Beruflich Dokumente
Kultur Dokumente
CASE STUDY
Submitted By:
Program: MBA
Semester: 5th
Date: 04-11-2010
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Mission:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
Vision:
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
growth. [2]
SWOT Analysis
Strengths:
i. The Coca-Cola Company is the worlds Largest Beverage Company with about 400 brands
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Weaknesses:
ii. Not all softdrink products/flavours are available in all the operating groups.
Opportunities:
Threats:
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IFE MATRIX
WEEKNESS
6. Rise in manufacturing cost 0.03 2 0.06
Inference: This organization is not that much prepared to capitalize its strengths and respond to
its weaknesses.
EFE MATRIX
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OPPERTUNITIES Weight Rate Score
1. Growing bottled water market. 0.10 3 0.30
THREATS
6. Trend towards more healthy eatings and drinks 0.13 4 0.52
=1 =2.74
CPM Matrix
Coke Pepsi
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Critical success factors weight rating score rating score
=1 =3.0 =2.60
Current Situation
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Suggestions:
iii. Coca cola should Enter in snack business and tea business
1.Source:www.thecoca-colacompany.com
2.Source:www.thecoca-colacompany.com
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