Fundraising Plan – Child Hunger Brantford

Team members: Kourtney Reich, Julia Hayes, Majd Alyahya

FUNDRAISING PLAN

Overview
Child Hunger Brantford (CHB) is a not for profit situated in Brantford, Ontario that provides a lunch
program for grade school kids in need. Over the span of a month, we developed a “quarter auction”
fundraiser in order to meet our goal.

Proposal
We propose a fundraiser centered around an auction and raffle draw. In this instance, money can be
generated through bidding, in the chance of winning a prize and online on a Go Fund Me page. This
will increase the chances of donations and reach a wider audience as they will be interested in
different aspects of the fundraiser event.

Part 1: Part 2:
We reach out to businesses in order to get We increase interest and motivate people to
them to donate prizes for the auction. come out to the actual fundraising event.

SITUATIONAL ANALYSIS

SWOTS Analysis
Strengths
 An active line of communication between
us and the organization.
 Active line of communication between
the organization and the church (event
location)
 Organization has experience planning
similar events
Weaknesses
 Lack of awareness about the organization
due to lack of traction on certain social
media platforms
 Limited budget for event
 Lack of signage at the event location

Opportunities Threats
 Previous partnerships through CHB’s  Similar event taking place the night after
connections gave us a head start with ours
vendors and event location.  Weather conditions
 Being able to use the volunteers of the  Lack of parking spots available
organization to help on the night of the
event
 The use of excess donated items from
previous fundraising events

Need:
 Awareness of organization in order to get volunteers and donations
Challenges:
 Inability to use multiple platforms to inform and reach audiences about the fundraising event
FUNDRAISING GOALS

Communications Objectives
1. To inform local Brantford community that Child Hunger Brantford is hosting an auction and
raffle fundraiser on Thursday November 14th, in order to motivate them to come out and
donate a total of $200-300.
2. To create awareness about the organization to locals in the community and inform them of the
importance and need of the programs they provide.

Key Audiences
Target audience is really everybody and anybody, however, better contacts will be those located in
the Brantford community.

Themes (Slogans):
People helping people.

Key Messages
1. Inform the public about Child Hunger Brantford’s food programs
2. Increase awareness about the importance of healthy meals for children

Fundraiser Goals
 Hoping to raise between $200-$300 by selling paddles, auctioning off items and selling snacks
and drinks.

Proposed Budget
Very minimal budget. Cost effective campaign primarily through social media. Any prints that are
needed for flyers and brochures has been agreed to be printed by the client. In addition, the venue is
free due to client’s already established connections with Grace Anglican Church and auction and
raffles prizes will be accumulated through donations.

Saved money by making the paddles ourselves. Overall, spent $55.39 on materials to make the
paddles and to purchase snacks to sell at the event.

Strategies
1. Better communicate Child Hunger Brantford event/information to the public in order to expand
reach.
2. Partner with local businesses/community members

Tactics
Strategy #1: Better communicate CHB event/information to the public
 Social Media (Create a Facebook event page)
 Posters/flyers
 Face to face communication

Strategy #2: Partner with local businesses/community members

 Reach out to businesses through face to face communication and e-mails to ask for auction
items and donations (prepare and bring information kit to leave with them about the
importance/need for CHB’s program)
 Partner with local church to host event
 Partner with local vendors to attend and donate to the event
 EVALUATION

Evaluation
1. The number of paddles sold
2. The number of people who came to event
3. The number of vendors we were able to acquire for the event
4. The number of auction items accumulated for event
5. What was the audience interaction with the Facebook event post?
6. The overall amount of money raised

Execution of a fundraising activity

 Promotional pieces were made but event was not promoted across all media channels (only
Facebook)
 Press release not issued
 Missing from our timeline was the date/time it took to make the paddles
 Due to a lot of these factors, we didn’t expect to reach our goal. The outcome exceeded
expectations.

Results
 22 paddles sold
 7 vendors donated and attended
 40+ auction items accumulated for event
 Interaction with Facebook event post included 70 interested as well as comments and shares

The event met our fundraising goals since we raised $299.61 in the span of two hours.

TIMELINE

Task Timeline Due Date Notes

Meeting with client 5 weeks before event October 9, 2019

(12:00 p.m. – 1:00 p.m.)

Client sends out requests to businesses 4 weeks in advance of October 19, 2019 Need promotional
to ask for donation of a gift basket and the event date to give pieces, brochure
we will go in person to Brantford to meet time for businesses to about organization
with businesses and talk to churches respond and prepare
about promoting event at one of their gift baskets.
services

Have all the info needed to begin 3.5 weeks before event October 22, 2019
making promotional pieces for the event
(i.e. date, time, location, etc.)

Get approval for promotional pieces 3 weeks in advance. October 25, 2019
Begin promoting event on social media, 2.5 weeks before event October 28, 2019 Facebook, Twitter,
etc. Instagram, website,
flyers, bulletin boards,
etc.

Deadline to get gift baskets for raffles 2 weeks in advance of November 1, 2019 Will do a promotional
event date – to give post on this as well to
time to promote and get generate excitement
an idea of how many and desire to go
we have/still need (this
date can be pushed
back if needed)

Have all materials needed for event (i.e. A week and a half November 4, 2019 Check Dollarama for
raffle tickets, raffle boxes, paddles) before the event date. ticket ballets

Press release Published 1 week November 7, 2019 (This may or may not
before event but written be able to happen).
and ready to go 2
weeks in advance.

Day of event Approximately 2 weeks November 14, 2019 Doors open at 6PM
(execution) before assignment due Auction starts at 7PM
date. Goes until 9PM

Group meeting for write-up 2 days before November 19, 2019

assignment due.

Group meeting to finalize report and do 1 day before November 20, 2019
peer evaluations assignment due date.

Report due date November 21, 2019