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Global Supply Chain International Sourcing
Supplier’s Profile
Supplier Name
Country: Vietnam
Version v1
Address: Dongxuyen IDZ, Rach Dua Ward, Vungtau City, Baria‐Vungtau Province, Vietnam
Date Founded: 07 May 2003
Number of Employees: 270 people
Contact :
Phone : +84 64 3 611 200
Fax : +84 64 3 611 788
E‐Mail : info@alpha‐ecc.com
Website : www.alpha‐ecc.com
Company organization chart with IDEA
Define role and responsibility of person in charge and mark into the organization chart: ATTACHED
Name Position Contact Data (phone, Role in Attitude/Comments
fax, e‐mail) Organisation
+84 918121810
+84 903822320
phuong-nv@alpha- A
N.V.Phuong D. Director
ecc.com
Engineering E
Vuong M. Thuy and Technical thuy-vm@alpha-ecc.com
Manager
Process E
Equipment and
Le Ngoc Bao bao-ln@alpha-ecc.com
Technology
Manager
Production E
N. H. Cuong cuong-nh@alpha-ecc.com
Manager
Offshore E
Vuong T. Trung Project trung-vt@alpha-ecc.com
Manager
Commercial E
Pham Duy Tuan tuan-pd@alpha-ecc.com
Manager
Financial E
Ngo Van Hoc hoc-nv@alpha-ecc.com
Manager
Planning E
Tran L. Khang khang-tl@alpha-ecc.com
manager
Maintenance E
Duong Bao Quoc quoc-db@alpha-ecc.com
Manager
Manufacturing facilities in the country as well as worldwide if any
II. Financial Performance:
2008‐2009 2009‐2010
Order Backlog
• Order Receive
• Sales
Sales: 8,3 MUSD 12,2MUSD
• Operation Income
1,4 MUSD 1,6MUSD
• Operational Margin
16,8%
13,1%
• Net Income
630K USD
• Free Cash Flow 720K
1,6MUSD
• EBIT 1,8MUSD
812KUSD
• Credit Rate: 950KUSD
I. Operation analysis:
3.1 Production capacity:
Sample
General steel fabrication 3,3MUSD
Equipment module design and build 1,98MUSD
Offshore service 1,2MUSD
T
Total Valu
ue in Cu
urrency
General Steeel
Fabrication
Equipment
module desiggn
and build
offshore servvice
3.2 Manu
ufacturing Cap
pacity:
Southern Petroleum C
Construction C
Company (Traade name: AllphaECC) is established in the year of 2
2003
in accord
dance with Vietnam
V Busin
ness Law. Th
he company is located in
n Dongxuyen Industrial Zone,
Vungtau C
City, Baria‐Vungtau Provincce, Vietnam.
The busin
ness managem
ment is carrieed out by a grroup of profeessional staffss who are verry experienceed in
construction and fabriccation works. They are alsso very dynam
mic, enthusiasstic, and amb
bitious and willing
to face att any challengges so as to ttake chances for learning aand devotingg their knowleedge & capab
bility
aiming to
o obtain high
hest successees. The initial establishmeent of AlphaaECC was to meet the h igh‐
demandi ng market for offshorre technica l services; it then haas become a professio
onal
organizatiion in designing/engineering and constrruction in oil &
& gas industrry.
Qualitty Assurance and Quality C
Control System
m:
AlphaECC has been certified by DNV
D to conform to the Quality Systtem Standard
d ISO
9001:2000
0 since 2004
AlphaECC has built an internal quaality managem
ment system
m with efficient controllingg and
recording activities of the
t whole prrogress of deeveloping quaality of Comp
pany. The staaffs in
charge arre responsible for follow
wing the syystem's operration to bring out prompt
announcements as weell as apprecciate correcttive actions. All documen
ntation relatiing to
quality con
ntrolling activvities has been
n recorded an
nd stored acco
ordingly.
Together with quality managemen
nt system, QC
Q division is also consideered a majorr part
in researcching, applyin
ng and satisfyying clients' requirements
r s about qualitty in each prroject.
This staff have been methodicallyy trained to catch techn
nical requireements in quality
supervisio
on task in all phases of th
he production line that in
nclude mateerials purchasing,
fabrication
n, welding, installation, painting, bu
uilding docu
umentation o
of completed work
in accordance with clien
nt's requirements as well aas legal stipulaations and staandards.
Together with quality managemen
nt system, QC
Q division is also consideered a majorr part
in researching, applying and satisfying clients' requirements about quality in each project.
This staff have been methodically trained to catch technical requirements in quality
supervision task in all phases of the production line that include materials purchasing,
fabrication, welding, installation, painting, building documentation of completed work
in accordance with client's requirements as well as legal stipulations and standards.
AlphaECC is also accredited to ASME U, S and R stamps for fabrication and repair of the
pressure vessels.
Facilties:
Over area 30,200 m2
Office area 500 m2
Main workshops (cranes 5, 10 tones) 2,000 m2
Storages 1,000 m2
Maintenance workshop 200 m2
Blasting and painting workshop 500 m2
Outdoor fabrication yard (with gantry crane 10 tones) 26,200 m2
Manpower Resources
AlphaECC always keeps on developing its manpower in skills and qualification for the works. Most of
AlphaECC manpower is internationally qualified and certified by major third party inspection bodies
like ABS, DNV, LLOYD, etc to work in Oil& Gas sector.
Engineers 30 people
Fitter, Rigger 82 people
Welders (SMAW, SAW, GTAW, FCAW‐ 6G, 6GR) 50 people
Blaster, painter and scaffolders 30 people
E&I technicians, insulator 38 people
Crane, forklift and truck drivers 8 people
Mechanical technician (lather, milling, drilling, etc) 6 people
Maintenance crew 6 people
Office staffs 20 people
Total: 270 people
¾ All welders are internationally certified (ASME, API, AWS...) for various welding processes and
positions up to 6G and 6GR.
¾ Scaffolders hold the international certificates from Intermediate to advanced level.
Equipment:
Major equipments are:
• Lifting equipments
•Mobile cranes up to 70 tones.
•Overhead crane and gantry cranes up to 10 tones.
•Forklifts up to 7 tones.
•Crane truck up to 15 tones..
•Other lifting equipments.
•Load cells up to 50 tones.
•Welding, cutting and fitting equipments
•Welding machines SMAW, GTAW, FCAW, SAW, etc
•Welding accessories like oven, quiver, etc.
•Gas and plasma cutting equipments.
•Fittings and rigging equipments and tools.
•Bolt handling equipments such as torch wrench (hydraulic and pneumatic).
•High‐pressure water pump system up to 20.000Psi.
•Coating, blasting and painting
•Ball and sand blasting equipments.
•Painting equipment.
•Paint testing equipment.
•Pipe wrapping equipment
•Power and air compressors, generators
•Power generation (stationed and portable, diesel and electrical)‐ 50KVA‐550KVA
•High pressure pump and jetting machines 1,500‐15.000 PSI
•Diesel and electrical air compressor up to 700 cfm.
•Machinery equipments
•Precise machinery equipment such as lather, mill, drilling, etc.
•Sheet rolling machine thickness up to 25mm.
•Steel sheet pressing 200 tones.
•Sheet cutting machine thickness up to 10mm
•Other testing equipment
•NDT equipments
•Hydro‐test equipment up to 25,000 Psi
•Other measurement equipments
3.2.1 ALPHA ECC Strategy toward each product:
Overall cost leadership:
• Alpha Ecc is developing policies & market strategies to get becoming and remaining the
lower‐cost producer and/or distributor of pipeline industry. With improving and
increasing the capacity of fabrication of equipment modules – considered the core
products for the next period, ALPHA ECC ‘s strategies aimed at controlling costs include
construction of efficient – scale facilities, tight control of cost overhead, avoidance of
marginal customer accounts, minimization of operating expenses, reduction of input
costs, tight control of labor costs, and lower distribution costs, ALPHA ECC can deliver
the equal‐quality products but much competitive cost compared to other competitors in
the market. Furthermore, performing most of the processes from design to FAT in house
… of higher modules as well as lower modules is also the key factor for ALPHA to reduce
the cost.
Differentiation:
• With the succeed of being accredited by ASME code for pressure vessel design,
fabrication and testing under U, S and R stamps in the early 2007, ALPHA ECC has
become the first company in Vietnam to offer the complete service of pressure vessel
contained skid package to oil and gas , petrochemical and power projects.
• Engineers , in conjunction with the support from over engineering partners, vendors and
suppliers , starts to cope with the latest technology in gas and water treatment,
chemical flows, ect… to input into the process and mechanical design for every single
package. Proven evidences of their efforts and ability have been recorded thru the
smooth and accurate operation of equipments which were delivered and currently
under operation. The more ALPHA ECC ‘s engineers can improve technical knowledge,
the better solution the company can provide and the more competitive cost it can offer.
• Beside, company procurement team is able to professionally handle various types of
equipments, materials … in order to meet the demand from engineering and
construction team. Moreover, most of skid packages and modules are built for export to
many projects worldwide, the aid of logistic team to ensure the packing and delivery to
client’s request destination worldwide contributes the important factor to the succeed.
Focus:
• Offshore servicing activities are the core and the start‐up business of ALPHA ECC but the
onshore general fabrication and construction is expected to be a key element to expand
the business volume of ALPHA ECC to the local and exported markets.
• Over last few years, ALPHA ECC has gained a remarkable achievement in spreading out
its market share throughout of Vietnam. The company has been contributing to projects
as subcontractors, main contractors and even technical consultants and project
management. Despite of the size of project, ranging from simple steelwork platform to
completed processing plant, ALPHA ECC always make it equal effort to delivery safety,
quality and on‐time project to clients.
• Although the company does not offer the complete engineering service as an designing
firm, ALPHA ECC is fully capable of advising its clients with the commendable and
innovative idea to improve the quality, cost reduce and enhance the work productivity
throughout its vast experience in the industry and skillful workforce.
3.2.2 Product Overall position toward market:
3.2.2.1 Product description:
Main business scopes of ALPHA ECC:
o Carry out the construction, maintenance, modification, repairing, servicing, upgrading of the Oil
Rigs, Platforms, FPSO and other Marine Facilities.
o Carry out the Engineering, fabrication, construction, installation, and commissioning of the
Mechanical Equipments and Equipment production Chain for Production Plants, Offshore
Platforms.
o Carry out the Fabrication, Construction, of Oil & Gas Pipelines, Pressure Vessels, Tanks and
Plants.
o Carry out the Engineering, Fabrication, and Construction of Mechanical Equipments for Oil &
Gas sector (Pressure Vessel, Separator, Skimmer, Gas Scrubber, Gas Filter, Chemical Injection
Skid, thermal oil heater, CPI…)
3.2.2.2 Product’s market density:
In a competitive environment such as Industry of pipeline installation and fabrication, it is
obviously inevitable for ALPHA ECC when competing with some powerful and experienced rivals.
Therefore, a set price for each installation and delivery must be carefully considered by the
board of manager of ALPHA ECC in order to be suitable for a processing cost as well as ensure
product quality. With product – large dimension, simultaneously, shipping cost is an issue that
the board of ALPHA ECC has been always making discussion regularly to ensure the
transportation is convenient and the product can be guaranteed.
Furthermore, Engineers , in conjunction with the support from over engineering partners,
vendors and suppliers , starts to cope with the latest technology in gas and water treatment,
chemical flows, ect… to complete project quickly, especially for some packages with high
technology, lager dimension such as HHP separator, flash drum, instrument gas skid…
Most of products are mainly focus in the Vietnam market. Besides, a number of project are
cooperated with multinational companies and foreign companies, which aimed at improving
skills and development capabilities of ALPHA ECC in order to make strategic interrelationship as
well as expand the business scope of ALPHA ECC.
3.2.2.3 Product’s position toward Buyers:
Typically, the key products of ALPHA ECC are chemical injection skid, utility gas conditioning skid
(gas heater, scrubber, filter), closed drain vessel, flare knockout drum, nitrogen bottle skid… so a
number of purchase orders are as unusual as the commodities in the market. Product sales are
based on a different aspect for analyzing. These products are often required by the client’s
projects. Furthermore, ALPHA ECC is ready to provide the full detail information of all products
and advise the usability, price as well as the guaranteed operation standards in order to please
the business partners.
With slogan: “client’s satisfaction is central to everything we do” , ALPHA ECC has completed the
initial task excellently: making trust from the familiar clients and has been honored quality
certificate from the domestic customer and foreign fellow.
Here below are some quality certificates from the ALPHA ECC’s clients: