Making Healthy Lifestyle a Habit

Media Campaign Proposal

(Purposive Communication; MWF 12:30 - 1:30 PM)

Submitted By:
Dumagio, Rey
Misa, Rodolfo Jr.
Mondonedo, Kayne Lester
Pepito, Alyssa
Ybiernas, Yancy

Submitted To:
Ms. Ma. Russel A. Pielago
 Company Profile Sheet

Company Name: Healthy Eats

Department:
Description of the Company:
Company Address:
Telephone:
Email:
Website:
Specific Health Issue:
Target Audience:
Organizational Chart:
Community Extension Department
Healthy Eats is a local restaurant located in Cebu
City, selling healthy treats to everybody. This
company envisions a community where eating
disorder cease to exist by providing high quality and
affordable healthy foods to everyone. Healthy Eats
offers a wide array of healthy treats such as biscuits,
shakes, and meals.
Tigbao, Talamban, Cebu City 6000
505-3910;
healthyeats@yahoo.com.ph
www.healthyeats.org
Eating Disorders
Students from University of San Carlos
 “Making Healthy Lifestyle a Habit: A Media Campaign Proposal”

I. Introduction

Eating Disorder is a medical illness characterized by irregular eating habits which

may include inadequate or excessive food intake which can ultimately damage an
individual’s wellbeing. The most common forms of eating disorders are Anorexia Nervosa,
a form of self-starvation, and Bulimia Nervosa, the repetitive cycle of binge-eating
alternating with forced vomiting and/or starvation (Eating Disorder Hope, 2019).

Additionally, disordered eating issues typically appear during teen years and/or
young adulthood with factors, such as negative body image and poor self-esteem coupled
with stress and depression that contribute to the rise of eating disorder (Campbell, 2018).
This is mainly evident to the college students with due to academic, financial and social
stress – in America alone, 4 – 10% male college students and 10 – 20% female college
students are affected by clinical eating disorders (Affordable College Online, n.d.). The
scenario is worse in the Philippines because with little to no information about eating
disorder, the people’s awareness on this sensitive topic is non-existent (Mia, 2014).

II. The Problem and Objectives

According to the World Health Organization (2010), the food that the person
consumes is central to human health and overall well-being. This is because most of the
nourishment our body needs are in the form of food. However, in this generation, there
are already numerous eating disorders that have affected the health of young people
(Eating Disorder Hope, 2019). Hence, this proposal aims to:
(a) raise awareness among students of the University of San Carlos on some of the
common eating disorders, specifically anorexia nervosa and bulimia nervosa;
(b) encourage everyone to lend a helping hand to anyone who has shown signs and/or
symptoms of having an eating disorder.
 III. Proposed Solution
Healthy Eats’ objective will be attained by conducting a seminar about eating
disorders, specifically anorexia nervosa and bulimia nervosa. This includes the
symptoms, cause, prevention, and treatment.
This solution is necessary because the best way to solve a psychological issue is
through communication. Inviting speakers who have overcome their challenges from
eating disorders and doctors who are expert about eating disorders will greatly affect, in
a positive way, to those who are suffering from anorexia nervosa and bulimia nervosa.
This gathering will raise awareness to those who lack the knowledge about the different
types of eating disorders and how it greatly affects people, especially students. This
gathering will let the public know that eating disorders are not to be taken lightly.

IV. Methodology
To address the concern in eating disorder, Healthy Eats will conduct a seminar
to the students of University of San Carlos in Cebu City. The organizers together with the
speakers will raise awareness among students and encourage them to help others who
have eating disorder.
Before the Seminar

Linkages. The team will send a letter to the Department of Health to aid the
community extension department to finance the necessary materials, manpower, and
other fees for the seminar.

Venue. The secretary will conduct an ocular visit at the University of San Carlos to
inspect the site and will coordinate with institution to obtain access to conduct a seminar
particularly in an audio-visual room.

Guests Invitations. The team will invite persons who has experienced an eating
disorder or a doctor who is knowledgeable about the issue to give ideas to the students
who have eating disorder on how to battle it and improve in life.
 Materials. The Financial manager will purchase the necessary materials including
the token and small infographic poster about the seminar. The project manager will lead
in creating the presentation to be used during the seminar.

Promotion and Advertising. A promotional video will be released prior to the

seminar to disseminate information and market the event. The team will work together
with the USC personnel in promoting the seminar. It will be released through social media
and posters. A Public Service Announcement (PSA) video will also be released on social
media with a slogan “Making healthy lifestyle a habit, help out let’s do it” to encourage the
participation of students to join the event and for other people to join our cause.

During Seminar

The project manager will check if all the preparations are complete which includes
registration area, sound system, lights, venue set-up, and presentations. Speakers will
discuss about the different eating disorders to the participants. Current demographics in
Cebu, Philippines, and the world will be shown through a video presentation. The
speakers will also tackle about how eating disorder affects people especially the students.
The speaker then shares experiences to give advice on how to combat eating disorders
to students. After that, the speaker concludes the seminar and allow participants to ask
some questions to the speaker to give clarifications about the seminar.

After Seminar

Students will be asked to give feedback about the seminar by answering a survey
in regards with eating disorder to make sure that the participants understood the
discussions and to also give idea on how to improve the project for future endeavors.
Small infographic posters will be given to the participants that will summarize the entire
discussion of the seminar.

V. Call to Action
Healthy Eats encourages everyone, particularly students of University of San
Carlos, to seek professional help and guidance when their eating disorder does not seem
to get better. By this, their dilemmas would be coped up with, and they would know how
to handle a relapse situation. Not only that, but it would motivate them to do and feel
better. We also invite them to feel free to contact us whenever they want and can. For
inquiries, they may visit our website at www.healthyeats.org.
References

Affordable College Online (n.d.). Eating Disorders Resources for College Students.
Retrieved November 19, 2019 from ww.affordablecollegeonline.org/college-
resource-center/eating-disorders

Campbell L. (2018). Here’s why Eating Disorder on College Campuses are on the Rise
[Web Post]. Retrieved November 19, 2019, from www.healthline.com/health-
news/eatingdisorder-on-college-campuses-are-on-the-rise

Eating Disorder Hope (2019). Eating Disorder: Causes, Symptoms, Signs & Medical
Compilation. Retrieved November 19, 2019, from
www.eatingdisorderhope.com/information/-eating-disorder

Health and development. (2010, December 9). Retrieved from

https://www.who.int/hdp/en/.

Mia A. (August 2014). This Is what it’s like to have an Eating Disorder in the Philippines
[Blog Post]. Retrieved November 19, 2019, from thoughtcatalog.com/ana-
mia/2014/08/this-is-what-its-like-to-have-an-eating-disorder-in-the-philippines
 Task Page

Members’ Names Parts Written Other Roles

1) Dumagio, Rey Introduction Actor

2) Misa, Rodolfo Jr. The Problem and Actor

Objectives

3) Mondonedo, Kayne Lester Methodology Actor and Print

4) Pepito, Alyssa Call to Action Actress, PSA Editor, and

Videographer

5) Ybiernas, Yancy Proposed Solution Actor

Leader’s Evaluation (Mondoñedo-Leader)

Name Score Evaluation
Dumagio, Rey 5/5 He did his job well within
the given schedule set by
the leader and he gave
ideas on the PSA
Misa, Rodolfo Jr. 5/5 He helped a lot in encoding
and proof reading
Pepito, Alyssa 5/5 She was the one who took
the video and edited the
PSA
Ybiernas, Yancy 5/5 He did his assigned task
ahead of time and he also
helped in PSA