NAMA : RIZQITA NADA PRATAMA

KELAS :I
NIM : B100170308

UJI VALIDITAS
BRAND AWARENESS
Correlations
  BA1 BA2 BA3 Brand_Awareness
Pearson ** **
1 .608 .602 .888**
Correlation
BA1 Sig. (2-tailed)   .000 .000 .000
N 33 33 33 33
Pearson
.608** 1 .373* .822**
Correlation
BA2 Sig. (2-tailed) .000   .033 .000
N 33 33 33 33
Pearson
.602** .373* 1 .771**
Correlation
BA3 Sig. (2-tailed) .000 .033   .000
N 33 33 33 33
Pearson
.888** .822** .771** 1
Correlation
Brand_Awareness Sig. (2-tailed) .000 .000 .000  
N 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

*Ringkasan Hasil Uji Validitas Person

Analisis
Nomor Item r Hitung r Tabel Sig Kriteria

BA1 0.888 0.2913 0.000 Valid

BA2 0.822 0,2913 0.000 Valid
BA3 0.771 0,2913 0.000 Valid
Kesimpulan : Karena nilai sig lebih kecil 0,005 maka data tersebut valid.

BRAND IMAGES
Correlations
  BI1 BI2 BI3 BI4 Brand_Image
BI1 Pearson ** *
1 .481 .421 .260 .774**
Correlation
Sig. (2-tailed)   .005 .015 .144 .000
 N 33 33 33 33 33
Pearson ** **
.481 1 .495 .165 .794**
Correlation
BI2
Sig. (2-tailed) .005   .003 .358 .000
N 33 33 33 33 33
Pearson
.421* .495** 1 .155 .739**
Correlation
BI3
Sig. (2-tailed) .015 .003   .388 .000
N 33 33 33 33 33
Pearson
.260 .165 .155 1 .506**
Correlation
BI4
Sig. (2-tailed) .144 .358 .388   .003
N 33 33 33 33 33
Pearson **
.774 .794** .739** .506** 1
Correlation
Brand_Image
Sig. (2-tailed) .000 .000 .000 .003  
N 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).

* Ringkasan Hasil Uji Validitas Person

Analisis
Nomor Item r Hitung r Tabel Sig Kriteria

1 0.774 0,2913 0.000 Valid

2 0.794 0,2913 0.000 Valid
3 0.739 0,2913 0.000 Valid
4 0.506 0,2913 0.003 Valid
Kesimpulan : Karena nilai sig lebih kecil 0,005 maka data tersebut valid.

BRAND TRUST
Correlations
  BTx1 BTx2 BTx3 BTx4 Brand_Trust
Pearson * **
1 .406 .648 .223 .754**
Correlation
BTx1
Sig. (2-tailed)   .019 .000 .213 .000
N 33 33 33 33 33
Pearson
.406* 1 .303 .164 .630**
Correlation
BTx2
Sig. (2-tailed) .019   .087 .361 .000
N 33 33 33 33 33
Pearson
.648** .303 1 .236 .747**
Correlation
BTx3
Sig. (2-tailed) .000 .087   .186 .000
N 33 33 33 33 33
BTx4 Pearson .223 .164 .236 1 .669**
 Correlation
Sig. (2-tailed) .213 .361 .186   .000
N 33 33 33 33 33
Pearson **
.754 .630** .747** .669** 1
Correlation
Brand_Trust
Sig. (2-tailed) .000 .000 .000 .000  
N 33 33 33 33 33
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).

* Ringkasan Hasil Uji Validitas Person

Analisis
Nomor Item r Hitung r Tabel Sig Kriteria

1 0.754 0,2913 0.000 Valid

2 0.630 0,2913 0.000 Valid
3 0.747 0,2913 0.000 Valid
4 0.669 0,2913  0.000 Valid
Kesimpulan : Karena nilai sig lebih kecil 0,005 maka data tersebut valid.

UJI RELIABILITAS
A. BRAND AWARENESS

Case Processing Summary

  N %
Cases Valid 33 100.0
Excludeda 0 0.0
Total 33 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.766 3
Dari data tersebut diperoleh Cronbach’s Alpha dengan nilai 0,766, Dikarenakan lebih besar dari 0,6
maka data tersebut dinyatakan reliabel dan konsisten.

Item-Total Statistics
Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Item
  Deleted Deleted Correlation Deleted
 BA1 8.18 1.216 .729 .536
BA2 8.42 1.252 .553 .750
BA3 8.18 1.528 .536 .753

B. BRAND IMAGES
Case Processing Summary
  N %
Cases Valid 33 100.0
Excludeda 0 0.0
Total 33 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's Alpha N of Items

.673 4
Dari data tersebut diperoleh Cronbach’s Alpha dengan nilai 0,673, Dikarenakan lebih besar dari 0,6
maka data tersebut dinyatakan reliabel dan konsisten.

Item-Total Statistics
Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Item
  Deleted Deleted Correlation Deleted
BI1 11.03 1.530 .548 .542
BI2 10.73 1.392 .541 .545
BI3 10.58 1.627 .507 .573
BI4 10.67 2.104 .240 .722

C. BRAND TRUST
Case Processing Summary
  N %
Cases Valid 33 100.0
Excludeda 0 0.0
Total 33 100.0
a. Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's Alpha N of Items

.622 4
Dari data tersebut diperoleh Cronbach’s Alpha 0,622, dikarenakan lebih besar dari 0,6 maka data
tersebut reliabel dan konsisten.

Item-Total Statistics
Scale Mean if Item Scale Variance if Item Corrected Item-Total Cronbach's Alpha if Item
  Deleted Deleted Correlation Deleted
BTx1 11.39 1.496 .577 .458
BTx2 11.67 1.604 .361 .581
BTx3 11.27 1.392 .514 .471
BTx4 11.39 1.371 .261 .704