1.

1 INTRODUCTION
Consumer preference is defined as the subjective tastes of individual consumers, measured
by their satisfaction with those items after they've purchased them. This satisfaction is often
referred to as utility. Consumer value can be determined by how consumer utility compares
between different items.
Consumer preference can be measured by their satisfaction with the specific item, compared
to the opportunity cost of that item since whenever you by one item, your forfeit the
opportunity to buy a competitive item. The preference of an individual consumer are not
contained within the field of an economics. These for friends and neighbours. For example,
someone who prefers to own a specific brand of the product because his/her friends have the
same brand.
We develop a model in which we map or graphically derive consumer preferences. These are
measured in terms of the level of satisfaction the consumer obtains from consuming various
combinations or bundles of goods. The consumer’s objective is to choose the bundle of goods
which provides the greatest level of satisfaction as they the consumer define it. But
consumers are very much constrained in their choices. These constraints are defined by the
consumer’s income, and the prices the consumer pays for the goods.
We will formally present the model of consumer choice. As we go along, we will establish a
vocabulary in order to explain the model. Development of the model will be in three stages.
After a formal statement of the consumer’s objectives, we will map the consumer’s
preferences. Secondly, we present the consumer’s budget constraint; and lastly, combine the
two in order to examine the consumer’s choices of goods.
 INDUSTRIAL PROFILE
Bro Mobile Trading Private Limited is a Private incorporated on 06 September 2017. It is
classified as Non-government company and is registered at Registrar of Companies,
Coimbatore. Its authorized share capital is Rs. 5,000,000 and its paid up capital is Rs.
5,000,000. It is involved in Wholesale on a fee or contract basis. [Includes commission
agents, commodity brokers and auctioneers and all other wholesalers who trade on behalf and
on the account of others. Activities of self employed auctioneers are included in 74991.]

Bro Mobile Trading Private Limited's Annual General Meeting (AGM) was last held on 13
August 2019 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet
was last filed on 31 March 2019.

Directors of Bro Mobile Trading Private Limited are Xiyong Wang, Zou Quanyi, Binke Dai,
Subramanian Ganesan, Zhang Ting, .

Bro Mobile Trading Private Limited's Corporate Identification Number is (CIN)

U51100TZ2017PTC029435 and its registration number is 29435.Its Email address is
ganesanlongshock@gmail.com and its registered address is NO 54, SOMU COMPLEX
UNION HIGH SCHOOL ROAD COIMBATORE Coimbatore TN 641001 IN

Company Details

CIN U51100TZ2017PTC029435

Company BRO MOBILE TRADING PRIVATE LIMITED

Name

Company Active
Status

RoC RoC-Coimbatore

Registration 29435
Number

Company Company limited by Shares

Category

Company Sub Non-govt company

Category
CIN U51100TZ2017PTC029435

Class of Private
Company

Date of 06 September 2017

Incorporation

Age of 2 years, 5 month, 5 days

Company

Activity Wholesale on a fee or contract basis. [Includes

commission agents, commodity brokers and
auctioneers and all other wholesalers who trade on
behalf and on the account of others. Activities of self
employed auctioneers are included in 74991.]
Click here to see other companies involved in same
activity.
 COMPANY PROFILE

The Union Environment Ministry has granted the environment clearance to its Indian
subsidiary Oppo Mobiles India Pvt Ltd for the proposed project.

"The clearance has been given to the Oppo's project after taking into account the views of an
expert green panel. It is subject to compliance of certain conditions," the government official
said.

The environment clearance certificate has already been issued to the company, the official
added. As per the proposal, Oppo wants to set up a smartphone manufacturing unit in 110.04
acres in Greater Noida, Uttar Pradesh. The project will comprise of factory, offices,
dormitory, canteen and play area.

The project cost is estimated to be at Rs 2,200 crore.

The company has informed the government that about 13,043 kg per day solid waste will be
generated in the proposed project. Bio-degradable waste will be processed, while the non-
biodegradable waste will be handed over to local vendors.

The state electricity board will supply power to the proposed project, it said.

The proposed project will generate direct and indirect employment opportunities for both
skilled and unskilled labour during construction and operation phase, the company added.

To make India a global hub for electronics manufacturers, the government is giving
incentives through the Modified Special Incentive Package Scheme (M-SIPS) and
Electronic Development Fund

OPPO smartphones have been launched by BBK electronics which is China-based

organization. The brand was launched in the year of 2004. The brand is selling Smart Phones
in more than 20 countries in the world. OPPO phones aim to deliver the best class designs
and smart technology to the users
Strengths in the SWOT analysis of OPPO :

This helps in understanding the core areas of the business where it beats the competition and
has the competitive advantage in the market. Strengths are generally the core competency of
the business.

1. Newer and Better products – OPPO phones come with great features and have launched
first-ever rotating phone camera and many other features which are never launched by
any other phone.
 2. Brand Building – OPPO phones has collaborated with big celebrities and made them
ambassadors to market the product better and position the phones in the minds of the
customer
3. Quick Market Capture – OPPO has been able to make its name and position in the
market in a very short period of time due to its very exciting features offered to the
customers.
4. Price Point – The OPPO phones are available at affordable prices which is another
factor which made OPPO phones readily accepted by the consumers in the market.
5. Product Line – OPPO has not only being marketing phones but at the same time are into
Blu-ray devices and headphones
6. Parent brand strategy – OPPO phone’s parent brand owns other two famous phone
brands as well which are one plus and Vivo. This depicts that BBK has a very strong
strategy in place to market phones at different segments

Weakness in the SWOT analysis of OPPO :

This is the pain area of the organization where it does not have the resources or skills. Business
has to work upon these areas so that they are not left behind from the competition. Though
there will be some or the other weakness it should not be an area which takes the business pout
off the market

1. Competition – Mobile Phone market is highly competitive and there are numerous
players who are fighting for the same market and hence it becomes very difficult
2. User Interface – The user interface is not made keeping in mind the usage from the non-
tech savvy consumers.
3. Poor Post-Sales Support – One of the main disadvantages of buying OPPO series is
that the after sales support extend by the brand is not good. After sales service built the
trust in the brand that in case something goes wrong then service centers are there to help
them out but OPPO has not been able to provide good support to the customers which
inhibit its growth in the market ass customers cannot trust the brand.
4. Quality is Poor – The quality provided by the OPPO phones at the price they put is
inferior and hence the tradeoff is clearly seen in the price. Low price low quality.
Opportunities in the SWOT analysis of OPPO :

This helps in understanding what other things a business can do with the current skills and
resources. It helps the business to know the areas where it can expand and take a lead in order
to diversify the business and expand the customer base

1. Brand Association – OPPO can try to associate with events to market to wider and
different segments of customer that will help to enhance the customer base
2. Flagship Products – OPPO can launch newer phones that can compete with other big
market players like Samsung and Apple which will help to increase the visibility of the
brand in the market.

Threats in the SWOT analysis of OPPO :

This analysis helps in understanding what are the areas which can impact the business in future
or right away. So business has to prepare itself to handle the threats in the market landscape.
Competition or increasing number of players in the market with same value proposition is a
threat to business as it directly lowers the customer base and revenue
OBJECTIVES OF THE STUDY

To analyse the perception of customers towards oppo mobiles.

To assess the reason for preferring oppo mobiles

To study the promotional strategy adopted by Bro mobile private limited

To study the level of customer satisfaction towards oppo mobile

To provide suitable suggestion to Bro mobile private limited

Study area: vellore region

Target segment: college students and customers of oppo mobile.

 SCOPE OF STUDY

This project gives a complete study about customer preference.

This study will be much benefit to form new strategies for increase their sales

It also help to understand the present scenario at oppo sales shop to learn about their marketing
strategies.

This study helps the company to understand more on the drawback what they’ve made while
interacting with their customer.
 Needs of study:

Counter balancing price competition

To understand the buyer consciousness about the product and purchase decision

Acceleration to slow selling lines

To knowing on sales promotion levels

To know about their level of satisfaction

To know whether the customers agree that branded products are economical.
REVIEW OF LITERATURE:

AUTHOR YEAR ABSTRACT

NAME
J ROBINSON, B 2011 An improvement in the water quality of the river system
CLOUSTON, J flowing into moreton bay has been identified as a desirable
SUTH goal for the management of the water way of south east
queensland. to this end, the cooperative research centre for
coastal zone, Esturary and water way management (Coastal
CRC) has understand numerous studies to monitor and model
water quality in the rivers flowing into the Brisbane river and
moreton bay. It is timely for this information to be
disseminated to the community to establish if more resources
should be directed to water quality improvements,
information about the willingness of the community to pay is
required. This paper describes a study undertaken on the
brewer river catchment located within the south east
queensland. the study information members of the
community about water quality issues in the catchment
through a citizen’s jury and then solicited their opinion about
whether more resources should be devoted towards
improving water quality and how much they though the
community should pay.
Katrin zander, 2012 This paper examines the relevance of additional ethical
Ulrich hamm attributes of organic food for consumers purchase decisions.
By means of an information-display-matrix-(IDM) and an
accompanying consumer survey, the information acquisition
behaviour of consumers regarding seven additional ethical
attributes and the product price of organic food was regarding
seven additional ethical attributes and the product price of
organic food was investigated in five European countries.
The ethical attributes, ‘animal welfare’ ‘regional production’
and ‘fair prive to fames’ turned out to be the most important.
The result also shoe that the vast majority of consumers of
organic food a was willing to pay higher prices for organic
product with additional ethical attributes. Contrasting the
result with those from direct inquiry by means of a single
source approach revealed considerable differences between
both methods, particularly regarding the preference for the
product price relative to some of the ethical attributes. This
may serve as evidence for higher external validity of the IDM
with respect to social desirability bias.
Samane zare, 2013 Systematic review of research examining consumer
mehdi nemati preference for the main electronic cigarette (e-cigarette)
 attribute namely flavour, nicotine strength, and type. A
systematic search of peer- reviewed articles resulted in a pool
of 12933 articles. We included only articles that meet all the
selection criteria (1) peer-reviewed (2) written in English, and
(3) addressed consumer preference for one or more of the e-
cigarette attributes including flavour, strength and types. The
results is 66 articles met the inclusion criteria for this review.
Consumers preferred flavoured e-cigarettes, and such
preference varied with ate groups and smoking status. We
also founded that several flavours were associated with
decreased harm perceptions while tobacco flavour was
associated with increased harm perception. In addition, some
flavour chemicals and sweeteners used in e-cigarettes could
be of toxicological concern. Finally, consumer preference for
nicotine strength and types depended on smoking status, e-
cigarette use history, and gender.
Maria font-i- 2014 Meat and meat product currently represent an important
furnols source of peotein in the human diet, and their quality varies
according to intrinsic and extrinsic parameters that can
sometimes be shaped to make a product more desirable.
Because consumers are the final step in the production chain,
its useful to identify which factors affect their behaviour
patterns. This would allow the meat sector to better satisfy
consumer expectations, demands and needs. This paper
focuses on features that might influences consumer
behaviour, preference and their perceptions of meat and meat
product with respect to psychologically, sensory and
marketing aspects.
R. Gopianand 2015 The automobile industry is one of the key drives that boost
A.angel the economic growth of the country. The automotive mission
plan for the period of 2006-2016 aimed to make india emerge
as a global automotive hub. The idea behind this is it make
india as the destination choice for design and manufacture of
automobile and auto components, with output soaring to
reach US$ 145 billion which is basically accounting for more
then 10% of the GDP. One hundred and fifty women
customer of scooters were selected by adopting convenient
sampling techniques to express their opinion. It is also found
that age, area, of residence, qualification, occupation, number
of members in the family income respondents and levels of
awareness have an influence in women preference on
scotters.
Sushmitha dutt 2016 Kline’s recently published report two-wheeler lubricant
brands and consumer insights aims to understand consumer
motorcycle oil brand preference by conducting a survey
among more than 2000 respondents in china, India, Thailand,
Indonesia, Vietnam, Malaysia and Philippines. The survey,
which was conducted from fourth quarter 2017 to first quarter
2018, covered both tier-1 and 2
David l 2017 Burgeoning demands for mobility and private vehicle
McCollum ownership undermines global efforts to reduce energy related
greenhouse gas emission. Advanced vehicles powered by
low-carbon source of electricity or hydrogen offer an
alternative to conventional fossil-fuelled technologies. Yet,
despite ambitious pledges and investments by governments
and automakers. Our analysis shows that a diverse set of
mesasures targeting vehicles buying is necessary to drive
widespread adoption of clean technologies. Carbon pricing
alone is insufficient to bring low-carbon vechies to the mass
market, thought it may have a supporting role in ensuring a
decarbonized energy supply.
George balabanis 2018 Foreign and domestic products purchase behaviour largely
depends on consumer preferences. The dominant construct in
international market literature explaining such behaviour has
been consumer ethnocentric, which is conceptually anchored
in social identity theory. However, such a perspective
overlooks evidence that certain consumers are constantly
attracted by the foreighers of the product. Drawing from
system justification theory, the present investigation
conceptualized and provides an imperial test of the consumer
preference construct that is intend to explain consumer
attraction and preference towards foreign products. To
measure consumer preference and tendencies and to offer
extensive evidences on its ability to explain the consumer
preference products. The author discus implication of the
findings for theory and managerial practise and identify the
future research directions.
RESEARCH METHODOLOGY
The purpose of research methodology is to describe the research procedure. This
include the overall research design and collection methods. This section is important because
it is hard to discuss methodology with using technical terms. Methodology states how
research study should be undertaken. This includes of research design, source of data method
of primary data collection, sampling techniques analysis, and interpretation done and
limitation inherited in the concerned project work.
The study will be conducted a aforesaid objectives including both exploratory and
descriptive in the natural and involve personal interviews that will be based on the
questionnaire format. The research methodology defines the purpose of the research, how it
proceed, how to measure progress and what constitute with the respect of the objectives
determining for carrying out the research study.
Research design
Research design is purely and simply the framework of plan for a study that guide
collection and analysis of data. Decision regarding what, where, when, how much, by what
concerning an enquiry of a research study constitute a research design. A research design is
the arrangement or condition for the collection and analysis of data in a manner that aims to
combine relevance to the research purpose.
A study is descriptive in nature design to describe the employee’s selection process in oppo
mobiles
Research method
In this research project the descriptive research methods of study was adopted for
conducting survey. Date sample.
Sample Unit:

Sample size design:

It refers to the number of elements to be included in the study. A sample design is a
definite plan for obtaining a sample from a definite population. It refers to the technique or
the procedure the researches would adopt in selecting items for the sample. It is determined
before data is collected. In this study.
Sampling process:
o Non probability sampling
o Non probability method is used for selecting the sample from the population as all the
officers of different departments cannot be given a equal chance of being selected as a
sample.
Convenience sampling:

A convenience is obtained by selecting ‘convenient’ population units. The method pf

convenience sampling is also called the chunk. A chunk refers to that fraction of the population
being investigate which is neither by probability nor by judgement but by convenience.

X=? [O-E] 2/E

DATA COLLECTION

The task of data collection begins after a research problem has define and research design
chalked out. While deciding about the method of data collection to be used for the study the
researcher should keep in mind two types of data.

• Primary data
• Secondary data

Primary data

The primary data those while are selected for the first time. The information required for
study was directly collected for the respondents by using questionnaire method.

Questionnaire method

In questionnaire method the researcher prepare questions pertaining to the study. The respondents
asked to fill the questionnaire by their own.

Secondary data

Data which is collected by the researcher but obtained from book, journey, published and
unpublished report available in the office of

Statistical tools used

After the data have been collected it has to be analysed. The data obtained from the questionnaires
is arranged in a serial order. Then a master copy with tabulation method is being prepared.
Tabulation is a part of the technical procedure where in the classified data are put in the form of
tables. The data is represented using various types of grapes and graphs like bar, pie, code, and
cylinder.

The collected data are coded, tabulated and arranged in a specified form. The statistical tools like.

Percentage analysis

Chi-square analysis

Correlation
Wherever applicable has been used.

Percentage analysis:

In percentage analysis, charts like bar chart and pie charts are used to graphically represent
the results from percentage analysis of the questionnaire

Percentage formula = No. of respondents

100

Total respondents

Chi-Square Analysis

The chi-square is one of the most widely used non-parametric tests in statistical work. The
Chi-Square was first used by Karl Pearson in the year 1900.

It is defined as Chi-square test is applicable to a very large number of problems in practice.

With the help of this test we can find out whether two or more attributes are associated or not.

Chi Square: = (O-E)/E

Steps used for the chi-square test:

1. First off all expected frequencies (E) are computed.

2. Then differences between observed (E) are expected (O) frequencies that is (O-E) is
computed.
3. Different between observed (O) and expected (E) are squared that is (O-E)^2 are calculated.
4. The sum of the squared difference between frequencies O-E^2 are divided by respective
expected frequency that is (O-E)^2/E is calculated.
5. The degree of freedom (d.f) are calculated from the frequency table called contingency table
by using the formula.

d.f = (C-1) (r-1) Where, c

=number of the columns r

= number of the rows

6. The computed value is then compared to the tabulated value of chi-square.

7. If the computed value is lesser than tabulated value the null hypothesis is accepted and vice
versa.

Correlation:

Correlation analysis deals with the association between two or more variables. Correlation does
not necessarily imply causation or functional relationship though the existence of causation
always implies correlation. By itself it establishes only co variation. In this research rank
correlation was used. The formula used to find rank correlation.