CHAPTER 4

DATA ANALYSIS

4.0 Introduction

This section reviews the results of the guided study. What's more, the information investigation
and the results presented depend on the objectives that have been described in the main part of
this study. This information survey was conducted using the Statistical Package for Social
Science (SPSS) version of 20. Several areas in this section begin with the sample characteristics
in section 4.1. Section 4.2 is the background of the respondent. Descriptive statistics of the
variables are carried out in section 4.3 and then the hypothesis described in chapter 2 are tested.
The last section of this chapter is an overview or summary of the results of the analysis
supported by the hypothesis.

4.1 Sample Characteristic

A total of 100 questionnaires were distributed to employees at the workplace. The stated
sample includes employees of the marketing department, sales department, and various
department in an organization. The selected employees are work in Penang, Malaysia.
Questionnaires were distributed to several organizations at a time. A total of 100 questionnaires
were distributed and 100 were returned. As a result, only 100 completed questionnaires were
used for this study to represent Malaysian employees.

Table 4.1.1: Sample Profile

Number of Questionnaires Distributed 100

Number of Questionnaires Collected back 100

Response Rate 100 %

Number of Questionnaires Used for Analysis 100

4.2 Background of the Respondents.

The frequency distribution of classification variables was obtained by descriptive

statistical analysis of these information. This demographic data includes the age, gender, race,
marital status, highest level of education and monthly income of the respondents. Table 4.2.1.
Table 4.2.1 Demographic Characteristics of Respondents

Variables Categories Frequency Percentage (%)

Age 16-20 40 40

21-30 9 9

31-40 16 16

41-50 32 32

51-60 2 2

61 and above 1 1

Gender Male 38 38

Female 58 58

Prefer no say 4 4

Race Chinese 58 58

Malay 23 23

Indian 13 13

Others 6 6

Marital status Single 59 59

Married 34 34

Widows 7 7

Highest level of SPM 25 25

education
Diploma 33 33

Degree 13 13

Master 12 12

Bachelor 14 14

PHD 3 3

Monthly income RM 1,000 – RM 2,000 38 38

RM 2,100 – RM 4,000 22 22

RM 4,100 – RM 6,000 27 27

RM 6,100 and above 13 13