LC 2021 | AIESEC in Mexico

Job Descriptions
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Summary
1. Introduction to the Role (Main Responsibilities)
2. Key Requirements
3. Areas of Individual Responsibility
4. Key Synergies
5. MoS
6. Main KPIs

Structure LC 2021:
● LCP
○ LCVP F&L
○ LCVP TM
○ LCVP B2C
○ LCVP oGV
○ LCVP iGV
○ LCVP oGE
○ LCVP iGE
○ LCVP oGT
○ LCVP iGT
LCVP iGE
Introduction to the Role

The LCVP iGE is responsible for:

- Implement and manage communication processes locally with enablers, global families
and EPs as well as develop keep strategies for each enabler.
- To drive, develop and create the iGE Network strategies to ensure the achievement of
plan goals with the delivery of high standards to drive sustainable growth through
satisfaction for all the enablers.
- To track and deliver team standards and product education for the Team Leaders and
Team Members of the team.
- To capitalize strategies of Exchange Standards (planning, measurement, analysis and
achievement) and ensure its presence in iGE operations coordinating tactics to ensure
short term performance and long term ambition.
- Co-create the attraction strategy and provide guidance for the fulfillment of consideration
and value delivery phases of our OP Takers, Trainees & Host Families.

Key Requirements

A. Effective communication
B. Proactivity and focus towards results
C. Team and Project Management Skills
D. Knowledge of Basic Marketing Concepts
E. Crisis Management and knowledge about XPPs.
F. Deep Knowledge of the Customer Flow. SOPs, buyer persona, partners standards,
exchange standards.

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Structure VP iGE 1920
● VP iGE
○ TL Customer Experience for Partners
■ TM Key Account Manager
■ TM CX for Partners
○ TL Customer Experience for Youth
■ TM CX for Youth
○ TL Preparation & Experience
■ TM CX for Familia Global
■ TM CX Preparation & Experience

Areas of Individual Responsibility

A. iGE Team & Network Management
a. Lead the iGE team into strategies creation and its implementation according to
national and global directions and the customer flow.
b. Ensure cooperation and effective communication with MCVP iGE and National
team.
c. Ensure the iGE Team frequent accountability and transparency of results and
strategies.
d. Develop continuous analysis and forecast short and medium term actions to
ensure the planned goals achievement.
e. Participate in functional visits, conferences and summits.
f. Inducting members properly to ensure they retain and contribute to achievement
of the goals
g. Align persona building for recruitment process with your area requirements.
Create the right personas to recruit as local level.
h. Presence in National Educational Cycles and webinars. Ensure execution of Local
Educational Cycles based in TM strategy.
i. Downscaling national directions to the local entities.

B. Customer Experience

a. Facilitate the implementation of the AIESEC customer flow inside iGE operations
and SOP according to exchange & partners standards.
b. Manage internal crisis alongside with the ECB.

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 c. Ensure national and local strategies towards building a customer centricity
organization.
d. To effectively upscale and keep all our partnerships.
e. Run consideration & value delivery strategies for enablers and EP’s.

C. Product Development & Growth

a. Identify external trends that represent threats or opportunities for the organization,
including changes in mobility policies and exchanges.
b. Ensure the Net Promoter Score implementation and analysis for partners, global
families and exchange participants.
c. Identify opportunities to improve our products and the way we operate.
d. Continuous analysis of our product behavior with all stakeholders involved
guaranteeing forecast of short and medium term planning for its evolution.
e. Product development and sub-products alignment towards SDGs, targets and
local market.
f. Develop strategies to strengthen national sales force & project management
knowledge.

D.International Relations Management

a. Implement the country brand nationally and internationally. (Viva Mexico)

b. Identify external trends from oGE supply that represent threats or opportunities for
the organization.
c. Support quality cases along with the ECB.
d. Analyze the global supply and demand preventing possible bottlenecks while
taking advantage of opportunities.
e. Strong IR Management while ensuring EY2EY cooperation delivery and L2LC
cooperations
f. Lead large supply strategies with country partners to push GE operations towards
completed.

Key Synergies
A. Finance and Legal
B. TM
C. LCP
D. MCVP iGE
E. Entity Support Team for iGE (EST)
F. MCVP B2B

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MoS
● #Opens
● %CR from Lead-Open (Sales Product Funnel)
● %CR from APP-ACC, ACC-APD, APD-CO (Youth Product Funnel)
● #APD
● #RE
● #CO
● #Host Families
● %Achievement of Goal

Main KPIs
A. iGE Goals
B. #APD, RE, CO
C. #New Partners
D. %Growth from Current partners
E. %Achievement of EYP Allocation
F. %NPS Success for Youth, Partners and Families
G. #Global Families
H. %Process time in Youth Process & Sign up - Open with Partners
I. %Operational Financial achievement goal (Financial goal)
J. Product sustainability

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TL CXE for Partners
Introduction to the Role
- Creation of local strategies and projects related to the improvement and standardization of sales
process, consultancy mindset, account management, value delivery for OP takers, sustainability
and legality.

- Responsible for leading the team of TM CXE for Enablers & TM CXE Key Account Manager

- Responsible for download the iGE Entity Strategies at the local level, and implementing them
according to reality, and responsible for getting new partners, and fulfilling the segmentation goal.

- Work in synergy with CXE for Youth to align EPs with the Partners

Key Requirements

● Attendance to National Conferences

● Attendance to Local Conferences
● Attendance to iGE Summit
● Attendance to NEC & LEC
● 18 hours per week

Competence Needed
● Knowledge of Customer Flow for iGE
● Knowledge about Buyer Persona for Partners
● Customer Experience
● Product knowledge
● Sales
● Proactivity
● Crisis management
● Market research
● Negotiation
● Project Management
● Team Management
● Time management
● Creativity & Entrepreneur

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Areas of Individual Responsibility
A. Customer Experience

a. Understand the market by doing market research and creating buyer personas.
b. Implement the market research tool given by the national team that will facilitate
market segmentation process.
c. Educate members on the sales process based on the value proposition of the
product and buyer personas.
d. Based on the current state of NPS metrics develop actionable plan to improve it
and increase your customer loyalty.

B. Product growth and development

a. Analyze the current state of your product funnel and its bottlenecks (from first
approach of partners to open).
b. Ensure product sustainability
c. Create attraction strategies to improve our conversion rate from first approach to
open.

Main MOS
● % Team Standards
● # Opens
● # RE Opens
● % Conversion Rate from SignUp-Open
● # RE
● # CO
● % Long lasting Partnerships (Upscaling/ Re raise)

Main KPIs
● # Partners prospected
● # Sales meetings
● # Signed agreements
● % CR from Sign up - Open
● # Team Meetings
● # O2O
● % Achievement of Team standards delivery

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Responds to
LCVP iGE

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TM CXE for Partners
Introduction to the Role
- Creation of local strategies and projects related to the improvement and standardization of sales
process, consultancy mindset, account management, value delivery for OP takers, sustainability
and legality.

- Responsible for developing the value proposition for OP takers, fill and sell and create new
partners, to open new opportunities for growth.

- Running the market research process to make sure we understand our potential partners.

- Co create attraction strategies with TL CXE for Partners

- Work in synergy with CXE for Youth to align EPs with the Partners

- Product sales to ensure growth in the number of open opportunities.

Key Requirements

● Attendance to National Conferences

● Attendance to Local Conferences
● Attendance to iGE summit
● Attendance to NEC & LEC
● 18 hours per week

Competence Needed
● Knowledge of Customer Flow for iGE
● Knowledge about Buyer Persona for Partners
● Customer Experience
● Product knowledge
● Sales
● Proactivity
● Crisis management
● Market research
● Negotiation
● Project Management
● Team Management
● Time management
● Creativity & Entrepreneur

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Areas of Individual Responsibility
A. Customer Experience

e. Understand the market by doing market research and creating buyer personas.
f. Implement the market research tool given by the national team that will facilitate
market segmentation process.
g. Educate members on the sales process based on the value proposition of the
product and buyer personas.
h. Based on the current state of NPS metrics develop actionable plan to improve it
and increase your customer loyalty.

B. Product growth and development

d. Analyze the current state of your product funnel and its bottlenecks (from first
approach of partners to open).
e. Ensure product sustainability
f. Create attraction strategies to improve our conversion rate from first approach to
open.

Key Synergies
A. TL CXE for Partners
B. iGE Entity Support Team
C. B2B - iGE Specialist

Main MOS
● # Opens
● # RE Opens
● % Conversion Rate from SignUp-Open
● # RE
● # CO

Main KPIs
● # Partners prospected
● # Sales meetings

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 ● # Signed agreements
● % CR from Sign up - Open

Responds to
TL CXE for Partners

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TM Key Account Manager
Introduction to the Role
- Maintaining current partnerships

- Ensuring every partner is having a good experience

- The Key Account Managers have the responsibility and duty to work in synergy with their partners
and look for the customer satisfaction based on a mutual synergy and a fair cooperation

- We must preserve and look for strategies to upscale this accounts based on their current
experiences.

- We must develop confidence and a constant communication with partnerships with O2Os
strategies and also a NPS survey tracking to improve their experience based on our analysis.

- Look for new ideas to improve their confidence and satisfaction based on International GCPs and
synergies with iCX and B2B

Key Requirements

● Attendance to National Conferences

● Attendance to Local Conferences
● Attendance to iGE summit
● Attendance to NEC & LEC
● 18 hours per week

Competence Needed
● Knowledge of Customer Flow for iGE
● Knowledge about Buyer Persona for Partners
● Customer Experience
● Product knowledge
● Sales
● Proactivity
● Crisis management
● Market research
● Negotiation
● Project Management
● Team Management
● Time management
● Creativity & Entrepreneur

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Areas of Individual Responsibility
A. Customer Experience

i. To have constant communication with partners to ensure a long term relationship

j. Track every partner standard in order to generate partners loyalty
k. Upscale accounts.
l. Based on the current state of NPS metrics develop actionable plan to improve it
and increase your customer loyalty.

B. Product growth and development

g. Analyze the current state of your product funnel and its bottlenecks (from first
approach of partners to open).
h. Ensure product sustainability
i. Create attraction strategies to improve our conversion rate from first approach to
open.

Key Synergies
D. TL CXE for Partners
E. iGE Entity Support Team
F. B2B - iGE Specialist

Main MOS
● # Opens with current partners
● %Growth for Re Raise or Upscalling strategies
● NPS for Partners
● Attraction Strategies implementation

Main KPIs
● # Opens
● # of Re Opens
● % Achievement for Partners NPS

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Responds to
TL CXE for Partners

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TL CXE for Youth
Introduction to the Role

- Responsible to facilitate the EP process from Consideration to Post Experience

- Manage the TM CXE for Youth and Global Families to improve the Experience for Youth and
Families

- Work in synergy with CXE for Partners to align EPs with the Partners

- Make IR analysis of the EYP based on the Entity Strategy for iGE and pivot with the Network main
insights and GCPs to identify new markets or subproducts.

- Develop constants analysis of Conversion Rates and propose ideas to improve it for all the
Customer Flow.

- The TL CX for Youth is responsible of manage and guarantee a quality experience Responsible to
facilitate the preparation and experience phase for EPs and develop strategies to attract and
maintain Global Host.

- Ensure de Exchange Standards accomplishment for the Youth and work in synergy with EYP and
LC2LC cooperations to improve the CR from FIN2CO

- Be proactive and continuously reviewing EXPA system to manage theTM CXE for Youth contact
new leads for the opportunities, wth a maximum of 7 days and improve the opportunity areas or
identify main bottlenecks

- You must have a clear understanding of the opportunities to inform and align the OPs with the oGE
from the EYP and train them to sales to the EPs.

Key Requirements

● Attendance to National Conferences

● Attendance to Local Conferences
● Attendance to iGE summit
● Attendance to NEC & LEC
● 20 hours per week

Competence Needed

● Knowledge of Customer Flow for iGE

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 ● Value Proposition for iGE Knowledge
● Knowledge of Buyer Persona for iGE (Youth)
● Results Oriented
● English Speaking
● Empathy
● Attitude of service
● Exchange Standards Knowledge
● Communication skills
● Management of Tracking tools

Areas of Individual Responsibility

A. Customer Experience

a. Participe on the Group cooperations to promote the opportunities and track the
EPs based on the national subproducts and LC value propositions.
b. Align the EPs about the Experience and country requirements.
c. Support EP with the information of migration processes.
d. Track the pre-arrival information about the opportunity or the city that needs to be
sent to the EPs.
e. Create a clear and easily communication channel with the EP Manager to track the
Standards Fulfillment.
f. Track the flights and communicate to the team to plan the realizations calendar
communicate and manage all the documents for audit purposes per EP
g. Track expectations setting meeting for each EP.
h. Develop the agenda for the IPS and LEAD Sessions.
i. Track Exchange Standards accomplishment with EYP and during the experience.
j. Work in synergy with TM CXE for Global Families to develop a buddy system that
support in the REs and Experience and assign the buddies that were tracked by
TM CXE for Global Families.
k. Support the Experience and Post experience of the EP to track the NPS response
rate and improve the Conversion Rates.

Key Synergies
A. TM CXE for Youth
B. TM CXE for Global Families
C. iGE Entity Support Team

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 D. VP iGE
E. MCVP iGE

Main MOS
● # APD
● % CR ACC--APD
● # Process Time
● # RE
● # CO
● % Audits delivered
● % Goal achievement
● % Team Standards
● # APD with cooperations
● # Global Families
● % Achievements of NPS for Youth
● % Achievements of Standards fulfillment with Global Families

Main KPIs
● # Applicants
● # Accepted
● # Application forms
● % CR applicant to accepted
● # EPs meetings
● % Standards delivered
● % CR Finished-Completed
● % Response Rate
● # Team Meetings & O2O
● # IR Meetings
● # LC2LC Cooperations
● % CR APP-APD
● # Process Time
● # Global Families

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Responds to
VP iGE

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TM CX for Youth
Introduction to the Role

- Responsible to facilitate the EP process from Consideration to Post Experience.

- The TM CX for Youth is responsible of guarantee a quality experience Responsible to facilitate the
preparation and experience phase for EPs and develop strategies to attract and maintain Global
Host.

- Work in synergy with CXE for Partners to align EPs with the Partners

- Ensure de Exchange Standards accomplishment for the Youth and work in synergy with EYP and
LC2LC cooperations to improve the CR from FIN2CO

- Be proactive and continuously reviewing EXPA system to contact new leads for the opportunities,
wth a maximum of 7 days.

- You must have a clear understanding of the opportunities to inform and align the OPs with the oGE
from the EYP.

Key Requirements

● Attendance to National Conferences

● Attendance to Local Conferences
● Attendance to iGE summit
● Attendance to NEC & LEC
● 18 hours per week

Competence Needed

● Knowledge of Customer Flow for iGE

● Value Proposition for iGE Knowledge
● Results Oriented
● English Speaking
● Empathy
● Attitude of service
● Exchange Standards Knowledge
● Communication skills
● Management of Tracking tools

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Areas of Individual Responsibility
A. Customer Experience

l. Participe on the Group cooperations to promote the opportunities and track the
EPs based on the national subproducts and LC value propositions.
m. Align the EPs about the Experience and country requirements.
n. Support EP with the information of migration processes.
o. Track the pre-arrival information about the opportunity or the city that needs to be
sent to the EPs.
p. Create a clear and easily communication channel with the EP Manager to track the
Standards Fulfillment.
q. Track the flights and communicate to the team to plan the realizations calendar
communicate and manage all the documents for audit purposes per EP
r. Track expectations setting meeting for each EP.
s. Develop the agenda for the IPS and LEAD Sessions.
t. Track Exchange Standards accomplishment with EYP and during the experience.
u. Work in synergy with TM CXE for Global Families to develop a buddy system that
support in the REs and Experience and assign the buddies that were tracked by
TM CXE for Global Families.
v. Support the Experience and Post experience of the EP to track the NPS response
rate and improve the Conversion Rates.

Key Synergies
F. TL CXE for Youth
G. TM CXE for Global Families
H. iGE Entity Support Team
I. VP iGE
J. MCVP iGE

Main MOS
● # APD
● % CR ACC--APD
● # Process Time

● # RE

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 ● # CO
● % Audits delivered
● % Goal achievement
● % Team Standards
● # APD with cooperations

Main KPIs
● # Applicants
● # Accepted
● # Application forms
● % CR applicant to accepted

● # EPs meetings
● % Standards delivered
● % CR Finished-Completed
● % Response Rate
● # Team Meetings & O2O
● # IR Meetings
● # LC2LC Cooperations
● % CR APP-APD
● # Process Time

Responds to
TL CX for Youth

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TM CX Familia Global
Introduction to the Role

The TM Global Family is responsible for:

- The TM CX for Global Family is responsible to inform about accommodation (standards 15) to the
TM /TL for Youth and support the EP after Realization for the accommodation.
- He will be responsible to track the Global Family experience based on O2Os and clear
communication before, during and after their experience.
- He must learn about Global Family Buyer persona and Standards for EPs and the Global Family.
- He must work in synergy with the TL CX for Youth and the VP iGE to plan the Host needs based
on their REs planning to develop strategies for Attraction.
- He must learn and develop strategies to attract new Global Families based on the buyer persona
and LC reality market.
- He must track using the Global Family CRM and contact the leads and ensure the CR from Sign Up
to Global Family agreement.

Key Requirements

- Attendance to National Conferences

- Attendance to Local Conferences
- Attendance to NEC & LEC
- Attendance to iGE Summit
- 20 hours per week

Competence Needed
- Knowledge of Customer Flow for iGE
- Attitude of service
- Crisis management
- Emotional intelligence
- Resilience
- Solution oriented
- Proactive

Areas of Individual Responsibility

A. Customer Experience

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 a. Develop attraction strategies based on the Global Family Buyer persona and LC
context in synergy with the National B2B strategy for Global Host.
b. Maintain the tracking of each one of the Global Families
c. Plan and organize a commemorative event for the Global Families as a strategy
for Brand advocacy
d. Analyze the LC to identify spaces to promote and attract potential leads for Global
Family.
e. Ensure a good experience for every Global Family developing quality standards
for the Global Families and implementing bi weekly O2Os and GSSs to track the
fulfillment of the experience and implement call to action to improve or maintain
the quality experience.
f. Develop communication strategies with Global Families in order to ensure a good
experience and keep them for a long term.
g. Create strategies to implement a buddy system that supports and improve the
experience of the youth.

Key Synergies
A. TL CX for Youth
B. VP iGE
C. TM CX for Youth
D. iGE Entity Support Team
E. B2B National Team (iGE Specialist)

Main MOS
A. # of Global Family leads
B. # of Global Families
C. %Achievement of Global Families
D. %Achievement of Success experiences of GF

KPIs
A. # of Global Families
B. Global Families NPS

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TL Preparation & Experience
Introduction to the Role

The TL Preparation and XP is responsible for:

- Facilitating the preparation and experience phase for EPs and develop strategies to attract and
maintain Global Host.
- Ensure de Exchange Standards accomplishment.
- Follow up team in order to co create strategies to implement the activities needed for youth in
preparation and XP phase of the customer flow.

Areas of Individual Responsibility

A. Team Management
a. Lead the team into strategies creation and its implementation according to
national directions and the consideration phase of customer flow.
b. Follow up team members on expected activities.

B. Customer Experience

a. Support EP with the information of migration processes.

b. Track the pre-arrival information that needs to be sent to the EPs.
c. Make sure the EP hands in all the required documents for audit process.
d. Track expeciations setting meeting for each EP.
e. Track Exchange Standards accomplishment with EYP and during the experience.

Key Synergies
A. LCVP iGV
B. TL Consideration
C. iGV National Team

MoS
A. # REs
B. # COs

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KPIs
A. # REs
B. # COs

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TM Preparation & Experience
Introduction to the Role

The TM Preparation and XP is responsible for:

- Facilitating the preparation and experience phase for EPs and develop strategies to attract and
maintain Global Host.
- Ensure de Exchange Standards accomplishment.

Areas of Individual Responsibility

A. Customer Experience

a. Support EP with the information of migration processes.

b. Track the pre-arrival information that needs to be sent to the EPs.
c. Make sure the EP hands in all the required documents for audit process.
d. Track expeciations setting meeting for each EP.
e. Track Exchange Standards accomplishment with EYP and during the experience.

Key Synergies
A. TL Preparation and XP
B. iGV National Team

MoS
A. # REs
B. # COs
C. NPS response rate

KPIs
A. # REs
B. # COs

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