ASSIGNMENT OF

TOP 5 ADVERTISING AGENCIES!

Submitted To:
KHAWAJA TARIQ

Submitted By:
ABDUL BASIT () MBA-5-A
AYESHA TARIQ () MBA-5-A
SAMINA BUTT (14688)-5-A
YUSRA SAIF()-5-A
 TABLE OF CONTENTS

WHAT ARE THE ADVERTISING AGENCIES???....................................................1

TOP 5 ADVERTISING AGENCY OF THE WORLD ................................................2

TOP 5 ADVERTISING AGENCIES OF U.S.A ........................................................3

TOP 5 ADVERTISING AGENCY OF PAKISTAN.....................................................4

BIBLIOGRAPHY.................................................................................................5
WHAT ARE THE ADVERTISING AGENCIES???
“Advertising agency is a business that assists advertisers in all stages of the
advertising process - from account management and planning to message
creation, media planning, and research.”

(Bergh & Katz, 1999)

“Advertising agencies are service companies that specialize in planning and

execution of advertising programs for their clients.”

(Belch & Belch, 1990)

“An advertising agency acts on the basis of an assignment placed by the

client in which the client also delegates some decision making authority to
the agency.”

(Mills, 1990)

“In most cases the agency makes the creative and media decisions. Often it
supplies supporting market research as well, and may even be involved in
the total marketing plan. The activities undertaken and the amount of
autonomy allowed to the agency vary from one relationship to another.”

(Aaker & Myers, 1987)

“Advertising services can be defined as packages of activities that are

offered to other companies and which concern the planning, production and /
or delivery of advertising. Advertising services are bought and designed to
improve the purchasing company's performance and well-being.”

(Wilson, 1982)
TOP 5 ADVERTISING AGENCY
OF
THE WORLD
1) SAATCHI AND SAATCHI
2) OGILVY
3) TBWA CHIAT DAY
4) AGENCY DOT COM
5) CRISPIN PORTER AND
BOGUSKY
 Contact Information
Address: 375 Hudson St.
New York, NY 10014-3620
Phone: 212-463-2000
Fax: 212-463-9855

Financial Highlights
Fiscal Year End: December

Key People
• Chairman: Robert L. (Bob) Seelert
• CEO: Kevin J. Roberts
• Worldwide CFO: William H. (Bill) Cochrane

Industry Information
Sector: Services
Industry: Advertising Agencies

Top Competitors
• McCann Worldgroup
• TBWA Worldwide Inc.
• Young & Rubicam, Inc.
Saatchi & Saatchi Company Profile

This advertising firm is so nice, they named it twice. Saatchi & Saatchi is one
of the world's top advertising agency networks, with more than 150 offices in
about 85 countries. It provides creative advertising services and plans
marketing campaigns for some of the largest advertisers and top global
brands. Its Saatchi & Saatchi X agency acts primarily as a shopper's
marketing services network in the US, while its The Facilities Group segment
specializes in technical and creative services in audiovisual and print areas
for the UK market. Founded in the UK by Maurice and Charles Saatchi in
1970, Saatchi & Saatchi is part of Paris-based advertising conglomerate
Publics.
SALARIES
Saatchi & Saatchi salary & compensation reviews include all signing
and year-end bonuses, vacation time and other perks and
reimbursements that make up total compensation.

SPEEDY GROWTH

The flamboyant Saatchi brothers, Maurice and Charles set up the business in
the early 1970s and during the growth years gave the company a distinctive
edge over competitors. With their close association to the then Prime
Minister and a host of high-society names, the brothers led the agency on a
whirlwind buying spree. But the speed of their growth created the conditions
for their own downfall, as the task of absorbing the new companies became
ever more difficult. The bust, which followed the late 80s boom, exposed
gaping debts at the agency, hitting the company's share price hard.
Frenchman Robert Louis-Dreyfus was appointed to turn around the ailing
group. He largely succeeded and has since gone on to further glory as the
chairman of Adidas sportswear group.

RIVAL FIRM

It was five years ago, when their role was largely marginal, that the Saatchi
brothers finally left the company. Maurice convinced some top executives
and some leading clients, notably British Airways, to leave with him and set
up a competing agency. He was joined by the creative force behind his
former company, brother Charles. The brothers still run M and C Saatchi
agency, which retains BA and a number of other high-profile British clients.
In 1995 the restructured group had been pooled with US merger partner
Bates Worldwide and renamed Cordiant. It was demerged from Cordiant in
December 1997 with the Saatchi and Saatchi name since remaining high
profile, if no longer the biggest in the industry.
DAMIEN HIRST

Saatch is increasingly focused on the US, where it now gets nearly three
quarters of its operating profits. Its biggest clients include Proctor and
Gamble, Toyota Motor Cars, DuPont and Sony. The merger will create the
world's fifth largest agency, by bringing together the world's 10th largest,
Publicis, with the world's 12th biggest. The new French owners say they will
continue to use the Saatchi name, one which is one of the best known in late
20th Century UK business as a whole. As to the brothers who founded it,
Maurice is the Conservative Party treasury spokesman in the House of Lords,
while Charles has become well known as a patron of the arts, with his
Saatchi Gallery emerging as the cradle of young British artists such as
Damien Hirst. Saatchi and Saatchi earned pre-tax profits of £38.6m ($58m)
on sales of £400m last year.
REGIONAL OFFICES

Africa
Asia Pacific
Europe
Latin America
Middle East
North America

COMPANY DETAIL

Ownership Subsidiary
Status Active

CATEGORIES

Advertising

SERVICES

Advertising
Brand consulting
Design
Healthcare communications
Public relations
Relationship & interactive marketing
Sales promotion

Ogilvy & Mather Worldwide does advertising by the book. Founded by ad

pioneer David Ogilvy (author of Ogilvy on Advertising), the firm is one of the
world's leading creative agency networks, providing advertising campaign
development and management, brand development, public relations, and
strategic planning services to clients such as American Express, IBM,
and Motorola. Ogilvy & Mather offers specialized communications and
relationship marketing services through Ogilvy One; its Ogilvy
CommonHealth Worldwide unit offers services targeted for global clients in
the health care industry. Operating through more than 450 offices around
the world, it is one of the primary agency subsidiaries of UK-based WPP
Group.

What has always defined Ogilvy & Mather Worldwide is its ability to build
brands.

The difference is that building brands today requires a keen understanding of

how new communications technology, new channels, and vibrant creativity
combine. This is a world where the consumer is now in control, and
consumer insight is paramount, and so the quality and diversity of our
people are vital. A contemporary outlook and true cultural attunement are
much more important in a world where there is a new mandate for our
business. That mandate is integrated communications and our response,
what we call 360 Degree Brand Stewardship® , means a willingness to use
the broadest array of tools and techniques to understand, develop and
enhance the relationship between a consumer and a brand.

We do this on both a local and a global scale. Local 360 Degree Brand
Stewardship® keeps the agency fully rooted in the marketplace, attracting
top local clients and the best people to work on them. This keeps our
understanding of the local consumer and marketplace intimate.

Global 360 Degree Brand Stewardship® is a marriage of local know-how with

a worldwide network capable of articulating brands as they cross borders -
vital to the growing number of multinational clients seeking to leverage their
powerful brands in new markets around the world.

EXECUTIVES

46 executives listed for Ogilvy & Mather Worldwide, Inc.'s New

York, NY location.

Chairman Rochelle Lazarus

Vice Chairman Steve Hayden
CEO and Board Member Miles Young

COMPETITIVE LANDSCAPE
Demand for advertising and marketing services comes largely from
businesses that sell consumer products, entertainment, financial services,
technology, and telecommunications. The profitability of individual
companies depends on creative skills and maintaining client
relationships. Large companies benefit from being able to serve the varied
needs of major customers. Small companies can compete by focusing on
niche markets or by offering lower pricing. New competition for advertising
and marketing business has come from database marketing companies,
systems integrators, and telemarketers.
COMPANY OVERVIEW
TBWA Chiat\Day, Inc. operates as an advertising agency. The company was
founded in 1993 and is headquartered in New York, New York with an
additional office in Los Angeles, California. TBWA Chiat\Day, Inc. operates as
a subsidiary of TBWA Worldwide Inc.
This firm has some big ideas about how to market a brand. One of the
world's leading advertising agencies, TBWA Worldwide is known for
executing highly creative work for such clients as Apple,Energizer,
and Nissan. In addition to creative advertising, TBWA provides relationship
marketing and branding services through its TEQUILA\ subsidiary. The firm
has about 265 offices in 75 countries; in the US, TBWA operates through
TBWA\Chiat\Day, with offices in Los Angeles, New York, San Francisco, and
Toronto. TBWA\Manchester acts as another UK unit under the TBWA
umbrella as well. TBWA is a unit of Omnicom Group, the world's #1 media
services conglomerate.

KEY EXECUTIVES
Mr. Corey Mitchell

President

Age: 41

Mr. Mark Figliulo

Chairman and Chief Creative Officer

Mr. Tom Carroll

Chief Executive of TBWA\Worldwide and President of TBWA\Worldwide

Age: 54

Jamie Gallo

President of TBWA\Chiat\Day New York

Carisa Bianchi
President of TBWA

Compensation as of Fiscal Year 2010.

KEY DEVELOPMENTS FOR TBWA CHIAT\DAY, INC.

TBWA Chiat\Day, Inc. Announces Addition of Neil Saunders,
Catherine Heath and Clyde McKendrick as Group Planning Directors

08/26/2010

TBWA Chiat\Day, Inc. announced the addition of Neil Saunders, Catherine

Heath and Clyde McKendrick as group planning directors. The planning group
is further strengthened through the new senior hires of Neil Saunders,
Catherine Heath and Clyde McKendrick, who are joining the agency as group
planning directors. Saunders will have primary responsibility for Nissan;
Heath will work primarily on Visa, and McKendrick will work on Pepsi. They
join fellow group planning directors Scott MacMaster, Julie Smith and Oke
Mueller. Neil Saunders has held executive management positions at leading
creative agencies in London (Grey), Los Angeles (BBDO), San Francisco
(Citron Haligman Bedecarre) and Chicago (Leo Burnett), having trained as an
ad hoc research manager at Unilever. Catherine Heath joins as global group
planning Director from Modernista! where she was chief strategy officer.
Clyde McKendrick, a strategy director with 14 years experience, most
recently founded MILK.
TBWA Chiat\Day, Inc. Appoints Creative Directors

07/28/2010

TBWA Chiat\Day, Inc. announced that is has appointed Sue Anderson and
Lisa Topol as creative directors. Anderson will have primary responsibility for
ABSOLUT, and Topol will lead Kahlua and Twix.
Kahlua Appoints TBWA Chiat\Day, Inc. as Global Communications
Agency

06/1/2010

Kahlua announced that it has appointed TBWA Chiat\Day, Inc. as its

communications agency for all global advertising activities for the brand.
TBWA\Chiat\Day is also responsible for Jameson Irish Whiskey brand
communications in North America. Kahlua strengthens TBWA\Chiat\Day New
York's global client roster that includes Absolut, Michelin, Nivea and recent
additions of TWIX, as well as the office being added to McDonald's roster
globally.
COMPETITIVE LANDSCAPE
Demand for advertising and marketing services comes largely from
businesses that sell consumer products, entertainment, financial services,
technology, and telecommunications. The profitability of individual
companies depends on creative skills and maintaining client
relationships. Large companies benefit from being able to serve the varied
needs of major customers. Small companies can compete by focusing on
niche markets or by offering lower pricing. New competition for advertising
and marketing business has come from database marketing companies,
systems integrators, and telemarketers.

CONTROVERSY
Absolut Vodka controversy
In April 2008 Teran/TBWA of Mexico released a controversial advertisement
for Absolut Vodka depicting a fictional "perfect world" dubbed "absolut
world" depicting the larger Mexico as it existed before the 19th
century Mexican-American War which includes areas now part of the United
States (including California and Texas). Absolut apologized for the
advertisement and withdrew it following complaints from American
consumers.
Pincha la Rueda de Hamilton
Pincha la Rueda de Hamilton (Burst Hamilton's tires), a Spanish website run
by TBWA, was set up in October 2008. It hosted a game where users could
leave objects on a race track to stop the then Formula One leader, Lewis
Hamilton, from winning the last grand prix of the year in Brazil. It became
controversial when Spanish users began to leave racist comments (such as
"half-breed") aimed at the mixed-race Hamilton and was shut down in
November. The FIA, the sport's governing body, and Hamilton's
team, McLaren, condemned the comments as "abusive and hateful".
Taco Bell Chihuahua
In 1997 TBWA developed the Chihuahua campaign for Taco Bell. Two
Michigan men, represented by Warner Norcross & Judd LLP, who had earlier
pitched the concept to Taco Bell sued and in 2003 a jury awarded them
$US30 million in damages and a judge tacked on $US12 million in interest.
Taco Bell in turn sued TBWA saying it should have been aware of the
conflicts. In 2009 a three-judge federal appeals panel ruled against Taco Bell.
Haagen-Dazs India
In December 2009, TBWA developed the campaign for Haagen-Dazs Ice
Cream in India. Several banners were put up that said "Exclusive Preview for
International Travelers - Access restricted only to holders of international
passports". Instead of portraying exclusivity, this was perceived negatively
due to India's long history of colonialism where access to certain areas was
restricted to the white colonizers from Britain. Haagen-Dazs cut ties with
TBWA after the negative publicity generated due to that incident.
 Contact Information
Address: 488 Madison Ave., 4th Fl.
New York, NY 10022
Phone: 212-358-2600
Fax: 212-358-2604

Financial Highlights
Fiscal Year End: December

Key People
• Chairman and CEO: Chan Suh
• EVP Operations: Kenneth (Ken) Trush
• CFO: Rob Elliot

Industry Information
Sector: Services
Industry: Advertising Agencies

Top Competitors
• Digitas Inc.
• Razorfish, LLC
• R/GA Media Group, Inc.

AGENCY.COM LTD. COMPANY PROFILE

Sometimes the name says it all. Agency.com is a leading interactive
marketing firm that specializes in creating Web sites for large corporate
clients. Its work includes corporate branding sites, online marketing sites,
and e-commerce systems. It also offers media planning and buying services.
In addition, Agency.com is active in creating new types of interactive
marketing using outdoor displays, mobile phones, and interactive television.
Serving such notable clients as British Airways, Energizer, and Visa, it
operates about 10 offices in the US, Europe, and the Asia/Pacific.
Agency.com is a part of the Diversified Agency Services division of
advertising and media services giant Omnicom Group.

OFFICES
Each of our ten offices is staffed with experts in marketing strategy, creative,
media, analytics and technology. If they stood alone, any of our offices would
be counted among the world's leading interactive agencies. Viewed together,
they make Agency.com the full service interactive agency.

1. In a world of spiraling choices and mounting overload

we believe in making the complex simple
2. In a world of product parity, low attention spans and bought loyalty
we believe captivating experiences create affinity
3. In a world of decisions based on the briefest of encounters
we believe every touch point matters
4. In a world of disjointed and fragmented communications
we believe digital interactions must fit seamlessly into the customer
experience
5. In a world propelled by incredible technology
we believe human behavior is the hardest code to crack
6. In a world where customers demand perfection
we believe delight leads to demand
7. In a world full of brands and their noise
we believe it takes insight and imagination to stand out and win

SERVICES
Our work starts with the big picture. We get to the heart of your customer's
experience with your brand: in the physical world and the interactive world.
If these interactions are in harmony, your customer's journey is seamless
and satisfying. The best way to help you succeed is to help your customers
succeed. And we do our best thinking with your customers in mind. We walk
in their shoes. Uncover their triggers and drivers. Understand their moments
of truth. We are enablers, helping you and your customers navigate an
increasingly complex interactive world.
We are the full service interactive agency. We create effective interactive
marketing campaigns and world-class websites. Both are important, but
what are really important are both.

AWARDS & RECOGNITION

Web Marketing Association - Web Awards 2009
Skittles.com - Food Industry Standard of Excellence

Cannes Lions 2009 - Cyber Lions

Nike: Baby It's Cold Outside - Shortlist

New York Festivals 2009

Nike: Baby It's Cold Outside - Bronze World Medal

China Digital ROI Awards 2009

UNICEF China Online Donation Drive - Charity Category - Gold

Horizon Interactive Awards 2009

Skittles: Mix the Rainbow - Gold
Ask.com: Just Ask - Gold
Snickers: VIP Like Me - Gold
Wholesome Goodness: Cat Capades - Silver
Snickers: www.snickers.com - Silver
CIT: One Minute Capital - Bronze

FCS Portfolio Awards 2009

CIT: One Minute Capital - Interactive Campaign - Bronze

Ad:Tech Awards 2009

Skittles: Mix the Rainbow - Best B2C Online Display Ad

One Show Interactive 2009

Nike: Baby It's Cold Outside - Single Banner: Fixed Space - Merit Winner

Revolution Awards 2009

British Airways: T5 - Leisure & Travel

Digital Media Awards 2009

www.change.ie - Best Business to Consumer Innovation

John Caples Award 2009

Skittles: Mix the Rainbow - Bronze

Internet Advertising Competition 2009

Skittles: Mix the Rainbow - Best of Show in the Online Ad Category
Ask.com: Just Ask - Best Directory or Search Engine Online campaign
Snickers: Snickers.com - Outstanding Website
Wholesome Goodness: Cat Capades - Outstanding Website

The Communicator Awards 2009

Snickers.com - Award of Excellence
Skittles: Mix the Rainbow - Award of Excellence
Ask.com: Just Ask - Award of Excellence
Snickers: VIP Like Me - Award of Excellence
Nike: Baby, It's Cold Outside - Award of Excellence
Meow Mix: Cat Capades - Award of Distinction
Agency.com: Make Some Dough - Award of Distinction
HP: Homepage Redesign - Award of Distinction
CIT: One Minute Capital - Award of Distinction
COMPANY OVERVIEW
Crispin Porter & Bogusky LLC offers advertising and branded creative
content. It operates as a service agency with creative, media,
planning/research, account service, and production for print and broadcast.
Crispin Porter & Bogusky LLC was formerly known as Crispin Advertising and
changed its name to Crispin Porter & Bogusky LLC in 1994. The company
was founded in 1965 and is based in Miami, Florida. Crispin Porter & Bogusky
LLC operates as a subsidiary of Maxxcom, Inc.
www.cpbgroup.com

CP+B experienced rapid growth in the late 1990s and early 2000s, achieving
notoriety on the strength of work for Burger King, BMW MINI, and anti-
smoking campaign TheTruth.com. The agency’s current client list
includes Burger King, Coke Zero, Microsoft, Microsoft Windows Phone
, American Express OPEN, Best Buy, Domino's Pizza, Old Navy, Jose
Cuervo and Kraft Macaroni & Cheese.
As an agency, they are known for using viral marketing techniques, including
the Burger King Subservient Chicken and Whopper Sacrifice campaigns. In
September 2008 the agency created a high profile television spot for
Microsoft featuring Jerry Seinfeld and Bill. that received negative media
attention. The 'I'm a PC' campaign that followed fought back
against Apple's Mac vs. PC campaign and may have contributed to Windows
7 becoming the fastest selling version of Windows to date. In December
2009, CP+B were named Advertising Age Agency of the Decade and Boards
Magazine's Agency of the Year. In 2010, CP+B was named Interactive
Agency of the year at the Cannes Lions International Advertising Festival, the
third time the agency has won the award since 2005

KEY EXECUTIVES
Mr. Jeff Hicks

Chief Executive Officer and President

Mr. Alex Bogusky

Founding Partner

Winston Binch

Partner and Executive Producer

Mr. Jeff Benjamin

Partner and Chief Creative Officer

Mr. Andrew Keller

Chief Creative Officer

Compensation as of Fiscal Year 2010.

KEY DEVELOPMENTS FOR CRISPIN PORTER & BOGUSKY

LLC
Crispin Porter & Bogusky LLC Presents at OMMA Global Conference,
Sep-27-2010 through Sep-28-2010

09/24/2010

Crispin Porter & Bogusky LLC Presents at OMMA Global Conference, Sep-27-
2010 through Sep-28-2010. Venue: Sutton Parlor South, Hilton, New York,
United States. Presentation Date & Speakers: Sep-27-2010, Jeff Benjamin,
Partner and Chief Creative Officer.
Crispin Porter & Bogusky, Inc. Announces Executive Changes

03/15/2010

Crispin Porter & Bogusky, Inc. (CP+B) announced that Ari Merkin has
returned to the company as executive creative director. Ari will lead the
creative department in the Miami office, working on a number of the
agency's accounts. One of his first priorities will be to bring in additional
creatives to be based in Miami. The agency also announced that former
executive creative directors Andrew Keller, Rob Reilly and Jeff Benjamin have
been promoted to chief creative officers. Ari currently serves as a member of
the One Club’s board of directors.
Crispin Porter & Bogusky, Inc. Names New Partners

01/27/2010

Crispin Porter & Bogusky, Inc. and MDC Partners Inc. announced that five
new partners have been named at the agency. They include Group Account
Directors Laura Bowles and Heather Faunce, Executive Creative Director Jeff
Benjamin, Production Director David Rolfe and Executive Producer Winston
Binch. These new partners represent the talents and skills, from interactive
to content production that will help take the agency into the future. Bogusky
will continue his involvement at Crispin Porter & Bogusky with the title of
Founding Partner. Chuck Porter will remain Chairman of Crispin Porter &
Bogusky and continue as Chief Strategist for MDC Partners.
TOP 5 ADVERTISING AGENCIES
OF
U.S.A
Here is the rundown of the top 5 advertising agencies that made significant
mark in the advertising business and has pioneered the known best practices
in the advertising industry.

1. BBDO Worldwide, United States

BBDO Worldwide is one of the major three networks under the umbrella of
Omnicom. BBDO Worldwide has long been recognized as the most
prestigious advertising network globally. Its estimated total revenues for
2009 amount to $2.0B.

2. McCann Erickson, United States

McCann Erickson is the largest agency with global coverage. Its main
business focuses on traditional advertising operations. It also offers a range
of innovative marketing services under the umbrella company known
internationally as McCann Worldgroup. Its estimated total revenues for 2009
amount to $1.7 B.

3. DDB Worldwide, United States

DDB is one of the triumvirate networks under the portfolio of Omnicom. It
maintains a lower profile compared to the other two networks that form the
triumvirate network of Omnicom. Its estimated revenues for 2009 are at $1.5
B.

4. TBWA Worldwide, United States

TBWA Worldwide completes the triumvirate of networks under the Omnicom
advertising group. It is more on the non-traditional lines and usually dabbles
on the “quirky” side of the business. Its total revenues for 2009 are
estimated to have reached $1.4 B.
 5. Euro RSCG Worldwide, France
Euro RSCG Worldwide is one of the two major advertising agencies in France.
Its global reach covers about 75 countries. After growing through some
organizational challenges, Euro RSCG Worldwide returned to the global
scene under a new management group and immediately earned recognition
in major publication in the UK and the US. Its estimated 2009 revenues are
placed at $1.2 B.
 Type Subsidiary of Omnicom
Group
Industry Advertising, Marketing
Founded 1928
Headquarters New York,
Number of 287 offices in 77
locations countries
Area served World Wide
Key people Founders:

William H. Johns
Bruce Fairchild Barton
Roy Sarles Durstine
Alex Faickney Osborn
Employees 17,200 employees
Website http://www.bbdo.com

COMPANY OVERVIEW
BBDO Worldwide, Inc., along with its subsidiaries, develops and executes
marketing and communications plans for various brands internationally. It
offers creative development services for various brands using television,
print, and other media. The company also provides campaign planning,
management services, and brand promotion services. It offers interactive
marketing services in North America and develops brand identities and
marketing campaigns. BBDO Worldwide, Inc. was formerly known as Barton,
Durstine & Osborn. The company was founded in 1891 and is headquartered
in New York, New York. It has subsidiary location in Austria, Belgium, Brazil,
Canada, Finland, France, Germany, Greece, Hong Kong, Italy, Malaysia,
Mexico, the Netherlands, Peru, Poland, Portugal, Puerto Rico, Russia,
Singapore, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom.
BBDO Worldwide Inc. operates as a subsidiary of Omnicom Group Inc.

KEY EXECUTIVES
Mr. Andrew Robertson
Chief Executive Officer

Age: 45

Alain Khouri

Chairman of Impact BBDO Group and Chief Executive Officer of Impact BBDO
Group

Mr. John B. Osborn

Chief Executive Officer of BBDO New York and President of BBDO New York

Ted Sann

Chairman of BBDO New York and Chief Creative Officer of BBDO New York

Ms. Dani Richa

Co-chief Operating Officer of Impact BBDO

Compensation as of Fiscal Year 2010.

KEY DEVELOPMENTS FOR BBDO WORLDWIDE INC.

BBDO India Appoints Nagessh Pannaswami as Head of Mumbai
Operations

07/13/2010

BBDO India announced that McCann Worldgroup's Nagessh Pannaswami has

been appointed as head of BBDO's Mumbai division. He will report to Ajai
Jhala, CEO of the company. Prior to joining McCann, Pannaswami was the
head of Altitude, a specialist arm of McCann Worldgroup, and has worked
with Lowe before McCann.
Pinnacle Foods Group LLC Appoints BBDO Worldwide Inc. as its
Creative Agency Partners

07/12/2010

Pinnacle Foods Group LLC announced the selection of new creative agency
partners to enhance brand marketing for its Duncan Hines Grocery Division
and Birds Eye Frozen Division. Effective immediately, BBDO Worldwide Inc.
will assume creative responsibilities for the Duncan Hines Grocery Division,
while kirshenbaum bond senecal & partners will handle creative duties for
the Birds Eye Frozen Division.
BBDO Worldwide Inc. Appoints Jeff Kenyon as Executive Vice
President and Group Planning Director on the AT&T Account

06/7/2010

Jeff Kenyon joined BBDO Worldwide Inc. as executive vice president and
group planning director on the AT&T account, dividing his time between the
Atlanta and New York offices. He succeeds James Fox, who left to join the
Red Peak Group, New York, as chief strategic officer. Mr. Kenyon had most
recently been a group planning director at Ogilvy & Mather Worldwide, New
York.

COMPETITIVE LANDSCAPE
Demand for advertising and marketing services comes largely from
businesses that sell consumer products, entertainment, financial services,
technology, and telecommunications. The profitability of individual
companies depends on creative skills and maintaining client
relationships. Large companies benefit from being able to serve the varied
needs of major customers. Small companies can compete by focusing on
niche markets or by offering lower pricing. New competition for advertising
and marketing business has come from database marketing companies,
systems integrators, and telemarketers.
COMPANY OVERVIEW
McCann Erickson Worldwide is the world's largest and most globally
experienced advertising agency network. With operations in over 110
countries and some eight decades of multinational experience, McCann
Erickson has been recognized as the creator of the modern global
advertising agency model.

McCann Erickson's worldwide strength is founded on its strong local roots in

all regions of the world. Its global resources, combined with its vast local
expertise, have made McCann Erickson a top five agency in almost every
market in which it operates. While McCann celebrated its U.S.-based
centennial in 2002, it has also operated on the ground with major market
agencies in Europe for more than 75 years, in Latin America for 70 years,
and in Asia Pacific for 45 years. Thus it is not surprising that McCann has
been named 'Global Agency of the Year' multiple times by major trade
publications, while many of its agencies are regularly honored as 'Agency of
the Year' in their own markets.

At the heart of McCann Erickson's powerful combination of local market, pan-

regional and global network strength is its commitment to creative
effectiveness on behalf of its clients, many of whom are among the largest
and most sophisticated in the world. For many years it has been a consistent
winner of awards celebrating effective advertising, including the EFFIEs and
AME awards.

AGENCY DISCIPLINES:

PRIMARY: Advertising / Full Service AND Market Research / Consulting

SECONDARY: Multicultural Marketing AND Healthcare AND Youth Marketing

KEY EXECUTIVES
Ms. Lori Senecal

President

Mr. Nils Peyron

Executive Vice President and Global Brand Director

Mr. Benjamin Vendramin

Senior Vice President and Group Creative Director

Mr. David Jenkins

Co-Chief of Brand Growth and Innovation

Mr. Matt Weiss

Co-Chief of Brand Growth and Innovation

Compensation as of Fiscal Year 2010.

KEY DEVELOPMENTS FOR MCCANN-ERICKSON

WORLDWIDE, INC.
McCann-Erickson Worldwide, Inc. Presents at OMMA Global
Conference, Sep-28-2010 11:30 AM

09/24/2010

McCann-Erickson Worldwide, Inc. Presents at OMMA Global Conference, Sep-

28-2010 11:30 AM. Venue: Sutton Parlor South, Hilton, New York, United
States. Speakers: Wayne Fletcher, Innovation Partner.
McCann-Erickson Worldwide, Inc. Announces Executive Changes

05/11/2010

McCann-Erickson Worldwide, Inc. announced that Lee Daley, chief strategist,

Worldgroup EMEA and global director of strategic solutions, has been
promoted to chief strategy officer for McCann Erickson Worldwide. Eric
Einhorn will continue as Worldgroup chief strategy officer, also leading a new
corporate planning function with emphasis on emerging markets and brands.
He will also focus on multinational clients, particularly General Motors and
Unilever, as well as pursuing proprietary innovations that extend beyond
conventional marketing communications. Replacing Lee as global head of
strategy at UM is Jim Elms. Elms most recently served at Grey as EVP,
director of context planning.
Nasdaq OMX Stock Market Chooses McCann-Erickson Worldwide as
its Lead Creative Agency

02/22/2010
Nasdaq OMX Stock Market chose McCann-Erickson Worldwide, Inc. as its lead
creative agency. The assignment had been handled by McKinney, Durham,
N.C., since 2001.
COMPANY OVERVIEW
DDB Worldwide Communications Group, Inc. operates as an advertising and
marketing services company. The company was founded in 1949 as Doyle
Dane Bernbach and changed its name to DDB Worldwide Communications
Group, Inc. in 1986. The company is based in New York, New York with
additional offices in the Asia Pacific, Europe, Latin America, the Middle East
Africa, and North America. DDB Worldwide Communications Group, Inc.
operates as a subsidiary of Omnicom Group, Inc.
Advertising is whassup at DDB Worldwide Communications Group. One of
the world's top creative ad agencies, DDB has produced memorable spots for
such brands as McDonald's ("I'm lovin' it"),Avis ("We Try
Harder"), Budweiser ("Whassup"), and Life Cereal ("Hey, Mikey"). It offers
such services as brand building and consulting, campaign planning and
management, and effectiveness measurement services in addition to
creative ad development. The firm operates through more than 200 offices
in about 90 countries. Founded in 1949 by Ned Doyle, Maxwell Dane, and
William Bernbach, DDB is one of the flagship agencies of global media
conglomerate Omnicom Group.

KEY EXECUTIVES
Mr. Chuck Brymer

Chief Executive Officer and President

Age: 50

Mr. Michael Godwin

Managing Partner

Mr. Keith Bremer

Chief Financial Officer

Mr. Ronald Elgin

Chairman of DDB Seattle and Chief Executive Officer of DDB Seattle

Age: 68
Mr. Jake Schroepfer

Chief Executive Officer of DDB Dallas and President of DDB Dallas

Compensation as of Fiscal Year 2010.

KEY DEVELOPMENTS FOR DDB WORLDWIDE

COMMUNICATIONS GROUP, INC.
DDB Advertising Presents at 3D Media Markets, Oct-27-2010 03:45
PM

10/5/2010

DDB Advertising Presents at 3D Media Markets, Oct-27-2010 03:45 PM.

Venue: Waldorf-Astoria Hotel, New York, New York, United States. Speakers:
Seth Fried, Creative Director.
DDB Worldwide Communications Group, Inc. Appoints Matt
Eastwood as Chief Creative Officer

07/29/2010

DDB Worldwide Communications Group, Inc. announced that it has

appointed Matt Eastwood as Chief Creative Officer. Eastwood, who is
currently the Head Creative of DDB Australia, will transition from his current
role over the next few weeks, joining DDB New York full-time at the end of
the summer. In his capacity as National Creative Director of DDB Australia,
Eastwood has spent the last four years overseeing all of DDB's creative
output in the country.
DDB U.S. Names Alexandra Delanghe as U.S. Director of
Communications

04/28/2010

Alexandra Delanghe has joined DDB as U.S. Director of Communications.

Based in New York, she also will be responsible for the U.S. communications
of Tribal Ddb Worldwide Inc., effective immediately. Delanghe, 29, was
previously with Powell Communications, New York, where she led the public
relations efforts of nine clients, including agencies of all sizes and structures,
to promote brands and support brand marketing initiatives.

COMPETITIVE LANDSCAPE
Demand is driven largely by the construction needs of companies and
governments and the desire of industrial customers to improve the efficiency
of operations. Profitability depends on the ability to accurately predict
costs for a project. Small firms, which can effectively compete with larger
ones by having expertise in a particular field, are often hired as consultants
on larger projects if they have special expertise. Large firms are advantaged
in designing and managing large projects.
COMPANY OVERVIEW
TBWA Chiat\Day, Inc. operates as an advertising agency. The company was
founded in 1993 and is headquartered in New York, New York with an
additional office in Los Angeles, California. TBWA Chiat\Day, Inc. operates as
a subsidiary of TBWA Worldwide Inc.
This firm has some big ideas about how to market a brand. One of the
world's leading advertising agencies, TBWA Worldwide is known for
executing highly creative work for such clients as Apple,Energizer,
and Nissan. In addition to creative advertising, TBWA provides relationship
marketing and branding services through its TEQUILA\ subsidiary. The firm
has about 265 offices in 75 countries; in the US, TBWA operates through
TBWA\Chiat\Day, with offices in Los Angeles, New York, San Francisco, and
Toronto. TBWA\Manchester acts as another UK unit under the TBWA
umbrella as well. TBWA is a unit of Omnicom Group, the world's #1 media
services conglomerate.

KEY EXECUTIVES
Mr. Corey Mitchell

President

Age: 41

Mr. Mark Figliulo

Chairman and Chief Creative Officer

Mr. Tom Carroll

Chief Executive of TBWA\Worldwide and President of TBWA\Worldwide

Age: 54

Jamie Gallo

President of TBWA\Chiat\Day New York

Carisa Bianchi
President of TBWA

Compensation as of Fiscal Year 2010.

KEY DEVELOPMENTS FOR TBWA CHIAT\DAY, INC.

TBWA Chiat\Day, Inc. Announces Addition of Neil Saunders,
Catherine Heath and Clyde McKendrick as Group Planning Directors

08/26/2010

TBWA Chiat\Day, Inc. announced the addition of Neil Saunders, Catherine

Heath and Clyde McKendrick as group planning directors. The planning group
is further strengthened through the new senior hires of Neil Saunders,
Catherine Heath and Clyde McKendrick, who are joining the agency as group
planning directors. Saunders will have primary responsibility for Nissan;
Heath will work primarily on Visa, and McKendrick will work on Pepsi. They
join fellow group planning directors Scott MacMaster, Julie Smith and Oke
Mueller. Neil Saunders has held executive management positions at leading
creative agencies in London (Grey), Los Angeles (BBDO), San Francisco
(Citron Haligman Bedecarre) and Chicago (Leo Burnett), having trained as an
ad hoc research manager at Unilever. Catherine Heath joins as global group
planning Director from Modernista! where she was chief strategy officer.
Clyde McKendrick, a strategy director with 14 years experience, most
recently founded MILK.
TBWA Chiat\Day, Inc. Appoints Creative Directors

07/28/2010

TBWA Chiat\Day, Inc. announced that is has appointed Sue Anderson and
Lisa Topol as creative directors. Anderson will have primary responsibility for
ABSOLUT, and Topol will lead Kahlua and Twix.
Kahlua Appoints TBWA Chiat\Day, Inc. as Global Communications
Agency

06/1/2010

Kahlua announced that it has appointed TBWA Chiat\Day, Inc. as its

communications agency for all global advertising activities for the brand.
TBWA\Chiat\Day is also responsible for Jameson Irish Whiskey brand
communications in North America. Kahlua strengthens TBWA\Chiat\Day New
York's global client roster that includes Absolut, Michelin, Nivea and recent
additions of TWIX, as well as the office being added to McDonald's roster
globally.
COMPETITIVE LANDSCAPE
Demand for advertising and marketing services comes largely from
businesses that sell consumer products, entertainment, financial services,
technology, and telecommunications. The profitability of individual
companies depends on creative skills and maintaining client
relationships. Large companies benefit from being able to serve the varied
needs of major customers. Small companies can compete by focusing on
niche markets or by offering lower pricing. New competition for advertising
and marketing business has come from database marketing companies,
systems integrators, and telemarketers.

CONTROVERSY
Absolut Vodka controversy
In April 2008 Teran/TBWA of Mexico released a controversial advertisement
for Absolut Vodka depicting a fictional "perfect world" dubbed "absolut
world" depicting the larger Mexico as it existed before the 19th
century Mexican-American War which includes areas now part of the United
States (including California and Texas). Absolut apologized for the
advertisement and withdrew it following complaints from American
consumers.
Pincha la Rueda de Hamilton
Pincha la Rueda de Hamilton (Burst Hamilton's tires), a Spanish website run
by TBWA, was set up in October 2008. It hosted a game where users could
leave objects on a race track to stop the then Formula One leader, Lewis
Hamilton, from winning the last grand prix of the year in Brazil. It became
controversial when Spanish users began to leave racist comments (such as
"half-breed") aimed at the mixed-race Hamilton and was shut down in
November. The FIA, the sport's governing body, and Hamilton's
team, McLaren, condemned the comments as "abusive and hateful".
Taco Bell Chihuahua
In 1997 TBWA developed the Chihuahua campaign for Taco Bell. Two
Michigan men, represented by Warner Norcross & Judd LLP, who had earlier
pitched the concept to Taco Bell sued and in 2003 a jury awarded them
$US30 million in damages and a judge tacked on $US12 million in interest.
Taco Bell in turn sued TBWA saying it should have been aware of the
conflicts. In 2009 a three-judge federal appeals panel ruled against Taco Bell.
Haagen-Dazs India
In December 2009, TBWA developed the campaign for Haagen-Dazs Ice
Cream in India. Several banners were put up that said "Exclusive Preview for
International Travelers - Access restricted only to holders of international
passports". Instead of portraying exclusivity, this was perceived negatively
due to India's long history of colonialism where access to certain areas was
restricted to the white colonizers from Britain. Haagen-Dazs cut ties with
TBWA after the negative publicity generated due to that incident.
 Type Public Limited Company
Industry Business Services
Founded 1991
Headquart New York City, New York(HQ),
ers 233 Offices worldwide
Key David Jones (Global CEO)
people Mercedes Erra (Executive Co-
Chairman)
Stéphane Fouks (Executive
Co-Chairman)
Rémi Babinet (Chief Creative
Officer))
Naomi Troni (Chief Marketing
Officer)
Products Advertising & Marketing
Employees 11,000
Parent Havas
Website eurorscg.com

COMPANY OVERVIEW
Euro RSCG Life S.A. operates as a health communications company. It offers
advertising, medical education, public relations, interactive, and consulting
services. The company was incorporated in 1993 and is based in Suresnes,
France. Euro RSCG Life S.A. operates as a subsidiary of Euro RSCG
Worldwide, Inc.
This Euro coaxes consumers to spend their dollars and cents on ad
campaigns. Euro RSCG Worldwide operates one of the world's leading
creative advertising agency networks, with more than 230 offices in about
75 countries. It offers creative ad design and campaign management,
branding and other marketing services, and public relations services. Euro
RSCG also provides specialized communications and marketing services for
companies in the health care industry through Euro RSCG Life. It’s Euro
RSCG 4D unit is a leading direct marketing and interactive services agency.
Clients have included Air France, IBM, and Schering-Plough. Euro RSCG is the
primary advertising agency network of French holding company Havas.

KEY EXECUTIVES
Ms. Donna Murphy

Chief Operating Officer

Mr. Douglas M. Burcin

Worldwide Managing Partner

Mr. Michel Nakache

Chairman of EMEA & APAC and Worldwide Managing Partner

Mr. Ed Stapor

Co-Chief Executive Officer of North America Region and Partner

Mr. Michele Raspone

Partner and Chief Executive Officer of EMEA & APAC

Compensation as of Fiscal Year 2010.

KEY CLIENTS

Groupe Danone, Citigroup, PSA Peugeot Citroen, Kraft Foods, Heineken

USA, Pfizer Worldwide, McDonald's, L'Oréal, Reckitt Benckiser, Schering-
Plough Corp, and Sanofi-Aventis. Euro RSCG Worldwide also manages
advertising and marketing for the following brands: Air France, BNP Paribas,
Charles Schwab, EasyJet, Hershey’s, IBM, International Monetary Fund,
Jaguar, New York Stock Exchange, Lacoste, Paramount, Pernod Ricard, Puma
and UPS.

COMPETITIVE LANDSCAPE
Demand for advertising and marketing services comes largely from
businesses that sell consumer products, entertainment, financial services,
technology, and telecommunications. The profitability of individual
companies depends on creative skills and maintaining client
relationships. Large companies benefit from being able to serve the varied
needs of major customers. Small companies can compete by focusing on
niche markets or by offering lower pricing. New competition for advertising
and marketing business has come from database marketing companies,
systems integrators, and telemarketers.
TOP 5 ADVERTISING AGENCY OF
PAKISTAN
 INTRODUCTION
The following list of top advertising agencies is compiled by AURORA DAWN. We are listing the
companies below and adding links to their respected websites. With each advertising agency
their main advertiser is also listed.

ORIENT MCCANN?
Client: Habib Bank Limited, Erickson

Contact Information
Abid Ali Siddiqui
Director Human Resources
Email: Abid_ali@Orientpakistan.Com
Phone: +92-21-111-444-555
Website: Http://Www.Orientpakistan.Com

SYNERGY ADVERTISING
Client: Mobilink

Contact Information
Tel: 042-5019530-33, 042-5863968-70
Fax: 042-5863971
Email: Synergylhr@Synergyadvertising.Biz
Website: Http://Www.Synergyadvertising.Biz

JWT
Client: Alfalah, Asiatic Bank

Contact Information
Mansoor Karim
Head of Office
Phone: +92-21-5297-6416
Website: Http://Www.Jwt.Com

INTERFLOW COMMUNICATIONS
Client: Samsung

Phone: 092.21.431.5290-2 (3 Lines)

Fax: 092.21.454.9221
Email: Info@Interflow-Group.Com
Web: Http://Www.Interflow-Group.Com

MANHATTAN PAKISTAN
Client: New Allied Electronics

Phone: +92-42-5871436-7
Fax: +92-42-5871438
Email: not-available
Web: Http://Www.Mpl.Net.Pk
HEAD:
Syed Mahmood Hashmi
AFFILIATION:
Carat and Action Global Communications
BRIEF INTRO:
Orient advertising is a combination of diverse professionals and efficient
technological resources. Up to date research and media monitoring facilities,
make Orient Advertising is a full-service agency with all facilities under one
roof.

Also a full fledge division for PR (affiliated with Action Global

Communications, an independednt PR network with offices in 48 regions)
and Outdoor Advertising.

The ultimate duo of skills men ship and profound creativity at Orient
Advertising has been rewarded by series of awards by APNS, Aurora and
other professional bodies.

“At Orient Advertising we don’t speak, our work speaks for itself.”
HISTORY:
Established in 1953, is Pakistan’s largest advertising agency for the last 22
years.
FOUNDED:
1953
EMPLOYEE STRENGTH:
250+
TOP CLIENTS:
Pak Suzuki Autos,
Mobilink,
Shan Foods,
CDC,
PSO,
SONY,
Haier,
HBFC,
Kohinoor Industries,
Singer Pakistan,
Saudi Pak Insurance
… and many more
CONTACTS:
Head Office: A-195, SMCH Society, Karachi, Pakistan
Islamabad Office: Block No. 3, Street No. 6, Abbasi Market, F-8/3, Islamabad,
Lahore Office: 16-Park Lane Tower, 2nd Floor, Tufail Road,
Karachi: +92 (21) 111-444-555, +92 (21) 4550187,
Islamabad:+92 (51) 2286869, 2286870-4
Lahore: +92 (42) 111-444-555, +92 (42) 6622316-20 (5 Lines)
EMAIL & URL:
oak@orientpakistan.com
www.orientpakistan.com
SYNERGY is all about interaction of discrete agencies, forces, energies or
brains such that the total effect becomes greater than the sum of the
individual effects. Synergy uses fresh ideas and pragmatic approaches to
delivery something extra ordinary every time. From technology to corporate,
consumer and finance sector, synergy provides unparalleled levels of
strategic advice and the tactical execution of first class campaigns.

PEOPLE INVOLVED IN SYNERGY

AHMAD KAPADIA

MANAGING DIRECTOR

AMJAD SUBHANI

CREATIVE DIRECTOR

MOHAMMAD AHMED

DIRECTOR PLANNING

FURQAN KHAN

ASSOCIATE CREATIVE DIRECTOR

 SYED MUHAMMAD JUNAID

CONTROLLER OPERATIONS

ALI RAZA MERCHANT

EXECUTIVE DIRECTOR

ACHIVEMENTS:

Synergy Advertising wins 2 silver medals

Synergy Advertising, one of the leading advertising agencies of Pakistan,

won 2 silver medals one for best management practice “leadership
Empowerment Committee” and second for best creative Idea “Synergyzer
magazine” at the recently held COM Network regional meeting.

ICOM Network, The world’s largest network of independent advertising

agencies held its annual regional meeting for the Asia pacific region for the
year 2004 in Singapore.

The conference was a two-day event from 18-02 November 2004 and was
attended by over a dozen members of the ICOM Network from the Asia
Pacific Region. Synergy advertising represented Pakistan at the ICOM
meeting, being the exclusive member of the network of the Pakistan market.

The conference was spread over two plenary sessions during which new
members from Pakistan, Indonesia and Australia(Sydney) were introduced
The newly inducted members made detailed presentations on the status of
advertising in their respective markets as well as the prospects.

This article was printed in The Nation, dated Saturday, December 4, 2004.
Winners of 17th APNS Advertising Agency Awards

The APNS has announced the winners of the 17th APNS Advertising Agency
Awards for the period 2001 – 2002 which will be given at the APNS Awards
Ceremony Scheduled to be held on December 13, 2004 at Islamabad.

BEST VISUAL DESIGN

(COLOUR)

Gold M/s Synergy Advertising (Pvt)Ltd. for Bank Al Falah Ltd. ad ‘A Vision
Revealed … A Commitment Reinforced… Silver M/s. Synergy Advertising
(Pvt) Ltd for Zak Pak (Pvt.) Ltd. ad ‘Skin care you deserve’

http://www.ahmedkapadia.com/category/blog/achievements/

More Victories for Synergy Advertising

May 9, 2006

This year again Synergy Made evident its knack for bagging awards as it won
four awards this year at the APNS awards ceremony. The details of the
awards are as follows:

Best Copy Award (English)

Silver: M/s Synergy Advertising (Pvt) Ltd for Warid Telecom ad

‘Don’t you wish we were here earlier’

Best Visual Design (Black & White)

Gold: M/s Synergy Advertising (Pvt) Ltd. For Bank Al Falah Ltd ad
‘Kisan ki Falah Bank AlFalah’.

Silver: M/s Synergy Advertising (Pvt) Ltd. For Habib Bank Ltd ad
‘HBL e-Bank’.
S.H. Hashmi Awards for Public Service Advertising
Gold: M/s Synergy Advertising (Pvt) Ltd. for the Patients Bahbud Society for
AKUH ad
‘Your Zakat Can…’.
http://www.ahmedkapadia.com/category/blog/achievements/

CLIENT LISTS:
Synery serve clients including financial institution academic institution,
household brand manufactures and world class service providers.

BANK ALFALAH

NBP

WARID

WATEEN

UBL

BIZTEK

SANULLAHA TEXTILE

BOSICOR

AIR BLUE

DAWN BREAD

TOPS

DUPONT

THAI AIRWAYS

TONI AND GUY

TOSHIBA

NJI

HOM (HANDI)

ELFY
INTRODUCTION:
James Walter Thompson, JWT, is a multi-national advertising agency that is
the ranked the fourth largest in the world. JWT was incorporated in
November 13, 1963 as Asiatic Advertising. It became affiliates of JWT in 1989
and acquired Asiatic in 2001.

JWT WORLDWIDE
* JWT worldwide was founded in 1864
* Considered University of Advertising
* Ranks as fourth largest advertising agency in the world (second largest in
USA)
* its strength is deeply rooted in a densely efficient global network of 311
offices in 155 cities of 90 countries, across the globe.

JWT PAKISTAN
* Incorporated in November 13, 1963 as Asiatic Advertising (Pvt.) Ltd. by
three partners; Anwar H. Rammal, Framerose Punthakey, Ghayasuddin
Sheikh
* Became affiliates of JWT in 1989
* JWT acquired Asiatic in 2001
* Today, JWT is the only 100% multinational agency operating in Pakistan.

MISSION:
To help our clients drive short-term sales and build long-term value for their
brand.

a) Understand better than anyone else how people consume

communications.
b) Use that understanding to help our clients plan the most effective total
communications programs.
c) Create ideas big enough to work powerfully in every communication
channels.

THEIR CLIENTELE INCLUDES :

JWT provides the essential elements needed to create and communicate
effective ideas and concepts across various communication channels to
reach to the market of their clients. Through their ideas, JWT has gained
international recognition for its work and advertising.

ORGANIZATIONAL HIERARCH

DEPARTMENTS:
1. Strategic Planning
2. Creative
3. Client Service
Strategic planning in JWT focuses on gathering research to find out the
market dynamics. It attempts to gain insight about the changing trends in
consumers and their preferences. The department’s functions are:
conducting extensive researches in the market, formulating and
implementing activation plans, generating various ATL and BTL activities and
evaluate the after-effects of the advertising after its run on the media. Also,
the department makes presentations of the collected information and
insights and presents it to the client.

The creative department is responsible for generating the ideas and

concepts of the ad. The creative teams consist of copywriters and directors
that create and visualize concepts that are used to make the ad. The Client
Service department focuses on creating relationships with clients. It’s about
gaining feedback on their views and opinions about the advertisements
made. The department’s managers usually go for the meetings with the
clients to ensure they’re satisfied with their offerings. The Client Service
department has account executives that act as intermediaries between the
client and the agency. They gain insights on the wants and needs of the
clients and communicate this to the other respective departments
ABOUT INTERFLOW COMMUNICATIONS (PVT) LTD.

Our commitment is to Brands and only Brands

For almost three decades, Interflow Communications has been one of the
pioneers of marketing communication services in Pakistan. With offices in
Karachi, Lahore and Islamabad Interflow Communications brings creative,
media and advertising management acumen of around 300 professionals to
the industry. From mass effectiveness of electronic, print and out of home
media to the intimacy of new media, Interflow has the true grit it takes to
deliver beyond expectations.

HISTORY
Grew to become the largest advertising agency within 5 years and have
maintained leadership position since then
On July 1, 1983, one man's determination to change the way advertising
services were being delivered, gave birth to Interflow Communications. Over
the last three decades, this man – Taher A. Khan – and his dedicated team
has revolutionized the industry itself. Branded as one of the most innovative
advertising agencies in the country, Interflow has built and re-built brands,
raised the bar on solution delivery and brought the spirit of custodianship to
life over and over again. Over the years, Interflow has been intimately
associated with successful brands such as Pepsi, Ufone, Citibank, HBL,
Unilever, PTC, Nestle etc.
OUR PHILOSOPHY
To be the Agency most valued by those who most value brands

TEAM
Mr. Taher A. Khan - Chairman Interflow Group
Mrs. Seema Taher Khan - CEO Airwaves Media
Mr. Mohammed Zaki - Group Director - Finance
Mr. Shahid Javaid - Group Director
Mr. Adnan Qureshi - General Manager
Mr. Mohammad Jamal - Resident Director – Islamabad
Mr. Sarosh Sohail - Resident Director - Lahore
Ms. Reema Mustafa - Director Client Service - Karachi
Mr. Adnan Yousuf - Executive Creative Director
Mr. Aiman Rizwan - Director Strategic Planning – Interflow Group
Mr. Faisal Paracha - Group Director - Business Development
Mr. Shahab Ahmad Khan - Creative Director - Islamabad
OUR ELECTRONIC PORTFOLIO
" Have a project in mind? That's great! For a start, drop us a project
brief and we will get back to you.."
CLIENT SERVICE TEAM :

Mountain Dew – Arena Mountain Dew -

Tornado
We had the privilege of creating the TV Commercial"Mountain Dew -
Arena". We were given a lot of creative freedom and the project was a blast.

Mountain Dew - Kung fu Pepsi - Waseem

Akram

Lays - Ali Zafar Ufone - Shukiya Pakistan

Ufone – Postpay UBL - Ab Chalegi
Apki Marzi
HEAD:
Nafis A. Khan
AFFILIATION:
None
BRIEF INTRO:
We were one of the first Pakistani-owned ad agencies to enter Pakistan’s
advertising arena and have remained one of the front-runners ever since.
Today MPL ranks as one of the top agencies in terms of business volume and
client portfolio.

Serving the promotional needs of numerous clients both Above The Line
(ATL) and through Below The Line (BTL) for the last four decades, Manhattan
Pakistan has now entered in its fifth decade with the fervor to build brands
through consumer insights by converting buyers into brand believers.
HISTORY:
We first saw the light of day in 1954, establishing our roots in Karachi,
Pakistan. We operate with a strong family feeling, with 100 professionals
steering the agency on a straight course towards success!

We maintain the delicate balance between conceptualization, to product

positioning and an effective performance in the marketplace.

We have helped influence consumer preferences and changing lifestyles.

We are Manhattan Pakistan!
FOUNDED:
1954
EMPLOYEE STRENGTH:
Over 100
TOP CLIENTS:
Instaphone
Askari Bank
PTV
Burraq Telecom
PTCl
CONTACTS:
Room no. 708 & 709, 7th Floor, Caesar's Tower, Main Shahrah-e-faisal,
Karachi
+92 (21) 279-1445
+92 (21) 279-1449
EMAIL & URL:
salman@mpl.net.pk
www.mpl.net.pk

INTRODUCTION
Manhattan Pakistan Limited, Pakistan’s advertising arena and have remained
one of the front
Today MPL ranks as one of the top agencies in terms of business volume and
client portfolio.
Serving the promotional needs of numerous clients both Above The Line
(ATL) through Below The Line (BTL) entered in its fifth decade with the fervor
to build brands through consumer insights by converting buyers into brand
believers.

HISTORY
MPL first saw the light of day in 1954 and established MPL operates with a
strong family feeling, with 100 professionals steering the agency on a
straight course towards success. MPL maintains the delicate balance
between conceptualization, to product and an effective performance helped
influence consumer preferences and changing lifestyles. During the past four
and a half decades, MPL has experienced both vertical and horizontal
growth. Today MPL stands tall with its network of branches providing vary
shades of promotion to satisfy market needs. MPL is the only advertising
agency with deep roots spread into the network of multiple media. MPL, with
a very strong family feeling, has a team of over 100 professional’s fields-with
proven expertise in multi research prowess, client servicing, strategic brand
consultancy and all other disciplines related to successful advertising. MPL
was the first Pakistan-owned ad agencies to enter front-runner ever since for
the last four decades.
 BIBLIOGRAPHY
http://www.businessweek.com/

http://top-10-list.org/2009/06/12/top-10-leading-advertising-agencies/

http://www.join.pk/tiki-index.php?page=Pakistan+top+advertising+agencies

http://www.scribd.com/doc/39463609/Internship-Report-JWT