OLOLADE SALAUDEEN
- Nigeria
MARTINE & LATIFU TOYIN - Nigeria
INIOBONG WILLIAMS - Nigeria
LATIFOU & LAHANA ZAKARI
- Nigeria
KOTOE MENSANH & AKOUWA
TCHEGNON - Togo

21
NEOLIFE Lifestyle BUSINESS & EVENTS

Tools at your
Fingertips
Keeping up with the pace of our fast-paced digital world can be a real challenge, but as a Distributor
having information accessible on the move can be used to great advantage. With a large selection
of mobile devices now available, important and useful product information is often only a few finger
touches away. Here are our top tools that you can access via the web anywhere and anytime.

AFRICA 04/15
SOUTHERN

EYE CAN SEE

CLE ARLY Lifestyle Magazine
GET LEAN
FOR LIFE! Located on Distributor Only Website / News / Publications / Lifestyle
LIVING
ORGANIC
This quarterly publication full of information relating to health, references to recent
scientific studies and general wellness tips which can all be read online or downloaded
as a pdf to share. Either way it's a great friendly way to introduce people to what
NeoLife is all about.

Product Catalogue FEEL better

Located on Distributor Only website / Business Tools / Business Support /

Product Catalogue LOOK better

One of the best ways for a quick overview on our entire range is to flip through the
Product Catalogue. Available to view online - it is even easier to show to potential
LIVE better

customers anytime.
product cata
log ue
AFRICA

Website
www.gnld.co.za

The NeoLife website is home to all basic product information. With a complete list of
everything in the range as well as supporting information, it is usually a great place
to start. If you wish to dig a little deeper, the Distributor Only website is the place to
find many more helpful items.

Facebook & NeoLife Blog

https://www.facebook.com/NeoLifeSouthernAfrica

The NeoLife Southern Africa Facebook page has handy tips, advertisements
and links to other articles that you can share easily with family and friends.
The NeoLife Blog is a good source of articles, exercise tips and other great
information suitable for sharing with others.

22
SIMPLIFY YOUR LIFE
So you can see what is really there!
Because Golden Home Care products are so efficient and versatile in both their design
and function, you won’t need anything else when it comes to cleaning. Get ready to
have space for the things that truly matter!

MORE REASONS TO CHOOSE GOLDEN HOME CARE:

• Get powerful products that • Highly versatile Super 10 • LDC is a gentle, yet effective
deliver powerful results powers through the toughest cleaner with 101 uses in and
• Definite savings ... a little goes dirt and grime around the home
a long way

Dilute 1:10 – Makes 11 litres when diluted Dilute 1:5 – Makes 6 litres when diluted

23
BE INSPIRED

GET SET World Team

Conference
Cape Town 2017

JET Be part of the jet set when

you join us in one of the

SET
world’s top 10 destinations.
Getting there is half the fun.
QUALIFY and FLY FREE.

See the World Team Conference 2017 Incentive flyer*