Understanding Senior High School Accountancy, Business and Management

(ABM) Students’ Experiences in Selling Goods through Online

Achazo, Jesselle Mae Cajepe, Ericha

Alcarmen, Keith Yvonne Caronan, Mary Claire
Andaya, Rebelyn Cruzada, Francislyn
Ariate , Kerby Dadobo, Lyka
Ballesteros, Rea Duque, Mary Joy
Berongoy, Eula Alleah

12 - ABM- Courage

Mr. Victor Tubilan

 ABSTRACT

Online shopping has been a trend ever since the use of social media spread

throughout the world. The continuous usage of social media sites such as Facebook,

Twitter, and Instagram contributed to the fast growing world of online shopping. But even

though online shopping has been successful for the past five years, it still experiences

struggles such as the topic which the researchers would like to study. In this regard, this

research entitled “Understanding Online Sellers Experiences in Selling Items on Social

Media of ABM Grade 12 students of Pasay City South High School, school year 2017-

2018 wanted to uncover the experiences of online sellers on online selling.

This study utilized the Phenomenology research design wherein selected

Senior High School students were subjected in the Focus Group Discussion (FGD).
 Chapter I

The Problem Situation

We are now on a modern era where everything is easy with the help of the

inventions backed up by technology. It makes our everyday life easy and these different

inventions help us in many ways. In terms of shopping, there is new an alternative way

to, shop even if you are at home and it is called “online shopping”. Many people sell

different things online with the help of different gadgets such as cellphone, laptop, tablet

and etc. The sold items could be appliances, gadgets, accessories, clothes, shoes and

etc. which can avail online.. But is online selling safe? Does it acquire the needs of people

who buy online? Is online shopping trust-worthy?

As time passes by, online shopping has become more and more popular.

We are all interested in buying and selling or how well serves delivered through the

internet. We are aware that buyers may have good and bad experiences in online

shopping. In online shopping, communication is really important to know how they will

deliver their products or items and which area of service needs to be improved so that

online shopping will be more convenient and safe as well in online shopping there is

always advantages and disadvantages. For the advantages, online shopping allows

customers to buy goods or services from a seller using the internet. Consumers can find

products that they need or want by visiting the website of the seller directly or by searching

among alternative vendors. Most people tend to choose online shops because it is easy

to buy products or items by communicating with the seller through the internet. While on
the other hand, the disadvantages of online shopping are the lack of ability to inspect the

products or items that you need or want before you purchase it, when ordering products

or items online, sometimes the items may not work properly or it may may have defects

and some items might not be the same in the photo of the product online. Moreover, many

online shops don’t only give huge discounts on different products but at the same time

they provide free shipping. So online shopping don’t only save your time by it saves lots

of your money by not visiting the physical each shop. Customers make purchases in order

to satisfy needs.

Online shopping serves as the best alternative way of shopping today. It has a

lot of advantages which is great but also it corresponds to a lot of disadvantages too.

Overall, this kind of creation must be very well appreciated because it’s not just showing

how the economy is improving and how people find new ways to earn money and make

buying much easier for their customers or buyers.

A. Purpose of the Study

This purpose of the study is to discuss and identify the understanding of

online sellers on selling items in social media. The online sellers experiences on

selling items in social media, provides insights into sellers online shopping behavior

and preferences. While other online shopping studies have focused on purchase or

web usability, this study bridges the gap with a view a perception on sellers experience

on selling items in social media.

C. Importance of the Study

Specifically, this study will be deemed important to the following:

To the Students

As potential online sellers, this study will be significant to the students because this will

help them to be aware of what might happen if they are going to be engaged in online

selling.

To the Entrepreneurs

In evaluating the experiences of the online sellers, this study will find new techniques and

strategies that may help the entrepreneurs, especially in online selling, to grow their

perspective business.

To the Researchers

This study will serve as a background study or knowledge on the future researches they

might make in connection to this study.

To the Business Owners

This study may discover new and innovative ways or business techniques that will help

the business owners to grow their business especially those that includes online selling.
 To the Online Sellers

This study will help the online sellers to discuss or give information towards their potential

costumers according to their experiences on online selling. This study will evaluate those

experiences that will eventually benefit the online sellers.

D. Research Question

This study sought to answer the following questions.

1. What are the views and experiences of online sellers in online shopping?

2. Why do online sellers prefer online selling?

3. How does online selling influence the buyer’s interest?

4.

E. Review of Related Literature and Studies

Winn (September 19, 2016). “The products you choose to sell online are

the ultimate foundation for your ecommerce operations. Each and every business

decision you make, including website design, marketing communications and

operational costs is heavily influenced by your product line. This makes the

diligent selection of your wares extremely important, especially in the formative

stages of your online business. While it’s understandably tempting to just dive

into your new online business venture, take the time to sit back and think

strategically about what you’re selling – it truly can make the difference between

a business that just treads water and one that knocks its profitability out of the

park.”

According to Amandeep Budhiraja Online sellers can learn

entrepreneurship as a discipline. By doing that he transformed his 30-year old

offline business into one of the most strengthening brand to have its presence in

India. He said,” I have become an evolved entrepreneur, aspiring to pioneer the

toy industry with Snapdeal”.

According to Coughlan J., Macredie R., and Patel N. (2006). Says that

communication effectiveness in online selling is ineffective, face-face interaction

has to be or need to be applied, but of course, we can’t put real-life

communication in electronic marketplace with that; the possibility of consumer

buying a product without communication wise none of the users would have

proceed to purchase a particular product.

Sun, H. (2010). The importance of perceived enjoyment in sellers’ usage

of online marketplace. A motivating factor for the online seller, enough reason to

make a decision to continue in that particular business. Besides, online selling is

and activity with both external (usefulness in selling) and internal (enjoyment of

sellers) benefits. Sellers anticipate and are motivated by the enjoyment of online

selling.

(Guo Y. et al 2017) Substantial risk also arises from buyers’ fraudulent

conduct in cross-border e-commerce. This study shows that either when sellers’

perceived risk of chargeback fraud increases or when their trust declines in

buyers and further heightens the perceived risk, they would be much less

inclined to sell products to buyers. Moreover, sellers’ trust mediates the effects of

most institutional mechanisms on sellers’ intention to trade.

 Meneses R. (2017), says. she feels online selling is not discriminatory

towards women sellers and has loads of opportunities for anyone with the desire

to start a retail business. Many individual desire business as their profession yet

only few succeed. It takes passion, drive and a level head to succeed in their

profession.

Gerdding H. et al (2017). Says in a competition auction parameters are

important in determining the number of buyers that are attracted to an auction.

We have also shown that such competition provides an incentive for sellers to

shill bid, but have been avoided by a mediator that applies appropriate auction

fees. These results are relevant for online sellers and multi-agent systems, where

there is a strong competition due to the ease which a buyer (or software agent)

can search for particular goods. Thus, in these settings, our results can be used

by sellers who are seeking to maximize their profit.

According to Singh S. (2016). it is profitable to be an online seller. It is like

any other business, companies, any other industry, where you have to take a risk

and learn on the job. The probability to gain a higher profit is high or low yet it is

wrong to blame others for not taking a risk. What is important is for you to learn

from that and set specific goal to work forward with. Find the type of online selling

that works best for you and explore it until you find the right formula.
 Chapter II

Methodology

A. Participant of the Study

Selected Grade 12 students from sections Courage and Faith with ages ranging from

sixteen to twenty one (16-21) years old will be used as the respondents of the study. The

study requires ten (10) students who will serve as the respondents in the focus group.

B. Scope and Delimitation

This study will only involve ten (10) students from the two sections of Grade twelve Senior

High School of Pasay City South High School. S.Y. 2017- 2018. The students were

equally distributed into one group and used in the focus group interview.

C. Data Collection Method

In gathering data, the researcher prepares a focus group discussion to all respondents of

ABM (Accountancy, Business and Management) students of Senior High School in Pasay

City South High School. Focus group discussion which researchers use to e

D. Research Design

This study utilized descriptive and phenomenology research design since the primary

purpose of the study is to describe and explore human behavior.

 E. Data Analysis

This study utilized the five stages in analyzing data using Allison model. This involves

immersion, categorization, reduction, triangulation and interpretation of data. To analyze

the data, the researchers employed three protocol questions based on the research

questions formulated in the beginning of the study. After gathering the responses of

participants, the data are then analyzed using the five stages.

F. Ethical Consideration at Plan of Activities

Date Activity Duration Expected Output

Nov. 1-3, 2017 Deciding Research 3 Days Deciding about the final

Topic research topic

Nov. 6-10, 2017 Formulating Title 4 Days Final Research Title

Nov. 13-17, 2017 Formulating 5 Days Research Question

Hypothesis; writing

research question

Nov. 20-21, 2017 Formulating 2 Days Formulated Rationale

Rationale of the

research

Nov. 22-24, 2017 Planning of the 2 Days Final Scope and

scope and Delimitation

delimitation

Nov. 26-28, 2017 Selecting 3 Days Final

Participants Respondents/Participants
Nov. 29-Dec. 1, Pointing our 3 Days Found out the

2017 beneficiary of the beneficiaries

study

Dec. 4-15, 2017 Research about 14 Days Gathered RRLas from

the RRLas different studies

Dec. 15-19, 2017 Initial Interview 5 Days Found out possible

answers

Jan. 8-12, 2018 Writing Chapter 1 5 Days Chapter 1 Draft

Jan. 15-19,2018 Writing Chapter 2 5 Days Chapter 2 Draft

Jan. 22-26, 2018 Collecting and 5 Days Tabulated Data

Tabulation of Data

Jan. 29-Feb. 2, Writing Chapter 3: 5 Days Manuscript of the

2018 Results and discussion of the result

Discussions

Feb. 5-9, 2018 Writing Chapter 4: 5 Days Draft of conclusion part

Conclusion

Feb. 11-16, 2018 Writing Chapter 5: 5 Days Draft of recommendation

Recommendations part

Feb. 19-23, 2018 Finalizing 5 Days References List part

references list

Feb. 26-Mar. 17, Polishing and 20 Days Final copy for editing

2018 printing of final

copy
 Mar. 19-25,2018 Submitting the 7 Days Edited Final Copy

copy of the paper

to the school

research focal

persons for

checking, printing

and submitting of

final copy of the

paper

In this study, we ensure you the quality and integrity of the research. Voluntary

participation of the respondents are important and also have the right to with draw from

the study if they want to. They should participant on the basic of the informed consent.

The informed consent involves researchers that provide information and assurances

that allow them to have freedom to decide about whether or not to do so without

pressure. The use of offensive unacceptable language needs to be avoided. And lastly,

the privacy and anonymity of respondents is important.

 CHAPTER III

Results and Discussions

This part of the research presents the results and based on the data gathered through

focus group discussion (FGD).This paper employs the five stages of analyzing data

following Allison’s model in presenting data for qualitative research, which composed of

immersion, categorization, reduction, triangulation and interpretation.

Stage 1: Immersion

Protocol Question # 1 Response Verbatim Concepts Field Notes

Ano ang iyong 1.Mas napapabilis Faster Way

pananaw at karanasan ang transaksyon sa

bilang isang mamimili pagbili ng mga

sa online shopping? produkto

2.Hindi na kailangan

pumunta sa mga Don’t need to go to

malls malls

3.Mas nakakapili ng Better Choice

maayos

Protocol Question # 2 Response Verbatim Concepts Field Notes

Sa iyong palagay bakit 1.Mayroong

mas gusto ng mamimili malawak na Better Choice

ang online shopping?

 pagpipilian ng mga

produkto

2.Mas napapabilis

ang transaksyon sa Faster way

pagbili ng mga

produkto

3.Maaaring

makakuha ng tawad High chance for

mula sa may-ari ng discounts

produkto

Protocol Question # 3 Response Verbatim Concepts Field Notes

Paano 1.Mas napapabilis Easy access

nakakaimpluwensya makita ang mga

ang online shopping bagong labas na

sa interest ng mga produkto

mamimili?

2. Makikita ang mga Easy Access

produktong hindi

nakikita at nabibili

sa merkado.
Stage 2. Categorization

Response/Verbatim Theme Sub-theme Field Notes

Mas napapabilis ang Transaction Faster Way Respondents is

transaksyon sa pagbili ng pressured to

mga produkto answer the

question.

Hindi na kailangan Destination Don’t need to go to Respondents is

pumunta sa mga malls malls pressured to

answer the

question

Mas nakakapili ng Selection Better Choice Respondents is

maayos pressured to

answer the

question

Mayroong malawak na Selection Better Choice Respondents is

pagpipilian ng mga pressured to

produkto answer the

question

Mas napapabilis ang Transaction Faster Way Respondents is

transaksyon sa pagbili ng pressured to

mga produkto answer the

 question

Maaaring makakuha ng Discounts High chance for Respondents is

tawad mula sa may-ari ng discounts pressured to

produkto answer the

question

Mas napapabilis makita Products Easy access Respondents is

ang mga bagong labas na pressured to

produkto answer the

question

Makikita ang mga Products Easy Access Respondents is

produktong hindi nakikita pressured to

at nabibili sa merkado. answer the

question

Stage 3. Reduction

Easy Access High Chance Faster Way Don’t need to Better Choice

for Discounts go to malls

Mas Maaaring Mas Hindi na Mas nakakapili

napapabilis makakuha ng napapabilis ang kailangan ng maayos

makita ang tawad mula sa transaksyon sa pumunta sa

mga bagong mga malls

 labas na may-ari ng pagbili ng mga

produkto produkto produkto

Makikita ang Mas Mayroong

mga napapabilis ang malawak na

produktong transaksyon sa pagpipilian ng

hindi nakikita at pagbili ng mga mga produkto

nabibili sa produkto

merkado.

Stage 4. Triangulation

Participant # 1 Participant # 5 Emerging Theme

Mas napapabilis ang Mas napapabilis ang Faster Way

transaksyon sa pagbili ng transaksyon sa pagbili ng

mga produkto mga produkto

Participant # 4 Participant # Emerging Theme

Mayroong malawak na Mayroong malawak na Better Choice

pagpipilian ng mga pagpipilian ng mga

produkto produkto

Participant # Participant # Emerging Theme

Mas napapabilis Makita Makikita ang mga Easy Access

ang mga bagong labas na produktong hindi nakikita at

produkto nabibili sa merkado

 Chapter IV

Conclusion

Online sellers are experiencing so many things in online selling such as faster

transactions to their customers, saving time due to the convenience brought by onling

shopping, and they were able to sell or market the new marketable products using the

technology or in the process of online selling.

Recommendations

To the online sellers

It is important to continue to transact to your customers in a proper manner.

Online sellers must address difficulties if ever they encounter one in online selling.

Credibility and trust worthiness of the products you market must be sustained at all

times to expect a higher profit or revenue.

To the online buyers

The online buyers as well has to be aware of the activities and transactions in

online shopping. The growth of ones online shopping depends on its customers. Proper

discipline is also required to have a harmonious transactions between the online sellers

and to make sure the continuity of faster and easier purchase of marketable products.
To the business industries

The business industries must also conduct researches, surveys, and

interviews especially on small business owners. This it to make sure that there is a

continuous growth in the certain business of an online seller. Their help can also open

doors to new selling techniques and business opportunities to online sellers.

To the suppliers

The suppliers must addressed if ever the online sellers are having a hard

time marketing the products due to some problems. Suppliers have to make sure that

their products have a good quality to ensure faster and easier purchase of products
Reference:

Amandeep Budhiraja. 3rd Gen Entrepreneur transforms his 30 year old Offline business

to Online. Retrieved from https://sellers.snapdeal.com/transform_business

Gerding N. et al (2006). Competing sellers in online markets: reserve prices, shill bidding,

and auction fees. Retrieved from https://www.semanticscholar.org/paper/Competing-

sellers-in-online-markets%3A-reserve-price-Gerding-

Rogers/27389f61427e2b06448e6c1e01339a2f26ad5655

Coughlan J., Macredie R., and Patel N. (2006). Evaluating the effectiveness of customers’

communication experiences with online retailers – A study of e-mortgages. Retrieved

from

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.916.6489&rep=rep1&type=pdf

Menezes, R. (March 2017). When ecommerce problems arise, share experiences & talk

to other online sellers. Retrieved from http://indianonlineseller.com/2017/03/when-

ecommerce-problems-arise-share-experiences-talk-to-other-online-sellers-says-shalini-

singh/
Sun, H. (April 2010). Sellers’ Trust and Continued Use of Online Marketplaces. Retrieved

from

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.187.5756&rep=rep1&type=pdf

Singh, S. (March 2017). Is It Profitable To Be An Online Seller? Retrieved from

http://indianonlineseller.com/2016/03/is-it-profitable-to-be-an-online-seller/