Beruflich Dokumente
Kultur Dokumente
Submitted in Partial Fulfillment for the Award of the Degree of MBA 2019-2021
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Format of Student Undertaking Certificate of Originality
I Santosh kumar, Course-MBA and Semester - I would like to declare that the
project report entitled " Supply Chain Management " Submitted to Bharati
Vidyapeeth University Pune, School of Distance Education Pune, Academic Study Centre
BVIMR New Delhi in partial fulfillment of the requirement for the award of the degree.
All respected guides, faculty member and other sources have been properly acknowledged
and the report contains no plagiarism.
To the best of my knowledge and belief the matter embodied in this project is a genuine
work done by me and it has been neither submitted for assessment to the University nor
to any other University for the fulfillment of the requirement of the course of study.
ACKNOWLEDGMENT
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Project report inculcates applied elementary creative thinking/working. It gives us immense
pleasure to prepare this study on “Supply Chain Management at Sage metals ltd. ”.This learning
has many contours and impacts. This learning has many contours and impacts. I wish to express
my deepest gratitude for all those people who made this project possible. I am indebted to
BVUSDE honourable Director Mr. A. R. Deshmukh without whom co-operation the project would
have not been possible. Also I would like to express my profound sense of gratitude to the project
guide Ms. Surinder Kaur Walia for guiding me as well as providing me the support to conduct this
project.
Last but not the least, I take this opportunity to thank all the library members of BVIMR, New
Delhi, respondents, friends, and my parents without their concern and cooperation this project
would have not been possible.
Table of Contents
● Executive Summary
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A. Objectives
This project primarily identifies the supply chain (SC) problems commonly faced by
manufacturing firms like Sage metals ltd. and their impacts on pricing strategy to the entire SC. A
range of solutions
are suggested to address these problems, furthermore the applicability of each of these solutions
A series of research studies were conducted and the information presented in the entire paper is
abstracted from a variety of authoritative data sources, namely, scientific and practitioner
literature, and survey-based reports.
C. Key findings
was identified that the major problems commonly faced by manufacturing firms were:
D. Conclusion
Several solutions are suggested to address these problems. Firstly, supplier disruption risk can be
remedied by utilising various suppliers and global outsourcing. Secondly, information integrity
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can be enhanced by standardisation and embracement of new technology. Thirdly, planning of
supply and demand can be improved by organisational leadership, SC and value re-engineering
and multi-enterprise collaboration. Finally, regulatory compliance can be addressed
byestablishing a total risk management culture for total quality management.
UNIT - 1 INTRODUCTION
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● Introduction
Supply chain management is the management of the flow of goods and services and
includes all processes that transform raw materials into final products. It involves the active
streamlining of a business's supply-side activities to maximize customer value and gain a
competitive advantage in the marketplace. SCM represents an effort by suppliers to develop and
implement supply chains that are as efficient and economical as possible. Supply chains cover
everything from production to product development to the information systems needed to direct
these undertakings.
Supply chain forms the base foundation and without it, businesses can hardly survive. Contribute
to your business growth by becoming a supply chain professional with a supply chain
management certification.
The shared goal of all the individual supply chain components is to deliver the best value to the
end customer. Retailers are closer to the customers and are the ones who get the customer
feedback. In a supply chain, this feedback can be shared with the manufacturers to address any
problems and foster a win-win situation for all. Customers recognize the value and making quality
improvements is the prime goal for the supply chain.
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Stability
Now, that we have taken care of lasting supply chain relationships, customer satisfaction and
financial success, the fourth major goal of the supply chain is to promote long-run stability.
Collaborative planning and undertaking of all activities right from the inception to the delivery of
the final products enable the business to thrive under any condition. The result is optimization
and balance in meeting the needs the customer.
Change Management
Last but not the least, today’s market is rapidly changing given the volatile conditions. A flexible
supply chain management system will help to leverage opportunities and weigh down potential
threats by anticipating changes and adapting to them.
Supply chain management aids in the end to end process of the business and is indeed a
backbone that supports major activities. Learn all the nuances of the supply chain and deliver
value by opting for a supply chain management certification today
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A supply chain is the connected network of individuals, organizations, resources, activities, and
technologies involved in the manufacture and sale of a product or service. A supply chain starts
with the delivery of raw materials from a supplier to a manufacturer and ends with the delivery of
the finished product or service to the end consumer. SCM oversees each touch point of a
company's product or service, from initial creation to the final sale. With so many places along the
supply chain that can add value through efficiencies or lose value through increased expenses,
proper SCM can increase revenues, decrease costs, and impact a company's bottom line.
For example, the company can anticipate flu patterns, which allow it to accurately forecast
needed inventory for over-the-counter flu remedies, creating an efficient supply chain with little
waste. Using this SCM, the company can reduce excess inventory and all of the inventories'
associated costs, such as the cost of warehousing and transportation.
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● Objective and Vision of Supply Chain Management
1. To enhance your company's productivity and efficiency, as well as the overall bottom line,
consumers. Several goals and objectives of supply chain management help you gain a
quality improvement and long-term stability with an overall outcome of creating a supply
Managing inventory, transportation and logistics can be complex and costly for your company if
you do not have an effective SCM system. When manufacturers, wholesalers and retailers
collaborate on a supply chain system, it is easier for your company and your partners to ensure
efficiency. For example, you could share inventory data with your supplier and vice versa. This
allows for fast replenishment of inventory to meet customer demand. That efficiency in getting
goods to the right place at the right time minimizes inventory costs and meets customer demand.
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3. Optimized Transportation and Logistics
A key component of supply chain management is addressing transportation and logistics within
your company. In an independent business environment, each company is responsible for its role
in ordering, shipping and transporting goods, but costs are high and timing is poor. With supply
chain management, you, as the vendor or buyer, can plan optimized transportation and logistics
activities with the vendors and buyers you work with. Orders are automated between a reseller
and a vendor, and vendors quickly pull, ship and transmit orders to buyers for clear
communication.
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4. Working on Quality Improvement
Keep in mind that providing consumers with the best value is a goal shared by you and your
supply chain partners. The more closely connected you are with those partners, the more likely
you are to improve the overall quality of the consumer experience. Retailers, as the most direct
link between consumers and goods, are the ones who often hear feedback about product quality.
In a collaborative supply chain, create a system for those retailers to communicate customer
feedback to your company and to other partners in the supply chain. This invaluable feedback
enables you to address any issues or deficiencies and to focus on constant improvement of
products. This creates a win for all those involved in the supply chain because consumers
Adding value that customers desires promotes increased sales, which improves the bottom line.
In order to be successful and have longevity, any organization must have a positive cash flow.
This refers to the concept that corporate success should also be measured in 3 dimensions:
Economic
Social
Environmental
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When planning any new supply chain activity or monitoring continuing practices, it is important to
identify all the stakeholder groups and determine the impact the activity will have on each one.
a. The primary stakeholder in any business is the business itself. A business must be
profitable to survive and create value for any other stakeholder group.
Customers are also significant stakeholders in supply chain. Each business must create
value for its customers as well as profits for itself. Moreover, the end result of each
partner’s activities must optimize value for the supply chain as a whole.
b. There are also stakeholders that are external to the supply chain’s business partners and
end customers. These include public or private investors, lenders, and communities and
governments. To investors and lenders, supply chain value may be defined as capital
growth, dividend income, or interest payments and eventual return on invested capital.
Value as defined by these external partners must be considered when making business
decisions.
c. Communities and local governments may also feel the impact of supply chain operations
because they affect community members and their environment, both built and natural.
The location of a retail outlet, warehouse, or other supply chain facility will have impact on
the community where it is built and maintained. The community, and its political
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process and practices, because it impacts so many around the globe.Green Supply Chain
b. The objective of supply chain sustainability is to create, protect and grow long term
environmental, social, and economic value for all stakeholders involved in bringing
integrate environmental thinking into each step within the supply chain. That means
environmental impacts on its operations and takes action along the supply chain to
comply with environmental safety regulations and communicate this to customers and
partners.
e. In addition to adding value, sustainable supply chain management can make good
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businesssense, which can:Drive growthReduce costs
Without forward looking environmental and social policies and supply chain practices,
1. Mismanaged Implementation –
Changing a supply chain management system takes financial investment, time, and human
resources. If not implemented properly, there will be wasted labor, service redundancy, and
To avoid these unnecessary costs, high-quality logistics providers always complete a thorough
analysis before implementing changes to the supply chain. This ensures that they fully
understand the client’s freight schedule, consolidation opportunities, and last-mile logistics needs
2. Inadequate Training –
Integrating a new system into a working supply chain is complex and often requires restructuring
and team-member training. This process must include detailed planning and clear, meaningful
If searching for logistics providers, always inquire about the training process and the usability of
their tools and technology. An experienced provider should start with a clearly defined
onboarding or transition process that can then be customized to fit unique teams and timelines.
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3. One & Done Mentality
Short-sighted logistics providers (focused on ‘getting the contract’ and nothing more) miss out on
consolidation opportunities and other ways to improve their clients’ supply chain efficiency. The
initial savings are realized, but any additional savings or growth opportunities get neglected. A
company that relies on this type of provider will eventually fall behind their competitors and may
not even realize why.Industry-leading logistics providers focus on continual analysis. They are
always looking for new ways to reduce their clients’ supply chain expenses or improve frequency
and effectiveness.
6 For better Supply Chain Management, proper skills and experience is required to achieve
success.
6. Advanced Analytics
Advanced analytics is the requirement to leverage available data to identify opportunities for
improvement and optimization using complex algorithms and cutting edge solver technologies.
Most enterprise planning systems just do not incorporate these algorithmic technologies, which
means that companies have been forced to employ teams of data scientists using special tools to
The problem is that good data scientists are in short supply and high demand, and the tools they
use are not designed to be accessed and deployed to business users throughout the company.
This makes it difficult to scale the solution throughout the enterprise, and even more difficult to
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● Literature Review
Literature portrays logistics and SCM practices from a variety of different perspectives with a
literature, we find that the important supply chain practices concerns are mainly related to:
1. Supply Chain Collaboration and Partnership with various stakeholders such as the product
2. Supply Chain Structure including facilities network design taking into account related
3. Forecasting and Demand Management to cope with supply chain complexity in a cost-
4. Use of Information and Communication Technologies (ICT) to facilitate the above. While there
is plenty of published literature that explains or espouses SCM, there is a dearth of empirical
studies examining logistics and SCM practices. Galt and Dale (1991) study ten organizations in the
UK and find that they are working to reduce their supplier base and to improve their
communications with the suppliers. Fernie (1995) carries out an international comparison of SCM
in the grocery retailing industry. He finds significant differences in inventory held in the supply
chain
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by the US and European grocery retailers, which could be explained by difference in degrees of
their SCM adoption. Tan and Wisner (2000) compare SCM in the US and Europe. Tan (2002)
relates SCM practices and concerns to firm’s performance based on data from US companies.
Helists nine important supply chain concerns such as lack of sophisticated ICT infra-structure,
insufficient integration due to lack of trust and collaboration among the supply chain stakeholders
and thereby lack of supply chain effectiveness and efficiencies. Basnet et al. (2003) report the
current status of SCM in New Zealand, while Sahay et al. (2003) discuss supply chain strategies
and structures in India. These surveys rank the perceived importance of some SCM activities,
types of hindrances and management tools on the success of SCM using representative samples
mostly from manufacturing. Quayle (2003) surveys supply chain management practice in UK
industrial
SMEs (Small Manufacturing Enterprises) while Kemppainen and Vepsalainen (2003) probe
current SCM practices in Finnish industrial supply chains through interviews of managers in
six supply chains. They analyze the change of SCM both in terms of operational practices and
organizational capabilities. Chin et al. (2004) conduct a survey that examines the success factors
in developing and implementing supply chain management strategies for Hong Kong
manufacturers. Moberg et al. (2002) state that there is little literature on information exchange.
Feldmann and Muller (2003) examine the problem of how to establish an incentive scheme to
furnish reliable and truthful information in supply chains. There is little literature on logistics and
SCM practices in India. Available literature focuses either on the best practices (Joshi and Chopr
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UNIT - 2 RESEARCH & ANALYSIS ON SUPPLY MANAGEMENT SKILLS
Data collection:
as well as the secondary form of information. The details of these sources are highlighted below:
Primary Sources: Primary data were the collected data directly from the officials. I have
discussed the aspect of the relative supply chain activities to the related executive official and
used their responses as primary data. Also I am having an internship in that organization for three
long period of time in the commercial department. This department control all the supply chain
activities. My working experience I also a source of my primary data in this report.
Secondary Sources: The secondary data were, company’s yearly business review report,
marketing report, annual budget, in-house training material, company manual, internal meeting
minute, text book and information from internet etc.
The research is designed in such a way that the reader of this can easily get an idea of the entire
message of the report very easily. Here the data that are used to complete the research are
collected from the both primary and secondary source. There only qualitative data is used to
climb the stair of the decision because of the nature of the subject itself. The research philosophy
followed here is pragmatism philosophy. Pragmatism is a rejection of the idea that the function of
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thought is to describe, represent, or mirror reality.
Instead, pragmatists develop their philosophy around the idea that the function of thought is as
an
instrument or tool for prediction, action, and problem solving. Pragmatists contend that most
philosophical topics. Such as the nature of knowledge, language, concepts, meaning, belief, and
science, are all best viewed in terms of their practical uses and successes rather than in terms of
representative accuracy. (Baert, P. 2004)
2.3 Limitation
It is important to stress several limitations of the research method used for this research:
Since the research is limited in time and resources, it was impossible to perform an in-
depth research into all the aspects for all supply chain activities of all the consumer goods
business companies of American . Rather, I had to be contended with focusing on the
supply chain activities of the Sage Metals ltd.
Lack of sufficient sources prevented verification of information.
Some aspects of the report may be considered confidential by the organization.
Due to lack of experience, there may have been faults in the report though maximum
labors have been given to avoid any kind of slip-up.
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In the backdrop of global markets, increased competition and extended SCs manufacturing firms
are now confronting new challenges. The need to eliminate waste, embrace new technologies,
improve on supplier/ customer relations, better manage inventory, comply with regulation, and
be
more cost efficient is becoming more apparent in the quest to achieve operational excellence.
Most manufacturers compete in oligopolistic markets where it is necessary to consider
competitive behaviour before devising a pricing strategy. Furthermore, pricing strategies in SC
management brings into context the value chain where it is necessary consider the value added
through each process of the chain and the value perceived by customers.
In the backdrop of global markets, increased competition and extended SCs manufacturing firms
are now confronting new challenges. The need to eliminate waste, embrace new technologies,
improve on supplier/ customer relations, better manage inventory, comply with regulation, and
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be
more cost efficient is becoming more apparent in the quest to achieve operational excellence.
Most manufacturers compete in oligopolistic markets where it is necessary to consider
competitive behaviour before devising a pricing strategy. Furthermore, pricing strategies in SC
management brings into context the value chain where it is necessary consider the value added
through each process of the chain and the value perceived by customers
c. To demonstrate how pricing strategies are affected by supply disruption, three elements
that
influence that pricing decision need to be considered: marketing positioning, customer
value.
d. competitor behaviour5 Firstly, the market position of the manufacturer who suffers from
the disruption risk will change due to the loss of market share and inventory. Secondly, the
economic value to customer (EVC) of the manufacturer’s product might be reduced due to
attacks of competitors. As a whole, the pricing strategy of the manufacture is influenced
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by Market research & competitive other.
● Information integrity
b. Betts (2001) demonstrates the problem through the various ways in which a particular
supplier or customer such as IBM can be entered into a SC software as either:
• IBM Corp
• I.B.M Corporation, or
• International Business Machines Corp.
● Incomplete and unsynchronised information can arise from the different data formats
operating under different information systems within the SC8. In information sharing SC
networks, when corrupt or false information generated from one part of the SC is passed
alongthe SC all entities will be affected both internally and externally9
In the case of inconsistent information such as the IBM example, the organisation will be unable
to determine the correct value of business conducted with its suppliers and customers ultimately
limiting its capacity to negotiating favourable trading deals or volume discounts11. Consequently,
organisations using substandard information results in sub-optimal pricing strategies,
diminishing competitive advantage and lower market share.
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● Forecasting of Demand
Commercial Department maintains a vendor list of Raw Material and Packing Materials according
to prescribed format of international Standard Organization. Such vendor list needs to be
approved by Quality Analyst. Commercial alsomaintains a vendor list for Finished Goods and
repacking items. Such vendor list needs to be approved by Business unit or quality analyst.
● Preferred Supplier:
The items which required special design or process to follow, Commercial can consider preferred
supplier concept of selecting and authorizing a supplier based on the cost, reputation, reliability
and timeliness. For considering a supplier as preferred supplier, detail item wise cost analysis with
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regular review is done. After that an agreement is done with such supplier.
● Vendor Profile: Commercial department prepares vendor profile containing the following
3. List of product
4. Financial strength
6. Address of factory
8. Non Compliance Report, Problem notification and other Quality Analysis report
9. Claim status.
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UNIT - 3 Findings & Analysis
● Critical Findings:
1. This is the overall question for the employers we can see that 40% employees
at commercial department are not satisfied working on ACI Limited. There are
some
3. A problem arise for selecting the product HS code which is related with the
customs duty
6. Cargo for carrying the goods is not available and most of the goods are transported by
local
● Quality Analysis Report:It is to be expected that, QA will test the material within 15 days
from
the GRN date. Any major anomaly found by QR should be addressed to Commercial
immediately. Based on anomaly found, commercial will raise and resolve claim following
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previous two procedures. QA should notify commercial and Finance in case of any
anomaly
immediately for any insurance claim.NCR and Test Report:Purchaser will try to supply all
● Analyst Standard Operation Procedure for test purpose. ln case of problem notification for
with the supplier to update Certificate of Analysis as per problem notification. In case of
NCR (Non Compliance Report), supplier should be informed to take necessary corrective
and preventive measure (CAPA). And claim should be raised and resolved in case of NCR, if
required.Expiry Items:Based on expiry report from QA, Commercial should raise re-
evaluation request as per Quality Analysis Standard Operation Procedure. Business and
production should be requested to use material before expiry. Business will check whether
use said material and production will check whether production can be done in advance as
per ROFO. In the meantime, purchaser should also request supplier to provide necessary
document conduct the test of material after expiry. In case, material is rejected and
perresponsiblefor Block list approval. Any requirement for Block List amendment and New
Block List should be raised by concerned purchaser immediately. Purchaser will check the
availability of prior approval on a Block list before opening any new L/C. No L/C is allowed
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to open in case of unavailability of Block List approval from Drug Administration Authority.
Purchaser will also check the availability of recipe approval for such item.
Business/Commercial needs to justify the reason for making such supplier exclusive. An
agreement needs to be done with such supplier. Such agreement needs to be validated by
● Business UNIT Or Quality Analyst will validate the quality of product. Commercial will
negotiate the price with such exclusive supplier before any agreement takes place. There
● Commercial department will negotiate price before each purchase and make comparison
with other suppliers. Based on the agreement, Business will raise requisition or ROFO to
Commercial to negotiate price and open L/C after checking inventory status.
● Commercial will check NOC and other necessary requirements as per SRO or import
the
firm. Developing new products quickly and getting them to the marketplace in an efficient
A. The exact Time to market the new product is a critical objective of this process. As product
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life cycles shorten, the right products must be developed and successfully launched in
B. Business will propose for new product or recipe to Product Development team in
prescribed format of ISO instruction. While proposing a new product or line extension of
existing products, detail market study, cost estimation, CAPEX requirement along with
commercial to arrange sample for QA and PD test .Commercial arranges required sample
quantity and all documentation as per specification provided by quality analyst .they test
sample and send the remaining quantity to PD if sample is found satisfactory. PD will
initiate stability test as required by lSO.After satisfactory result, PD will raise the
requirement of RM and PM for next six months as per ROFO provided by Business.
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and outer to compare with price bid.After rate approval from business in CS and delivery
confirmation in due date, Business will handover approved
design/sample/dimension/Artwork/specification to approved vendor. Vendor will submit
his produced sample to QA for approval.
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.
UNIT - 4 CONCLUSION
● Conclusions:A company's supply chain stretches from the factory where its products are
made to the point the products are in customer hands. A typical supply chain has five
different steps. Products start out as raw materials. In the second step, the manufacturer
takes raw materials and turns them into products. The third step occurs when the finished
products get shipped to the distribution facility. In step four, the distribution facility uses
the products to stock a retail store. In the final step, the products get delivered to the
hands of the consumer. The
supply chain of ACI has been described in this paper with the light of this concept
processes that comprise the supply chain. Optimized supply chain management can decrease
total system cost, inventory and cycle times while significantly increasing stock availability and
inventory turns. If these results can be achieved, it can provide companies with greater profits,
improved customer service and competitive advantage. It has been continuously benefitted by its
expertise in the entire commercial activities of ACI as well as gaining comparative advantage
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over it competition and gaining more customer trust and share.
● Recommendations:
market.
3. Comprehensive database of all suppliers so that the buyer can easily get the information
6. Online duty payment based on bill of entry have to be arranged by the organization
9. Maintaining port rent and demurrage charge at minimum percent for cost saving.
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11. Training on customs acts, import policy and VAT should be increased
of a risk management culture are universal solutions to the problems outlined. This is not
to
discount the value added from other solutions but serves as to which solutions most
accepting such solutions an astute SC manager should heed the social ramifications which
● The matter of bargaining power wielded by large suppliers over smallerparticipants can
breed conflicts of interest within the SC and disengage entities from workingtowards a
unified goal. Moreover the conflict between the human relation schools andmanagement
● Ultimately, as entities within an integrated SC areunique and different no one solution will
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provide a panacea to the problems in SC management.The SC manager must therefore use
sound judgement in deciding which solution will best suiteboth the organisation and the
SC itself.
● Despite categorizations that make your supply chain seem like independently run
departments, the entire chain is still interconnected, and each division is dependent on
all others for overall success. Disruptive events in one area of a supply chain can have
damaging effects on other areas if the event is not controlled properly. Even worse,
events in your supply chain can disrupt departments outside of your supply chain, like
The probability of extensive damage is significantly increased when these disruptive events
occur unexpectedly. While these events can’t always be predicted, advanced planning,
forecasting of risk events and adopting a more holistic representation of your business can
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For these reasons, supply chain network design tools are simply not enough when it comes to
risk management. Unfortunately, many such solutions only provide limited insight rather
The creation of divisions and departments within a business can be viewed as an act in
specialization. These divisions allow for the focus and development of specific platforms
and standards that best serve each department's stated goals while minimizing any risk
associated with the pursuance of those goals. There is nothing inherently flawed with
this approach, but problems may arise when these departments fail to recognize and
understand the interconnectivity they share with other departments within the
business.
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● Bibliography
1. CSCMP glossary
http://cscmp.org/sites/default/files/user_uploads/resources/downloads/glossary-
2013.pdf
of
3. Hines, T. 2004. Supply chain strategies: Customer driven and customer focused.
Oxford:
Elsevier.
CIPS Australasia .
● References
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• Betts, B. (2001) “Dirty Data”, Computerworld, Vol 35, Issue 51
in Supply chains, International Journal of Electronic Commerce / Spring 2005, Vol. 9, No. 3,pp.
• Companies Report Widespread, costly asset tracking problems Frontline solutions; Oct 2001
.2,11, ABI/INFORM Global Pg.10 Source: Australian, The, OCT 04, 2005
6. Lambert, Douglas M., Martha C.Cooper and Janus D. Pagh, “Supply Chain Management:
7. Mentzer, J.T. et al. (2001). "Defining Supply Chain Management". Journal of Business
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