Beruflich Dokumente
Kultur Dokumente
Respected Sir/Madam,
I am Prince Clayton Sundarraj W of 2nd Year MBA student from CAHCET, am here to inform
you that I’m collecting data from you for my Project work. The Information provided by you will be
confidential and used for academic purpose only
Note: Encircle the options and the numbers 1-5 means scale from Strongly satisfied, satisfied,
neutral, Dissatisfied, strongly Dissatisfied
DEMOGRAPHIC
1.) Name:
2.) Gender:
a) MALE b) FEMALE
3.) AGE:
a) Married b) Unmarried
5.) Occupation:
6.) Income:
B Consumer Experience
16 Rate the degree of removal of dirt and oil stains from the clothes 1 2 3 4 5
C Brand Recognition
18 Rate based on how often you heard about people talking about the 1 2 3 4 5
product (WOM)
D Promotional Measures
21 Rate the degree of branding done in store and outside the store 1 2 3 4 5
from your knowledge
24 Rate how well the product is competing in the market with its 1 2 3 4 5
competitive products