Beruflich Dokumente
Kultur Dokumente
2010 Edition
With a web content management system, it becomes unnecessary for users to have
knowledge of complex programming languages. Web content management systems
make it easy to maintain websites, allowing technologically limited users to manage and
update websites quickly with limited training.
Web content management technology has evolved into three primary categories: Java
EE, .NET and LAMP on which many open-source software (OSS) offerings are based.
Content Management
Consider the way web content is actually managed within the web content management
system. The presence of browser based word processors such as WYSIWYG editors
make it extremely easy to manage web content. In addition, simple features such as
drag and drop content, image editors, and spell checkers are features that should be
considered when selecting a web content management system. Although these tools
are not necessarily critical to a web content management system, they make managing
web content a much easier and a much smoother process.
Design/Interface
The look and feel of the web content management system can make a big difference
in its overall effectiveness. The design and interface of the web content management
system can have a dramatic impact on worker productivity. An interface that is easy
to use and learn can provide cost savings by increasing employee productivity and
decreasing training time, freeing workers to perform other important tasks.
Review these vendors, and you’ll be well on the way to finding the right web content
management software for your business.
Highlights
Customer Focus:
SDL Tridion provides web content management solutions to mid-sized and enterprise
level organizations. Our WCM platform is designed for organizations that require
a strategic web presence and for whom the internet plays a mission critical role in
achieving business objectives.
Select Customers:
MetLife, Goodyear, Lexus, Suzuki, Canon, Yale University, ING, Virgin Atlantic Airways,
KLM Airlines, Yamaha, Honda, Breastcancer.org
Since its establishment in 1999, SDL Tridion has focused on enabling customers to
manage their content across multiple channels within a Web environment. SDL Tridion
works in close partnership with its customers to develop solutions that fulfill real, practical
business needs. Their flagship WCM product quickly delivers ROI by significantly
improving customer experience while reducing operational costs.
Today, over 1000 organizations rely SDL Tridion’s web content management solutions
including Hewlette-Packard, MetLife, and Mandarin Oriental Hotel Group. SDL Tridion’s
world headquarters is in Amsterdam, the Netherlands and has business offices in New
York, San Francisco, London, Madrid, Paris, Brussels, Stockholm, and Tokyo. On May
18th, 2007 SDL Tridion was acquired by SDL International, the world leader in global
information management (GIM).
BluePrinting technology has proven its value to organizations that have any of the
following requirements:
* Globalized websites
* Multi-website management
* Translation management
* Brand management
* Target audience marketing
* Multi-channel marketing
WebDAV Connector (Windows Explorer access to SDL Tridion WCM and content)
* Provides access to SDL Tridion WCM content using Windows Explorer. Contributors
can add, edit, delete, and use content in the same way that they would use the
Windows file system using the most appropriate desk top application for the task they
need to perform.
Word Connector (Microsoft Word-based word processing tool for content creation)
* For occasional content contributors who need to create simple text for the
organization’s Web site in the word processing tool that they know best, Microsoft®
Word.
* Authors can open, edit, and create structured XML content using Word and to save
this content directly to Content Manager.
Presentation Server
* Provides storage management, link management and cache management to manage
large, complex and high-performance environments.
Content Porter
* Ensures a structured quality-control process for all online content.
* Allows organizations to transfer any type of content managed in Content Manager
between different environments.
Business Connector
* Integrates with other applications, thereby allowing companies to include information
stored in external systems such as product catalogs and inventories.
Content Distributor
* For organizations with an international infrastructure that need to ensure reliable,
scheduled content distribution to all Web Servers.
* Lets companies use Content Distributor to ensure content consistency and
compliance through many different secure transport providers.
Highlights
* 1600+ satisfied customers with over 20,000 websites.
* Named among the 100 leaders in the digital content industry by Econtent
Magazine.
* The average Sitecore customer receives 109% return on investment within
3 years of implementing the software, according to a report by Forrester
Consulting.
* Microsoft Gold Certified Partner and former Microsoft Partner of the Year.
Sitecore has numerous Microsoft certifications and designs.
Customer Focus:
Mid to large size public and private organizations, including national governments,
educational institutions, and many Fortune 500 companies.
Select Customers:
Microsoft, GlaxoSmithKilne, Computer Associates, Dollar Rent a Car/Thrifty, Omni
Hotels, Siemens, US Department of Defense, Canadian Cancer Society, University of
California – Berkeley, General Mills, Revlon, Fidelity Insurance, Toshiba, Mazda, Boy
Scouts of America.
Sitecore provides web content management (CMS) and portal software for organizations
to create compelling website experiences. Sitecore’s broad range of features, combined
with a strong development architecture, enables Marketing people, Content Editors, other
Key Stakeholders and IT to rapidly implement a successful online business strategy, and
measure and manage that ongoing website success.
Sitecore was founded in 2001 and continues to be private and self funded. However,
Sitecore continues to grow at a very rapid pace. Recently, Sitecore announced that its
2008 revenues have grown by over 100% over the prior fiscal year. Reportedly, 95% of
revenues are coming from new license sales, 4% -- from training and less than 1% --
from Professional Services.
Sitecore is a dynamic delivery web content management solution which gives you the
flexibility to deliver content to the right user, in the right way and at the right time. With
its simple to use delivery architecture, hings like targeted messaging, segmentation
marketing and personalization are all very straightforward.
Highlights
* iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content
Management Solution
* iAPPS Product Suite is a KMWorld 2010 Trend Setting Product
* iAPPS natively integrates Web Content Management, Analytics, eMarketing &
eCommerce
* iAPPS is available in SaaS or perpetual licensing models
* One of BtoB Magazine’s 2010 Top Interactive Technology companies
Customer Focus:
Bridgeline Digital serves a wide customer base with software & services for customers
from middle market organizations to subsidiaries of Fortune 1000 companies.
Select Customers:
HealthCore, HookedonPhonics, Cleveland Clinic, Berkshire Life Insurance, Honeywell,
National Financial Partners, American Dental Association, National Children’s Museum,
Partners HealthCare, Sun Chemical, AARP, Cadaret Grant, The American Academy of
Pediatrics, and the National Insurance Crime Bureau
The iAPPS solution suite is comprised of four integrated products with state-of-the-art
AJAX user- interfaces that deliver measurable ROI:
Highlights
Customer Focus:
CrownPeak manages hundreds of mission-critical websites, Intranets, and Extranets
for mid-to-large organizations throughout North America. It serves government, various
enterprises, publishing, and non-profit industries.
Select Customers:
ING, Nissan USA, Home Depot, EMI Music, the State of Virginia, the National Institutes of
Health, Hyundai Motors, HCA (Hospital Corporation of America), Crain Communications,
the ACLU, the Office of the U.S. Trade Representative, the University of Southern.
Together with IBM and RackSpace Web hosting, CRM from Salesforce.com and Convio
and, the newest integration, WebTrends web analytics, CrownPeak can offer both
current and prospective customers everything they require to fully manage their sites
through best-of-breed, customizable on-demand software solutions with a single point of
contact.
Serving both enterprises and vertical industries, CrownPeak works with such clients as
Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the
University of Southern California. CrownPeak has been named to EContent’s 100 most
influential companies list, has won eWeek’s prestigious Analysts Choice Award and
InfoWorld’s Product of the Year Award and has been named an SIIA Codie Award finalist
for Best Content Management System every year since 2003.
CrownPeak Technology
Provides software-as-a-service website management solutions for organizations in
North America.
CrownPeak Search
Enables your web site visitors to search your site. But unlike other systems, with
CrownPeak there is no software needed, no appliances to install - and you have
complete control for re-indexing and other features. CrownPeak Search comes as a
component of CrownPeak CMS, or completely on its own. Key features include:
CrownPeak Integrated
* Integrating best-of-breed solutions for your online marketing efforts helps you to
deliver a much more robust solution - much more economically.
* Integrates with top software-service products to deliver end-to-end web site
management solutions; whether it’s CRM, eMail campaign management, web
analytics, translation management or even e-commerce.
Highlights
* The Percussion CM System is a mature, full-feature platform, due in part to
the fact that Percussion is focused on nothing but the CMS market.
* Percussion’s approach goes beyond the basic functions of a CMS platform,
enabling businesses to optimize and personalize content dynamically by
audience, foster communities through social media, harness user-generated
content, and measure the results.
* Focused on enabling the marketer to quickly enact change throughout the
web presence without relying on IT.
Customer Focus:
The Percussion Approach, a combination of the Percussion CM System, solutions, and
services, attracts organizations of all sizes (from small- and mid-sized companies through
to the enterprise level) who seek to drive results online.
Select Customers:
Hotwire.com, Armstrong, Virginia Tech University, BGSU, First Data, Autotrader.com, Fox
Chase Cancer Center, Motley Fool, World Wildlife Fund, Vegas.com, U.S. Department of
State
The Percussion CM System and solutions provide all the commonly found features of a
CMS, such as globalization, workflow, and templating. But the real strength of company’s
products are in the Community Marketing, Personalization, and Analytics Solutions that
enable organizations to participate in the conversation economy, deliver dynamic content
to each visitor, automate changes, and measure the impact of those changes on their
business.
Percussion was named to both KMWorld’s “100 Companies that Matter in Knowledge
Management” and EContent Magazine’s “100 Companies that Matter Most” in the
digital content industry for five consecutive years and has received a number of other
accolades including a Best of AIIM Award and a Codie Award for “Best Content
Management Solution.”
Percussion Technology
* Platform Neutral: Based on technology standards such as Web services, Java, XML,
Ajax, Velocity, and Eclipse, enabling developers to work in and use a wide variety
of environments. End user interface fully supports Mac/Safari, Firefox, Chrome and
other browsers in addition to Windows/IE.
* Component/Solution-based: New technologies – whether Solutions or custom built,
open source, or third-party applications - are easily added and removed, making it
simple to expand the functionality of your website at any time.
* Loosely-coupled Architecture: The CM and Delivery tiers function independently,
ensuring the overall Web experience survives should any constituent services being
used (such as third-party plug-ins) become unavailable.
Highlights
* Adoption by Novartis, Toyota, Health Care of America and Honda point to
the power of this open source product
* Java-based, web-native architecture
* Open source licensing provides low upfront costs, control over code
* Customizable accelerators compress time to market
* 2009 income up 23%, EBITDA positive in a time that saw many CMS
vendors wilt
Founded:
2001
Customer Focus:
dotCMS is a good fit or those with enterprise needs such as integration with proprietary or
3rd party applications, significant training spanning from the occasional content contributor
to the developer, and multi-site, multi-lingual management. This includes both internet and
intranet applications.
Select Customers:
Novartis, Fairfax Digital Toyota, Health Care of America, State of Ohio, Emory University,
Aquent, Sygma, Honda, University of Texas Health Science Center at Houston, Globolog,
Health ONE, Province of Quebec
Unlike other CMS vendors, dotCMS is 100% focused on web content management
systems (CMS). This focus manifests itself in many ways including a no-excuses
web based architecture, a professional services group that knows the intricacies of
implementation and customization and a road map that meets milestones and does not
diverge from the promise of helping companies drive business through their sites.
dotCMS Technology
dotCMS was built using the category-leading technologies that guide J2EE development.
It is database agnostic and can run on PostgreSQL, MySQL, MSSQL or Oracle. dotCMS
can also be integrated with user’s authentication schemes, such as Active Directory
or LDAP, and will support operation in a clustered or load balanced environment. It
leverages a number of standards based open source projects such as:
* Apache Tomcat – Industry Standard JSP/Servlet Container
* JBOSS – Application Server and Enterprise Cache
* Liferay Enterprise Portal – Open-source portal, which has since introduced its own
CMS system
* Apache Struts – Web Application Framework
* DWR – Java AJAX framework
* Spring – the Spring Application Framework
* Hibernate ORM – Object Relation Mapping Engine
* Velocity Templating Language – Lightweight templating engine
* Velocity Tools Project – Expose tools and widgets to velocity templates
* Lucene Search Engine – Mature and robust java search engine.
* TinyMCE – Cross platform WYSIWYG
The Velocity + Struts front end makes dotCMS easy to extend and build upon, and
Eclipse IDE is dotCMS’s in-house development platform. Because dotCMS uses
Hibernate to abstract all data access, the resulting code is extremely portable across
databases. For users with specific customized needs, the dotCMS could also be made to
work with other relational databases such as SAP db, Informix or DB2.
Highlights
* Gartner Rated “Promising” 2008.
* Java offering based on open-source components.
* Winner 2008 / 2009 SIIA //CODiE// - Best Content Management Solution
* Delivered as a Software-as-a-Service (SaaS) – the ONLY true SaaS offering
in this space. No software to install, no hardware to buy.
Founded:
1999
Customer Focus:
Clickability’s products are focused on non-technical users in small, mid-sized, and larger
organizations, in a wide array of industry sectors, who create, publish, manage, and
optimize Web content. Strong acceptance within the media and publishing industry.
Select Customers:
Smithsonian Business Ventures, Philadelphia Newspapers, LLC, Cantor Fitzgerald,
Star Tribune Company, Bluewolf, Sustainable Industries, Timesleader, Allured, BGC
Partners, ProFund Advisors, LLC.
Today, Clickability’s agile programming practices and continuous innovation give its
customers the means to stay ahead of the market without heavy investments in IT. The
company’s open APIs let customers incorporate the latest, greatest applications from
other vendors.
Clickability Technology
Clickability’s solution leverages an on demand Web Content Management platform—the
only platform on the market that combines the benefits of Software-as-a-Service (SaaS)
with Infrastructure-as-a-Service (IaaS). The Clickability Team is a group of committed,
tech savvy business partners that take away the burden of Web site management,
allowing clients to focus on business development, strategy and customer relationships.
Software as a Service
* The Clickabililty Platform was built from the ground up to be a hosted solution that
Enterprise Edition
* The ideal Web Content Management solution for: Global intranets uniting multiple
business entities; global e-business, multi-channel publishing, ultra-large, ultra-
complex single websites.
Professional Edition
* Professional Edition is the ideal choice for: Secure, enterprise-scale intranets; highly
interactive marketing sites; suites of branded microsites.
Express Edition
* Express Edition is the ideal choice for: Corporate or organization “brochure” sites,
basic interactive sites, small business and departmental intranets.
Highlights
Customer Focus:
Office SharePoint Server 2007, is an integral part of its Microsoft Office solution
suite, which is used by small and mid-sized organizations, enterprises, governmental
institutions, educational institutions, Internet Service Providers, application developers,
and OEMs.
Select Customers:
Enterprise Rent-a-Car, Mary Kay, Province of British Columbia, Miami-Dade County
Public Schools, Del Monte, CGI, AXA, United Properties, Monsanto, Johnson &
Johnson.
The company’s research and development facilities are located primarily in Redmond,
Washington with smaller facilities located in Mountain View, California; Fargo, North
Dakota; Beijing, China; Dublin etc. As of June 30, 2005, the Company employed
approximately 61,000 people.
Like its size, Microsoft’s ambitions are anything but small. The world’s #1 software
company provides a variety of products and services, including its Windows operating
systems and Office software suite. The company has expanded into markets such as
video game consoles, servers and storage software, and digital music players. Microsoft
has reached settlements to end a slew of antitrust investigations and lawsuits, including
agreeing to uniformly license its operating systems and allowing manufacturers to include
competing software with Windows. In early 2008 the company made an unsolicited bid
to acquire Yahoo! for about $44.6 billion.
Microsoft Technology
Microsoft’s Office SharePoint Server 2007 is built on a scalable architecture, with
support for Web services and interoperability standards including XML and Simple
Object Access Protocol (SOAP). Office SharePoint Server 2007 also has rich, open
Highlights
* Offers social media analysis, adaptive targeting, and multichannel
organization
* Empowers business and marketing users to manage an engaging Web
presence
* Offers solutions across a wide range of enterprise applications
* Leveraging Autonomy Interwoven, users will deliver dynamic, targeted
content, offers, and experiences to site visitors
Customer Focus:
Autonomy Interwoven targets three distinct audiences: global enterprises; professional
services firms, legal firms, accounting firms, and management consultancies; and the
global capital markets (GCM) financial community.
Select Customers:
Delta Airlines, American Hospital Association, SKY Italia, Shutterfly, Discovery
Communication, Avis, Chrysler Group, Virgin Mobile, Cisco, Avaya
Autonomy’s global customer base of 20,000 and more than 400 OEMs are transforming
an entire industry as more and more companies and vendors standardize on Autonomy
solutions. With a market capitalization that has surpassed $4 billion, Autonomy has
grown into one of the most successful software companies in the world ensuring
longevity, reliability and stability for its investors, customers and partners.
Highlights
Customer Focus:
FatWire serves more than 450 departmental, mid-sized enterprise and global enterprise
customers in a variety of industries including finance, manufacturing, retail, media and
publishing, entertainment, travel, telecommunications, healthcare, and government. Focus
on North America and Europe.
Select Customers:
AENA, Rush University Medical Center, Summit Health, Wienerberger AG, DSB,
Cooperative Financial Services (CFS).
FatWire’s solutions are powered by Content Server, which combines complete business
user control over the creation and presentation of content with a scalable architecture for
dynamic content delivery and multi-site deployment. Unlike other Content Management
solutions that focus on getting content under control, FatWire’s solutions enable
organizations to put content to work by delivering highly targeted and persuasive
experiences to customers, partners, and employees.
As the largest privately held Web Content Management (WCM) provider, Fatwire in
March 2008 announced that the company delivered its strongest year ever with record-
breaking fourth quarter fiscal year 2007 results. FatWire achieved an exceptional 35
percent growth in total revenue for the quarter which ended on December 31st, 2007,
driven by a strong demand worldwide for its products and services.
FatWire also reports strong performances throughout the last two years in the US,
Europe, Asia, and Australia—demonstrating the advantages of the company’s global
business model and investments made around the world. These investments included
several technology acquisitions, and the acquisition of an Australian-based reseller to
expand the company’s global footprint and extend its market leading position.
FatWire attributes its successful revenue growth to a number of strategic choices. The
company delivered new products and new releases of existing products, appointed new
leadership, implemented its vision for Web Experience Management, and strengthened
and expanded its product line with the acquisition of Infostoria, a Web 2.0 collaboration
and content integration provider. Infostoria’s products complimented the FatWire Content
Server product and created a new revenue stream with the introduction of the FatWire
TeamUp product for enterprise 2.0 collaboration.
Founded in 1996, FatWire has over 450 customers worldwide. The company is
headquartered in New York and operates offices throughout North America, Europe, and
Asia-Pacific.
FatWire Technology
The product has a strong Java foundation and is J2EE-based, relying on servlet engine
support from market-leading J2EE application servers. FatWire Content Server supports
management of both content and code, allowing organizations to not only manage and
deploy content but also stage and deploy an entire Web site. The product provides a
comprehensive Web services API for the development of dynamic, personalized sites in
JSP and ASP.NET.
FatWire Engage
* Empowers marketers to set up and manage targeted online campaigns.
* Gives marketers easy-to-use interfaces for defining what content will be delivered to
each customer segment online, and to tweak those recommendations as needed,
based on the effectiveness of content.
FatWire Analytics
* Offers tracking and reporting on individual assets, promotions, and visitor segments.
* Gives editors and marketers the ability to immediately determine whether a given
piece of content is effective for a customer segment.
* Works with FatWire Content Server and FatWire Engage to enable real-time tracking
and optimization.
FatWire TeamUp
* Facilitates both internal collaboration and external website communities.
* Helps organizations to dramatically improve the productivity of internal creative teams,
and to build and strengthen interactions with customers and other stakeholders.
* Strikes the perfect balance between freeform collaboration and enterprise needs for
scalability, security, and monitoring.