South East Asian Institute of Technology, Inc.

Business Administration Department

Crossing Rubber, National High Way, Tupi, South Cotabato
Tel. No. (083) 226-1206/+639171242376
______________________________________________
Questionnaire
Factors Influencing Impulsive Buying Behavior of first Year BSBA Marketing
Management Students of SEAIT INC.

Dear Respondents,

We are the 3rd year students of BSBA major in Marketing Management of South East Asian Institute of
Technology Inc., We would like to collaborate with you for the success of our research work. This study
aims to determine the Factors Influencing Impulsive Buying Behavior of first Year BSBA Marketing
Management Students of SEAIT INC.

Your response is a great help for us.

Name(Optional)__________________________________

Direction: Please evaluate every item under each area and check (√) the column that
corresponds to your observation on Factors Influencing Impulsive Buying Behavior of First Year
BSBA Marketing Management in SEAIT,INC.

Part I: To determine the demographic profile of the respondents in terms of;

Age: Gender:
16-20 Male
21- 25 Female
26-30
31-35
Part II: To determine the Factors influencing the impulse buying behavior of the respondents
specifically in Internal Factors.

Legend:
5-Strongly Agree 3-Neutral 1-Strongly Disagree
4-Agree 2-Disagree
i. Psychological Factor 5 4 3 2 1
1. I use to buy item (medicine) because it is badly needed.
2. I use to buy can goods in preparation for the unexpected natural
calamities.
3.I use to buy picture frame for my love ones memories.
4.I use to buy things that make me happy when I am alone at home.
 5. I use to buy things to try new trends.
ii. Socio Cultural
1.The description of products shown on the website is very accurate.
2.I planned but did not record(such as preparing some amount of money
for specific purposing saving and entertainment)
3.I often by things without thinking
4.If I see something I want to buy, I buy it
5.Sometimes I am a bit reckless about what I buy.

Part III: To determine the factors influencing the impulse buying behaviour of the respondents
especially in External Factors.
Thank you so much…
The Researcher
i. Store Environment 5 4 3 2 1
1.I felt overall design and store Layout
2. I felt exciting shopping in this store
3. Fast tempo and high volume music associated with elated arousal and
ambient scent.
4.I was amazed in the Items display
5.I desired to buy in this store because of shopping cart
ii. In Store Browsing
1.It has a great sale
2.It has free delivery charge
3.In online shopping has big discount
4.It has a great photo captured product display
5.It has a good servicing and it easy to order
iii. Sales Person
1.Sales Assistant was helpful
2.Sales person was friendly
3.Sales assistant satisfied complete my needs
4.Store employees was polite
5.Sales person looked Professional