Social Media Calendar for a Small Business

Monday Tuesday Wednesday Thursday Friday

Share humorous fun

Post link to content from your Share community Post an interesting question Create an original image-based
Facebook blog with short update content to the community post
content (cartoon, meme,
video, etc.)
Share a promotional Remind people to join your
item, special offer, mailing list and the benefits
freebie. they get if they do.

Write a 300-word
Post humorous fun content
original piece about a Post link to content from your
Google Plus Share community content
recent development in
Share community content
blog with short update.
(cartoon, meme, video,
etc.)
your industry.
Share a promotional item,
special offer, freebie.

Set up a new themed

Pin your own blog or Pin your own blog or
Pin community content on your board under your Pin community content on your
Pinterest company boards company Pinterest
ecommerce content on your
company boards
ecommerce content on
company boards your company boards
account

Twitter Retweet community content
Share a promotional item, special your mailing list and
offer, freebie.
Participate in Linked Groups,
LinkedIn posting comments and/or
community links
[ List other social
media platforms ]
Check for and respond to
All Platforms @Mentions, replies, comments
and messages
Change the activities to fit your business. The suggested activities are merely idea starters. Do not feel
INSTRUCTIONS:
pressured to do every activity.
Compose tweet linking to
Compose tweet linking Compose tweet linking to
content from your blog using
to content from your
an image, or link to
content from your blog or the Retweet community content
blog community
community content
#ThrowbackThursday -
Remind people to join #FF Follow Friday -
Participate by sharing old
Participate by thanking new
personal photos, old fashion
the benefits they get if followers in a tweet they're
trends, old technology, etc. from
they do. tagged in.*
years gone by for engagement.*
Post link to content
Write a long form post on
from your blog as a Post link to content from your Participate in Linked
LinkedIn adapting content from
short update on your blog on your LinkedIn
your blog and linking back to
Groups, posting comments
personal LinkedIn company page and/or community links
your blog for more.
profile
Check for and respond
Check for and respond to Check for and respond to Check for and respond to
to @Mentions, replies,
comments and
@Mentions, replies, @Mentions, replies, comments @Mentions, replies,
comments and messages and messages comments and messages
messages
Once per week check new
followers on each platform.
Choose and add those you
want to follow
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For tips and advice, or for other formats for this calendar, please visit our Social Media Calendar for Small Business page.