THEME

REPORT
A comprehensive analysis and survey of the theatrical
and home entertainment market environment
(THEME) for 2018.
THEME
REPORT

TABLE OF
CONTENTS
Chairman’s Letter 03
Research Note 04
Executive Summary 05
Theatrical: Global 07
Theatrical: U.S./Canada 14
Theatrical Demographics 23
Home Entertainment: Global 29
Home Entertainment: U.S. 32
Home Viewing Demographics 40
Total Theatrical & Home
Entertainment 44
Appendix 47
 THEME Chairman’s Letter
REPORT

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Chairman’s Letter 3
THEME Research Note
REPORT

A NOTE FROM THE RESEARCH TEAM

Research Note 4
 THEME Executive Summary
REPORT

TOTAL THEATRICAL & HOME ENTERTAINMENT

•

THEATRICAL

HOME ENTERTAINMENT

Summary 5
 THEME Executive Summary
REPORT

HOME ENTERTAINMENT (CONT’D)

Summary 6
THEME
REPORT

THEATRICAL:
GLOBAL
THEME Global Box Office
REPORT

Global Box Office 8

THEME International Box
REPORT
Office

International Box Office 9

THEME Top International Box
REPORT
Office Markets

Top International Box Office Markets 10

THEME Global 3D Box Office
REPORT

Global 3D Box Office 11

THEME Global Cinema
REPORT
Screens

122%

Global Cinema Screens 12

THEME Global Cinema
REPORT
Screens

Global Cinema Screens 13

THEME
REPORT

THEATRICAL:
U.S./CANADA
THEME U.S./Canada Box
REPORT
Office & Admissions

U.S./Canada Box Office & Admissions 15

THEME U.S./Canada
REPORT
Admissions

U.S./Canada Admissions 16
THEME Films Rated &
REPORT
Released

Films Rated & Released 17

THEME Films Produced
REPORT

Film Production 18
THEME Top 25 Films
REPORT

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Top 25 Films 19
 Top Film
THEME Demographics by
REPORT
Gender

Top Film Demographics by Gender 20

 Top Film
THEME Demographics by
REPORT
Ethnicity

Top Film Demographics by Ethnicity 21

THEME U.S. Cinema Screens
REPORT

U.S. Cinema Screens 22

THEME
REPORT

THEATRICAL
DEMOGRAPHICS
THEME Theatrical Attendance
REPORT
Demographics

Attendance Demographics 24
THEME Theatrical Frequent
REPORT
Moviegoers

Frequent Moviegoers 25
THEME Theatrical
REPORT
Demographic Shares

Demographic Shares 26
THEME Theatrical Per Capita
REPORT
Attendance

Per Capita Attendance Comparison 27

THEME Technology &
REPORT
Moviegoers

Technology & Moviegoers 28

THEME
REPORT

HOME
ENTERTAINMENT:
GLOBAL
THEME Global Home
REPORT
Entertainment

Global Home Entertainment 30

THEME Global Pay TV & Online
REPORT
Video

Global Pay TV & Online Video 31

THEME
REPORT

HOME
ENTERTAINMENT:
U.S.
THEME U.S. Home
REPORT
Entertainment

U.S. Home Entertainment 33

THEME Top 25 Films (Physical)
REPORT

Top 25 Films (Physical) 34

THEME Top 25 Films (Digital)
REPORT

Top 25 Films (Digital) 35

THEME U.S. Online Views &
REPORT
Transactions

U.S. Online Views & Transactions 36

THEME U.S. Pay TV & Online
REPORT
Video

U.S. Pay TV & Online Video 37

THEME Original Series Production
REPORT

All Movie & TV Show Viewers 38

THEME U.S. Average Time
REPORT
Spent with Media

Section Title 39
THEME
REPORT

HOME VIEWING
DEMOGRAPHICS
THEME Home Viewing
REPORT
Demographics

Home Viewing Demographic Summary 41

THEME Demographic Share of
REPORT
Total: Every Day Viewers

Movie & TV Viewers Who Watch Every Day 42

THEME Demographic Share of
REPORT
Total: All Viewers

All Movie & TV Show Viewers 43

THEME
REPORT

TOTAL THEATRICAL &

HOME ENTERTAINMENT
THEME Global Theatrical &
REPORT
Home Entertainment

Global Home Entertainment 45

THEME U.S. Theatrical &
REPORT
Home Entertainment

U.S. Theatrical and Home Entertainment 46

THEME
REPORT

APPENDIX
 THEME Demographic Survey
REPORT
Methodology

Demographic Survey Methodology

Demographic Survey Methodology 48

 THEME Demographic Survey
REPORT
Methodology

Demographic Survey Methodology 49

 THEME Demographic Survey
REPORT
Methodology

Demographic Survey Methodology 50

 THEME Demographic Survey
REPORT
Methodology

Demographic Survey Methodology 51

 THEME Demographic Survey
REPORT
Methodology

Subgroup Adjusted* Error Range

All adults +/- 1.2 percentage points

Children 2-17 +/- 1.6 percentage points
Ages 2-11 +/- 2.0 percentage points
Ages 12-17 +/- 2.8 percentage points
Ages 18-24 +/- 3.7 percentage points
Ages 25-39 +/- 2.2 percentage points
Ages 40-49 +/- 3.0 percentage points
Ages 50-59 +/- 2.9 percentage points
Ages 60+ +/- 2.5 percentage points
White, non-Hispanic +/- 1.2 percentage points
Black, non-Hispanic +/- 3.1 percentage points
Asian/Other, non-Hispanic +/- 3.4 percentage points
Hispanic (any race) +/- 2.7 percentage points
Asian, non-Hispanic +/- 4.6 percentage points
Other, non-Hispanic excluding Asian +/- 5.0 percentage points
<25K HH income +/- 2.5 percentage points
25K-<50K HH income +/- 1.9 percentage points
50K-<75K HH income +/- 2.3 percentage points
75K+ HH income +/- 1.5 percentage points
Male +/- 1.4 percentage points
Female +/- 1.4 percentage points

Demographic Survey Methodology 52

 THEME Top Films Demographic
REPORT
Methodology

Top Films Demographic Methodology

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Top Films Demographic Methodology 53

 THEME Average Time Spent Per Day
REPORT
Methodology

Average Time Spent per Day with Major Media Methodology

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Average Time Spent Per Day Methodology 54

THEME
REPORT
Photo Credits

ABOUT THE MPAA

The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the
American motion picture, home video and television industries. Its members include: Walt Disney
Studios Motion Pictures; Netflix, Inc.; Paramount Pictures Corporation; Sony Pictures Entertainment
Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; and Warner Bros.
Entertainment Inc.