MODULE FOUR

Ideas for Globalization

Source: https://thefreedomline.com/2018/04/08/people-vs-ideas/

Landry (2010) discussed on his article Globalization of Ideas, like goods and services, ideas also
flow across borders all over the world and their globalization is in progress. From the different
corners of the world, people are trading ideas and everybody is benefiting from it. This module
guides the students in understanding Global Media Cultures, Globalization of Religion and
Researching Globalization.

Today, the global flow of ideas is prevalent in smart phones, computers, mp3 players, e-readers and
other technologies that we use in our everyday lives. Measuring the production and the flow of
ideas is difficult; however, by using patent filings, the production of ideas and circulation can be
validated. Moreover, cross-border patenting – the patenting of one idea in different countries – can
be helpful on tracing the flow of ideas. This is confirmed by the data of BRIC (Brazil, Russia, India
and China) that the idea production has taken off and that the imports and exports of ideas have
grown significantly. The flow of religion is also the flow of ideas which affect the people’s way of
life. Religion and globalization are two equally shapers of social realities. Yet, religion has existed
far longer than what we known today as globalization. Religion has become an apparatus to spread
globalization: crossing boundaries spreading through religious crusades; cultural diffusions; and
expanded through social-ties. To further answer questions pertaining to globalization, students will
conduct a ‘research’. With research, our understanding of the way things are will be deepened and
broadened as it contributes to ideas, knowledge and societal progress.
LESSON 1: GLOBAL MEDIA CULTURES

Tylor (1871) defined “culture… is that complex whole which includes knowledge, beliefs, arts,
morals, law, customs, and any other capabilities and habits acquired by [a human] as a member of
society.” Its development is shaped by social forces, including media. Generally, media are
communication vehicle or means of information delivery system to express, cultivate, or convey
message to a target audience. Since, people are social animals, we communicate with one another.
However, contemporary society became too sophisticated which eventually needs to adapt to
communicate with a wider and reach large audience.

Mass media as the name suggests is, a form of media which reach broader sphere simultaneously.
The idea of mass media was typically confined to print media until the World War II, when radio
and television were introduced. Today, any media that proliferate messages and reach wider
Source: https://msdavis01.weebly.com/
audience simultaneously is called ‘Mass Media’ (McFadden, 2016).

Fernandez Rodriguez (2013) indicated that

Forms of Media printing and publishing began in the Philippines
with the arrival of the Spanish in 1565.

1. Print Media. The oldest media are those printed in

word or picture, which conveys information through
the sense of sight. Example: books, newspapers,
pamphlets and direct mail pieces and magazines.

2. Broadcast Media. Broadcast media is the most

convenient and practical means to spread
information to reach the broader audience
immediately. The traditional forms of broadcast
media include radio, television and films. Although,
the Internet presently challenges the television as
the dominant source of both recreational content
and news.

3. New Age Media. With the dawn of computer

technology and internet, human society is benefiting
the high technology media. New age media refers to
various forms of electronic communication that is
made feasible through the use of computer
technology. Basically, the term new media
represents content available on-demand through
online media or the Internet. Example: mobile Front page of the first printed book in
phones, computers, Internet, digital media and social the Philippines: Doctrina
media. Christiana (1593)
(source: Project Gutenberg)