MEDIA CONVERGENCE

 Combination of old and new media in a single piece of media work;

different technologies coming together in a package as one.
 Did you know? A surge of new technologies and social media innovations
is altering the media landscape.
 Most social networks are now mobile-first

SOCIAL NETWORK MOBILE MOBILE

Facebook 68% 32%
Twitter 86% 14%
Instagram 92% 8%
LinkedIn 26% 74%
Pinterest 92% 8%
Tumblr 46% 54%
Vine 99% 1%
Snapchat 100% 0%

 Convergence is everywhere. A mobile phone can be GPS, digital camera,

mp3 player, gaming and TV/hand-held computer.
 It is easier than ever to reach a wider audience, but harder to connect
with it.
 Therefore, came up the idea of converging various media into one. For
example industry merger MTV Music combined the elements of radio and
TV.
 Televisions stations and radio stations working together to incorporate
advantage of each medium.
 Also, converged media sites can be one-stop sources for all aspects of
news story or event.
 Convergence is taking place within the same appliances, franchise,
consumer, brains of consumer and fandom(Jenkins 2004)

WHY CONVERGE?

1. Converged media operation can use the same reporters and staff to
produce stories for print, television, radio and Internet mediums.
2. By combining each medium’s resource, a converged operation can
increase the quality of its product. This result in increased customer
satisfaction, which leads to larger audience.
 3. Converged media operations can increase the visibility for each part. This
form of cross marketing exposes newspaper to television audience, radio
to Internet audiences and so on. Logos or other ads on a converged
website can add exposure for each affiliated organizations.
4. The combination of all the resources of each medium can only increase
audience’s perception of credibility. Television stations and websites,
which sometimes struggle with credibility, can gain validation by
partnering with a credible print publication.

The Oklahoma City newspaper, The Daily Oklahoma and KWTV, the local CBS
affiliate, launched the website in August 2001. The partnership augmented The
Daily Oklahoma’s exiting web site, allowing the production of video segments in
addition to the print content.

a) Higher revenues: 50,000 hits per day than the previous combined totals of
organization’s website.
b) Increase in audience: readers are able to comment and even share their
own stories

A NEW CULTURE IS BORN

 An important shift associated with convergence and social media is the

rise of user-created content, with users changing from audiences to
participants.
 A participatory culture is a culture with relatively low barriers to artistic
expression and civic engagement, strong support for creating and sharing
creations, and some type of informal mentorship whereby experienced
participants pass along knowledge to learners.
 Members also believe their contribution matters and care about others’
opinion of what they have created.
 These development have transformed journalism by breaching long-
standing boundaries between:
o Who and who is not journalist (citizen journalism)
o Deadlines and other time
o Content platforms
 Journalism today the formerly once-closed newspaper story is now an
open text, with an ongoing existence (Jane Singer, American Journalism
Professor)
 The computer in your mobile phone today is million times cheaper, a
thousand times powerful and about a hundred thousand times smaller
than the one computer at MIT in 1965. So what used to fit in a building
now fits in your pocket now and will fit in your blood cell in 25 years. (Ray
Kurzweil)