c





³Can Information Systems help prevent a Public health crisis?´

Question # 1
×
   
  



 
  

  

 
 

Answer

Now a day we found out predictions about large scale loss of life¶s from biological or
chemical attacks. Computer estimates that between 2 to 100 million people could die from
pandemic influenza. This is a very serious issue for the survival of mankind.
On may 23 2006 U.S government issued a plan to monitor Pandemic Influenza. The
implementation plan calls for improving mechanisms for real time surveillance in acute care
settings such as hospitals, clinics, I.C.Us etc.
BioSense Real Time Clinical Connection program is one of those initiatives. It is developed
by U.S Federal Centers for Dieses Control and Presentation (CDC).

Question # 2
 
 
  


×
 

 
 
 
   


 


Answer

BioSense sits upon a hospital¶s existing information system. It gathers and analyzes their data
in real time. The software keeps all of patient data. It includes sex, age, zip code of residence,
laboratory results etc.
BioSense improved the process in a way that registered member can view the latest updates.
It is very much better from the traditional process of monitoring. It is very fast and easy to
analyze process.

Question # 3
×


 

 
 
 
  
  
  


  
  

Answer

BioSense sits upon a hospital¶s existing information system. It gathers and analyzes their data
in real time. The software keeps all of patient data. It includes sex, age, zip code of residence,
laboratory results etc.
 The software converts this data to HL7 data messaging format which is standard for health
care industry. It transmits data every 15 minutes over the web to the CDC where they are
maintained in large data repository.
The system summarizes and presents analytical results by source, day, and syndrome for each
zip code, state, and metropolitan area using maps diagram and tables. Registered members can
view this information via Web.
It is better from the traditional process as the traditional process is manual and much slower.
The slow chain of person to person communication is not well suited to a major public health
emergency. BioSense is much faster and easy to approach process.
So that¶s why I will prefer all hospitals to switch to BioSense.

Question # 4

   
  
 
 


  


    
 
   


Answer

As a director of a large urban hospital I will support joining with BioSense system. Because
Biosense is a very large system through which we can get latest updates in medical field. The
process is very fast and time consuming. We can easily get updates about diseases and their cure.
The Web part of BioSense is also very beneficial. So I would prefer to join this system.
To adopt Biosense I have to appoint some professionals who are very skill full to convert
language to HL7 data messaging format. I should have a good and speedy Internet connection to
view and update the system.
 c

 

³Blockbuster & Netflix which will win out?´

Question # 1
 
 
 



 



 
 
Answer
(1)
Business: Blockbuster equipped each of its video rental store with customer software
Designed: It had designed to simplify rental and sale transaction.
System: An automated point of sale system use a laser bar cord scanner to read data from
items being rented of sold and from block customer¶s identification card. These data are
transmitted to blockbuster corporate computer center.
How to analyze: Management use these data to monitor sale and to analyze the demographic and
rental and sale patterns for each store to improve its marketing decisions.

(2)
When block made some dramatic changing;
(a)Blockbuster created a new online division with its own officer near corporate headquarters in
Dallas.
(b).Blockbuster set the price for its three movies at a time monthly subscription at 19.99 which
was at the two dollars less than Netflix competing.

Question # 2

!"#$×%"&'!$×"()*$*+*,'-*&)(!.()!++($,(×"!"
%#$(/*×(+
Answer

Initiatives such as online result al were too risky. He believed that the company should take
advantages of its prevailing position in the bricks and mortar result industry even if that industry
where slowly dying 

      
Answer
Both Block buster and Netflix now face a new set of challenges. Fifteen million cable subscribes
use video demand technology to watch movies and programs. That is not yet available on DVD.
The one development that has the potential to force the hands of block buster and Netflix is the
entrance of apple in to the movie download market apple iTunes store. How successful is Netflix
mailed up these movies at a time which the custom could keep for as he or she wanted with out
incurring late charges. Netflix customers has assess to thousand of movie titles without leaving
their home.
 Question # 3
#
 
   






 
!    



   
  

Answer
The main problem was the outdated business model. Blockbuster spends $100 million in
restructuring. The initial plan at this point of Blockbuster was to undercut Netflix by prices and
distribution. Blockbuster was successful on the subscription of one million users of its online
store and by lowering the prices. Blockbuster was somehow successful and inferior to Netflix at
the time in acquiring the customers through its online services. Blockbuster should have
considered merging its online and physical distributions centers. They should have lowered, not
vanished the fee on keeping the movies by customers.





Question # 4
 
$ 
Answer
A new business model video rental market launched in1998.
(a) System: User could go online and create a wish list of movies they wanted to rent
(b)How successful is Netflix: Netflix mailed up to three movies at time, which the customer
could keep for as he or she wanted without increasing late charges. Netflix customer has access
to thousand of movies titles without leaving their home.

Question # 5

× 
 
 $ 
   (

 

Answer
Our point of view, the Netflix will succeed in the future because.
Reason: Netflix was widely believed to be considering a set top box Netflix said only that
downloading was part of its future plans.
 c

 

³Panasonic Creates a Single Version of the Truth from Its Data
Case study´
Question # 1
( 







   
   
 

Answer

They adapted the product information to suit the needs of the country and region where they are
launching the new product. It took considerable time and effort to sift through all the data create
a common set of data for launching products globally, which will allow competitors to infiltrate
markets that Panasonic did not reach in its first phase. To solve this problem Panasonic decided
to pursue ³single version of the truth.´
Panasonic was enjoying a number of successes as it has a market leadership. The company
president know how to increase the profits by knowing the fact that its consumer expect the price
of new technology to be decreased with time and by keeping that in mind he sets his eyes on
reducing costs and increasing sales. Also they replace its ³pull´ model of data dissemination with
a ³push´ model.

Question # 2
  
0

  
 




      


 
 
1
   

  

  
 

Answer

As Panasonic¶s information management problems were not efficient, with so many different
sources of data, the company found itself with product and customer data that were often
inconsistent, duplicate, or incomplete. Different segments of the company used their own pools
of data, which were completely isolated from the data that the rest of the company was using.
These conditions combined to be a drag in operational efficiency and drained significant
amounts of money from the corporation as a whole. Panasonic product included photos, product
specifications and descriptions, manuals, pricing data, and point-of-sale marketing information.
Employees adapted products information to suit the needs of their country or region. It took
considerable time and effort to sift through all the data and create a common set of data for
launching products globally, which allowed competitors to infiltrate markets that Panasonic did
not reach in its first phase of a launch.
The management was not adopting the efficient software¶s to overcome the problem of data
integration where as the technology was not that efficient too that could systemize the data
accordingly ,which lead to further problems.

 Question # 3
  
  
  


 
   
 



Answer

MDM is particularly useful for companies that have data integration issues as a result mergers or
acquisitions. As Panasonic was facing through the problem of integration data, they adopted the
MDM software to overcome there problem. The technical force behind Panasonic Europe¶s data
management overhaul was master-data-management (MDM) software from IBM¶s WerSphere
line. The software enabled Panasonic Europe to consolidate data, as well as systematize the
business processes related to the data. Overall the company gained better control over its internal
data. The deployment of the IBM¶s MDM software found to be very effective as it paid quick
dividends. Within a year and a half, Panasonic Europe was getting products to market faster and
spending 50 percent less time creating and maintaining product information. Panasonic Europe
improved its efficiency by a factor of 5 and anticipated saving a million euro¶s a year while
increasing sales by 3.5 percent.

Question # 4
   

  
   
 


Answer

Panasonic faces the challenges of reorganizing workflow and consolidating product information
when it needed to provide a consolidated view of product information for retail giant Walt-Mart.
they started by the information which Walt-Mart would need, which was data adhered closely to
industry standards. Finally, Panasonic worked with IBM to create an interface to collect the
required data for a repository. The company required clear master data management rules to
prevent too many hands from manipulating the data so that the master file would remain pristine.
Besides all the units of Panasonic North America, there were manufacturing partners to bring
abroad. Without them, the system could not fulfill its complete potential. This was also a serious
challenge for Panasonic Europe, where most partners were based in Asia and were content with
their manual processes for managing product data.
 c

 

³Can eBay continue growing?´

Question # 1
 
 0



  







 
 
Answer

eBay is an online auction service whose business model is ideally suited to the web. eBay
stores has no inventory and ships no products. Instead it derives its revenues from the movement
of information and ideal task for the internet.
The company is very successful attracting 200 million users by 2006. It now employee more
than 8000 full time workers and it is operating in 32 countries. In 2005 eBay users listed 1.8
billion items for auction, resulting in $40 billion worth of goods. In 2006 items listed to surpass 2
billion. eBay is mostly successful in England, France and Germany.

Question # 2
    
  
 


Answer
Yahoo is trying to edge it out of the Asian market by setting up competing auction site. The
largest threat to eBay is the honesty and integrity of it auctions. eBay¶s growing international
presence make it difficult to monitor compliance with the variety of providers of online services
for the activities of their users is unsettled. EBay users have also been the victims to identity theft
scams that resulted in the unauthorized use of their accounts, the fraudulent sales. Fraud
complaints often results in an automated response.

Question # 3


 



 
 
! 

 

!   
 

  
 
 

Answer
 Question # 4

 
 
1   

  0




 


Answer

Question # 5

  


 

  

Answer
The success of eBay rely on the continued enhancement of the technology available to eBay
community rather than on major acquisitions. eBay facilitates its users with a lot of activities
sitting at their homes. It¶s a convenient way of doing business. It always keeps its community
happy and keeping the community happy is the utmost importance to the future of eBay. A loyal
user base may be the company¶s most valuable asset and one which competitors will be
challenged to replicate.

But the drawback which could led to eBay¶s failure in the future is that the investors and analysts
mostly maintain their confidence in the company¶s management, cries for change have gone up
from merchant population. Sellers are concerned about the declining number of transactions and
conceding drop in sales prices. eBay must find a way to secure the confidence of its merchant
population or it will risk losing business to other online market places, switch further results to
the decline of eBay.