A Sustainable Development Plan presented to the

COLLEGE OF TOURISM AND HOSPITALITY

MANAGEMENT

In partial fulfillment of the requirements in

Tourism Impacts and Sustainability (TOUR 201)

Reyes, Ymarie D.

DECEMBER 2019
Project title: Taal Christmas Sounds and Lights Display

Type of Project: Recreational Development Plan

Project proponents: Local Government Unit and public sector

Target audience: Local communities, local tourists and foreign tourists

The following are the objectives of this project

 To protect the health, safety and environment of the Taal
 To contribute to the livelihood of Taaleños
 To build relationships with people from different cultures
 To preserve Taaleños’ culture and tradition
Needs analysis:
 Conserve natural resources
 Accessible public space
 Help increase the tourism contribution to Taal’s economy
 Reducing unemployment of Taal, Batangas
 Increase tourism arrival
 Social media promotion
 Protect locals and tourists from violence
 Carol Performers
Increase community awareness Immediate solution:
 We need to put a recycle bin
 Implementing environmental rules
 We will be having a designated for parkings and street vendors
 Showcasing different local products or souvenirs
 Providing jobs to locals
 Promoting tourism
 Assigning officers and first aiders
 Assigning public speaker about valuing diversity
 Implementing environmental rules
 Performing for recreations
Program/schedule of Activities/time table (Time|Activity|Venue)

TIME ACTIVITY VENUE

November 23, 2019  Went to Taal, Taal, Batangas
Batangas for ocular
visit

November 27, 2019  Observing the area Taal, Batangas

(Taal Park)
 Pick up trashes

November 28, 2019  Interview locals Batangas

 Do researching

Sustainable Tourism Slogan:

“Sustainability is the way to be.”

I. Executive Summary
The researcher proposes a sustainable recreational project for Taal Christmas
Lights and Display to promote and provide benefits to the local community of
Taal. The researcher seeks to be a foundation on the forefront of sustainable
change, one that promotes environmental, social, economic and cultural
sustainability in everything we do.
This, Taal’s Sustainable Action Plan (SAP), builds a framework toward a
sustainable future by guiding our actions over the next five years. It establishes
goals, objectives, strategies, timelines, metrics, and responsible parties in topic
areas. Each of its sections is summarized below.

Goal 1: Environmental Sustainability

Goal 2: Economic Sustainability
Goal 3: Social Sustainability
Goal 4: Cultural Sustainability
 II. Introduction
Tourism has developed into one of the world’s industries and has
consequently gotten progressively significant. Tourism is the activities of people
traveling to and staying in places outside their usual environment for leisure,
business or other purposes. Tourism means more jobs for the people and
improvement of their standard of living.
Sustainable tourism development guidelines and management practices are
applicable to all forms of tourism in all types of destinations, including mass
tourism and the various niche tourism segments. Sustainability principles refer to
the environmental, economic, and socio-cultural aspects of tourism development,
and a suitable balance must be established between these three dimensions to
guarantee its long-term sustainability.
Taal is a town with a gold mine of historic treasures, known as the
Municipality of Taal. It is home to a rich history, including a collection of well-
preserved 19th century bahay na batos (adobe stone houses) from the late 16th
to the early 20th century. Primarily characterized by grand architectural
structures with Fil-Hispanic lines, Taal is also a basket of culture with unique
hand-woven textiles, metal craft, artifacts and a variety of food. This small
municipality in the province of Batangas is known as the Balisong (fan knife) and
Barong Tagalog (national Filipino apparel) capital of the Philippines.
Taal Heritage Town is a fine example of the sustainable development as well
as responsible and ethical promotion of cultural tourism in the Philippines. In
spite of the urbanization and modernization of its neighboring towns and cities,
the local people have preserved their indigenous culture and traditions in their
beloved town (Tourism Secretary Alberto Lim).
This study focused on Taal mainly the Christmas Lights and Display in Taal
Park. The place is visited particularly during holiday season. Christmas lights
display in Taal Park which is located in front of the Basilica of St. Martin de
Tours. The entire Taal Park is covered with dancing bright lights. They have the
tunnel of lights, the Belen, giant Christmas tree, jellyfish street lights, LED step
lights and a whole lot more. This place had been chosen by the researchers to
promote sustainability in Taal, to assess the area where improvement may be
implemented and to recommend what may be taken to achieve the sustainable
development and improvement.
The action plan includes implementation of policy and registration regarding of
waste management, pollution prevention, manage mass tourism, reducing
unemployment of Taal, increase tourism arrival, building relationship with
different cultures and cultural and traditional preservation of Taalenos.
 Goal 1: Environmental Sustainability
Objective: To conserve natural resources
Strategy Outcomes Metrics Responsible Parties
0-5 years

 Much easier to
recycle  Local
 Number of
Putting recycle  Less wastes Communities
participating
bins  Disposed and
communities
correctly and volunteers
safely
0-5 years

Implementing  Less wastes  Number of  Local

environmental  Less use of aware government
rules resources members unit

Goal 1: Environmental Sustainability

Objective: Public space accessibility
Strategy Outcomes Metrics Responsible
Parties
0-2 years

 Enough space
 Number of
Managing for  Parking
signs
parking lots transportations enforcement
parking lots
0-5 years

Street vendors in  Less traffic  Number of  Local

a certain place congestion vendors government
 Less pollution unit
0-2 years

 Number of  Barangay
Put up signages  Manage flow
signages officials

Goal 1: Environmental Sustainability

 Objective: Clean up Taal
Strategy Outcomes Metrics Responsible
Parties
0-2 years
 Tourists will
 Tourists
Encourage tourists become  Number of
 Local
to keep the more signs
Government
environment clean responsible installed
Unit
years

 Less
years

garbage  Number of
Begin cleaning  Volunteers
cleaningBegin 0-5 0-5

around the volunteers

destination

 LGU
Continue saving  Safe and
 Number of  Barangay
the Taal’s secured
volunteers officials
environment environment
 Volunteers

Goal 2: Economic Sustainability

Objective: To provide jobs to the locals
Strategy Outcomes Metrics Responsible
Parties
0-2 years

 Number of
 Safety of the  Local
officers to
Assigning area Government
serve
personnel on  Reduce crime Unit
 Number of
different areas  Reduce  Law
unemployed
unemployment enforcement
 Job seeker
0-5 years

 Local
 Reduce crime Government
Allowing street  Number of
 Improve unit
vendors vendors
livelihoods  Public
Sector

Goal 2: Economic Sustainability

Objective: To increase the tourism contribution to Taal’s economy.
 Strategy Outcomes Metrics Responsible
Parties

0-2 years
List of potential
 Number of
Identify Taal producers
Products  Project
souvenirs and compiled,
 List of Coordinator
their producers individual visits
souvenirs
carried out
0-2 years

 Small amount
of  Number of
Test production  Local
souvenirs production
and selling of local Government
produced and selling
souvenir Unit
and sold in test
stall
0-5 years

 Income from
Production and tourism
 Number of  Local
selling of local to local
Vendors Community
souvenirs economy
increased

Goal 2: Economic Sustainability

Objective: Social Media Promotion
Strategy Outcomes Metrics Responsible
Parties
0-5 years

 Number of  Local
Provide updated  Attracts
Information government
information more tourists
provided unit
0-5 years

 Increasee
tourism  Tourism
 Number of
Advertising Taal arrival Department
Advertisements
 Gain  LGU
investors
0-5 years

 Gain trust
Improved through  Feedbacks and
and respect
online reviews Reviews read  LGU
of tourists

Goal 3: Social Sustainability

Objectives: Protect locals and tourists from violence
 Strategy Outcomes Metrics Responsible
Parties
 Local
0-5 years
Assigning police government
 Less violent  Number of
officers from unit
crime workers
different areas  Police
officers
0-5 years

 Ensure the
Assigning first  Number of  LGU
safety of the
aider first aiders  First aider
community

Goal 3: Social Sustainability

Objective: Building relationships with people from different cultures
Strategy Outcomes Metrics Responsible
Parties
0-2 years

Make a
conscious
 Number of  Local
decision to  Gain friends
decisions Community
establish
friendships
0-5 years

 Understanding
Putting yourself  Number of  Local
different
in situations situations Community
culture

Goal 3: Social Sustainability

Objective: Increase community awareness
Strategy Outcomes Metrics Responsible
 Parties
0-5 years  Awareness on  Number of
Participate in  Local
community activities
community community
and different  Number of
events  LGU
cultures events

Assigning public  LGU

 Diversity  Number of
speaker about  Public
enlightment speakers
valuing diversity speakers

Goal 4: Cultural Sustainability

Objectives: To preserve Taaleños’ culture and tradition
Strategy Outcomes Metrics Responsible
Parties
0-5 years

 Diverse
communities
that are
Building  Number of
powerful  Local
relationship with participating
enough to Communities
different cultures communities
achieve
significant
goals.
0-5 years

 It’ll be
 Number of
preserved for
participating
Cultural and the future  Local
departments
traditional children to Government
that will
preservation know what Units
preserve the
Taal culture
cultures.
is about.

0-2 years

Increase
Create a walking tourists  Number of
route through  Gather routes
 Barangay
villages featuring learnings  Number of
officials
cultural about the cultural
heritage history of heritage
Taal
Goal 4: Cultural Sustainability
Objectives: To promote opportunities for tourists experience the culture of Taal

Strategy Outcomes Metrics Responsible

 Parties
0-2 years
 Number of
Install a free  Public
 Boosts sale foods to be
tasting stand Sector
tasted


0-2 years

Showcasing Awareness on
 Number of
different local the culture of  Local
local
products or Taals communities
communities
souvenirs products

Goal 4: Cultural Sustainability

Objectives: Performing carols in the park
Strategy Outcomes Metrics Responsible
Parties
0-2 years

 Number of
Researching for  List of carol  LGU
participatin
Carol singer singers
g singers


0-2 years

Barangay
Assigning different  Increase toursts  Number of
official and
singers on  Alive assigned
carol
different days environment singers
singers
0-5 years

Performing for  Commemoratin  Number of

 Performers
recreation g the nativity performers
 ECONOMIC
ENVIRONMENT to support the Economy of
to protect and Taal by providing jobs to the
preserve the locals and increase the tourist
environment of Taal arrival.
by encouraging more
sustainable
environmental
practices
ASSISTING
LOCAL AND
TOURIST

UNDER
STANDING
CREATING
CULTURAL
HEALTHY
DIFFERENCES
RELATION
SPACE
SHIP

CULTURE
preserving and
protecting Taal’s culture
SOCIAL
and tradition and
to assure locals and tourist’s
eliminating barriers of
equality and healthy
different communities.
standard of living and to also
build a healthy relationship
with other culture.

DOCUMENTATION
Taal Lights Display
Trashes around the area

Picking up Trashes
Scattered Street Vendors