BONAFIDE CERTIFICATE

This is to certify that this summer training report is the bonafide work of BHARATH B

Reg.No:412818631017 for NAGA FOOD LIMITED – DINDIGUL who carried out

the work under my supervision. Certified further, that to the best of my knowledge, the work

reported herein does not from part of any other summer training report on the basis of which

a degree or award was conferred on an earlier occasion on this or any other candidate.

______________________________ ______________________________

Mr. J.Anand, M.B.A, M.COM, (Ph.D.) Dr. J. Padmini M.B.A, Ph.D.

Assistant professor Head of the department

SRM Valliammai Engineering College SRM Valliammai Engineering college

Kattankulathur Kattankulathur

ii
 DECLARATION

I, BHARATH B, Student of the Department of Management Studies, SRM Valliammai

Engineering College, Kattankulathur, declare that the Summer Training Report, for NAGA

FOOD LIMITED – DINDIGUL is in partial fulfilment of Master Degree of Business

Administration. This is my original work and not submitted for the award of any degree,

diploma, fellowship or other similar title or prizes.

Place: Signature of the candidate

Date:

iii
 ACKNOWLEDGEMENT

I would like to express my sincere thanks and gratitude to all those who made it

possible to complete this summer project. I am indebted to thank our principal, Dr. B

Chidhambararajan, M.E., Ph.D., for permitting me to do the summer training.

I furthermore thank the head of the department Dr.J.Padmini M.B.A., Ph.D. for the

support and constant encouragement given to me.

I am deeply indebted to my project guide Mr.J.Anand, M.B.A, M.COM, (PhD) who

gave valuable inputs and motivated me to complete this summer training internship.

I am bond to Mr.Radha Krishnan HR of NAGA FOOD LIMITED –

DINDIGUL for permitting to do the summer training internship in the company

iv
 TABLE OF CONTENTS
CHAPTER NO. TITLE PAGE NO.
I INTROUCTION 1

1.1 INDUSTRY PROFILE 1

1.2 COMPANY PROFILE 1
1.3 VISION,MISSION STATEMENT 3
II PROUCTION DEPARTMENT 4

2.1 PLANT LOCATION 4

2.2 PLANT LAYOUT 4
2.3 STORAGE LAYOUT 5

2.4 WHEAT PROCESS 6

2.5 MACHINERY DETAILS 11
2.6 PRODUCTS 11
III HUMAN RESOURCE MANAGEMENT 15

3.1 PERFORMANCE APPRAISAL 15

3.2 HUMAN RESOURES OBJECTIVES 15
3.3 HUMAN RESOURCES PLANNING & PROCESS 17
3.4 RECRUITMENT & SELECTION 17
3.5 TRAINING & DEVELOPMENT 18
IV FINANCE DEPARTMENT 22

4.1 OBJECTIVES OF FINANCE 23

4.2 FINANCIAL PROCESS 23
4.3 FINANCIAL STSTEMENT 24
4.4 BOOK MAINTANCE 25
4.5 FINANCIAL REPORT 27
4.6 FINANCIAL SUMMARY 28
V MARKETING DEPARTMENT 37

5.1 PRODUCT MIX 38

5.2 PRICE MIX 38
5.3 PLACE MIX 39

v
 5.4 PROMOTION MIX 39
5.5 MARKETING STRATEGIES 40
5.6 ADVERTISING STRATEGIES 40
5.7 SALES PROMOTION 40
5.8 SEGMENTATION 41
VI GROUP OF COMPANIES 42
VII CONCLUSION 47

vi