Beruflich Dokumente
Kultur Dokumente
submitted by
HARSHITHA KN
USN: 4SO18MBA11
Submitted to
I have undergone the Project for a period of 6 weeks. I further declare that
this report is based on the original study undertaken by me and has not
been submitted for Project University/Institution.
i
ACKNOWLEGDEMENTS
With grateful heart, I would like to remember the people who have
helped me during my course of project work. I wish to place on record
my words of gratitude towards my external guide Mr. Kushalappa
Finance head United breweries ltd Mangalore.
I sincerely thank him for his guidance and for providing all the necessary
information related to the project.
ii
TABLE OF CONTENTS
2 ORGANISATION PROFILE
2.1 Background
3 MCKINSEY’S 7S FRAMEWORK
4 SWOT ANALYSIS
5 ANALYSIS OF FINANCIAL
STATEMENTS
6 LEARNING EXPERIENCE
iii
CHAPTER 1
INTRODUCTION ABOUT THE
INDUSTRY
iv
Introduction
INTRODUCTION
It all by way of 5 breweries in South India. The most established of which, Mansion
Bottling works, dated back to 1857. Joined Bottling works, as these united breweries
were named in 1915 has come an exceptionally broad way.
The organization was brought by method for late Mr. Vital Malaya in 1947, and from
that point forward has never thought back. Today every single one of the 32,000
Lager outlets in India sells one brand or the other from Joined united breweries.
Timelines:
March 15th – 1915 – Mr. Thorpas Leishman bought 5 bottling works to from Joined
Distilleries Pvt. Ltd. with its enlisted office at 17 American Road, Chennai – 1.
UBL has a connection with maturing going back more than nine decades, beginning
with 5 bottling works in South India in 1915. From bullock truck – stacked barrels or
Hogsheads of foaming lager, the profession business has proceeded to build up the
undoubted lord in the Indian brew showcase. UBL today supports as a great spread of
possess and agreement fabricating offices all through the nation. Here, imaginative,
inventive and forceful advertising is supplemented by a solid circulation arrange. An
administration concentrated on building brand value on one hand and abusing it to
handle on the other.
Quality and cleanliness are the key components of the Assembled Bottling works
fabricating theory. To this end, the Focal Logical Research facility (CSL),
headquartered at Bangalore sets measures for every one of its distilleries. Quality
Administration Frameworks laid about along the lines of ISO 9000 are carefully clung
to, controlling quality at each phase of creation, from the crude materials to the
finished result.
Additionally,other than controlling the creation procedure, The CSL investigations the
Organization's lager taken off market retires everywhere throughout the nation, the
opposition's lagers and lagers from over the world. These lagers are tried according to
the measures set somewhere near the European Bottling works Show on 40 distinct
parameters. By these models, 'Joined Bottling works' brews don't simply approach,
yet even outperform, a few Dutch and American lagers.
ORGANIZATION PROFILE
2.1 BACK GROUND
The organization is focused on moral and legal business direct and sees it as basic to
the organization's prosperity. The organization will maintain the moral and lawful
gauges while seeking after its targets. Steady with its standards, The Organization's
Board has received with the Code for the consistence both in the Letter and soul by all
the Executives and Secured Workers. While it is beyond the realm of imagination to
expect to foresee each circumstance or situation that may emerge, the code is
proposed to fill in as a wide guide. The Load up claims all authority to revise, adjust
or end the Code whenever and in any way, shape or form, subject to material
law. Chiefs/Secured Workers who damage/veer off from the prerequisites of the Code
will draw in disciplinary activity which may incorporate end of office/business.
While kingfisher solid has risen as India's most well known lager, different variations,
for example, Kingfisher's Ultra, very premium item, are likewise being eagerly gotten
by the market.
UBL's situation in both the residential and worldwide lager market will be
additionally fortified subsequent to the consenting to of investor arrangement with
Heineken. The conceives, in addition to other things, the creation and offer of the all
inclusive acclaimed Heineken brew in India by UBL. At the same time, utilizing
Heineken's universal appropriation solidarity to additionally spread of Kingfisher
Lager in select Brew in select worldwide market.
2.3 VISION MISSION QUILITY POLICY
VISION STATEMENT
“Our Vision is to lead and build up the Indian lager advertise and convey top tier
execution through greatness in item and brand portfolio, abilities and arrangements”
M ISSION STATEMENT
To perceive the estimation of human resources and be the favored boss whatever we
work
Quality and cleanliness are the key components of the UB gatherings' assembling
theory. To this end the Central Scientific Laboratory (CSL) headquartered at
Bangalore sets norms for every one of its bottling works. Quality Management
Systems spread out along the lines of ISO 9000 are carefully clung to, controlling
quality at each phase of creation.
Nature of the lager is checked electronically toward the finish of each procedure and
the nature of the last bundled item is physically checked.
2.4 WORK FLOW MODEL
ORGANISATION STRUCTURE
2.5Products/service profile
United Breweries Group Based in Bangalore, is a combination of various
organizations with significant spotlight on lager. Joined Breweries is an India's
biggest maker of lager with piece of the overall industry of overabundance of half.
Coming up next are the results of joined united breweries group gathering
Lager is the primary result of United Breweries. Joined Breweries delivers its item
under the brand name of Kingfisher. Kingfisher brew is administering the Indian
brand showcase, it is the most well known brand in India.
Kingfisher Strong
Kingfisher Strong, India's biggest selling lager, is blended from the best malted grain
and bounces. Its esteemed worldwide honors are an additional verification of its
generally acclaimed one of a kind taste and quality. Kingfisher solid joins this one of
a kind taste and quality in a solid lager and involves a similar situating stage as the
mother brand, Kingfisher. The brand symbolize the estimation of qualities, the style,
energy and fun. Basically, the brand is an image of current India.
This notable brand was propelled in 1999 to take into account the developing interest
of the solid lager portion in the nation. The brand has an enormous family and is
accessible in the accompanying pack sizes 650ml, 330ml pints, 500ml standard jars
and 330ml thin jars.
Kingfisher Premium
Propelled in 1978, Kingfisher Premium is one of the main brands propelled in the
gentle brew classification under the Kingfisher umbrella. A youthful, contemporary
and fun brand. Kingfisher Premium is accessible in 650ml jugs, 330ml pints, 500ml
normal jars and 330 Ml thin jars
Kingfisher Ultra Max means "Most extreme Taste Maximum Life" .Launched in
2015, Kingfisher Ultra Max is a fresh, reviving solid lager with lovely fragrance and
delayed flavor impression. A moderate blending and delayed development process,
utilizing the best imported Pilsner malt, kingfisher Ultra max has a full-seasoned
'most extreme Taste' that is smooth and simple to drink.
Kingfisher Ultra Max brews are accessible in 650ml and 330ml containers and 500, l
jars.
Kingfisher Ultra
Kingfisher Ultra is for the tasteful, current, certain, free and confident shopper. One
who searches ultra-experience out of everything? Propelled in 2009, Kingfisher Ultra
bigger is the preeminent premium lager brand on offer right now. Propelled first in
Bombay, Bangalore, Delhi and Calcutta, Kingfisher Ultra is currently generally
accessible all over in India.
Kingfisher Storm
Propelled in 2017, Kingfisher Storm is another solid lager from the place of United
Breweries Ltd. Everything about Storm directly from the lager to the bundling to the
utilization experience is new, reviving, exceptional and extraordinary. It's an image
that conveys with it, a sharp, striking and certain demeanor and offers shoppers the
chance to "Carry on with the Swag Life".
Kingfisher Buzz
Kingfisher Buzz is new age malt based, enhanced mixed drink. Supplementing the
vivacious, carefree and expressive young people of today, Kingfisher buzz really
unites the insane blend of feelings and exercises such is reality. It comes in energizing
flavors. Berry and Lychee. Propelled in 2016, Kingfisher Buzz is as of now accessible
in Bangalore, Delhi, Mumbai, Goa, Pune, and Thane.
WATER:water is the transcendent preparing crude material with most brews made
out of 90-95% water. In this manner, the state of this water is of vital significance to
the brewer, as this will have ramifications for the nature of the lager. The significance
of water utilized in the preparing business is customarily so critical that the area and
Quantitatively endurance of a bottling works has been dictated by its water supply.
MALTED BARLEY:Malted grain is the fundamental crude material utilized in the
fermenting of brew. Malt gives the sugar that will be aged into liquor in the preparing
procedure. Grain is an oat generally developed in gentle sea atmospheres and for quite
a long time it has been utilized in the creation of lager.
MAIZE FLAKES: They are delivered by preparing corn meal through hot rollers
which gelatinizes the starch and makes it available to the malt catalysts.
YEAST:
Yeast is the unicellular microorganism that is liable for aging and creation of brew.
Yeast processes the sugars removed from grains, which produces liquor and carbon
dioxide, and accordingly changes over wort into lager. Notwithstanding aging the
lager, yeast impacts the character and flavor. The prevailing sorts of yeast used to
make brew are the top-maturing Saccharomyces cerevisiae and base aging
Saccharomyces uvarum.
HOPS:
Hops are the female blossoms of Humulus lupulus. Bounces, different herbs and
flavors were most likely initially added to completed lager to deliver exceptional
flavors and conceal "off-flavors" conferred by microbial contaminants during the
previous long periods of fermenting. Jumps are still added to brew during creation.
Bounce expansion is truly perceived to present sharpness and unmistakable smell or
flavor to the lager, however today jumps are perceived as likewise having the option
to improve brew steadiness (regarding clearness), head security, against microbial
action and light solidness.
2.6 OWNERSHIP PATTERN
PROMOTERS % of share
Indian Promoter 29.99%
DIIs 4.4%
FIIs 16.38%
Others 5.35%
Won the Bronze Award at the 'Australian International Beer Awards' in the
First cost in the International Beer Awards composed by the New Zealand Hop
Marketing Board
First Prize for the name work classification at the Asian Grad Pixel Cyrel 2000
World's Best Lite Larger Award at the Stockholm Beer celebration in 1995
World's Beer Lite Larger Award at the Stockholm Beer Festival in 1994
Kingfisher Strong granted "Asian best solid Larger 2013' by the renowned
MCKINSEY'S 7 S
FRAMEWORK
MCKENSY’S 7’S
STRUCTURE
The way which the organization units relate to each other is called as
structure.Organization structure and authority and responsibility
relationship are included in the structure.
SYSTEM
The system of the UBL is pretty much simple where the production and
process department play a vital role and in support with the financial and
the human resources. And the safety department will giving more focus
compare to other department.UBL giving more importance for safety so
safety department is talking all precautions for the purpose of the safety.
In the organization the company having safety measures to meet any
problem.
SKILL
Classification of skill:
1 Technical skill
2 Conceptual skills
1. Technical Skill
2. Conceptual skill
STYLE
The style of operation is a mixture of both top down and bottom up. Now
if we take the top down approach what happens is at the end of every
financial year the managing director along with the vice president’s meet
and discusses the different plans and various strategies for coming
financial years.
Strategic intent comes with top management. The top management decide
on the strategy to come up with. These strategies are intimated to the
people lower down. But when it comes to marketing initiatives, it is
generally bottom up.
STRATEGY
This is done by Kingfisher to make sure that the consumer recollects the
brand name that could not be advertised and develops an urge to
consumer brand. The strategy of using the brand name on other product
that can be advertised seems to be working. It appears the consumer
liberal and ignores that the name can be given to other product that name
can be given to other product without causing damage. Though mineral
water was sold just to popularize the beer brand but in turn it has become
the second biggest selling mineral water brand.
They have not only use the alternative strategy for the bottled water but
also for the Formula1 race and in ipl cricket league. This strategy has
definitely helped the brand not only in India but also it has helped to
build its image internationally.
STAFF
Under 99 are males rest of the 14 are females. This 113 staff include
technical staff,mangers,clerks,employees,workers.
SHARED VALUE
RIVALRY
THREAT OF SUBSTITUTE
RESEARCH DESIGN
COST ANALYSIS OF BEER MANUFACTURING
A STUDY OF BRANDS MANUFACTURED BY UBL
LTD
Introduction
A cost analysis involves the process of reporting separate elements in a
cost proposal, such as labor, equipment and materials that make up a
product or service, as well as its proposed profit. It is used for cost-
evaluation purposes when there is a lack of competition or comparable
offers in the marketplace. Often referred to as cost-benefit analysis or
cost-effectiveness analysis, a cost analysis requires specific skills to
conduct, and it is a useful tool for various aspects of business planning.
Literature Review
In this book, the complete guide to beer, the author describes about the
beer drinking.
He says that asking for a beer is a vague statement of intent. Many take
beer for granted, assuming that a glass has little to offer beyond
quenching a thirst and providing intoxication. But beer is much more than
a chilled pilsner on a hot day. You should never rush a good beer.
Author: B. Verhoef
This reference book also contains lots of interesting facts over eight
hundred beer brands and their breweries and many beautiful photos of
bottles, cans and labels. As well as beers from the main beer countries
such as Germany, England, The Czech Republic and Belgium. You will
also find beers from the smaller and less well- known ones, such as Fine
land, Italy, and Spain, and of course the Netherlands is also given the
comprehensive coverage in this review.
4. Sales force to the firm with minimum sales man working in the firms
Conclusion
As far as buying behavior of people with respect to beer is also the same.
The highest selling beer in India is kingfisher strong and premium which
is priced at Rs70 for 650ml bottle. The sales of Super Premium beer like
kingfisher Ultra is relatively low, which is priced at Rs100 for 650ml
bottle. Even though the Super premium beer is of high quality and has
been appreciated by the consumer, it has not resulted in as high sales as
compared to the premium category beer.
This just shows that it will still take some time for the Indian mindset to
change where more number of people will be willing to spend on quality
without thinking much about the cost. But we can already see a
reasonable change in the consumer mindset, from say 10 years back.
CHAPTER 5
SWOT ANALYSIS
SWOT ANALYSIS
Swot analysis (strength, weakness, opportunities, and threats analysis) is
a framework for indentifying and analyzing the internal and external
factors that can have an input on the viability of a project,product,place or
persons
STRENGTHS
Most popular brand in India. Highest brand recall, which result in high
sales.
UBL has the strong worldwide brand distribution system. Kingfisher
brand is available across most retail outlets as well as pubs restaurant
night clubs.
Being the oldest and largest player in India it understands the Indian
market and the consumer better than its competitors
Brand which well known worldwide. It sells beer in 52 countries
across the world. It has won many award internationally. It has strong
brand image not only in India but also internationally
UBL has never compromised on quality. They have always come up
with product of international standards
Aggressive advertising and promotion at outlet, pubs and bars.
Consistent investment by UBL in the product, packaging and
distribution and communication along with well established
distribution, puts UB in a strong position, as seen by consistent
improvement to the Company’s national market share.
United Breweries have more than 50% market share in India. It is one
of the strength for the company
Kingfisher has used massive brand development strategies like
sponsoring fashion event, being associated with high profile sporting
events like IPL. Formula one which has helped build its image
tremendously.
Weakness
Opportunities
Threats
CPU(Rs)
DIRECT COST
Raw materials consumed
Opening stock of raw materials 0
Purchases of Raw Materials 5.805
(-)Closing stock of Raw Materials 0
Materials Consumed 5.805
Direct labour/wages 0.124
Direct cost/expenses 0.2415
PRIME COST 6.1705
INDIRECT COST
Factory/Works Overheads
Indirect labour 0.122
Depreciation on Machinery 0.675
Works Overheads 0.05204
Cost of Maintanence 0.0589
Other Factory Expenses 0.0282
Supervisors Salary 0.0385
Power & Fuel 0.5678
Total Overheads 1.54244
Flour 3.756
Water 0.892
Yeast 0.6789
Salt 0.4781
Raw Materials per unit 5.805
United breweriesLimited
EXPENSES
Tax expenses
17.26 25.70
Current tax
1.68 -0.07
Deferred tax
0.00 0.10
Tax for earlier years
18.93 25.73
Total Tax expenses 35.60 38.32
Shareholders Funds
Non-Current Liabilities
CURRENT LIABILITIES
ASSETS
Non-Current Assets
FIXED ASSETS
CURRENT ASSETS
1. Current Ratio:
Current ratio is on of the mot fundamental liquidity ratio.It measures the ability
of business to repay current liabilities with current assets.Current asset are
those,the amount of which can be realized within a period of one year.They are
cash in hand,cash at bank,debtors,bills receivable , prepaid expenses etc.Current
liabilities are those amount which are payable within period of one year.They
are creditors , bills payable , bank overdraft , outstanding expenses etc.
CURRENT RATIO
1.98
1.97
1.97
CURRENT RATIO
1.97
1.96
1.96
1.95
1.95
1.95
1.94
2017-2018 2018-2019
YEARS
Interpretation:
In the year 2017-2018 current ratio was 1.97.In the year 2018-2019 it is
decreased to 1.95.There has been reduction in current ratio from the year 2017-
2018 to the year 2018-2019.The reduction is from 1.97 to 1.95,the reason
behind this is that the difference in current liabilities for the past two years is
greater than the difference in current assets.
Return on assets is the ratio of annual net income to average total assets of
business during a financial year.It measures efficiency of the business in using
its assets to generate net income.It is a probability ratio.
45
44
43
41.95
42
41
40
2017-2018 2018-2019
YEARS
Interpretation:
In the year 2017-2018 ROA was 45.66%.In the year 2018-2019 it is decreased
to 41.95%.This indicates that the company’s profit has decreased when
compared to previous year.
Debt o equity ratio is the ratio of total debt of a business to its shareholders
equity.It is a leverage ratio and it measures the degree to which the assets of the
business are financed by the debts and the shareholders equity of a business.
0.29
0.3
0.25 0.23
0.2
0.15
0.1
0.05
0
2017-2018 2018-2019
YEARS
Interpretation:
In the year 2017-2018 debt equity ratio was 0.29.In the year 2018-2019 it is
decreased to 0.23.Therefore debt equity rati0 is low in the year 2018-2019 that
means the company does not depend upon the deb.The company is much stable
and debt is been reduced as of last year it is 0.23 compared to 0.29 of previous
year.
4. Proprietary Ratio:
Shareholders
Total Assets Proprietary
Year Fund
Ratio
Proprietary Ratio
0.7 0.69
PROPRIETARY RATIO
0.68
0.66
0.64
0.62
0.62
0.6
0.58
2017-2018 2018-2019
YEARS
Interpretation:
In the year 2017-2018 proprietary ratio was 0.69.In the year 2018-2019 it is
decreased to 0.62.Therefore it shows that the contribution of stockholders in
total capital of the company has reduced.
The ratio is calculated by dividing the net sales by the value of total sales.
YEARS
Interpretation:
In the year 2017-2018 Total Assets Turnover Ratio was 0.39.In the year 2018-
2019 it is decreased t 0.36.Total Asset turnover of the company is 0.36 which
means the company is not generating enough revenue compared to its total
assets.
CHAPTER 6
LEARNING
EXPERIENCE
Project work arc the cherrics on top of the resume. They can make any student
stand on to colleges. future employers. The practical situations encountered in
the organization on the daily basis are based in the nature and entirely different
from one situation to another. Even though the company has competitors it is
known for its convenience and quality of service. Internships are quickly
becoming essential for any job and can offer a lot of experience to students
hoping to get ahead. Well it educated sue of the important things on project
work experience.
And it is helps that to know how the various departments co-ordinated each
other. What are the discipline should maintain in the organization, and how to
build employee and employer relationship. United Breweries is a big company
so here to I learn lot of thinks which not available anywhere
This project work provided excellent opportunity to build professional
connections the co- workers, explained about the organization structure, the
basic principles and practices and financial analysis and could gather, analyze
and interpret the date. These professional settings became familiar with regular
work therefore, these connections will give you a strong recommendation in the
future. Working in n force environment, helped to observe how others operate
and take on those attributes that are: best at work place, whether it's
communications, behavior, or office etiquette. This organization helped to
procure career skills required and to be nurtured throughout professional life.
This organizational study was the opportunity to test out the skills developed in
college and see how they work in the real world. By applying skills at
internship, got an idea of biggest strength and areas of improvement this helped
me to figure out if a field is right or wrong. This organizational study was a
success and set the direction for career. There was a very good chance to learn
new skills during this period. The organization also gave the opportunity to deal
with the financial statements and gain analyzing techniques.
In short, United breweries ltd Mangalore.my Experience at was amazing which
will be with me as a memorable time throughout my Life.
Through sampark you can find:
1. The UBL University – Learning and Development
2. The Online Performance Appraisal System – Cloud – platform based
3. Online Recruitment for executives and staff
4. Information and updates
5. The UBL Enterprise Social Network …..and many more
Water
Education
Health
BIBILIOGRAPHY
www.kingfisherworld.com
http://www.financialexpress.com/news/united-breweries-acquires-gmr-
brewery http://en.wikipedia.org/wiki/United_Breweries_Group
http://en.wikipedia.org/wiki/Beer_in_India
http://www.mindbranch.com/Beer-India-Forecasts-R587-51/
http://www.scribd.com/doc/26542793/Beer-Market
Financial Express “Barley gains attention of beer industry”, Jan 2008 &
“High demand from beer cos pushes barley prices up by 20%”, May 2008
Business Standard articles “Indian beer market ready for new fizz”, May
2008 & “Craft Beers set to challenge 'Lager' territory”, Jun 2009
http://www.euromonitor.com/Beer_in_India,